Senior Lifecycle Marketing Manager Jobs in USA with Visa Sponsorship
Senior Lifecycle Marketing Manager roles qualify for H-1B and O-1 visa sponsorship when the position requires a bachelor's degree or higher in marketing, business, or a related field. Employers in SaaS, e-commerce, and fintech sponsor this role regularly, and the specialty occupation standard is well-established for senior-level marketing positions. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 13,000+ businesses, including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell. We recently completed a $150 million Series D funding round, bringing our total funding to $254 million and valuing the company at $2.5 billion. We’re hiring a Senior Lifecycle Marketing Manager to drive growth across the customer journey—from converting leads into qualified opportunities, to accelerating onboarding and activation, to improving adoption and driving expansion. You will own strategy and execution of behavior-based lifecycle programs across email, in-app messaging, and web chat, partnering closely with Sales, Product Marketing, Product, and RevOps. This role reports to the Director of Customer Growth Marketing.
LOCATION
This role is based out of our hubs in Montréal, Toronto, Miami, San Francisco or Raleigh.
WHAT YOU’LL DO
Own the end-to-end lifecycle journey for both PLG & Sales-Assisted motions:
- Improve time-to-value, increase trial-to-paid, and drive PQL/MQL → opportunity with clear handoffs to Sales
- Post-sales: accelerate onboarding, activation, and adoption, and drive retention + expansion through usage- and maturity-based journeys
- Own core programs: MQL nurture, PQL nurture, trial conversion, onboarding/activation, re-engagement, and expansion
- Lifecycle Segmentation & Personalization: Define and manage lifecycle segmentation based on user behavior, personas, and stage in the funnel.
- Support launches & campaigns with coordinated email + in-app + web chat journeys
- Own lifecycle experimentation (A/B and multivariate testing): messaging, timing, offers, journey logic, and channel mix.
- Own performance reporting for lifecycle campaigns; communicate learnings and iterate based on results.
Align with Sales + RevOps on routing, thresholds/scoring, SLAs, and lifecycle-to-sales handoffs:
- Leverage AI as a core part of how you work — using it to accelerate personalization, increase testing velocity, automate operational tasks, and maintain quality at speed
ABOUT YOU
- 5–7+ years in Lifecycle/CRM/Growth marketing in B2B SaaS
- Proven ownership of both: (1) pre-sales conversion (trial-to-paid and/or lead→opp) and (2) post-sales onboarding/adoption/retention programs
- You've thrived in demanding environments with outsized impact and have experienced what great execution looks like at speed
- Strong experimentation + analytics chops; comfortable working with data to build trigger-based journeys
- Hands-on operator in marketing automation and lifecycle tools — HubSpot required; experience with in-app tools (Pendo, Intercom, or equivalent) and web chat/conversational marketing a strong plus
- Comfortable with BI and reporting tools such as Looker, Tableau, or Google Data Studio; Salesforce experience preferred
AI FLUENCY (REQUIRED)
- Daily user of AI tools (ChatGPT, Claude, Gemini, etc.)
- Experience applying AI to creative generation, data analysis, or workflow automation
- Strong prompting skills and ability to QA AI outputs
- Bias toward automation and operational leverage
WHAT’S IN IT FOR YOU
- Competitive salary and meaningful equity opportunities.
- Healthcare, dental, and vision coverage.
- 401(k) / RRSP enrolment program.
- Take what you need PTO
- A Work Culture where:
- You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
- We believe in meritocracy, where ideas and effort are publicly celebrated.
About us
Our mission is to deliver one platform for maintenance, repair & operations teams to keep the physical world running. We believe the greatest asset in any organization is the people. That’s why we built an intuitive, mobile-first solution to help boost productivity and collaboration across teams and locations. MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
INTRODUCTION
MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 13,000+ businesses, including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell. We recently completed a $150 million Series D funding round, bringing our total funding to $254 million and valuing the company at $2.5 billion. We’re hiring a Senior Lifecycle Marketing Manager to drive growth across the customer journey—from converting leads into qualified opportunities, to accelerating onboarding and activation, to improving adoption and driving expansion. You will own strategy and execution of behavior-based lifecycle programs across email, in-app messaging, and web chat, partnering closely with Sales, Product Marketing, Product, and RevOps. This role reports to the Director of Customer Growth Marketing.
LOCATION
This role is based out of our hubs in Montréal, Toronto, Miami, San Francisco or Raleigh.
WHAT YOU’LL DO
Own the end-to-end lifecycle journey for both PLG & Sales-Assisted motions:
- Improve time-to-value, increase trial-to-paid, and drive PQL/MQL → opportunity with clear handoffs to Sales
- Post-sales: accelerate onboarding, activation, and adoption, and drive retention + expansion through usage- and maturity-based journeys
- Own core programs: MQL nurture, PQL nurture, trial conversion, onboarding/activation, re-engagement, and expansion
- Lifecycle Segmentation & Personalization: Define and manage lifecycle segmentation based on user behavior, personas, and stage in the funnel.
- Support launches & campaigns with coordinated email + in-app + web chat journeys
- Own lifecycle experimentation (A/B and multivariate testing): messaging, timing, offers, journey logic, and channel mix.
- Own performance reporting for lifecycle campaigns; communicate learnings and iterate based on results.
