Web Marketing Manager Jobs
Web Marketing Manager jobs are open across e-commerce, SaaS, healthcare, financial services, and agencies, from coordinator-level to senior and director roles, with specializations in SEO, paid media, and content strategy. Scan the live roles below and apply to whichever ones fit.
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Overview
Since 1972, Covenant House has served and advocated for youth and young families experiencing homelessness, human trafficking, and exploitation. Our overarching goal is to end homelessness among youth and young families by helping them achieve housing stability, heal from trauma, tap into their innate resilience, and hone their interests and skills to forge new pathways to independence. This work is carried out across Covenant House sites in 34 cities in the US, Canada, Mexico, Guatemala, and Honduras.
About the Role
The Director, Web Marketing & Experience role sits at the intersection of web experience, marketing, and execution. Reporting to the AVP, Web Marketing & Experience, you will directly help shape and deliver Covenant House’s web strategy by leading campaigns, improving user journeys, and designing digital experiences that advance organizational goals, scale, and create meaningful and impactful experiences for donors.
You will translate stakeholder needs into cohesive, measurable web initiatives in partnership with Integrated Marketing, Brand & Communications, local sites, and development teams. Your work will span covenanthouse.org and a portfolio of organizational and federation wide web properties, including e-commerce storefronts. Our ideal candidate is a curious, creative, and strategic thinker who values good UX and understands its importance in building trust with users to grow communities of supporters.
Essential Duties and Responsibilities
Web Experience and Execution
Translate stakeholder requests into high-performing web experiences to achieve strategic KPIs by evaluating requests, defining scope and requirements, and coordinating implementation with the web development team
Support Covenant House’s federation of sites with web updates, best practices, and technical troubleshooting
Conduct QA to confirm that final experiences align with approved campaign designs, copy, brand standards, and technical requirements
Contribute to and support execution of the organization’s website strategy
Campaign Strategy and Content
Design, lead, and support web marketing campaigns by translating strategy into actionable plans and defining objectives, audiences, user journeys, success metrics, and measurement approaches
Partner with the Digital team to ensure cohesion with cross-channel campaigns
Write and edit campaign content for landing pages, banners, promotional components, and other web experiences
Collaborate with Brand and SEO partners to ensure web assets follow brand guidelines, apply digital best practices, and are optimized for visibility and performance
Performance and Reporting
Monitor and analyze campaign performance, aggregate findings, and identify opportunities to improve results, user experience, and production standards
Prepare performance summaries and post-campaign reports that support strategic decision-making and organizational reporting
Project and Stakeholder Management
Manage incoming stakeholder requests and develop prioritized delivery plans based on organizational needs, impact, and deadlines
Coordinate stakeholders, content, creative assets, requirements, and development work to keep web initiatives aligned, production ready and on schedule
Required Knowledge, Skills and Abilities
5+ years of experience in web marketing, website management, web operations, or closely related discipline
Strong project management and requirements gathering skills with a proven ability to turn ambiguous request into clear, actionable briefs and project plans for web initiatives
Solid understanding of how a website fits into the full marketing funnel with proven ability to deliver high-performing web experiences in a fast-paced environment
Demonstrated experience launching web campaigns contributing to a lift in engagement, list growth and revenue goals
Strong understanding of web best practices, UI/UX, and accessibility
Data driven decision maker with proficiency in GA4, GTM, and UTM strategies
Ability to build reports, dashboards, and interpret behavioral data, Data Studio a plus
Experience contributing to and executing web strategy and implementing roadmaps
Detail oriented self-starter who can lead initiatives with little oversight
Excellent communication skills, with the ability to collaborate and communicate clearly with technical and non-technical partners
Required Qualifications
5+ years of experience in web marketing, website management, web operations, or closely related discipline
Demonstrated experience launching web campaigns contributing to a lift in engagement, list growth and revenue goals
Experience contributing to and executing web strategy and implementing roadmaps
Preferred Knowledge, Skills, Abilities and Qualifications
Experience with content management systems like Drupal, WordPress, Wix, Shopify, SquareSpace
Familiarity with HTML, CSS, and JavaScript is a plus
Experience with design software: Figma, Adobe, etc
Experience using behavioral analytics tools like Hotjar
Familiarity with CRM and Fundraising platforms
Curiosity and willingness to learn
Travel Requirements
Ability to travel once per year to New York City in October for our annual in-person traditions
Outside of our annual traditions, this position is 100% remote
Our Community
Our critical mission demands that we have all voices at the table. A team of diverse people, perspectives, and experiences is smarter, stronger, and more effective for our young people. At Covenant House, every team member is valued, respected, heard, and supported, and we welcome honest and courageous self-reflection on any aspects of our work that are based on biased or outdated viewpoints. We deliberately create opportunities for our staff to grow and thrive.
