Product Marketing Manager Jobs at Keysight Technologies with Visa Sponsorship
Product Marketing Manager jobs at Keysight Technologies drive go-to-market strategy for test and measurement solutions across electronics, wireless, and semiconductor markets. The company has a consistent track record of sponsoring work visas for this function, making it a realistic target for international candidates with technical marketing backgrounds.
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Get Access To All JobsINTRODUCTION
Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
ROLE OVERVIEW
The Sales Operations Product Manager is accountable for the end-to-end (E2E) sales workflow within Salesforce CRM and the experience of the global user population operating within that workflow. This role owns the strategy, roadmap, and execution model that ensures sales processes are optimized, scalable, and aligned with enterprise priorities.
Serving as the primary business owner of the workflow, this individual drives alignment between executive strategy, sales operation’s needs, end users and, IT delivery while leading a team of Business Process & Analysts (BPA) & SMEs to execute against a continuous product development lifecycle.
Responsibilities
Key Responsibilities
E2E Workflow Ownership
- Accountable for the full lifecycle and performance of a defined E2E sales workflow (e.g., lead-to-opportunity, quote-to-cash, forecasting and prospecting)
- Owns the user experience for the global population operating within the workflow
- Ensures consistency, scalability, and standardization across regions and business units
Strategy & Vision Alignment
- Owns the creation, maintenance, and communication of the E2E workflow strategy and vision
- Aligns product strategy with corporate and executive priorities
- Acts as the single point of accountability for ensuring the workflow delivers measurable business value
Roadmap & Prioritization
- Translates strategic vision into a clearly defined, actionable roadmap
- Establishes near-term and long-term priorities aligned to business outcomes
- Makes monthly prioritization decisions on user stories and enhancements in support of roadmap delivery
- Balances competing demands across regions, functions, and technical constraints
Performance & Outcomes Management
- Defines and maintains KPIs and success metrics tied to development and changes to existing sales workflows that depict digital product team success and alignment with business priorities (e.g., user support tickets, digital product team outcomes)
- Continuously monitors and communicates workflow performance to stakeholders and leadership
- Uses data and insights to drive continuous improvement in process and system capabilities
User Engagement & Feedback Loop
- Maintains a strong, continuous connection with the end-user community
- Establishes and operates a structured engagement model including:
- Regular focus groups
- Standardized intake and feedback processes
- Direct engagement with key users and stakeholders
- Translates feedback into actionable product enhancements and priorities
Team Leadership (BPA & SMEs)
- Leads a team of Business Process & Analysts & SMEs responsible for supporting both strategy and execution
- Ensures the team effectively:
- Investigates user feedback and business issues
- Defines and documents requirements and user stories
- Partners with IT to design and assess solutions
- Grooms backlog items and prioritizes stories for development
- Pushes prioritized work into digital product teams working with product owners on monthly sprint cycles
- Develops and maintains training content and delivery
- Manages efforts using project management methodologies
- Maintains continuous knowledge growth on technology and approach for E2E sales
Cross-Functional Delivery
- Partners closely with IT, Sales, Marketing, Partner Delivery, and other stakeholders to ensure successful solution delivery
- Ensures clear separation of business-owned process design and IT-owned technical implementation
- Participates in Agile ceremonies including backlog grooming, sprint planning, and UAT
- Facilitates global stakeholder alignment through relationship building and align cross business unit roadmaps
Salesforce Platform Optimization
- Leverages Salesforce capabilities (Sales Cloud, CPQ, automation tools, reporting, and AI) to support workflow optimization
- Ensures proper governance, data integrity, and platform scalability
- Identifies opportunities for automation and simplification
- Understands how to manage tech debt ensuring system optimization
BASIC QUALIFICATIONS
Required Qualifications
- 7–12+ years of experience in Sales Operations, Product Management, or Salesforce platform ownership
- Deep expertise in Salesforce CRM (Sales Cloud required; CPQ and analytics preferred)
- Demonstrated experience owning end-to-end business processes at scale
- Proven ability to translate executive strategy into product roadmap and execution
- Experience leading cross-functional teams and influencing senior stakeholders
- Strong analytical, problem-solving, and decision-making skills
Expanded Technical & Industry Expertise
- Strong understanding of boundary systems that influence and enhance the sales experience, including:
- Marketing automation platforms (e.g., lead management, campaign attribution)
- Partner Relationship Management (PRM) systems
- Customer Success / Customer Lifecycle Management tools
- Advanced working knowledge of Microsoft and Macintosh workstation environments, including productivity, file management, and system-level efficiencies
- Proficiency with enterprise collaboration tools (e.g., Teams, SharePoint, Slack, Miro, Confluence) to drive cross-functional engagement
- Familiarity with wireframing and prototyping technologies (e.g., Figma, Lucidchart, Balsamiq) to support UX-driven solution design
- Demonstrated ability to stay current on industry best practices, emerging technologies, and trends in sales operations, CRM platforms, and digital product management and adoption
PREFERRED QUALIFICATIONS
- Experience leading global sales process standardization efforts
- Salesforce certifications (Admin, Advanced Admin, Platform App Builder, Architect, CPQ Specialist)
- Familiarity with Agile product management and sprint-based delivery models
- Experience with AI-driven sales tools (e.g., Einstein AI, Data Warehouses, LLM)
- Background in UX/UI design or digital experience optimization
Key Competencies
- End-to-end ownership mindset with strong business accountability
- Strategic thinking with disciplined execution
- Strong stakeholder engagement and influence
- Data-driven decision-making
- Deep focus on user experience and adoption
- Ability to lead through ambiguity and competing priorities
- Strong systems thinking across interconnected sales and customer ecosystem platforms
- Continuous learning mindset with focus on industry trends, tools, and innovation
Success Metrics
- Measurable improvement in E2E workflow performance and efficiency
- Increased global user adoption and satisfaction
- Alignment of delivered capabilities to strategic priorities
- Predictable and effective monthly sprint delivery
- Strong engagement and feedback loop with the user community
- Improved data quality, reporting accuracy, and operational insights
COMPENSATION
- MIN $119,850.00 - MAX $199,750.00
Note: For other locations, pay ranges will vary by region.
