Growth Marketing Manager Jobs at Intuit with Visa Sponsorship
Intuit hires Growth Marketing Managers to drive customer acquisition and lifecycle strategy across its financial software products. The company has a consistent track record of sponsoring work visas for this function, making it a viable target if you're an international candidate building a marketing career in the U.S. tech industry.
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Intuit’s Enterprise Suite (IES) is transforming how mid-market and growing enterprise businesses manage their finances, projects, and operations — all in one connected platform. As we expand IES across industries like Construction, Manufacturing, Financial Services/Real Estate/Family Office, Tech, Non-profit, and Healthcare, we’re seeking a Principal Product Marketing Manager to define the strategy and narrative that drives vertical growth for the suite.
This is a senior, highly strategic, full-stack PMM role — combining market insight, product influence, packaging strategy, and storytelling leadership. You’ll partner closely with Product, Sales, Marketing, and Industry GMs to define how IES competes, differentiates, and wins in each vertical — shaping the next chapter of Intuit’s mid-market expansion.
Responsibilities
Define the Vertical Strategy
- Lead the end-to-end product marketing strategy for industry expansion — from market sizing and segmentation to positioning, pricing, and launch planning.
- Identify high-growth verticals and subsegments with the strongest product-market fit, leveraging market, customer, and usage insights.
- Develop frameworks that guide how Intuit builds, packages, and monetizes vertical workflows across QuickBooks Advanced and IES.
- Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs.
Shape Product and Packaging Decisions
- Influence the product roadmap by connecting customer needs to monetization and adoption opportunities within each industry.
- Define vertical editions, feature tiering, and pricing strategies that align with customer value and competitive dynamics.
- Collaborate with Product to ensure new capabilities are positioned for maximum adoption, revenue, and retention.
- Partner with PMMs across core departments to ensure a consistent and differentiated “vertical ERP” story.
Lead Go-to-Market Strategy and Execution
- Own the narrative for how IES delivers end-to-end industry workflows — ensuring clarity and resonance from the website to sales decks.
- Build the GTM blueprint for vertical launches, including naming, messaging, content strategy, enablement, and demand activation.
- Partner with Channel and Sales Enablement to equip sales teams with vertical-specific playbooks, proof points, and competitive positioning.
- Lead cross-functional readiness reviews to ensure alignment across product, sales, and marketing teams for each launch.
Act as a Strategic Thought Partner
- Serve as the senior voice of the market — regularly briefing leadership on trends, competitive movements, and opportunities for expansion.
- Advise cross-functional leaders on how to prioritize investments that accelerate vertical adoption and market share.
- Represent Intuit at industry events, customer councils, and analyst briefings as a credible thought leader for mid-market ERP innovation.
Qualifications
- 12+ years of experience in product marketing, product strategy, or go-to-market leadership
- Deep understanding of how to translate customer insight into product and packaging decisions.
- Track record of driving multi-vertical go-to-market initiatives that deliver measurable growth.
- Exceptional storytelling and executive communication skills — able to inspire action across all levels of the organization.
- Analytical rigor with comfort in modeling market opportunities, pricing, and financial impact.
- Experience leading without authority — influencing roadmaps, org priorities, and cross-functional outcomes.
- Industry GTM expertise in Construction, Manufacturing, Financial Services/Real Estate/Family Office, Tech, Non-profit, or Healthcare industries.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: Mountain View, California - $205,000 - $277,500 Southern California - $191,000 - $258,500 New York - $195,500 - $264,500
Overview
Intuit’s Enterprise Suite (IES) is transforming how mid-market and growing enterprise businesses manage their finances, projects, and operations — all in one connected platform. As we expand IES across industries like Construction, Manufacturing, Financial Services/Real Estate/Family Office, Tech, Non-profit, and Healthcare, we’re seeking a Principal Product Marketing Manager to define the strategy and narrative that drives vertical growth for the suite.
This is a senior, highly strategic, full-stack PMM role — combining market insight, product influence, packaging strategy, and storytelling leadership. You’ll partner closely with Product, Sales, Marketing, and Industry GMs to define how IES competes, differentiates, and wins in each vertical — shaping the next chapter of Intuit’s mid-market expansion.
Responsibilities
Define the Vertical Strategy
- Lead the end-to-end product marketing strategy for industry expansion — from market sizing and segmentation to positioning, pricing, and launch planning.
- Identify high-growth verticals and subsegments with the strongest product-market fit, leveraging market, customer, and usage insights.
- Develop frameworks that guide how Intuit builds, packages, and monetizes vertical workflows across QuickBooks Advanced and IES.
- Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs.
Shape Product and Packaging Decisions
- Influence the product roadmap by connecting customer needs to monetization and adoption opportunities within each industry.
- Define vertical editions, feature tiering, and pricing strategies that align with customer value and competitive dynamics.
- Collaborate with Product to ensure new capabilities are positioned for maximum adoption, revenue, and retention.
- Partner with PMMs across core departments to ensure a consistent and differentiated “vertical ERP” story.
