Paid Search Specialist Jobs in USA with Visa Sponsorship
Paid Search Specialists are strong candidates for H-1B visa and E-3 visa sponsorship because the role qualifies as a specialty occupation requiring a bachelor's degree in marketing, advertising, or a related field. Employers in digital marketing agencies and in-house teams sponsor regularly. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®.
YOUR OPPORTUNITY, YOUR TEAM
The Paid Search Strategist (SEM) supports QVC, and drives paid search strategy, campaign optimization, and performance across Google, Microsoft, and emerging search platforms.
In this role, you’ll own complex SEM programs that directly impact customer acquisition, retention, revenue growth, and marketing efficiency. You’ll manage campaigns across Search, Shopping, and Performance Max, using data, testing, and forecasting to improve performance and guide investment decisions. This is an advanced individual contributor role for someone who is comfortable working independently, making informed decisions, and translating performance trends into action.
You’ll join a team of four Paid Search professionals and partner closely with Analytics, eCommerce, CRM, Brand Marketing, Finance, and platform partners. While this role does not have direct people management responsibility, you’ll be a trusted resource to teammates through knowledge sharing, best practices, and strong subject matter expertise.
WHERE YOU'LL WORK
This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, DE, or NJ. Relocation assistance is not available for this role.
- Develop and optimize paid search strategies across Google Ads, Microsoft Ads, Shopping, Performance Max, and emerging search platforms to drive acquisition, retention, revenue, and efficiency
- Manage day-to-day campaign execution, optimization, and account health for assigned business areas, using performance data to improve results against key KPIs
- Analyze campaign and business performance to identify trends, diagnose issues, and turn insights into clear optimization recommendations
- Plan and execute testing initiatives across bidding, targeting, audiences, creative, and campaign settings to improve performance and uncover growth opportunities
- Manage budget pacing, forecasting, and spend allocation to help ensure media investment is aligned to business goals
- Partner with Analytics, eCommerce, CRM, Brand Marketing, Finance, and external platform partners to support business priorities and improve marketing effectiveness
- Use tools such as Google Ads, Microsoft Ads, Adobe Analytics, Tableau, Optmyzr, Excel, and PowerPoint to manage campaigns, evaluate results, and communicate recommendations
- Share search best practices and platform knowledge with teammates and contribute to team effectiveness as an advanced individual contributor
WHAT YOU'LL BRING
- Bachelor’s degree or equivalent relevant experience in Marketing, Business, Communications, Analytics, Statistics, or a related field
- 5+ years of experience managing and optimizing paid search or SEM programs in an eCommerce, retail, or performance marketing environment
- Hands-on experience with Google Ads and Microsoft Ads, including Search, Shopping, and Performance Max campaign management
- Strong ability to analyze performance data, identify trends and opportunities, and translate findings into actions that improve revenue and marketing efficiency
- Experience managing budget pacing, forecasting, KPI tracking, and optimization decisions in a performance-driven environment
- Proficiency with performance marketing and analytics tools such as Adobe Analytics, Tableau, Optmyzr, and Excel
- Google Ads and Microsoft Ads certifications are preferred
Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.
QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.
If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.
INTRODUCTION
Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®.
YOUR OPPORTUNITY, YOUR TEAM
The Paid Search Strategist (SEM) supports QVC, and drives paid search strategy, campaign optimization, and performance across Google, Microsoft, and emerging search platforms.
In this role, you’ll own complex SEM programs that directly impact customer acquisition, retention, revenue growth, and marketing efficiency. You’ll manage campaigns across Search, Shopping, and Performance Max, using data, testing, and forecasting to improve performance and guide investment decisions. This is an advanced individual contributor role for someone who is comfortable working independently, making informed decisions, and translating performance trends into action.
You’ll join a team of four Paid Search professionals and partner closely with Analytics, eCommerce, CRM, Brand Marketing, Finance, and platform partners. While this role does not have direct people management responsibility, you’ll be a trusted resource to teammates through knowledge sharing, best practices, and strong subject matter expertise.
WHERE YOU'LL WORK
This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, DE, or NJ. Relocation assistance is not available for this role.
