Paid Search Specialist Jobs in USA with Visa Sponsorship
Paid Search Specialists are strong candidates for H-1B visa and E-3 visa sponsorship because the role qualifies as a specialty occupation requiring a bachelor's degree in marketing, advertising, or a related field. Employers in digital marketing agencies and in-house teams sponsor regularly. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
The Manager of Marketing, Paid Search owns the strategy, performance, and team responsible for paid search at Strayer University (SU). Reporting directly to the Director of Media Investments, this role is accountable for a multi-million dollar channel budget, for translating enrollment and revenue targets into forecasts and bid strategy, and for leading a team of paid search professionals. The Manager serves as the organization’s subject matter expert on search as the channel shifts toward AI-driven campaign types and automated bidding, sets and documents the channel standards and playbooks used across the Media Investments paid search function, and prepares the team and the channel operating model to absorb adjacent biddable channels should they be brought in-house in 2027. The position collaborates with teams across the marketing organization, including Media Strategy, Marketing Analytics, Marketing Operations, Digital Experiences, Brand, and Product Portfolio Marketing.
Essential Duties & Responsibilities:
- Owns end-to-end paid search strategy for Strayer University, translating enrollment and revenue targets into channel goals, budget allocation, and bid strategy across brand and non-brand
- Accountable for a multi-million dollar annual paid search budget, including forecast development, in-quarter pacing, reallocation decisions, and defending spend and performance recommendations to Media Strategy, Finance, and business leadership
- Owns the multi-quarter paid search roadmap and test-and-learn agenda; prioritizes initiatives based on enrollment impact rather than channel-level efficiency alone
- Makes and defends independent channel decisions within approved budget and performance guardrails; escalates to the Director only where decisions carry cross-brand or enterprise consequences
- Serves as enterprise subject matter expert on paid search; authors points of view on platform changes, forced migrations, and emerging campaign types, and recommends an enterprise position to the Director
- Directs campaign architecture and ongoing management, including new builds, restructures, match type and audience strategy, budget changes, bid adjustments, and ad copy, ensuring industry, brand, and legal compliance
- Sets strategy for automated and AI-driven campaign types, including Performance Max, AI Max for Search, and value-based and portfolio bidding; exercises judgment on when to rely on platform automation and when to override it
- Owns signal quality as a primary performance lever, including conversion definitions, offline conversion imports, value rules, audience feeds, and first-party data inputs, in partnership with Marketing Analytics and Marketing Operations
- Accountable for the configuration, governance, and return on investment of the paid search bid management platform and related channel technology; evaluates and recommends platform renewals and changes
- Directs the creation, automation, and maintenance of SEM reporting and analytics; partners with Marketing Analytics on standardized dashboards and on incrementality and geo-holdout testing to validate channel contribution
- Accountable for lead quality outcomes in addition to volume; partners with Enrollment, Marketing Operations, and Marketing Analytics to connect CPL and CPA to downstream application, start, and persistence metrics
- Manages, develops, and retains a team of one to five paid search professionals; sets goals, delivers regular feedback and formal performance reviews, and builds individual development plans
- Establishes and documents channel standards, quality assurance protocols, and playbooks for the paid search function; partners with peer channel leaders to drive consistent adoption across Media Investments
- Accountable for contribution to a positive, inclusive team culture and for the professional growth of team members beyond direct reports
- Owns day-to-day relationships with Google, Microsoft, and other search partners; leads quarterly business reviews, secures support and co-op resources, and escalates enterprise-level commitments to the Director
- Presents channel performance, forecasts, and strategic recommendations to senior marketing stakeholders and executives on a monthly and quarterly cadence
- Partners with Media Strategy, Product Portfolio Marketing, and Brand teams to ensure alignment on objectives, program priorities, launch timing, and messaging
- Advocates for paid search landing experience and site needs with the Digital Experiences team; partners with Marketing Operations to troubleshoot lead management and tracking issues
- Assesses team and operating-model readiness for adjacent biddable channels targeted for in-housing in 2027, such as paid social and display or programmatic; scopes resourcing, technology, and training requirements and recommends a transition plan to the Director, who owns the enterprise capability roadmap
- Monitors competitive and industry trends, including the evolving role of AI-generated search experiences, and informs relevant stakeholders of implications for strategy and investment
Job Skills:
- Expert-level proficiency in paid search strategy, with demonstrated ability to own a channel budget and defend forecast and investment recommendations to senior leadership
- Strong quantitative and analytical skills; able to build and pressure-test forecasts, size opportunities, and design statistically valid tests
- Fluency in automated bidding and AI-driven campaign types, with sound judgment about when to rely on platform automation and when to intervene
- Proven people leadership; able to hire, develop, and retain talent and to deliver direct, actionable feedback
- Effective communicator and presenter; can translate complex, technical search concepts into a clear business narrative for executive audiences
- Ability to influence without authority across analytics, operations, creative, brand, and product partners
- Sound decision making under ambiguity in a fast-paced, constantly evolving environment
- Meticulous attention to detail, paired with the discipline to prioritize at the portfolio level
- Ability to manage work across multiple internal and external partners simultaneously
- Advanced Excel user
- Certification or experience with enterprise search bid management platforms, particularly Skai (Kenshoo)
- Advanced user of Google Ads and Microsoft Advertising UI and Editor tools
- Working proficiency in GA4 and in data visualization tools such as Tableau, Power BI, or Looker Studio
- Google Ads certifications preferred
Work Experience:
6+ years’ experience focused on PPC/SEM responsibilities, including a minimum of 2 years of direct people leadership. Experience managing paid search in a regulated, lead generation, or considered-purchase category preferred; higher education experience is a plus.