Covenant House International is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind: CHI is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at CHI are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, belief, sex, sexual orientation, gender identity, national origin, veteran status, family or parental status, disability status, or any other status protected by the laws or regulations in the locations where we operate. CHI will not tolerate discrimination or harassment based on any of these characteristics and encourages all qualified applicants to apply.
If you have a disability or medical condition and need a reasonable accommodation, such as an ASL interpreter or a different interview format, or if you have physical accessibility needs, let us know. Contact us at 1-929-502-2521, Monday through Friday, 9 a.m. to 5 p.m., Eastern Time or email us at chipeopleandculture@covenanthouse.org.
Overview
Since 1972, Covenant House has served and advocated for youth and young families experiencing homelessness, human trafficking, and exploitation. Our overarching goal is to end homelessness among youth and young families by helping them achieve housing stability, heal from trauma, tap into their innate resilience, and hone their interests and skills to forge new pathways to independence. This work is carried out across Covenant House sites in 34 cities in the US, Canada, Mexico, Guatemala, and Honduras.
About the Role
The Director, Web Marketing & Experience role sits at the intersection of web experience, marketing, and execution. Reporting to the AVP, Web Marketing & Experience, you will directly help shape and deliver Covenant House’s web strategy by leading campaigns, improving user journeys, and designing digital experiences that advance organizational goals, scale, and create meaningful and impactful experiences for donors.
You will translate stakeholder needs into cohesive, measurable web initiatives in partnership with Integrated Marketing, Brand & Communications, local sites, and development teams. Your work will span covenanthouse.org and a portfolio of organizational and federation wide web properties, including e-commerce storefronts. Our ideal candidate is a curious, creative, and strategic thinker who values good UX and understands its importance in building trust with users to grow communities of supporters.
Essential Duties and Responsibilities
Web Experience and Execution
Translate stakeholder requests into high-performing web experiences to achieve strategic KPIs by evaluating requests, defining scope and requirements, and coordinating implementation with the web development team
Support Covenant House’s federation of sites with web updates, best practices, and technical troubleshooting
Conduct QA to confirm that final experiences align with approved campaign designs, copy, brand standards, and technical requirements
Contribute to and support execution of the organization’s website strategy
Campaign Strategy and Content
Design, lead, and support web marketing campaigns by translating strategy into actionable plans and defining objectives, audiences, user journeys, success metrics, and measurement approaches
Partner with the Digital team to ensure cohesion with cross-channel campaigns
Write and edit campaign content for landing pages, banners, promotional components, and other web experiences
Collaborate with Brand and SEO partners to ensure web assets follow brand guidelines, apply digital best practices, and are optimized for visibility and performance
Performance and Reporting
Monitor and analyze campaign performance, aggregate findings, and identify opportunities to improve results, user experience, and production standards
Prepare performance summaries and post-campaign reports that support strategic decision-making and organizational reporting
Project and Stakeholder Management
Manage incoming stakeholder requests and develop prioritized delivery plans based on organizational needs, impact, and deadlines
Coordinate stakeholders, content, creative assets, requirements, and development work to keep web initiatives aligned, production ready and on schedule
Required Knowledge, Skills and Abilities
5+ years of experience in web marketing, website management, web operations, or closely related discipline
Strong project management and requirements gathering skills with a proven ability to turn ambiguous request into clear, actionable briefs and project plans for web initiatives
Solid understanding of how a website fits into the full marketing funnel with proven ability to deliver high-performing web experiences in a fast-paced environment
Demonstrated experience launching web campaigns contributing to a lift in engagement, list growth and revenue goals
Strong understanding of web best practices, UI/UX, and accessibility
Data driven decision maker with proficiency in GA4, GTM, and UTM strategies
Ability to build reports, dashboards, and interpret behavioral data, Data Studio a plus
Experience contributing to and executing web strategy and implementing roadmaps
Detail oriented self-starter who can lead initiatives with little oversight
Excellent communication skills, with the ability to collaborate and communicate clearly with technical and non-technical partners
Required Qualifications
5+ years of experience in web marketing, website management, web operations, or closely related discipline
Demonstrated experience launching web campaigns contributing to a lift in engagement, list growth and revenue goals
Experience contributing to and executing web strategy and implementing roadmaps
Preferred Knowledge, Skills, Abilities and Qualifications
Experience with content management systems like Drupal, WordPress, Wix, Shopify, SquareSpace
Familiarity with HTML, CSS, and JavaScript is a plus
Experience with design software: Figma, Adobe, etc
Experience using behavioral analytics tools like Hotjar
Familiarity with CRM and Fundraising platforms
Curiosity and willingness to learn
Travel Requirements
Ability to travel once per year to New York City in October for our annual in-person traditions
Outside of our annual traditions, this position is 100% remote
Our Community
Our critical mission demands that we have all voices at the table. A team of diverse people, perspectives, and experiences is smarter, stronger, and more effective for our young people. At Covenant House, every team member is valued, respected, heard, and supported, and we welcome honest and courageous self-reflection on any aspects of our work that are based on biased or outdated viewpoints. We deliberately create opportunities for our staff to grow and thrive.
