Senior Lifecycle Marketing Manager Jobs in USA with Visa Sponsorship
Senior Lifecycle Marketing Manager roles qualify for H-1B visa and O-1 visa sponsorship when the position requires a bachelor's degree or higher in marketing, business, or a related field. Employers in SaaS, e-commerce, and fintech sponsor this role regularly, and the specialty occupation standard is well-established for senior-level marketing positions. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsKikoff: The Fintech Powering Financial Security at Scale
Kikoff is a profitable, pre-IPO fintech company on a mission to empower everyone to achieve financial security. With record revenue growth in 2025 and a unicorn valuation, we've built a suite of products that help millions of people build credit, access liquidity, and save money.
We're scaling fast. Join us if you want to build something meaningful and help millions of people move forward financially.
Why Kikoff:
This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.
The Role
We're looking for a Senior Lifecycle Marketing Manager to own the hands-on scaling and optimization of our lifecycle comms. This is a role for someone who wants to set the point of view on how a modern lifecycle program should run — and then go build it. We're a small, ambitious team, and we lean on AI to move faster than our size would suggest: generating and iterating on creative, building segmentation logic, spinning up campaigns, and pulling and interrogating our own data. We're looking for someone who will define what best practice looks like here rather than inherit it from a previous playbook. We're looking for data-driven problem solvers with a growth mindset, willing to stretch their comfort levels, move quickly with attention to detail, and do big things. We have an ambitious mission to educate folks about the importance of their credit scores and encourage them to unlock their financial access.
What you'll own:
- Be a thought leader for lifecycle at Kikoff — setting the strategy and standards the team executes against, and raising the bar on what we test and how we measure it
- Expand our lifecycle programs to deepen engagement across a growing feature set, identifying where new products and use cases create untapped opportunities to drive value
- Increase retention and drive higher customer lifetime value
- Ship and test at high volume, running a rigorous split-testing program that produces conclusive results rather than directional signals
- Build AI-assisted workflows into how the team operates — creative production, audience building, campaign QA, performance summarization, post-test analysis — so the program's output compounds without growing headcount
- Advance our personalization capabilities from rules-based branching toward model-driven content selection, delivering the most relevant message to each user at the moment it will land best
- Improve the segmentation, cadence, timing, and touchpoint mix of our comms
- Mentor junior teammates through direct feedback, reusable frameworks, and leading by example
Who you are:
- 5+ years driving toward growth goals under set targets and timelines in a lifecycle or CRM role
- A thought leader others look to for the point of view — you've shaped lifecycle strategy for an organization, not just executed against someone else's roadmap
- A fast-moving, detail-oriented, data-driven executor with an ownership mindset
- Deep hands-on experience with Iterable, Braze, Customer.io, or similar CRM tools
- Fluent with AI tools in your day-to-day workflow — you've used them to write, analyze, build, or automate, and you have opinions about where they work and where they don't
- Robust experience working with customer and user event data, and marrying it to well-designed, targeted campaigns
- Able to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
- Comfortable juggling multiple projects and executing on schedule at high velocity
- Strategic thinker able to break down and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
- Understanding of hypothesis-driven A/B, MVT, and holdout testing, with the ability to analyze results and pull out learnings that inform future tests
- Strong instincts for direct response creative, and a framework for adjusting based on experimentation
- SQL proficient — you pull your own data and cross-validate your own results
- Experience in fintech or D2C is a bonus
Why Kikoff:
Kikoff exists to expand access to financial opportunity. Product marketing here means you're directly accountable for how customers understand and experience what we build. You'll have real ownership, close partnership with product, and the opportunity to do work that genuinely improves people's financial lives.
Base Range
$175,000 - $200,000 USD
Equal Employment Opportunity Statement
Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
Kikoff: The Fintech Powering Financial Security at Scale
Kikoff is a profitable, pre-IPO fintech company on a mission to empower everyone to achieve financial security. With record revenue growth in 2025 and a unicorn valuation, we've built a suite of products that help millions of people build credit, access liquidity, and save money.
We're scaling fast. Join us if you want to build something meaningful and help millions of people move forward financially.
Why Kikoff:
This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact.
The Role
We're looking for a Senior Lifecycle Marketing Manager to own the hands-on scaling and optimization of our lifecycle comms. This is a role for someone who wants to set the point of view on how a modern lifecycle program should run — and then go build it. We're a small, ambitious team, and we lean on AI to move faster than our size would suggest: generating and iterating on creative, building segmentation logic, spinning up campaigns, and pulling and interrogating our own data. We're looking for someone who will define what best practice looks like here rather than inherit it from a previous playbook. We're looking for data-driven problem solvers with a growth mindset, willing to stretch their comfort levels, move quickly with attention to detail, and do big things. We have an ambitious mission to educate folks about the importance of their credit scores and encourage them to unlock their financial access.
