Brand Manager Jobs in Irving, TX

This position is for Darling's Rousselot brand.

Job Summary

The Brand Communications Manager is responsible for developing brand communications content and executing on brand activation that aligns with business goals and supports business growth.

Essential Duties/Responsibilities:

• Oversight and project management:

• Planning: Understand the opportunity for communications to progress business goals and creates overarching plans and communication tactics that align and progress our business growth and goals;

• Agency Management: Manage ongoing projects with agency partners to deliver on time deliverables within agreed upon budget;

• Digital transformation: Champion the shift toward digital-first approaches that expand reach beyond traditional events. Help Rousselot own thought-leadership on collagen and gelatin by upgrading our social media presence, blogs, website content and other digital media. Train marketing and sales colleagues to deliver digital excellence.

• Digital content:

• Copywriting: Write and edit copy for web and social media platforms, ensuring clarity, consistency and alignment with brand voice; write executive communications in support of the brand; write customer and supplier communications as needed to support the business.

• Content strategy and calendar: Develop and manage editorial calendars for Rousselot social media accounts. Create, coordinate the creation of and/or execute organic social media content as needed;
• Campaign planning and execution: Create campaigns aligned to the brand and monitor success across multiple channels, sharing feedback and reports that drive action to continuously refine execution;
• Social media oversight: Manage and monitor corporate social media accounts and implement governance program;
• Social media guidelines: Develop global social media guidelines and standards for both brands and employees. Serve as an advisor on social media content and standards across the organization;

• Video development: Provide script and creative direction for in-house made videos designed for external use to support brand and business messaging, execute and edit with support of Marketing & Communications Specialist.

• Branding & Campaigns:

• Guarantees seamless execution of global brand campaigns across industry-relevant touchpoints, including fairs, conferences, trade media, and digital platforms, including webinars;

• Helps set best practices / standards and overall success criteria for brand activation events with report out of ROI;
• Ensures brand adoption across the company, including facility signage, roll-up banners for customer events, digital touchpoints, brochures, marketing materials, etc.;

• Partner with HR on key aspects of employer branding, such as templates for announcements and best practices for communication.

• Engagement with trade media:

• Building brand awareness: Oversee earned content to improve overall footprint and pickup. Plan and execute events for trade media directly coordinating with journalists.

• Aligning internal colleagues to build brand equity:

• Intranet: Develop own Rousselot intranet execution plan and market-oriented content including customer visits and wins, events, innovation, and newly launched / co-branded customer products;

• Collaborate with internal and external teams: Work cross-functionally, across departments and brands, to develop engaging blogs and social media content, ensuring consistent, cohesive messaging;
• Promote positive company culture by contributing and by creating and distributing brand related content that highlights company values and mission.

Minimum Qualifications:

• Bachelor's degree in journalism, communications, public relations, marketing, media studies or related discipline;
• Exceptional writing and editing skills, and proficiency in AP Style;
• Eight or more years of work experience in journalism, communications, marketing agency or a related field;
• Experience using and managing social media platforms (LinkedIn, X, Facebook, Instagram, etc.);
• Strong interpersonal and collaboration skills, with ability to work effectively with stakeholders at all levels;
• Ability to manage multiple projects and priorities in a fast-paced environment;
• Ability to work independently and as an experienced member of the team, coaching junior colleagues;
• Experience writing for and supporting executive communications;
• Experience managing agency relationships;
• Experience planning a yearly social media calendar with multiple themes across diverse businesses;
• Proficiency in Microsoft Word, PowerPoint, Excel and AI tools (e.g., Google Gemini).

Preferred Qualifications, Knowledge and Skills:

• Media experience including but not limited to paid media, earned content, shared media and writing original press releases;
• Script and creative direction for in-house made videos.

The information contained in this job description is intended to describe the essential job functions required of those assigned to this job. It is not intended to be an exhaustive list of all responsibilities, duties, knowledge, skills, and abilities needed to perform the job. Please note that management retains the right to assign or reassign duties and responsibilities to this job at any time. The ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, integrity, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Darling Ingredients.

Rousselot is an equal opportunity employer and gives consideration to qualified applicants without regard to race, color, creed, religion, age, pregnancy, sex, sexual orientation, gender identity, national origin, genetic information, physical or mental disability, military service, protected veteran status, or any other characteristic protected by applicable federal, state and local law. Know Your Rights: If you would like more information, please click on the link and paste into your browser: https://www.eeoc.gov/poster