Education:
Bachelor Degree, MBA preferred.
Other:
- Must be able to travel 10% of time.
- Must be able to lift 15 lbs.
- Typical office setting.
- Mobility within the office including movement from floor to floor.
- Travel via plane, car, and metro may be required to perform this job.
- Must be able to work more than 40 hours per week when business needs warrant
- Access information using a computer.
- Effectively communicate, both up and down the management chain.
- Effectively cope with stressful situations.
- Strong mental acuity.
- Regular, dependable attendance and punctuality are essential functions of this job.
- Other essential functions and marginal job functions are subject to modification.
COMPENSATION
- Salary: $95,100.00 - $142,600.00
SEI offers a comprehensive package of benefits to employees scheduled 30 hours or more per week. In addition to medical, dental, vision, life and disability plans, SEI employees may take advantage of well-being incentives, parental leave, paid time off, certain paid holidays, tax saving accounts (FSA, HSA), 401(k) retirement benefit, Employee Stock Purchase Plan, tuition assistance as well as entertainment and retail discounts. Non-exempt employees are eligible for overtime pay, if applicable.
SEI is an equal opportunity employer committed to fostering an inclusive and collaborative culture where individuals can grow their careers and contribute fully. We strive to attract talent with broad experiences, skills and perspectives. We welcome applications from all. While it is not typical for an individual to be hired at or near the top end of the pay range at SEI, we offer a competitive salary. The actual base pay offered to the successful candidate may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay equity. Our Talent Acquisition Team is ready to discuss your interest in joining SEI.
If you require reasonable accommodations to complete our application process, please contact our Human Resources Department at Careers@strategiced.com.
INTRODUCTION
The Manager of Marketing, Paid Search owns the strategy, performance, and team responsible for paid search at Strayer University (SU). Reporting directly to the Director of Media Investments, this role is accountable for a multi-million dollar channel budget, for translating enrollment and revenue targets into forecasts and bid strategy, and for leading a team of paid search professionals. The Manager serves as the organization’s subject matter expert on search as the channel shifts toward AI-driven campaign types and automated bidding, sets and documents the channel standards and playbooks used across the Media Investments paid search function, and prepares the team and the channel operating model to absorb adjacent biddable channels should they be brought in-house in 2027. The position collaborates with teams across the marketing organization, including Media Strategy, Marketing Analytics, Marketing Operations, Digital Experiences, Brand, and Product Portfolio Marketing.
