Visual Merchandising Manager Jobs
Visual Merchandising Manager jobs are open across retail, fashion, grocery, and home goods, at every level from assistant manager to senior and director, with specializations in window display, in-store experience, and planogram development. See the openings below and apply to the ones that match your experience.
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As the Retail Experience & Visual Merchandising Manager at Brooks, you will lead the conceptualization and execution of our physical retail spaces and end-to-end visual merchandising design for Brooks owned retail fleet – shaping how the brand comes to life in physical space and creating experiences that drive commercial performance. You will sit at the intersection of brand storytelling, product strategy, and retail performance, translating our brand identity and seasonal narratives into scalable, high-impact in-store experiences that improve conversion, average unit retail (AUR), and sell-through.
You will define how customers experience our brand in physical retail by creating an immersive shopping experience that blends interior design, consumer psychology, and marketing initiatives. You will work directly with retail leadership to build the visual merchandising playbook for a rapidly expanding retail fleet. In this role, you will be establishing operating models, tools, and standards that enable consistent execution across markets while elevating the customer experience.
Your Responsibilities:
Retail Space & Visual Merchandising Operating Model
- Lead the conceptualization and execution of the physical retail space vision and roadmap for Brooks owned retail from full store design to visual merchandising in alignment with the overall retail strategy, brand positioning, and commercial priorities.
- Develop a foundational standard for physical layout, fixtures, and structural flow that will elevate brand voice, optimize product visibility, and maximize space usage that focuses on the customer journey.
- Partner with retail leadership and local retail teams to adapt foundational standards for individual stores that incorporates local relevance in store structure and marketing designs.
- Curate the finer details from lighting design to music choices that will set the store ambience.
- Design and implement a scalable visual merchandising operating model to support growth from a small fleet to national expansion, creating a repeatable blueprint for future store openings.
- Develop standardized playbooks, tools, floor sets, and execution frameworks that enable consistency without sacrificing local relevance.
- Own the translation of seasonal and product priorities into compelling in-store storytelling frameworks that drive demand and clarity.
- Lead the creation of store zoning, adjacencies, and product flow strategies grounded in consumer behavior and performance data.
- Partner with Store Development and Design to ensure physical space and merchandising strategy are fully integrated.
- Ensure each new store opens at a flagship level of execution, setting the standard for the fleet.
- Establish clear KPIs (i.e., conversion, units per transactions (UPT), AUR, sell-through, engagement) and utilize data to analyze store-level performance to identify measurable business outcomes.
Cross-Functional Partnership & Alignment
- Partner with Product, Brand Marketing, Creative, Retail Marketing, and Store Operations team to define space planning and merchandising standards and playbook.
- Partner closely with Lead Buyer and Retail Marketing Manager on product campaigns and in-store seasonal product launches.
- Partner with the Experiential Design Lead, Retail to create transformative design experiences at new and existing retail locations.
- Partner with Global Brand Marketing on the conceptualization of the retail store design.
- Prepare recommendations on design layouts, space guidelines, assortments, key stories, campaign priorities, and more for retail leadership that ensure retail execution is set up for success and ahead of the curve.
- Oversee use of visual merchandising playbook across owned retail, wholesale, and events to reinforce brand consistency.
- Build and foster relationships with team members across Brooks to gain and maintain a current and deep understanding of what drives the brand, business, and products.
Continuous Improvement & Evolution
- Design, maintain, and develop a feedback ecosystem and store audit process (e.g., tools, cadence, scoring, accountability) to gain field insights that will inform future space planning strategies.
- Identify opportunities and suggest modifications to improve product placement, storytelling clarity, and in-store navigation.
- Stay up to date with retail consumer behaviors and utilize insights to test new methods to elevate customer engagement, product discovery, and brand storytelling.
- Demonstrate deep understanding of the competitive landscape to bring forward innovative concepts, tools, and technologies that differentiate Brooks in physical retail.
- Balance creativity with operational reality – ideas must scale.
Team Mentorship & Collaboration
- Share your expertise to mentor and support team members to help develop their skillsets and provide guidance on day-to-day and project work.
- Train Visual Merchandiser, store leaders, and field teams on visual merchandising principles, storytelling, and execution excellence.
- Partner with Senior Manager, Retail to create and maintain alignment across the team.
Work Experience
- Bachelor’s degree in Business, Marketing, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
- 7+ years of experience in visual merchandising, retail experience design, or brand merchandising; preferably in premium or performance brands
- Proven track record leading merchandising strategy at scale (multi-store, multi-market environments)
- Demonstrated ability driving measurable business results through visual merchandising
- Experience developing operating models, tools, and standards for growing retail organizations
- Deep understanding of consumer behavior in physical retail environments
- Experience partnering with store design, product merchandising, and marketing teams
- Highly analytical; comfortable using data to inform decisions and challenge assumptions
- Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
- Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company
- Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another
- Ability to anticipate how a decision made can affect our customers, our partners, our products, or other departments’ operations and/or morale; “connecting the dots”
- Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary
- Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks community
- Travel 20-50% (domestically)
- Embraces and lives the Brooks values!