- Develop and optimize paid search strategies across Google Ads, Microsoft Ads, Shopping, Performance Max, and emerging search platforms to drive acquisition, retention, revenue, and efficiency
- Manage day-to-day campaign execution, optimization, and account health for assigned business areas, using performance data to improve results against key KPIs
- Analyze campaign and business performance to identify trends, diagnose issues, and turn insights into clear optimization recommendations
- Plan and execute testing initiatives across bidding, targeting, audiences, creative, and campaign settings to improve performance and uncover growth opportunities
- Manage budget pacing, forecasting, and spend allocation to help ensure media investment is aligned to business goals
- Partner with Analytics, eCommerce, CRM, Brand Marketing, Finance, and external platform partners to support business priorities and improve marketing effectiveness
- Use tools such as Google Ads, Microsoft Ads, Adobe Analytics, Tableau, Optmyzr, Excel, and PowerPoint to manage campaigns, evaluate results, and communicate recommendations
- Share search best practices and platform knowledge with teammates and contribute to team effectiveness as an advanced individual contributor
WHAT YOU'LL BRING
- Bachelor’s degree or equivalent relevant experience in Marketing, Business, Communications, Analytics, Statistics, or a related field
- 5+ years of experience managing and optimizing paid search or SEM programs in an eCommerce, retail, or performance marketing environment
- Hands-on experience with Google Ads and Microsoft Ads, including Search, Shopping, and Performance Max campaign management
- Strong ability to analyze performance data, identify trends and opportunities, and translate findings into actions that improve revenue and marketing efficiency
- Experience managing budget pacing, forecasting, KPI tracking, and optimization decisions in a performance-driven environment
- Proficiency with performance marketing and analytics tools such as Adobe Analytics, Tableau, Optmyzr, and Excel
- Google Ads and Microsoft Ads certifications are preferred
Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.
QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.
If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.
See all 536+ Paid Search Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Paid Search Specialist roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Paid Search Specialist
Target agencies with established visa programs
Large digital marketing agencies and holding companies sponsor Paid Search roles far more consistently than small boutiques. Look for employers with prior H-1B LCA filings in the DOL disclosure database, which confirms they have sponsored similar roles before.
Frame your degree as a specialty occupation match
USCIS requires your degree to align with the role. A bachelor's in marketing, advertising, business analytics, or communications maps cleanly to Paid Search. Degrees in unrelated fields can complicate approval, so address the connection explicitly in your application materials.
Demonstrate platform-specific expertise in your resume
Sponsoring employers need to justify the petition to USCIS. Certifications in Google Ads, Microsoft Advertising, or Meta Blueprint strengthen your case by showing specialized, measurable expertise that a generic hire would not bring to the role.
Highlight performance data and campaign scale
Quantified results make your petition more defensible. Employers who can show USCIS that you managed significant ad spend or drove measurable revenue outcomes have a stronger argument that the role genuinely requires your specialized background and cannot be easily filled otherwise.
Ask about sponsorship before the final interview stage
Many Paid Search roles that appear open to sponsorship are not. Raise the topic early, ideally after an initial screen, to avoid investing time in processes where the employer has no intention or infrastructure to file an H-1B or E-3 petition.
Australian citizens should prioritize the E-3 visa
The E-3 visa is available only to Australians and has no lottery, no cap pressure, and faster processing than the H-1B. For a Paid Search Specialist with an Australian passport, it is almost always the more practical first path to U.S. work authorization.
Frequently Asked Questions
Does a Paid Search Specialist role qualify for H-1B visa sponsorship?
Yes, Paid Search Specialist positions generally qualify as H-1B visa specialty occupations when the role requires a bachelor's degree in a specific field such as marketing, advertising, or business analytics. Roles that accept any degree regardless of field can face USCIS scrutiny, so the job description's degree requirement language matters significantly. Employers with prior LCA filings for similar titles have the strongest track record.
What degree do I need for a Paid Search Specialist to get visa sponsorship?
Most employers and USCIS expect a bachelor's degree in marketing, advertising, communications, business, or a closely related quantitative field. Degrees in unrelated disciplines can still support a petition if the employer can demonstrate a direct connection between the coursework and the role's duties. Relevant certifications alone are not a substitute for a degree when it comes to specialty occupation classification.
How do I find employers who sponsor Paid Search Specialist roles?
Migrate Mate is the most direct way to find Paid Search Specialist roles at employers with a history of visa sponsorship. The platform filters for sponsoring companies so you are not guessing which employers are open to H-1B or E-3 visa petitions. This saves significant time compared to applying broadly and discovering late in the process that sponsorship is not available.
Are H-1B approval rates good for Paid Search and digital marketing roles?
Approval rates for digital marketing specialty occupations have historically been lower than for engineering or healthcare roles because USCIS sometimes challenges whether the position requires a degree in a specific field. Well-documented petitions that clearly link the role's duties to specialized degree requirements are approved at higher rates. Employers with experienced immigration counsel and prior approval history for similar titles face fewer issues.
Can I switch to a Paid Search Specialist role from a different visa status, such as OPT?
Yes. Many international candidates work in Paid Search roles on OPT and then transition to H-1B sponsorship before OPT expires. Cap-subject H-1B petitions must be filed in April for an October 1 start date, so timing matters. If you are an Australian citizen, the E-3 visa does not have a lottery or cap, which makes mid-year transitions much more straightforward.
What is the prevailing wage requirement for sponsored Paid Search Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.