Align with Sales + RevOps on routing, thresholds/scoring, SLAs, and lifecycle-to-sales handoffs:
- Leverage AI as a core part of how you work — using it to accelerate personalization, increase testing velocity, automate operational tasks, and maintain quality at speed
ABOUT YOU
- 5–7+ years in Lifecycle/CRM/Growth marketing in B2B SaaS
- Proven ownership of both: (1) pre-sales conversion (trial-to-paid and/or lead→opp) and (2) post-sales onboarding/adoption/retention programs
- You've thrived in demanding environments with outsized impact and have experienced what great execution looks like at speed
- Strong experimentation + analytics chops; comfortable working with data to build trigger-based journeys
- Hands-on operator in marketing automation and lifecycle tools — HubSpot required; experience with in-app tools (Pendo, Intercom, or equivalent) and web chat/conversational marketing a strong plus
- Comfortable with BI and reporting tools such as Looker, Tableau, or Google Data Studio; Salesforce experience preferred
AI FLUENCY (REQUIRED)
- Daily user of AI tools (ChatGPT, Claude, Gemini, etc.)
- Experience applying AI to creative generation, data analysis, or workflow automation
- Strong prompting skills and ability to QA AI outputs
- Bias toward automation and operational leverage
WHAT’S IN IT FOR YOU
- Competitive salary and meaningful equity opportunities.
- Healthcare, dental, and vision coverage.
- 401(k) / RRSP enrolment program.
- Take what you need PTO
- A Work Culture where:
- You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
- We believe in meritocracy, where ideas and effort are publicly celebrated.
About us
Our mission is to deliver one platform for maintenance, repair & operations teams to keep the physical world running. We believe the greatest asset in any organization is the people. That’s why we built an intuitive, mobile-first solution to help boost productivity and collaboration across teams and locations. MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
How to Get Visa Sponsorship as a Senior Lifecycle Marketing Manager
Frame your degree as a specialty occupation requirement
H-1B approval for lifecycle marketing roles depends on proving the job requires a specific degree. Highlight how your marketing, business, or communications degree directly supports CRM strategy, segmentation, and retention, not just general marketing skills.
Target employers with a history of H-1B filings
SaaS companies, fintech firms, and enterprise e-commerce brands file H-1B petitions for lifecycle marketing roles regularly. Searching DOL LCA disclosure data by job title reveals which employers have sponsored this role in recent fiscal years.
Quantify your impact before the interview
Employers sponsor foreign nationals when the cost is clearly justified. Prepare specific metrics, retention rate improvements, revenue-per-email lift, churn reduction percentages, that demonstrate measurable business impact from your lifecycle programs.
Address sponsorship directly in your cover letter
Many hiring managers assume sponsorship is complicated and expensive. A brief, confident explanation of your visa status, expected timeline, and what the employer needs to do removes uncertainty and keeps your application moving forward.
Use Migrate Mate to find roles open to sponsorship
Not every lifecycle marketing role accepts visa applicants, but many do. Migrate Mate filters job listings to surface employers actively willing to sponsor, saving you the time of applying to positions that will screen you out early.
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Get Access To All JobsFrequently Asked Questions
Does a Senior Lifecycle Marketing Manager role qualify for H-1B sponsorship?
Yes, senior lifecycle marketing roles generally qualify as H-1B specialty occupations when the employer requires a bachelor's degree or higher in marketing, business, communications, or a closely related field. The key is that the degree requirement must be specific, not just preferred. Roles at SaaS companies, fintech platforms, and e-commerce brands have strong precedent for H-1B approval at the senior level, where the technical demands of CRM systems, data segmentation, and attribution modeling support the specialty occupation argument.
What degree do I need for an employer to sponsor my visa in this role?
Most employers require a bachelor's degree in marketing, business administration, communications, or a related quantitative field. Some senior roles also accept degrees in psychology or data analytics given the behavioral science component of lifecycle strategy. A mismatched degree, for example, a general arts degree with no marketing coursework, can complicate the H-1B petition. If your degree doesn't align directly, three years of specialized work experience can substitute for one year of education under USCIS equivalency rules.
Which industries are most likely to sponsor a Senior Lifecycle Marketing Manager?
SaaS companies are the most consistent sponsors, followed by fintech, consumer subscription businesses, and enterprise e-commerce platforms. These employers run complex, multi-channel lifecycle programs that justify senior hires and have legal infrastructure in place for H-1B filings. Early-stage startups occasionally sponsor but are less predictable. Reviewing DOL LCA disclosure data by job title shows which specific employers have filed for lifecycle marketing roles in recent years. Migrate Mate surfaces these employers directly in its job listings.
How does the H-1B lottery affect my timeline for this role?
If you need a cap-subject H-1B, your employment can't begin until October 1 of the fiscal year following the lottery, meaning if you're selected in April, you wait until October. Employers familiar with this timeline will factor it into their hiring plan. If you're already in H-1B status with a different employer, a transfer petition isn't subject to the lottery and can take effect much faster, sometimes within weeks of filing with premium processing.
Can I negotiate sponsorship terms with a prospective employer?
Yes, and senior-level candidates have more leverage to do so. Common negotiation points include premium processing (which cuts USCIS adjudication to 15 business days), legal fee coverage, and green card sponsorship timelines. Employers who have sponsored before understand the process and are more receptive to these conversations. If you're unsure which companies are open to these terms, browsing Migrate Mate's sponsorship-focused listings gives you a starting point with employers already committed to the process.
What is the prevailing wage requirement for sponsored Senior Lifecycle Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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