Senior Lifecycle Marketing Manager Jobs in USA with Visa Sponsorship
Senior Lifecycle Marketing Manager roles qualify for H-1B visa and O-1 visa sponsorship when the position requires a bachelor's degree or higher in marketing, business, or a related field. Employers in SaaS, e-commerce, and fintech sponsor this role regularly, and the specialty occupation standard is well-established for senior-level marketing positions. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsSUMMARY
The Senior Lifecycle Marketing Manager is responsible for owning Young Living’s email and SMS lifecycle marketing strategy and execution, including implementation within marketing automation platforms such as Braze. This role designs and manages email and SMS campaigns, automated customer journeys, segmentation strategies, personalization frameworks, and triggered communications that drive enrollments, engagement, retention, and revenue growth.
This position combines strategic leadership with hands-on execution across campaign development, lifecycle automation, template optimization, copy refinement, and performance analytics. The Senior Lifecycle Marketing Manager collaborates cross-functionally with Digital, Product Marketing, Regional Marketing, Analytics, and Creative teams to ensure lifecycle programs support business priorities and improve customer conversion across the full customer journey.
ESSENTIAL FUNCTIONS:
- Own the lifecycle marketing strategy across email and SMS channels to support customer acquisition, enrollment conversion, engagement, and retention goals
- Design, build, and optimize automated lifecycle journeys within marketing automation platforms such as Braze (including triggered messaging and multi-step Canvas workflows)
- Develop segmentation and personalization strategies that improve message relevance, deliverability, and performance across lifecycle programs
- Partner with Digital and Product teams to define event-triggered messaging architecture supporting enrollment, onboarding, loyalty adoption, and retention
- Build and optimize automated lifecycle flows such as welcome journeys, abandoned enrollment flows, post-purchase onboarding, retention journeys, and reactivation campaigns
- Analyze lifecycle campaign performance and translate insights into actionable optimization strategies
- Develop and execute structured A/B and multivariate testing strategies across lifecycle messaging
- Maintain lifecycle campaign calendars aligned with global product launches, promotions, and enrollment initiatives
- Support sender reputation and deliverability best practices across email and SMS programs
- Create and refine lifecycle messaging and modify email templates when needed to support speed and performance optimization
- Collaborate with design, content, analytics, digital, and regional teams to develop scalable lifecycle automation programs
- Monitor lifecycle KPIs and provide reporting and recommendations to stakeholders
- Ensure compliance with data privacy regulations (including CAN-SPAM, GDPR where applicable, and SMS consent requirements)
- Stay current on lifecycle marketing, personalization strategy, and marketing automation platform capabilities to continuously improve lifecycle performance
SKILLS & QUALIFICATIONS:
- Strong analytical skills with the ability to interpret lifecycle performance data and translate findings into optimization strategies
- Demonstrated expertise building lifecycle marketing programs within platforms such as Braze, Salesforce Marketing Cloud, HubSpot, or similar marketing automation systems
- Strong experience developing automated email and SMS lifecycle journeys
- Advanced knowledge of segmentation strategy, personalization logic, and behavioral targeting frameworks
- Working knowledge of email deliverability and SMS compliance best practices
- Ability to write and optimize conversion-focused lifecycle messaging
- Working knowledge of HTML and email template editing
- Strong collaboration skills working across Digital, Product Marketing, Creative, and Analytics teams
- Strong project management capabilities managing multiple lifecycle initiatives simultaneously
REQUIRED EDUCATION AND EXPERIENCE:
- Bachelor’s degree or a combination of relevant education and experience
- 5+ years of lifecycle marketing, CRM marketing, or email/SMS marketing experience
- Demonstrated experience implementing lifecycle strategies within marketing automation platforms such as Braze or equivalent systems
- Proven experience building automated lifecycle journeys that support customer acquisition, onboarding, and retention
- Experience leveraging segmentation and personalization strategies to improve campaign performance
- A combination of education and experience may meet this requirement
PREFERRED EDUCATION AND EXPERIENCE:
- Bachelor’s degree in Marketing, Communications, or related field
- 7+ years of lifecycle marketing or marketing automation experience
- Experience working with global or multi-market lifecycle programs
- Experience supporting enrollment conversion or subscription-based customer journeys
- Experience working within Shopify-connected lifecycle environments
- Experience in any of the following: direct selling, affiliate, consumer package goods, health and wellness, or customer-community-driven business models is a plus
SUPERVISORY RESPONSIBILITY
This job does have supervisory responsibilities.