What you'll own:
- Be a thought leader for lifecycle at Kikoff — setting the strategy and standards the team executes against, and raising the bar on what we test and how we measure it
- Expand our lifecycle programs to deepen engagement across a growing feature set, identifying where new products and use cases create untapped opportunities to drive value
- Increase retention and drive higher customer lifetime value
- Ship and test at high volume, running a rigorous split-testing program that produces conclusive results rather than directional signals
- Build AI-assisted workflows into how the team operates — creative production, audience building, campaign QA, performance summarization, post-test analysis — so the program's output compounds without growing headcount
- Advance our personalization capabilities from rules-based branching toward model-driven content selection, delivering the most relevant message to each user at the moment it will land best
- Improve the segmentation, cadence, timing, and touchpoint mix of our comms
- Mentor junior teammates through direct feedback, reusable frameworks, and leading by example
Who you are:
- 5+ years driving toward growth goals under set targets and timelines in a lifecycle or CRM role
- A thought leader others look to for the point of view — you've shaped lifecycle strategy for an organization, not just executed against someone else's roadmap
- A fast-moving, detail-oriented, data-driven executor with an ownership mindset
- Deep hands-on experience with Iterable, Braze, Customer.io, or similar CRM tools
- Fluent with AI tools in your day-to-day workflow — you've used them to write, analyze, build, or automate, and you have opinions about where they work and where they don't
- Robust experience working with customer and user event data, and marrying it to well-designed, targeted campaigns
- Able to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
- Comfortable juggling multiple projects and executing on schedule at high velocity
- Strategic thinker able to break down and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
- Understanding of hypothesis-driven A/B, MVT, and holdout testing, with the ability to analyze results and pull out learnings that inform future tests
- Strong instincts for direct response creative, and a framework for adjusting based on experimentation
- SQL proficient — you pull your own data and cross-validate your own results
- Experience in fintech or D2C is a bonus
Why Kikoff:
Kikoff exists to expand access to financial opportunity. Product marketing here means you're directly accountable for how customers understand and experience what we build. You'll have real ownership, close partnership with product, and the opportunity to do work that genuinely improves people's financial lives.
Base Range
$175,000 - $200,000 USD
Equal Employment Opportunity Statement
Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
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Get Access To All JobsTips for Finding Visa Sponsorship as a Senior Lifecycle Marketing Manager
Frame your degree as a specialty occupation requirement
H-1B approval for lifecycle marketing roles depends on proving the job requires a specific degree. Highlight how your marketing, business, or communications degree directly supports CRM strategy, segmentation, and retention, not just general marketing skills.
Target employers with a history of H-1B filings
SaaS companies, fintech firms, and enterprise e-commerce brands file H-1B petitions for lifecycle marketing roles regularly. Searching DOL LCA disclosure data by job title reveals which employers have sponsored this role in recent fiscal years.
Quantify your impact before the interview
Employers sponsor foreign nationals when the cost is clearly justified. Prepare specific metrics, retention rate improvements, revenue-per-email lift, churn reduction percentages, that demonstrate measurable business impact from your lifecycle programs.
Understand how your visa status affects your start date
If you're on OPT or a cap-subject H-1B, your start date may be constrained by USCIS timelines or the October 1 cap date. Communicate this clearly and early so employers can plan the petition filing accordingly.
Address sponsorship directly in your cover letter
Many hiring managers assume sponsorship is complicated and expensive. A brief, confident explanation of your visa status, expected timeline, and what the employer needs to do removes uncertainty and keeps your application moving forward.
Use Migrate Mate to find roles open to sponsorship
Not every lifecycle marketing role accepts visa applicants, but many do. Migrate Mate filters job listings to surface employers actively willing to sponsor, saving you the time of applying to positions that will screen you out early.
Frequently Asked Questions
Does a Senior Lifecycle Marketing Manager role qualify for H-1B sponsorship?
Yes, senior lifecycle marketing roles generally qualify as H-1B visa specialty occupations when the employer requires a bachelor's degree or higher in marketing, business, communications, or a closely related field. The key is that the degree requirement must be specific, not just preferred. Roles at SaaS companies, fintech platforms, and e-commerce brands have strong precedent for H-1B approval at the senior level, where the technical demands of CRM systems, data segmentation, and attribution modeling support the specialty occupation argument.
What degree do I need for an employer to sponsor my visa in this role?
Most employers require a bachelor's degree in marketing, business administration, communications, or a related quantitative field. Some senior roles also accept degrees in psychology or data analytics given the behavioral science component of lifecycle strategy. A mismatched degree, for example, a general arts degree with no marketing coursework, can complicate the H-1B petition. If your degree doesn't align directly, three years of specialized work experience can substitute for one year of education under USCIS equivalency rules.
Which industries are most likely to sponsor a Senior Lifecycle Marketing Manager?
SaaS companies are the most consistent sponsors, followed by fintech, consumer subscription businesses, and enterprise e-commerce platforms. These employers run complex, multi-channel lifecycle programs that justify senior hires and have legal infrastructure in place for H-1B filings. Early-stage startups occasionally sponsor but are less predictable. Reviewing DOL LCA disclosure data by job title shows which specific employers have filed for lifecycle marketing roles in recent years. Migrate Mate surfaces these employers directly in its job listings.
How does the H-1B lottery affect my timeline for this role?
If you need a cap-subject H-1B, your employment can't begin until October 1 of the fiscal year following the lottery, meaning if you're selected in April, you wait until October. Employers familiar with this timeline will factor it into their hiring plan. If you're already in H-1B status with a different employer, a transfer petition isn't subject to the lottery and can take effect much faster, sometimes within weeks of filing with premium processing.
Can I negotiate sponsorship terms with a prospective employer?
Yes, and senior-level candidates have more leverage to do so. Common negotiation points include premium processing (which cuts USCIS adjudication to 15 business days), legal fee coverage, and green card sponsorship timelines. Employers who have sponsored before understand the process and are more receptive to these conversations. If you're unsure which companies are open to these terms, browsing Migrate Mate's sponsorship-focused listings gives you a starting point with employers already committed to the process.
What is the prevailing wage requirement for sponsored Senior Lifecycle Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.