Regional Marketing Specialist Jobs in USA with Visa Sponsorship
Regional Marketing Specialist roles qualify for H-1B and O-1 visa sponsorship when the position requires a bachelor's degree in marketing, communications, or a related field. Employers in retail, tech, and healthcare sponsor most frequently, with H-1B being the standard pathway. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsGet to know Okta
Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you.
Title: Senior Regional Marketing Specialist
Okta is looking for a motivated and detail-oriented Senior Regional Marketing Specialist to support the development, execution, and optimization of demand generation programs across our AMER Strat and SLED Regional Marketing teams. In this role, you’ll collaborate with cross-functional teams to plan and execute impactful marketing initiatives that drive engagement and pipeline growth. From event coordination to digital programs and performance reporting, you’ll play a critical role in ensuring operational excellence and marketing success.
Key Responsibilities:
Program Planning and Execution:
- Collaborate with AMER Strategic and Public Sector Marketing and Sales teams to plan and implement demand generation programs, including online and offline campaigns.
- Support activities such as regional events, inbound and outbound digital marketing, and more.
Team Collaboration and Communication:
- Act as a liaison between the AMER regional marketing team and other segment marketers (Commercial, Enterprise) as well as the xDR teams.
- Ensure seamless information sharing and alignment across teams for program success.
Project Management:
- Partner with internal teams and external resources to support the creation of high-quality campaign assets, including email copy and sequences, targeted offers, and marketing materials.
Performance Reporting:
- Track and analyze channel performance, program ROI, and marketing funnel health.
- Provide actionable insights to improve the effectiveness and efficiency of marketing campaigns by region.
Operational Support:
- Assist with Salesforce campaign creation, audience targeting via 6sense, and development of campaign briefs.
- Create enablement tools and materials for sales teams, including SDRs and Account Executives, to ensure program alignment and readiness.
Qualifications
- 1-2 years of experience in B2B tech marketing; experience in B2G is a plus.
- Familiarity with marketing and sales tools such as Salesforce, Splash, 6sense, Marketo, and Asana.
- Analytical mindset with strong data analysis and reporting skills.
- Previous experience in a sales development or sales support role is a plus.
- Excellent written, verbal, and presentation communication skills.
- Strong attention to detail, particularly in writing and editing content.
- Exceptional prioritization, organizational, and project management abilities.
- Willingness to travel as needed.
Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.
The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between: $107,000 USD - $161,000 USD
What you can look forward to as a Full-Time Okta employee!
- Amazing Benefits
- Making Social Impact
- Developing Talent and Fostering Connection + Community at Okta
Some roles may require travel to one of our office locations for in-person onboarding.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Notice for New York City Applicants & Employees:
Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
Get to know Okta
Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you.
Title: Senior Regional Marketing Specialist
Okta is looking for a motivated and detail-oriented Senior Regional Marketing Specialist to support the development, execution, and optimization of demand generation programs across our AMER Strat and SLED Regional Marketing teams. In this role, you’ll collaborate with cross-functional teams to plan and execute impactful marketing initiatives that drive engagement and pipeline growth. From event coordination to digital programs and performance reporting, you’ll play a critical role in ensuring operational excellence and marketing success.
Key Responsibilities:
Program Planning and Execution:
- Collaborate with AMER Strategic and Public Sector Marketing and Sales teams to plan and implement demand generation programs, including online and offline campaigns.
- Support activities such as regional events, inbound and outbound digital marketing, and more.
Team Collaboration and Communication:
- Act as a liaison between the AMER regional marketing team and other segment marketers (Commercial, Enterprise) as well as the xDR teams.
- Ensure seamless information sharing and alignment across teams for program success.
Project Management:
- Partner with internal teams and external resources to support the creation of high-quality campaign assets, including email copy and sequences, targeted offers, and marketing materials.
Performance Reporting:
- Track and analyze channel performance, program ROI, and marketing funnel health.
- Provide actionable insights to improve the effectiveness and efficiency of marketing campaigns by region.
Operational Support:
- Assist with Salesforce campaign creation, audience targeting via 6sense, and development of campaign briefs.
- Create enablement tools and materials for sales teams, including SDRs and Account Executives, to ensure program alignment and readiness.
Qualifications
- 1-2 years of experience in B2B tech marketing; experience in B2G is a plus.