WORK ENVIRONMENT
This job operates in a professional office environment. The role routinely uses standard office equipment such as a laptop, desktop, smartphone, and photocopiers. The noise level in the work environment is usually moderate. Essential oils are worn and/or diffused in the work environment.
POSITION TYPE/EXPECTED HOURS OF WORK
This position requires the incumbent to be physically present at the assigned worksite. The regular schedule is from 8 a.m. to 5 p.m., with an hour lunch, Monday through Friday. Occasional evening and weekend work may be required as job duties demand. Employees are also expected to work at least one non-convention farm event a year and to work at
SUMMARY
The Senior Lifecycle Marketing Manager is responsible for owning Young Living’s email and SMS lifecycle marketing strategy and execution, including implementation within marketing automation platforms such as Braze. This role designs and manages email and SMS campaigns, automated customer journeys, segmentation strategies, personalization frameworks, and triggered communications that drive enrollments, engagement, retention, and revenue growth.
This position combines strategic leadership with hands-on execution across campaign development, lifecycle automation, template optimization, copy refinement, and performance analytics. The Senior Lifecycle Marketing Manager collaborates cross-functionally with Digital, Product Marketing, Regional Marketing, Analytics, and Creative teams to ensure lifecycle programs support business priorities and improve customer conversion across the full customer journey.
ESSENTIAL FUNCTIONS:
- Own the lifecycle marketing strategy across email and SMS channels to support customer acquisition, enrollment conversion, engagement, and retention goals
- Design, build, and optimize automated lifecycle journeys within marketing automation platforms such as Braze (including triggered messaging and multi-step Canvas workflows)
- Develop segmentation and personalization strategies that improve message relevance, deliverability, and performance across lifecycle programs
- Partner with Digital and Product teams to define event-triggered messaging architecture supporting enrollment, onboarding, loyalty adoption, and retention
- Build and optimize automated lifecycle flows such as welcome journeys, abandoned enrollment flows, post-purchase onboarding, retention journeys, and reactivation campaigns
- Analyze lifecycle campaign performance and translate insights into actionable optimization strategies
- Develop and execute structured A/B and multivariate testing strategies across lifecycle messaging
- Maintain lifecycle campaign calendars aligned with global product launches, promotions, and enrollment initiatives
- Support sender reputation and deliverability best practices across email and SMS programs
- Create and refine lifecycle messaging and modify email templates when needed to support speed and performance optimization
- Collaborate with design, content, analytics, digital, and regional teams to develop scalable lifecycle automation programs
- Monitor lifecycle KPIs and provide reporting and recommendations to stakeholders
- Ensure compliance with data privacy regulations (including CAN-SPAM, GDPR where applicable, and SMS consent requirements)
- Stay current on lifecycle marketing, personalization strategy, and marketing automation platform capabilities to continuously improve lifecycle performance
SKILLS & QUALIFICATIONS:
- Strong analytical skills with the ability to interpret lifecycle performance data and translate findings into optimization strategies
- Demonstrated expertise building lifecycle marketing programs within platforms such as Braze, Salesforce Marketing Cloud, HubSpot, or similar marketing automation systems
- Strong experience developing automated email and SMS lifecycle journeys
- Advanced knowledge of segmentation strategy, personalization logic, and behavioral targeting frameworks
- Working knowledge of email deliverability and SMS compliance best practices
- Ability to write and optimize conversion-focused lifecycle messaging
- Working knowledge of HTML and email template editing
- Strong collaboration skills working across Digital, Product Marketing, Creative, and Analytics teams
- Strong project management capabilities managing multiple lifecycle initiatives simultaneously
REQUIRED EDUCATION AND EXPERIENCE:
- Bachelor’s degree or a combination of relevant education and experience
- 5+ years of lifecycle marketing, CRM marketing, or email/SMS marketing experience
- Demonstrated experience implementing lifecycle strategies within marketing automation platforms such as Braze or equivalent systems
- Proven experience building automated lifecycle journeys that support customer acquisition, onboarding, and retention
- Experience leveraging segmentation and personalization strategies to improve campaign performance
- A combination of education and experience may meet this requirement
PREFERRED EDUCATION AND EXPERIENCE:
- Bachelor’s degree in Marketing, Communications, or related field
- 7+ years of lifecycle marketing or marketing automation experience
- Experience working with global or multi-market lifecycle programs
- Experience supporting enrollment conversion or subscription-based customer journeys
- Experience working within Shopify-connected lifecycle environments
- Experience in any of the following: direct selling, affiliate, consumer package goods, health and wellness, or customer-community-driven business models is a plus
SUPERVISORY RESPONSIBILITY
This job does have supervisory responsibilities.