Benefits
Brooks is proud to offer a robust benefits package to our employees and their families!
- Benefits- including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
- Paid Time Off- Brooks offers generous time off including five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
- Bonus- in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
- Perks- including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.
- Location- You will spend 4 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.
Compensation: The pay range for this position, based out of the Brooks Seattle HQ, is $98,286 - $147,428 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.
As the Retail Experience & Visual Merchandising Manager at Brooks, you will lead the conceptualization and execution of our physical retail spaces and end-to-end visual merchandising design for Brooks owned retail fleet – shaping how the brand comes to life in physical space and creating experiences that drive commercial performance. You will sit at the intersection of brand storytelling, product strategy, and retail performance, translating our brand identity and seasonal narratives into scalable, high-impact in-store experiences that improve conversion, average unit retail (AUR), and sell-through.
You will define how customers experience our brand in physical retail by creating an immersive shopping experience that blends interior design, consumer psychology, and marketing initiatives. You will work directly with retail leadership to build the visual merchandising playbook for a rapidly expanding retail fleet. In this role, you will be establishing operating models, tools, and standards that enable consistent execution across markets while elevating the customer experience.
Your Responsibilities:
Retail Space & Visual Merchandising Operating Model
- Lead the conceptualization and execution of the physical retail space vision and roadmap for Brooks owned retail from full store design to visual merchandising in alignment with the overall retail strategy, brand positioning, and commercial priorities.
- Develop a foundational standard for physical layout, fixtures, and structural flow that will elevate brand voice, optimize product visibility, and maximize space usage that focuses on the customer journey.
- Partner with retail leadership and local retail teams to adapt foundational standards for individual stores that incorporates local relevance in store structure and marketing designs.
- Curate the finer details from lighting design to music choices that will set the store ambience.
- Design and implement a scalable visual merchandising operating model to support growth from a small fleet to national expansion, creating a repeatable blueprint for future store openings.
- Develop standardized playbooks, tools, floor sets, and execution frameworks that enable consistency without sacrificing local relevance.
- Own the translation of seasonal and product priorities into compelling in-store storytelling frameworks that drive demand and clarity.
- Lead the creation of store zoning, adjacencies, and product flow strategies grounded in consumer behavior and performance data.
- Partner with Store Development and Design to ensure physical space and merchandising strategy are fully integrated.
- Ensure each new store opens at a flagship level of execution, setting the standard for the fleet.
- Establish clear KPIs (i.e., conversion, units per transactions (UPT), AUR, sell-through, engagement) and utilize data to analyze store-level performance to identify measurable business outcomes.
Cross-Functional Partnership & Alignment
- Partner with Product, Brand Marketing, Creative, Retail Marketing, and Store Operations team to define space planning and merchandising standards and playbook.
- Partner closely with Lead Buyer and Retail Marketing Manager on product campaigns and in-store seasonal product launches.
- Partner with the Experiential Design Lead, Retail to create transformative design experiences at new and existing retail locations.
- Partner with Global Brand Marketing on the conceptualization of the retail store design.
- Prepare recommendations on design layouts, space guidelines, assortments, key stories, campaign priorities, and more for retail leadership that ensure retail execution is set up for success and ahead of the curve.
- Oversee use of visual merchandising playbook across owned retail, wholesale, and events to reinforce brand consistency.
- Build and foster relationships with team members across Brooks to gain and maintain a current and deep understanding of what drives the brand, business, and products.
Continuous Improvement & Evolution
- Design, maintain, and develop a feedback ecosystem and store audit process (e.g., tools, cadence, scoring, accountability) to gain field insights that will inform future space planning strategies.
- Identify opportunities and suggest modifications to improve product placement, storytelling clarity, and in-store navigation.
- Stay up to date with retail consumer behaviors and utilize insights to test new methods to elevate customer engagement, product discovery, and brand storytelling.
- Demonstrate deep understanding of the competitive landscape to bring forward innovative concepts, tools, and technologies that differentiate Brooks in physical retail.
- Balance creativity with operational reality – ideas must scale.
Team Mentorship & Collaboration
- Share your expertise to mentor and support team members to help develop their skillsets and provide guidance on day-to-day and project work.
- Train Visual Merchandiser, store leaders, and field teams on visual merchandising principles, storytelling, and execution excellence.
- Partner with Senior Manager, Retail to create and maintain alignment across the team.
