Brand Manager Jobs in Louisiana

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Department

University Marketing

Job Summary

Within a highly collaborative environment, the Communications and Social Media Manager is responsible for telling the story of the university through compelling writing, strategic social media management, and engaging visual content. This role leads the development and execution of a multichannel social media strategy that strengthens the university’s brand, engages alumni and supporters, and shapes perceptions among prospective students and parents.

This position identifies, develops, and covers campus stories through an editorial lens while creating graphics and digital content that support institutional priorities. The role plays a key part in elevating the university’s voice by integrating storytelling, social media, and visual communications into a cohesive communications strategy.

Job Description

Key Responsibilities

• Develop and execute short- and long-term social media strategies aligned with institutional goals, brand positioning, and reputation management.
• Manage and grow institutional social media channels, including Facebook, LinkedIn, Instagram, YouTube, and emerging platforms.
• Create and maintain a comprehensive social media content calendar.
• Produce and publish engaging social media content, including copy, graphics, photography, short-form video, and multimedia storytelling.
• Serve as the university’s primary storyteller by researching, interviewing, and writing news and feature stories that highlight the university’s people, programs, and impact.
• Write marketing copy for digital, print, and promotional materials.
• Design graphics and visual assets for social media, websites, email marketing, presentations, publications, and campus initiatives.
• Capture and edit photography and video content to support university communications and marketing efforts.
• Cover campus events and initiatives, producing real-time and feature content for multiple platforms.
• Coordinate with team members to ensure cohesive and high-quality content production.
• Monitor social media trends, tools, and best practices to continuously improve strategy and execution.
• Track, analyze, and report on social media performance; develop KPI dashboards and provide actionable insights.
• Provide training and guidance to faculty and staff to support effective social media use across the university.
• Manage social media takeovers and community engagement initiatives.
• Support crisis communications by sharing timely updates and monitoring social channels.
• Ensure all content is accurate, timely, visually engaging, and aligned with institutional messaging and brand standards.
• Perform additional duties as assigned.

Duties Breakdown

• Social media strategy, management, content creation, engagement, and analytics: 50%
• Reporting and feature writing: 25%
• Graphic design, photography, video production, and visual content creation: 25%

Required Qualifications

• Bachelor’s degree, and at least one year of marketing, communications, or related experience with social media management.
• Strong writing, editing, and storytelling skills.
• Excellent project management and organizational abilities.
• In-depth knowledge of social media platforms, audiences, and analytics.
• Strong communication and interpersonal skills.
• Ability to manage multiple deadlines and respond to time-sensitive needs.
• Ability to work both independently and collaboratively.
• Strong proofreading skills and attention to detail.
• Experience with digital content creation.
• Proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, and other relevant applications used for graphic design, photo editing, and content production.

Desired Qualifications

• Experience in higher education or similarly complex organizations.
• Knowledge of AP Style.

Required Attachments

Please upload the following documents in the Resume/Cover Letter section.

• Detailed resume listing relevant qualifications and experience;
• Cover Letter indicating why you are a good fit for the position and University of Louisiana Systems;
• Names and contact information of three references;

Applications that do not include the required uploaded documents may not be considered.

Posting Close Date

This position will remain open until filled.

Note to Applicant:

Applicants should fully describe their qualifications and experience with specific reference to each of the minimum and preferred qualifications in their cover letter. The search committee will use this information during the initial review of application materials.

References will be contacted at the appropriate phase of the recruitment process.

This position may require a criminal background check to be conducted on the candidate(s) selected for hire.

As part of the hiring process, applicants for positions at the University of New Orleans may be required to demonstrate the ability to perform job-related tasks.

The University of New Orleans seeks to recruit a highly productive workforce and will provide equal employment opportunities to all employees and prospective employees. Employment decisions shall be based strictly on merit and without regard to religious or political beliefs, sex, race, or any other non-merit factor.