WORK ENVIRONMENT
This job operates in a professional office environment. The role routinely uses standard office equipment such as a laptop, desktop, smartphone, and photocopiers. The noise level in the work environment is usually moderate. Essential oils are worn and/or diffused in the work environment.
POSITION TYPE/EXPECTED HOURS OF WORK
This position requires the incumbent to be physically present at the assigned worksite. The regular schedule is from 8 a.m. to 5 p.m., with an hour lunch, Monday through Friday. Occasional evening and weekend work may be required as job duties demand. Employees are also expected to work at least one non-convention farm event a year and to work at
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Get Access To All JobsTips for Finding Visa Sponsorship as a Senior Lifecycle Marketing Manager
Frame your degree as a specialty occupation requirement
H-1B approval for lifecycle marketing roles depends on proving the job requires a specific degree. Highlight how your marketing, business, or communications degree directly supports CRM strategy, segmentation, and retention, not just general marketing skills.
Target employers with a history of H-1B filings
SaaS companies, fintech firms, and enterprise e-commerce brands file H-1B petitions for lifecycle marketing roles regularly. Searching DOL LCA disclosure data by job title reveals which employers have sponsored this role in recent fiscal years.
Quantify your impact before the interview
Employers sponsor foreign nationals when the cost is clearly justified. Prepare specific metrics, retention rate improvements, revenue-per-email lift, churn reduction percentages, that demonstrate measurable business impact from your lifecycle programs.
Address sponsorship directly in your cover letter
Many hiring managers assume sponsorship is complicated and expensive. A brief, confident explanation of your visa status, expected timeline, and what the employer needs to do removes uncertainty and keeps your application moving forward.
Use Migrate Mate to find roles open to sponsorship
Not every lifecycle marketing role accepts visa applicants, but many do. Migrate Mate filters job listings to surface employers actively willing to sponsor, saving you the time of applying to positions that will screen you out early.
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Find Senior Lifecycle Marketing Manager JobsFrequently Asked Questions
Does a Senior Lifecycle Marketing Manager role qualify for H-1B sponsorship?
Yes, senior lifecycle marketing roles generally qualify as H-1B specialty occupations when the employer requires a bachelor's degree or higher in marketing, business, communications, or a closely related field. The key is that the degree requirement must be specific, not just preferred. Roles at SaaS companies, fintech platforms, and e-commerce brands have strong precedent for H-1B approval at the senior level, where the technical demands of CRM systems, data segmentation, and attribution modeling support the specialty occupation argument.
What degree do I need for an employer to sponsor my visa in this role?
Most employers require a bachelor's degree in marketing, business administration, communications, or a related quantitative field. Some senior roles also accept degrees in psychology or data analytics given the behavioral science component of lifecycle strategy. A mismatched degree, for example, a general arts degree with no marketing coursework, can complicate the H-1B petition. If your degree doesn't align directly, three years of specialized work experience can substitute for one year of education under USCIS equivalency rules.
Which industries are most likely to sponsor a Senior Lifecycle Marketing Manager?
SaaS companies are the most consistent sponsors, followed by fintech, consumer subscription businesses, and enterprise e-commerce platforms. These employers run complex, multi-channel lifecycle programs that justify senior hires and have legal infrastructure in place for H-1B filings. Early-stage startups occasionally sponsor but are less predictable. Reviewing DOL LCA disclosure data by job title shows which specific employers have filed for lifecycle marketing roles in recent years. Migrate Mate surfaces these employers directly in its job listings.
How does the H-1B lottery affect my timeline for this role?
If you need a cap-subject H-1B, your employment can't begin until October 1 of the fiscal year following the lottery, meaning if you're selected in April, you wait until October. Employers familiar with this timeline will factor it into their hiring plan. If you're already in H-1B status with a different employer, a transfer petition isn't subject to the lottery and can take effect much faster, sometimes within weeks of filing with premium processing.
Can I negotiate sponsorship terms with a prospective employer?
Yes, and senior-level candidates have more leverage to do so. Common negotiation points include premium processing (which cuts USCIS adjudication to 15 business days), legal fee coverage, and green card sponsorship timelines. Employers who have sponsored before understand the process and are more receptive to these conversations. If you're unsure which companies are open to these terms, browsing Migrate Mate's sponsorship-focused listings gives you a starting point with employers already committed to the process.
What is the prevailing wage requirement for sponsored Senior Lifecycle Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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