Performance Manager Jobs in USA with Visa Sponsorship
Performance Manager roles qualify for H-1B visa and O-1 visa sponsorship when tied to a business or marketing analytics function requiring a relevant bachelor's degree. Employers regularly sponsor this title, particularly in tech, retail, and media where data-driven performance optimization is core to operations. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
We are seeking a Sr. Manager, Demand Planning & Performance Analytics to run marketing planning, demand forecasting and lead quality analysis across a multi-brand, multi-market home improvement portfolio. This role builds the processes, models and standards that help each brand invest efficiently, match marketing volume to sales capacity, and turn more leads into sales.
ROLE AND RESPONSIBILITIES
What You'll Do:
Marketing planning and performance:
- Run a standardized monthly marketing planning process across multiple brands and markets, from inputs and plan builds through reviews and sign-off.
- Partner with brand marketing leaders to set channel mix, budgets, and lead and appointment targets by market.
- Run month-end plan vs. actual reviews: explain variance and recommend changes for the next month.
- Build and maintain planning and channel playbooks (paid search, paid social, affiliates, direct mail, local services ads) and a new market launch playbook.
- Standardize KPI definitions and keep a shared test-and-learn log so wins scale across brands.
Demand and capacity planning:
- Build and maintain the marketing demand model, including market sizing, share and growth headroom by brand, product and market.
- Align lead and appointment targets with sales and installation capacity, and flag markets that are over- or under-served.
- Manage pacing and month-end projections for spend, leads, appointments and sales against plan.
- Build scenario models for the VP and leadership team and document key assumptions: cost per lead, set, issue and close rates, and average ticket.
Lead quality and optimization:
- Document business requirements for lead quality scoring and filtering, working with the data and technology teams who build the tools.
- Recommend score tiers and screening rules, and validate them against appointment and sales outcomes.
- Share lead quality findings with channels, agencies and affiliates so non-quality traffic is cut at the source.
- Support the use of AI-driven insights such as quality alerts and anomaly detection, and review outputs before they inform budget decisions.
- Report lead quality trends weekly, using one framework across all brands.
BASIC QUALIFICATIONS
What You'll Bring:
- 5+ years in marketing analytics, performance marketing or marketing operations, including hands-on planning, forecasting or measurement work
- Experience building forecasting, demand or market-sizing models that inform budget decisions
- Hands-on with Google Analytics (GA4), Google Tag Manager, Google Ads and Meta Ads Manager
- Experience with call tracking and attribution for a call-heavy lead generation business
- Strong with dashboards and data tools such as Power BI, Looker Studio or SQL
- Clear communicator who can explain a data problem and its dollar impact to leaders and partners
PREFERRED QUALIFICATIONS
- Home services, remodeling or other in-home sales lead generation
- Multi-brand or multi-market experience, including new market launches
- Experience with lead scoring, lead quality programs or CRM and contact center platforms
- Experience working with agency and affiliate partners on shared data and standards
ABOUT RENUITY
Renuity, headquartered in Charlotte, NC, is a leading home improvement services business with a rapidly expanding national footprint. Renuity currently operates across 36 states and has created hundreds of thousands of happier homeowners across the United States who have chosen Renuity for their home improvement needs. Renuity is redefining the home improvement experience with a focus on trust, innovation and customer-first service.
To learn more, visit Renuity's About Us page.
Renuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact Humanresources@renuityhome.com.
If you have a question regarding your application, please contact TA@renuityhome.com.
To access Renuity's Privacy Policy, please click here: Privacy Policy
INTRODUCTION
We are seeking a Sr. Manager, Demand Planning & Performance Analytics to run marketing planning, demand forecasting and lead quality analysis across a multi-brand, multi-market home improvement portfolio. This role builds the processes, models and standards that help each brand invest efficiently, match marketing volume to sales capacity, and turn more leads into sales.
ROLE AND RESPONSIBILITIES
What You'll Do:
Marketing planning and performance:
- Run a standardized monthly marketing planning process across multiple brands and markets, from inputs and plan builds through reviews and sign-off.
- Partner with brand marketing leaders to set channel mix, budgets, and lead and appointment targets by market.
- Run month-end plan vs. actual reviews: explain variance and recommend changes for the next month.
- Build and maintain planning and channel playbooks (paid search, paid social, affiliates, direct mail, local services ads) and a new market launch playbook.
- Standardize KPI definitions and keep a shared test-and-learn log so wins scale across brands.
Demand and capacity planning:
- Build and maintain the marketing demand model, including market sizing, share and growth headroom by brand, product and market.
- Align lead and appointment targets with sales and installation capacity, and flag markets that are over- or under-served.
- Manage pacing and month-end projections for spend, leads, appointments and sales against plan.
- Build scenario models for the VP and leadership team and document key assumptions: cost per lead, set, issue and close rates, and average ticket.
Lead quality and optimization:
- Document business requirements for lead quality scoring and filtering, working with the data and technology teams who build the tools.
- Recommend score tiers and screening rules, and validate them against appointment and sales outcomes.
- Share lead quality findings with channels, agencies and affiliates so non-quality traffic is cut at the source.