Work Experience
- Bachelor’s degree in Business, Marketing, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
- 7+ years of experience in visual merchandising, retail experience design, or brand merchandising; preferably in premium or performance brands
- Proven track record leading merchandising strategy at scale (multi-store, multi-market environments)
- Demonstrated ability driving measurable business results through visual merchandising
- Experience developing operating models, tools, and standards for growing retail organizations
- Deep understanding of consumer behavior in physical retail environments
- Experience partnering with store design, product merchandising, and marketing teams
- Highly analytical; comfortable using data to inform decisions and challenge assumptions
- Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
- Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company
- Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another
- Ability to anticipate how a decision made can affect our customers, our partners, our products, or other departments’ operations and/or morale; “connecting the dots”
- Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary
- Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks community
- Travel 20-50% (domestically)
- Embraces and lives the Brooks values!
Benefits
Brooks is proud to offer a robust benefits package to our employees and their families!
- Benefits- including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
- Paid Time Off- Brooks offers generous time off including five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
- Bonus- in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
- Perks- including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.
- Location- You will spend 4 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.
Compensation: The pay range for this position, based out of the Brooks Seattle HQ, is $98,286 - $147,428 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.
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Find JobsVisual Merchandising Manager Job Market
Who's Hiring
Top Industries Hiring
- Retail
- Staffing & Recruiting
What Employers Look For
The qualifications that appear most often in visual merchandising manager jobs.
- 3 or more years of visual merchandising or retail display experience
- Proficiency with planogram software and space planning tools
- Experience managing floor sets across multiple store locations
- Strong understanding of retail floor traffic flow and product adjacency
- Ability to train and direct store associates on visual standards
- Bachelor's degree in merchandising, design, marketing, or a related field
Tips for Your Visual Merchandising Manager Job Search
Tailor your portfolio for retail formats
Hiring managers want to see before-and-after floor sets, seasonal installations, and planogram resets tied to actual sales outcomes. Organize your portfolio by retail category, such as apparel, grocery, or home goods, so reviewers find work relevant to their business immediately.
Quantify floor set impact on your resume
Generic phrases like 'improved store appearance' get skipped. Replace them with specific results: conversion lift after a reset, SKU reduction targets hit, or shrink improvements tied to fixture changes. Metrics pulled from weekly performance reports land better than descriptions.
Filter openings by store count and format
A specialty boutique and a 500-location mass retailer need very different skills. When searching, note whether the role manages a single flagship, a region, or a national rollout, then match your resume to the scale of execution they actually need.
Apply early to roles that fit
Migrate Mate lists visual merchandising manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Prepare a walk-through for case interviews
Many retailers ask you to redesign a mock floor or critique a real store photo in real time. Practice narrating your decisions out loud: traffic flow logic, fixture height rationale, and how the layout supports a promotional calendar or brand story.
Negotiate start date around seasonal peaks
Retailers often post these roles ahead of holiday or back-to-school resets and expect you on the floor fast. If you need transition time, raise it early in the offer conversation rather than after signing, when calendar pressure is highest.
Visual Merchandising Manager Jobs: Frequently Asked Questions
Which companies are hiring the most visual merchandising managers?
The companies hiring the most visual merchandising managers right now include Urban Outfitters, lululemon, and CHANEL, with the largest share of openings in New York, California, and Texas, based on current listings on Migrate Mate as of November 2026. Regional and specialty retailers also post frequently, so checking listings regularly gives you a broader view of what's open.
How many visual merchandising manager jobs are remote?
About 61% of visual merchandising manager openings are fully remote or hybrid as of November 2026, reflecting the hands-on nature of most floor and display work. The sub-areas most likely to be remote are corporate planogram development, visual standards writing, and national rollout coordination roles that do not require daily in-store presence.
How do you become a visual merchandising manager?
Start in a store-level visual role, such as a visual associate or display specialist, to build hands-on floor set and planogram experience. Move into a lead or coordinator position to gain team direction and multi-location exposure. Build a portfolio documenting before-and-after results, then apply to manager roles at retailers that match your category experience.
Can I get a visual merchandising manager job without much experience?
Yes, candidates with strong portfolios from freelance display work, pop-up retail, or brand ambassador roles do get considered for junior manager positions. Focus on roles at smaller or single-location retailers where the scope is narrower, and lead your application with any measurable outcomes from past display or floor work, even if the title was not official.
What does the visual merchandising manager interview process look like?
Most processes start with a recruiter or HR screen, followed by a hiring manager conversation focused on your portfolio and past floor set results. A practical exercise is common, often asking you to critique a store image or sketch a floor layout on the spot. Final rounds typically include a presentation to a merchandising or operations director and a cultural fit conversation with cross-functional partners.
Where can I find and apply to visual merchandising manager jobs?
You can find and apply to visual merchandising manager jobs on Migrate Mate, which lists current openings from employers across the United States. Search for roles that match your experience level and retail category, then apply directly to each listing that fits.
See All 109+ Visual Merchandising Manager Jobs
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