Ad Operations Specialist Jobs
Ad Operations Specialist jobs are open across digital media, advertising technology, publishing, and agencies, from entry-level coordinator to senior and lead roles, with specializations in programmatic, campaign trafficking, and yield management. Find a role that fits below and apply directly.
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At AutoNation, media performance starts with operational excellence. We're seeking a Senior Manager, Ad Operations to oversee the financial governance, media technology, campaign measurement, VIN feed management, and OEM compliance that power our national marketing ecosystem.
This role partners closely with Media Strategy, Marketing Analytics, Finance, IT, and agency partners to ensure media investments are accurately tracked, optimized, compliant, and delivering measurable business results.
What You'll Do
Media Operations & Governance
- Lead media operations processes, standards, and governance across digital and traditional channels.
- Oversee campaign tracking, tagging, taxonomy, and attribution accuracy.
- Ensure data integrity and operational consistency across media programs.
- Serve as the operational bridge between Marketing, Analytics, Finance, IT, and agency teams.
Budget & Financial Management
- Manage enterprise media budgets across multiple lines of business and markets.
- Lead forecasting, invoicing, reconciliation, and budget tracking.
- Monitor pacing and spending to identify risks and opportunities.
- Deliver budget and performance updates to leadership.
Ad Operations & Media Technology
- Oversee media tracking implementation, QA, and attribution frameworks.
- Partner with internal teams and agencies to maintain accurate campaign measurement.
- Support marketing technology initiatives and operational enhancements.
Inventory Management
- Govern vehicle inventory feeds across media platforms.
- Ensure feed accuracy, inventory distribution, and OEM compliance.
- Identify and resolve issues that impact campaign performance.
Process Improvement & Reporting
- Build scalable processes, SOPs, and governance documentation.
- Identify automation opportunities and workflow improvements.
- Translate operational, financial, and media data into actionable business insights.
Leadership & Collaboration
- Serve as a subject matter expert in media operations and marketing technology.
- Mentor team members and drive operational best practices.
- Build strong partnerships across Marketing, Finance, Analytics, IT, and agency teams.
Qualifications
Required
- Bachelor's degree in Marketing, Business, Finance, Accounting, or related field.
- 10+ years of experience in Media Operations, Marketing Operations, Advertising Operations, Marketing Finance, or Digital Marketing.
- Experience managing large-scale marketing budgets and cross-functional initiatives.
- Strong understanding of media planning, buying, attribution, analytics, and campaign measurement.
- Hands-on experience with media tracking, tagging, and marketing technology platforms.
- Advanced Excel skills and experience with reporting tools such as Power BI or Tableau.
- Exceptional communication, project management, and stakeholder management skills.
Preferred
- Automotive, retail, e-commerce, or multi-location business experience.
- Experience working with media agencies and enterprise finance teams.
- Knowledge of OEM co-op programs, inventory feeds, and marketing technology ecosystems.
ã…¤
Exciting Benefits and Perks Await You:
Competitive compensation and 401k matching
Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide
AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.
AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.
At AutoNation, media performance starts with operational excellence. We're seeking a Senior Manager, Ad Operations to oversee the financial governance, media technology, campaign measurement, VIN feed management, and OEM compliance that power our national marketing ecosystem.
This role partners closely with Media Strategy, Marketing Analytics, Finance, IT, and agency partners to ensure media investments are accurately tracked, optimized, compliant, and delivering measurable business results.
What You'll Do
Media Operations & Governance
- Lead media operations processes, standards, and governance across digital and traditional channels.
- Oversee campaign tracking, tagging, taxonomy, and attribution accuracy.
- Ensure data integrity and operational consistency across media programs.
- Serve as the operational bridge between Marketing, Analytics, Finance, IT, and agency teams.
Budget & Financial Management
- Manage enterprise media budgets across multiple lines of business and markets.
- Lead forecasting, invoicing, reconciliation, and budget tracking.
- Monitor pacing and spending to identify risks and opportunities.
- Deliver budget and performance updates to leadership.
Ad Operations & Media Technology
- Oversee media tracking implementation, QA, and attribution frameworks.
- Partner with internal teams and agencies to maintain accurate campaign measurement.
- Support marketing technology initiatives and operational enhancements.
Inventory Management
- Govern vehicle inventory feeds across media platforms.
- Ensure feed accuracy, inventory distribution, and OEM compliance.
- Identify and resolve issues that impact campaign performance.
Process Improvement & Reporting
- Build scalable processes, SOPs, and governance documentation.
- Identify automation opportunities and workflow improvements.
- Translate operational, financial, and media data into actionable business insights.
Leadership & Collaboration
- Serve as a subject matter expert in media operations and marketing technology.
- Mentor team members and drive operational best practices.
- Build strong partnerships across Marketing, Finance, Analytics, IT, and agency teams.