Covenant House International is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind: CHI is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at CHI are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, belief, sex, sexual orientation, gender identity, national origin, veteran status, family or parental status, disability status, or any other status protected by the laws or regulations in the locations where we operate. CHI will not tolerate discrimination or harassment based on any of these characteristics and encourages all qualified applicants to apply.
If you have a disability or medical condition and need a reasonable accommodation, such as an ASL interpreter or a different interview format, or if you have physical accessibility needs, let us know. Contact us at 1-929-502-2521, Monday through Friday, 9 a.m. to 5 p.m., Eastern Time or email us at chipeopleandculture@covenanthouse.org.
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Find Web Marketing Manager JobsWeb Marketing Manager Job Market
Who's Hiring
Top Industries Hiring
- Retail
- Technology & Software
- Marketing & Advertising
What Employers Look For
The qualifications that appear most often in web marketing manager jobs.
- Three or more years of experience managing digital or web marketing campaigns
- Proficiency with web analytics platforms such as Google Analytics
- Hands-on experience with SEO tools, paid search, and content management systems
- Demonstrated ability to manage budgets and report on campaign ROI
- Bachelor's degree in marketing, communications, business, or a related field
- Experience with email marketing platforms and marketing automation tools
Tips for Your Web Marketing Manager Job Search
Quantify campaign results on your resume
Hiring managers for web marketing manager roles want to see numbers, not duties. Replace vague phrases like 'managed campaigns' with specific outcomes: conversion rate lifts, cost-per-click reductions, or organic traffic growth tied to your direct decisions.
Build a portfolio of live work samples
Many web marketing manager candidates lose interviews because they can't show real work. Compile screenshots, landing pages, analytics dashboards, or case study write-ups into a shareable document or site you can send before the first call.
Apply early to roles that fit
Migrate Mate lists web marketing manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target job titles that map to your specialty
Titles vary widely: you'll see 'web marketing manager,' 'digital marketing manager,' 'growth marketing manager,' and 'online marketing manager' for nearly identical roles. Search all variants so you don't miss openings that match your background but use different wording.
Prepare channel-specific answers for interviews
Interviewers for these roles typically ask you to walk through a past campaign end to end: objective, channel mix, budget allocation, and final results. Prepare two or three examples across different channels, like paid search, email, and organic, so you're not scrambling.
Negotiate using total compensation, not just base
Web marketing manager offers often include performance bonuses tied to channel KPIs. Before accepting, clarify how those bonuses are calculated, what the payout history looks like, and whether the targets are realistic given the team's current baseline.
Web Marketing Manager Jobs: Frequently Asked Questions
Which companies are hiring the most web marketing managers?
The most active employers for web marketing managers right now are Braze, Texas Instruments, and University of Utah, and the most openings are in California, Texas, and New York, based on current listings on Migrate Mate as of November 2026. E-commerce companies and SaaS businesses tend to post the most consistently throughout the year.
How many web marketing manager jobs are remote?
About 69% of web marketing manager openings are fully remote or hybrid as of November 2026, reflecting ongoing flexibility across the digital marketing field. Roles focused on SEO strategy, content planning, and paid media management tend to be the most remote-friendly, while positions tied to in-person events or physical retail locations are more likely to require on-site presence.
How do you become a web marketing manager?
Start in a specialist role such as SEO analyst, paid search coordinator, or content marketer to build channel expertise. Take on cross-channel projects to demonstrate strategic thinking, then move into a team lead or marketing manager role that includes direct ownership of budgets and results. Most employers want to see a progression from execution to strategy before promoting someone into a manager title.
Can you get a web marketing manager job with little experience?
Yes, some employers hire candidates into junior web marketing manager or associate roles with one to two years of hands-on digital marketing work. The strongest way to close an experience gap is to show measurable results from freelance projects, agency internships, or campaigns you ran for a small business or nonprofit, since those demonstrate real ownership rather than just supporting tasks.
What does the web marketing manager interview process look like?
Most processes run three to four stages: an initial recruiter screen, a hiring manager call focused on your channel experience and past results, a take-home or live case study where you're asked to audit a campaign or propose a strategy, and a final panel with cross-functional stakeholders. Some companies also ask for a portfolio review or a data walk-through where you explain your analytics approach and how you've used reporting to adjust spend or strategy.
Where can I find and apply to web marketing manager jobs?
You can find and apply to web marketing manager jobs on Migrate Mate, which lists current openings from across the United States in one place. Search for roles that match your channel experience and seniority level, then apply directly to each listing that fits.
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Find roles that match your experience and apply in just a few clicks.
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