Lead Go-to-Market Strategy and Execution
- Own the narrative for how IES delivers end-to-end industry workflows — ensuring clarity and resonance from the website to sales decks.
- Build the GTM blueprint for vertical launches, including naming, messaging, content strategy, enablement, and demand activation.
- Partner with Channel and Sales Enablement to equip sales teams with vertical-specific playbooks, proof points, and competitive positioning.
- Lead cross-functional readiness reviews to ensure alignment across product, sales, and marketing teams for each launch.
Act as a Strategic Thought Partner
- Serve as the senior voice of the market — regularly briefing leadership on trends, competitive movements, and opportunities for expansion.
- Advise cross-functional leaders on how to prioritize investments that accelerate vertical adoption and market share.
- Represent Intuit at industry events, customer councils, and analyst briefings as a credible thought leader for mid-market ERP innovation.
Qualifications
- 12+ years of experience in product marketing, product strategy, or go-to-market leadership
- Deep understanding of how to translate customer insight into product and packaging decisions.
- Track record of driving multi-vertical go-to-market initiatives that deliver measurable growth.
- Exceptional storytelling and executive communication skills — able to inspire action across all levels of the organization.
- Analytical rigor with comfort in modeling market opportunities, pricing, and financial impact.
- Experience leading without authority — influencing roadmaps, org priorities, and cross-functional outcomes.
- Industry GTM expertise in Construction, Manufacturing, Financial Services/Real Estate/Family Office, Tech, Non-profit, or Healthcare industries.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: Mountain View, California - $205,000 - $277,500 Southern California - $191,000 - $258,500 New York - $195,500 - $264,500
See all 45+ Growth Marketing Manager at Intuit jobs
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Get Access To All JobsTips for Finding Growth Marketing Manager Jobs at Intuit Jobs
Frame your portfolio around growth metrics
Intuit's Growth Marketing roles are tied to measurable outcomes like CAC, LTV, and conversion rates. Before applying, reframe your portfolio work around specific funnel improvements and revenue impact, not just campaign execution or channel management.
Target roles tied to specific product lines
Intuit organizes growth marketing around products like TurboTax, QuickBooks, and Credit Karma. Applying to a role aligned with a product you've researched signals focus, and hiring managers in product-led growth teams respond better to candidates who understand their specific customer base.
Confirm sponsorship eligibility before your final interview round
Intuit sponsors multiple visa types for marketing roles, but eligibility depends on your citizenship and current status. Before your offer stage, confirm directly with the recruiter which visa type applies to you so there are no delays after an offer is extended.
Use Migrate Mate to filter open roles by visa type
Intuit posts Growth Marketing Manager roles across multiple teams and locations. Use Migrate Mate to filter open positions by visa sponsorship type so you're only spending time on roles where your specific immigration situation is already a known fit.
Prepare for a multi-round process that includes a case exercise
Intuit's growth marketing interviews typically include a take-home or live growth case. Prepare by practicing structured breakdowns of acquisition funnels for subscription software products, since that mirrors the actual work you'd be doing across their core offerings.
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Find Growth Marketing Manager at Intuit JobsFrequently Asked Questions
Does Intuit sponsor H-1B visas for Growth Marketing Managers?
Yes, Intuit sponsors H-1B visas for Growth Marketing Manager roles. Growth marketing is considered a specialty occupation requiring a relevant bachelor's degree or higher in fields like marketing, business, or a related discipline. If you're on F-1 OPT, Intuit can transition you to H-1B status, subject to the annual USCIS lottery and cap filing timeline.
How do I apply for Growth Marketing Manager jobs at Intuit?
Apply directly through Intuit's careers site, where roles are listed by product line and team. Tailor your resume to highlight growth metrics and funnel ownership rather than general marketing experience. If you want to filter specifically for roles that match your visa type before applying, Migrate Mate lets you browse Intuit's open positions by sponsorship eligibility.
Which visa types does Intuit commonly sponsor for Growth Marketing Manager roles?
Intuit sponsors H-1B, E-3, TN, and F-1 OPT extension for Growth Marketing Managers, depending on your nationality and current status. Australian citizens are eligible for the E-3 visa, which has no lottery. Canadian and Mexican nationals may qualify for TN status. For longer-term pathways, Intuit also supports EB-2 and EB-3 Green Card sponsorship through the PERM labor certification process.
What qualifications does Intuit expect for Growth Marketing Manager roles?
Intuit typically looks for candidates with experience in performance marketing, lifecycle or CRM strategy, and data-driven experimentation, usually within a software or subscription business. A bachelor's degree in marketing, business, or a related field is expected. Experience with tools like Salesforce, Braze, or similar marketing automation platforms is commonly referenced in their job descriptions, along with demonstrated ownership of growth KPIs.
How long does the visa sponsorship process take when joining Intuit as a Growth Marketing Manager?
Timeline depends on your visa type. H-1B petitions must be filed between March and April for an October 1 start, so joining mid-year may require bridging on OPT or another status. E-3 and TN visas can often be obtained within a few weeks through consular processing. PERM-based Green Card sponsorship typically takes two or more years from initial filing through USCIS approval.
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