Essential Duties & Responsibilities:
- Owns end-to-end paid search strategy for Strayer University, translating enrollment and revenue targets into channel goals, budget allocation, and bid strategy across brand and non-brand
- Accountable for a multi-million dollar annual paid search budget, including forecast development, in-quarter pacing, reallocation decisions, and defending spend and performance recommendations to Media Strategy, Finance, and business leadership
- Owns the multi-quarter paid search roadmap and test-and-learn agenda; prioritizes initiatives based on enrollment impact rather than channel-level efficiency alone
- Makes and defends independent channel decisions within approved budget and performance guardrails; escalates to the Director only where decisions carry cross-brand or enterprise consequences
- Serves as enterprise subject matter expert on paid search; authors points of view on platform changes, forced migrations, and emerging campaign types, and recommends an enterprise position to the Director
- Directs campaign architecture and ongoing management, including new builds, restructures, match type and audience strategy, budget changes, bid adjustments, and ad copy, ensuring industry, brand, and legal compliance
- Sets strategy for automated and AI-driven campaign types, including Performance Max, AI Max for Search, and value-based and portfolio bidding; exercises judgment on when to rely on platform automation and when to override it
- Owns signal quality as a primary performance lever, including conversion definitions, offline conversion imports, value rules, audience feeds, and first-party data inputs, in partnership with Marketing Analytics and Marketing Operations
- Accountable for the configuration, governance, and return on investment of the paid search bid management platform and related channel technology; evaluates and recommends platform renewals and changes
- Directs the creation, automation, and maintenance of SEM reporting and analytics; partners with Marketing Analytics on standardized dashboards and on incrementality and geo-holdout testing to validate channel contribution
- Accountable for lead quality outcomes in addition to volume; partners with Enrollment, Marketing Operations, and Marketing Analytics to connect CPL and CPA to downstream application, start, and persistence metrics
- Manages, develops, and retains a team of one to five paid search professionals; sets goals, delivers regular feedback and formal performance reviews, and builds individual development plans
- Establishes and documents channel standards, quality assurance protocols, and playbooks for the paid search function; partners with peer channel leaders to drive consistent adoption across Media Investments
- Accountable for contribution to a positive, inclusive team culture and for the professional growth of team members beyond direct reports
- Owns day-to-day relationships with Google, Microsoft, and other search partners; leads quarterly business reviews, secures support and co-op resources, and escalates enterprise-level commitments to the Director
- Presents channel performance, forecasts, and strategic recommendations to senior marketing stakeholders and executives on a monthly and quarterly cadence
- Partners with Media Strategy, Product Portfolio Marketing, and Brand teams to ensure alignment on objectives, program priorities, launch timing, and messaging
- Advocates for paid search landing experience and site needs with the Digital Experiences team; partners with Marketing Operations to troubleshoot lead management and tracking issues
- Assesses team and operating-model readiness for adjacent biddable channels targeted for in-housing in 2027, such as paid social and display or programmatic; scopes resourcing, technology, and training requirements and recommends a transition plan to the Director, who owns the enterprise capability roadmap
- Monitors competitive and industry trends, including the evolving role of AI-generated search experiences, and informs relevant stakeholders of implications for strategy and investment
Job Skills:
- Expert-level proficiency in paid search strategy, with demonstrated ability to own a channel budget and defend forecast and investment recommendations to senior leadership
- Strong quantitative and analytical skills; able to build and pressure-test forecasts, size opportunities, and design statistically valid tests
- Fluency in automated bidding and AI-driven campaign types, with sound judgment about when to rely on platform automation and when to intervene
- Proven people leadership; able to hire, develop, and retain talent and to deliver direct, actionable feedback
- Effective communicator and presenter; can translate complex, technical search concepts into a clear business narrative for executive audiences
- Ability to influence without authority across analytics, operations, creative, brand, and product partners
- Sound decision making under ambiguity in a fast-paced, constantly evolving environment
- Meticulous attention to detail, paired with the discipline to prioritize at the portfolio level
- Ability to manage work across multiple internal and external partners simultaneously
- Advanced Excel user
- Certification or experience with enterprise search bid management platforms, particularly Skai (Kenshoo)
- Advanced user of Google Ads and Microsoft Advertising UI and Editor tools
- Working proficiency in GA4 and in data visualization tools such as Tableau, Power BI, or Looker Studio
- Google Ads certifications preferred
Work Experience:
6+ years’ experience focused on PPC/SEM responsibilities, including a minimum of 2 years of direct people leadership. Experience managing paid search in a regulated, lead generation, or considered-purchase category preferred; higher education experience is a plus.
Education:
Bachelor Degree, MBA preferred.
Other:
- Must be able to travel 10% of time.
- Must be able to lift 15 lbs.
- Typical office setting.
- Mobility within the office including movement from floor to floor.
- Travel via plane, car, and metro may be required to perform this job.
- Must be able to work more than 40 hours per week when business needs warrant
- Access information using a computer.
- Effectively communicate, both up and down the management chain.
- Effectively cope with stressful situations.
- Strong mental acuity.
- Regular, dependable attendance and punctuality are essential functions of this job.
- Other essential functions and marginal job functions are subject to modification.