Qualifications
Required
- Bachelor's degree in Marketing, Business, Finance, Accounting, or related field.
- 10+ years of experience in Media Operations, Marketing Operations, Advertising Operations, Marketing Finance, or Digital Marketing.
- Experience managing large-scale marketing budgets and cross-functional initiatives.
- Strong understanding of media planning, buying, attribution, analytics, and campaign measurement.
- Hands-on experience with media tracking, tagging, and marketing technology platforms.
- Advanced Excel skills and experience with reporting tools such as Power BI or Tableau.
- Exceptional communication, project management, and stakeholder management skills.
Preferred
- Automotive, retail, e-commerce, or multi-location business experience.
- Experience working with media agencies and enterprise finance teams.
- Knowledge of OEM co-op programs, inventory feeds, and marketing technology ecosystems.
ã…¤
Exciting Benefits and Perks Await You:
Competitive compensation and 401k matching
Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide
AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.
AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.
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Find Ad Operations Specialist JobsAd Operations Specialist Job Market
Who's Hiring
Top Industries Hiring
- Technology & Software
- Investment & Asset Management
What Employers Look For
The qualifications that appear most often in ad operations specialist jobs.
- Hands-on experience with ad servers such as Google Ad Manager or similar platforms
- Proficiency in trafficking display, video, or programmatic campaigns end to end
- Strong understanding of DSPs, SSPs, and the broader programmatic ecosystem
- Ability to QA creative assets and troubleshoot tracking and delivery discrepancies
- Experience pulling and interpreting reporting data to optimize campaign performance
- Bachelor's degree in marketing, communications, advertising, or a related field
Tips for Your Ad Operations Specialist Job Search
Tailor your resume to the ad stack
List every ad server, DSP, SSP, and reporting tool you've used by name. Hiring managers scan for platform fluency before reading anything else, so a generic 'digital advertising tools' line will cost you interviews that a specific list of platforms would have won.
Quantify campaign scale and error reduction
Describe the volume of campaigns you've trafficked, the impression counts you've managed, and any discrepancy rates you reduced. Ad operations roles live and die on accuracy at scale, so concrete numbers signal readiness far better than task descriptions alone.
Apply early to roles that fit
Migrate Mate lists ad operations specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Filter for your programmatic specialization
Job titles vary widely between publishers, agencies, and tech vendors. Search for your specific niche, whether that is trafficking, programmatic operations, yield management, or campaign analytics, so you're targeting roles that match your actual day-to-day experience rather than broadly titled openings.
Prepare a troubleshooting walkthrough for interviews
Interviewers frequently ask you to walk through how you'd diagnose a creative discrepancy, a tracking pixel failure, or a pacing issue mid-flight. Rehearse a specific real example with the steps you took, the tools you used, and the outcome you delivered.
Negotiate around technical scope, not just title
When evaluating an offer, ask which platforms the team owns, whether the role touches supply-side or demand-side operations, and how much of the work is manual versus automated. Scope determines your growth path and market value more than the job title on the offer letter.
Ad Operations Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most ad operations specialists?
The companies hiring the most ad operations specialists right now include State of Florida, Mobius Renewables, and Uber, with the largest share of openings in New York, California, and Florida, based on current listings on Migrate Mate as of November 2026. Demand is concentrated at digital publishers, advertising technology platforms, and full-service media agencies.
How many ad operations specialist jobs are remote?
About 94% of ad operations specialist openings are fully remote or hybrid as of November 2026, reflecting the screen-based, platform-driven nature of the work. Roles focused on programmatic operations and campaign trafficking tend to be the most remote-friendly, while positions tied to on-site client service or studio-based creative QA are more likely to require in-office presence.
How do you become an ad operations specialist?
Start by getting hands-on with Google Ad Manager through free training resources and certification programs offered directly by the platform. Build familiarity with programmatic concepts, creative specifications, and tracking implementation. Entry-level roles at publishers, agencies, or ad tech vendors are the most common first step, and from there you develop platform depth and campaign management skills on the job.
Can you get hired as an ad operations specialist with little or no experience?
Yes, entry-level ad operations roles exist specifically for candidates building their first years of experience. Employers in this space prioritize demonstrated platform knowledge over years on the job, so earning a Google Ad Manager or programmatic certification, completing a relevant internship, or showing trafficking work from a freelance or volunteer project can substitute effectively for full-time history.
What does the ad operations specialist interview process look like?
Most interview processes begin with a recruiter screen focused on your platform experience and role fit, followed by a hiring manager conversation that goes deeper on how you troubleshoot delivery issues, manage trafficking workflows, and handle discrepancies. Many teams include a practical exercise where you QA a creative, interpret a reporting dashboard, or walk through a scenario like a campaign going off-pace mid-flight.
Where can I find and apply to ad operations specialist jobs?
You can find and apply to ad operations specialist jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your experience level and specialization, then apply directly to each one that fits.
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