Job Profile

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. We are seeking a Communications Lead Senior to join our Regional Communications team and lead the development of strategies in PNC's Greater Georgia, Gulf Coast, North & Central Alabama and Tennessee markets. This individual will be responsible for driving the creation and execution of communications plans, stakeholder engagement, media relations, social media messaging and escalation of issues to protect the brand and amplify reputation within assigned markets.

The Communications Lead Senior is a member of the 15-person Regional Communications Team and a member of the Marketing and Communications team, which is comprised of approximately 300 professionals. As a Regional Communications Lead Senior, this individual is responsible for significant support of regional presidents and local leadership, advising on communications trends and opportunities and responding to needs on behalf of the markets. This leader will produce a holistic strategic external communications strategy that shows a direct impact to their markets' priorities and serves to advance awareness of PNC in their markets and among stakeholder audiences, which include customers, prospects, community organizations, centers of influence and more. In addition, the Regional Communications Lead Senior will closely collaborate with teams from Business Communications, Corporate Responsibility Communications, Internal Communications and Corporate Social Media to support and shape plans that advance the markets' and bank’s priorities.

What You’ll Do:

• Design, manage and execute robust and holistic communications programs that demonstrate a creative approach to external narrative building and storytelling, and show direct impact against markets’ unique priorities.
• Work closely with the regional presidents and other local leaders, as well as a cross-functional team of Corporate Communications and other internal partners, to provide strategic counsel and support across the spectrum of external communications, including thought leadership content, social media channels, corporate announcements, speaking engagements, public events and more.
• Serve as the primary contact for assigned markets media, including developing relationships with media representatives, proactive story placement, drafting and publishing press releases and media briefings, developing social media content, managing media inquiries, supporting preparation of spokespeople and leading ongoing campaigns.
• Support the corporation's external responses to regional issues and media questions, serving as spokesperson in the local market as needed.
• Develop and write stories, op eds, remarks and talking points.
• Leverage data and results to inform approach and make recommendations to inform future communications strategies and measure the effectiveness of campaigns
• Promote a high-performance culture built on teamwork, trust and a commitment to quality, continuous improvement, and learning

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Establishes the strategic direction for communications while providing leadership and guidance on key initiatives, content/channels, and the prioritization of work on the team.
• Effectively partners with business leadership teams to develop communication strategies; plans, researches, and develops content for complex communications initiatives.
• Identifies issues and opportunities, serves as trusted advisor to organization on all aspects of communication, and engages other parts of the organization to ensure strategic alignment, clarity, and accuracy of message.
• Leverages data-driven insights to provide strategic guidance to business leadership, influencing outcomes and decisions to best support the business strategy. Ensures data collected is synthesized and leveraged effectively to provide appropriate insights.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills

Branding, Change Management, Creative Process, Design Thinking, Digital Marketing, Media Relations, Prioritization, Strategic Communication Planning, Strategic Planning

Competencies

Business Acumen, Collaborating, Copywriting and Editing, Effective Communications, Effectiveness Measurement, Influencing, Media Channel Management, Organizational Communications, Organizational Savvy and Politics, Planning: Tactical, Strategic, Storytelling

Work Experience

Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry relevant experience is typically 8+ years. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.