COMPENSATION
- Salary: $95,100.00 - $142,600.00
SEI offers a comprehensive package of benefits to employees scheduled 30 hours or more per week. In addition to medical, dental, vision, life and disability plans, SEI employees may take advantage of well-being incentives, parental leave, paid time off, certain paid holidays, tax saving accounts (FSA, HSA), 401(k) retirement benefit, Employee Stock Purchase Plan, tuition assistance as well as entertainment and retail discounts. Non-exempt employees are eligible for overtime pay, if applicable.
SEI is an equal opportunity employer committed to fostering an inclusive and collaborative culture where individuals can grow their careers and contribute fully. We strive to attract talent with broad experiences, skills and perspectives. We welcome applications from all. While it is not typical for an individual to be hired at or near the top end of the pay range at SEI, we offer a competitive salary. The actual base pay offered to the successful candidate may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay equity. Our Talent Acquisition Team is ready to discuss your interest in joining SEI.
If you require reasonable accommodations to complete our application process, please contact our Human Resources Department at Careers@strategiced.com.
See all 489+ Paid Search Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Paid Search Specialist roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Paid Search Specialist
Target agencies with established visa programs
Large digital marketing agencies and holding companies sponsor Paid Search roles far more consistently than small boutiques. Look for employers with prior H-1B LCA filings in the DOL disclosure database, which confirms they have sponsored similar roles before.
Frame your degree as a specialty occupation match
USCIS requires your degree to align with the role. A bachelor's in marketing, advertising, business analytics, or communications maps cleanly to Paid Search. Degrees in unrelated fields can complicate approval, so address the connection explicitly in your application materials.
Demonstrate platform-specific expertise in your resume
Sponsoring employers need to justify the petition to USCIS. Certifications in Google Ads, Microsoft Advertising, or Meta Blueprint strengthen your case by showing specialized, measurable expertise that a generic hire would not bring to the role.
Highlight performance data and campaign scale
Quantified results make your petition more defensible. Employers who can show USCIS that you managed significant ad spend or drove measurable revenue outcomes have a stronger argument that the role genuinely requires your specialized background and cannot be easily filled otherwise.
Ask about sponsorship before the final interview stage
Many Paid Search roles that appear open to sponsorship are not. Raise the topic early, ideally after an initial screen, to avoid investing time in processes where the employer has no intention or infrastructure to file an H-1B or E-3 petition.
Australian citizens should prioritize the E-3 visa
The E-3 visa is available only to Australians and has no lottery, no cap pressure, and faster processing than the H-1B. For a Paid Search Specialist with an Australian passport, it is almost always the more practical first path to U.S. work authorization.
Frequently Asked Questions
Does a Paid Search Specialist role qualify for H-1B visa sponsorship?
Yes, Paid Search Specialist positions generally qualify as H-1B visa specialty occupations when the role requires a bachelor's degree in a specific field such as marketing, advertising, or business analytics. Roles that accept any degree regardless of field can face USCIS scrutiny, so the job description's degree requirement language matters significantly. Employers with prior LCA filings for similar titles have the strongest track record.
What degree do I need for a Paid Search Specialist to get visa sponsorship?
Most employers and USCIS expect a bachelor's degree in marketing, advertising, communications, business, or a closely related quantitative field. Degrees in unrelated disciplines can still support a petition if the employer can demonstrate a direct connection between the coursework and the role's duties. Relevant certifications alone are not a substitute for a degree when it comes to specialty occupation classification.
How do I find employers who sponsor Paid Search Specialist roles?
Migrate Mate is the most direct way to find Paid Search Specialist roles at employers with a history of visa sponsorship. The platform filters for sponsoring companies so you are not guessing which employers are open to H-1B or E-3 visa petitions. This saves significant time compared to applying broadly and discovering late in the process that sponsorship is not available.
Are H-1B approval rates good for Paid Search and digital marketing roles?
Approval rates for digital marketing specialty occupations have historically been lower than for engineering or healthcare roles because USCIS sometimes challenges whether the position requires a degree in a specific field. Well-documented petitions that clearly link the role's duties to specialized degree requirements are approved at higher rates. Employers with experienced immigration counsel and prior approval history for similar titles face fewer issues.
Can I switch to a Paid Search Specialist role from a different visa status, such as OPT?
Yes. Many international candidates work in Paid Search roles on OPT and then transition to H-1B sponsorship before OPT expires. Cap-subject H-1B petitions must be filed in April for an October 1 start date, so timing matters. If you are an Australian citizen, the E-3 visa does not have a lottery or cap, which makes mid-year transitions much more straightforward.
What is the prevailing wage requirement for sponsored Paid Search Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.