- Support the use of AI-driven insights such as quality alerts and anomaly detection, and review outputs before they inform budget decisions.
- Report lead quality trends weekly, using one framework across all brands.
BASIC QUALIFICATIONS
What You'll Bring:
- 5+ years in marketing analytics, performance marketing or marketing operations, including hands-on planning, forecasting or measurement work
- Experience building forecasting, demand or market-sizing models that inform budget decisions
- Hands-on with Google Analytics (GA4), Google Tag Manager, Google Ads and Meta Ads Manager
- Experience with call tracking and attribution for a call-heavy lead generation business
- Strong with dashboards and data tools such as Power BI, Looker Studio or SQL
- Clear communicator who can explain a data problem and its dollar impact to leaders and partners
PREFERRED QUALIFICATIONS
- Home services, remodeling or other in-home sales lead generation
- Multi-brand or multi-market experience, including new market launches
- Experience with lead scoring, lead quality programs or CRM and contact center platforms
- Experience working with agency and affiliate partners on shared data and standards
ABOUT RENUITY
Renuity, headquartered in Charlotte, NC, is a leading home improvement services business with a rapidly expanding national footprint. Renuity currently operates across 36 states and has created hundreds of thousands of happier homeowners across the United States who have chosen Renuity for their home improvement needs. Renuity is redefining the home improvement experience with a focus on trust, innovation and customer-first service.
To learn more, visit Renuity's About Us page.
Renuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact Humanresources@renuityhome.com.
If you have a question regarding your application, please contact TA@renuityhome.com.
To access Renuity's Privacy Policy, please click here: Privacy Policy
See all 2,432+ Performance Manager Jobs
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Get Access To All JobsTips for Finding Visa Sponsorship as a Performance Manager
Frame your role around a specific discipline
Performance Manager spans marketing, operations, and sales functions. Clarify your specialty in applications. Employers and USCIS evaluators need a clear degree-to-role connection, so positioning yourself within a defined field strengthens your H-1B specialty occupation case.
Target employers with active LCA filings
Companies that have previously sponsored Performance Managers have already established the role as a specialty occupation internally. This prior filing history reduces friction in your petition and signals the employer understands the sponsorship process for this specific job title.
Align your degree to your performance focus
A degree in marketing, business analytics, statistics, or economics directly supports sponsorship eligibility. If your degree is in a tangentially related field, document how your coursework and experience connect to the analytical demands the role requires at that employer.
Highlight quantitative responsibilities in your offer letter
USCIS scrutinizes whether Performance Manager duties require a theoretical and practical application of specialized knowledge. Offer letters that emphasize KPI modeling, attribution analysis, and data interpretation strengthen the specialty occupation argument over generic management language.
Ask about cap-exempt sponsorship routes early
Nonprofit organizations, universities, and affiliated research institutions can file H-1B petitions outside the annual lottery cap. If you're open to those sectors, cap-exempt employers offer a faster and more reliable sponsorship path for Performance Manager positions.
Build a portfolio of measurable outcomes before applying
Sponsorship decisions often come down to demonstrated value. Performance Managers who can show clear ROI improvements, conversion rate lifts, or revenue attribution from past roles give employers a concrete business case to justify the time and cost of sponsoring a visa petition.
Frequently Asked Questions
Does a Performance Manager role qualify as a specialty occupation for H-1B purposes?
It can, but the role needs to demonstrably require a bachelor's degree or higher in a specific field, not just any degree. Performance Manager positions tied to marketing analytics, digital advertising, or business intelligence are stronger candidates than general operations or people management roles, where USCIS may argue the position lacks a specialized degree requirement.
Which visa types are most commonly used to sponsor Performance Managers?
H-1B visa is the most common path, used by tech platforms, media companies, and e-commerce employers. O-1A is an option for candidates with a track record of exceptional results, industry recognition, or published work. TN visas cover Performance Manager roles for Canadian and Mexican nationals when the position maps to a qualifying USMCA occupation category such as management consultant or economist.
What degree do I need for a sponsored Performance Manager position?
Most sponsoring employers expect a bachelor's degree in marketing, business administration, statistics, data science, or a closely related analytical field. A general business degree with demonstrated quantitative coursework is often acceptable. If your degree is in an unrelated area, three years of specialized experience can substitute for one year of formal education under USCIS guidelines.
How do I find Performance Manager jobs that offer visa sponsorship?
Migrate Mate is built specifically for this search. It filters job listings by sponsorship willingness, so you're not wasting time on roles where international candidates are screened out. Performance Manager openings on Migrate Mate are from employers who have indicated they're open to or actively sponsoring work visas, which significantly narrows the field to relevant opportunities.
Are Performance Manager H-1B petitions likely to get approved?
Approval rates are solid when the petition clearly establishes specialty occupation status. The most common reason for denial or an RFE is that the role description is too broad or the employer fails to show a degree in a specific field is a genuine requirement. Petitions from established tech, media, and analytics companies with detailed job duty descriptions and clear degree prerequisites perform best.
What is the prevailing wage requirement for sponsored Performance Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.