- Familiarity with marketing and sales tools such as Salesforce, Splash, 6sense, Marketo, and Asana.
- Analytical mindset with strong data analysis and reporting skills.
- Previous experience in a sales development or sales support role is a plus.
- Excellent written, verbal, and presentation communication skills.
- Strong attention to detail, particularly in writing and editing content.
- Exceptional prioritization, organizational, and project management abilities.
- Willingness to travel as needed.
Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.
The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between: $107,000 USD - $161,000 USD
What you can look forward to as a Full-Time Okta employee!
- Amazing Benefits
- Making Social Impact
- Developing Talent and Fostering Connection + Community at Okta
Some roles may require travel to one of our office locations for in-person onboarding.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Notice for New York City Applicants & Employees:
Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
How to Get Visa Sponsorship as a Regional Marketing Specialist
Target employers with a history of sponsorship
Large regional employers in healthcare, retail, and technology sponsor Regional Marketing Specialists far more often than small businesses. Focus your search on companies with established HR infrastructure and previous H-1B filing records in your target metro area.
Confirm your degree field aligns with the role
H-1B approval for marketing roles requires a degree in marketing, communications, business, or a closely related field. A degree in an unrelated discipline weakens the specialty occupation argument, even if you have years of relevant marketing experience.
Understand the LCA and prevailing wage requirement
Before your employer files the H-1B petition, they must obtain a certified Labor Condition Application from the Department of Labor confirming the offered wage meets prevailing wage levels for the role and location. This step happens before USCIS ever sees your case.
Highlight regional market expertise in your application
Employers sponsoring Regional Marketing Specialists need to demonstrate the role requires specialized knowledge. Framing your expertise in specific regional markets, languages, or consumer demographics strengthens the specialty occupation case during USCIS adjudication.
Ask about cap-exempt employers early in the process
Universities, nonprofit research organizations, and certain government contractors are exempt from the H-1B annual cap and can file year-round. If you're open to these sectors, cap-exempt roles eliminate lottery risk entirely and allow faster start dates.
Use Migrate Mate to filter for sponsoring employers
Not every marketing job listing will mention visa sponsorship, but employer sponsorship history is searchable. Migrate Mate surfaces Regional Marketing Specialist roles from employers with documented sponsorship records, saving you from applying to companies that won't sponsor.
Regional Marketing Specialist jobs are hiring across the US. Find yours.
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Get Access To All JobsFrequently Asked Questions
Does a Regional Marketing Specialist role qualify as a specialty occupation for the H-1B?
It can, but it depends on how the employer defines the role. USCIS requires that the position normally requires a bachelor's degree or higher in a specific field. Regional marketing roles tied to a specific discipline, such as digital marketing, market research, or brand strategy, have stronger cases than generalist coordinator positions where any degree is accepted.
Which visa types are commonly used to sponsor Regional Marketing Specialists?
The H-1B is the most common pathway. Australians may qualify for the E-3, which has no lottery and is generally faster to process. Canadians and Mexicans may qualify under the TN visa for marketing roles classified under the USMCA professional categories. Exceptionally accomplished marketers with documented industry recognition may also pursue the O-1A.
How do I find Regional Marketing Specialist jobs that offer visa sponsorship?
Most standard job postings don't disclose sponsorship willingness upfront, which makes filtering difficult. Migrate Mate is specifically designed for visa-sponsored job seekers and surfaces Regional Marketing Specialist roles from employers with a history of sponsoring international workers, so you're not spending time on applications that will go nowhere.
Does a three-year bachelor's degree qualify for H-1B sponsorship in this role?
It may. USCIS accepts foreign three-year bachelor's degrees if a credentials evaluator determines they are equivalent to a U.S. four-year bachelor's degree. Australian three-year degrees are generally approved under this standard. The evaluation needs to match the degree's field to the specialty occupation, not just confirm the degree level.
What approval rates look like for H-1B petitions in marketing roles?
Marketing and communications occupations historically have lower H-1B approval rates than STEM fields because specialty occupation status is harder to establish. USCIS scrutinizes whether the degree requirement is genuinely specific to the role. Approval odds improve significantly when the job description is tightly scoped, the employer has a strong sponsorship history, and the applicant's degree directly matches the advertised role.
What is the prevailing wage requirement for sponsored Regional Marketing Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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