This role is eligible for Keysight Results Bonus Program.
US Employees may be eligible for the following benefits:
- Medical, dental and vision
- Health Savings Account
- Health Care and Dependent Care Flexible Spending Accounts
- Life, Accident, Disability insurance
- Business Travel Accident and Business Travel Health
- 401(k) Plan
- Flexible Time Off, Paid Holidays
- Paid Family Leave
- Discounts, Perks
- Tuition Reimbursement
- Adoption Assistance
- ESPP (Employee Stock Purchase Plan)
- Restricted Stock Units
Keysight is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.
INTRODUCTION
Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
ROLE OVERVIEW
The Sales Operations Product Manager is accountable for the end-to-end (E2E) sales workflow within Salesforce CRM and the experience of the global user population operating within that workflow. This role owns the strategy, roadmap, and execution model that ensures sales processes are optimized, scalable, and aligned with enterprise priorities.
Serving as the primary business owner of the workflow, this individual drives alignment between executive strategy, sales operation’s needs, end users and, IT delivery while leading a team of Business Process & Analysts (BPA) & SMEs to execute against a continuous product development lifecycle.
Responsibilities
Key Responsibilities
E2E Workflow Ownership
- Accountable for the full lifecycle and performance of a defined E2E sales workflow (e.g., lead-to-opportunity, quote-to-cash, forecasting and prospecting)
- Owns the user experience for the global population operating within the workflow
- Ensures consistency, scalability, and standardization across regions and business units
Strategy & Vision Alignment
- Owns the creation, maintenance, and communication of the E2E workflow strategy and vision
- Aligns product strategy with corporate and executive priorities
- Acts as the single point of accountability for ensuring the workflow delivers measurable business value
Roadmap & Prioritization
- Translates strategic vision into a clearly defined, actionable roadmap
- Establishes near-term and long-term priorities aligned to business outcomes
- Makes monthly prioritization decisions on user stories and enhancements in support of roadmap delivery
- Balances competing demands across regions, functions, and technical constraints
Performance & Outcomes Management
- Defines and maintains KPIs and success metrics tied to development and changes to existing sales workflows that depict digital product team success and alignment with business priorities (e.g., user support tickets, digital product team outcomes)
- Continuously monitors and communicates workflow performance to stakeholders and leadership
- Uses data and insights to drive continuous improvement in process and system capabilities
User Engagement & Feedback Loop
- Maintains a strong, continuous connection with the end-user community
- Establishes and operates a structured engagement model including:
- Regular focus groups
- Standardized intake and feedback processes
- Direct engagement with key users and stakeholders
- Translates feedback into actionable product enhancements and priorities
Team Leadership (BPA & SMEs)
- Leads a team of Business Process & Analysts & SMEs responsible for supporting both strategy and execution
- Ensures the team effectively:
- Investigates user feedback and business issues
- Defines and documents requirements and user stories
- Partners with IT to design and assess solutions
- Grooms backlog items and prioritizes stories for development
- Pushes prioritized work into digital product teams working with product owners on monthly sprint cycles
- Develops and maintains training content and delivery
- Manages efforts using project management methodologies
- Maintains continuous knowledge growth on technology and approach for E2E sales
Cross-Functional Delivery
- Partners closely with IT, Sales, Marketing, Partner Delivery, and other stakeholders to ensure successful solution delivery
- Ensures clear separation of business-owned process design and IT-owned technical implementation
- Participates in Agile ceremonies including backlog grooming, sprint planning, and UAT
- Facilitates global stakeholder alignment through relationship building and align cross business unit roadmaps
Salesforce Platform Optimization
- Leverages Salesforce capabilities (Sales Cloud, CPQ, automation tools, reporting, and AI) to support workflow optimization
- Ensures proper governance, data integrity, and platform scalability
- Identifies opportunities for automation and simplification
- Understands how to manage tech debt ensuring system optimization
BASIC QUALIFICATIONS
Required Qualifications
- 7–12+ years of experience in Sales Operations, Product Management, or Salesforce platform ownership
- Deep expertise in Salesforce CRM (Sales Cloud required; CPQ and analytics preferred)
- Demonstrated experience owning end-to-end business processes at scale
- Proven ability to translate executive strategy into product roadmap and execution
- Experience leading cross-functional teams and influencing senior stakeholders
- Strong analytical, problem-solving, and decision-making skills
Expanded Technical & Industry Expertise
- Strong understanding of boundary systems that influence and enhance the sales experience, including:
- Marketing automation platforms (e.g., lead management, campaign attribution)
- Partner Relationship Management (PRM) systems
- Customer Success / Customer Lifecycle Management tools
- Advanced working knowledge of Microsoft and Macintosh workstation environments, including productivity, file management, and system-level efficiencies
- Proficiency with enterprise collaboration tools (e.g., Teams, SharePoint, Slack, Miro, Confluence) to drive cross-functional engagement
- Familiarity with wireframing and prototyping technologies (e.g., Figma, Lucidchart, Balsamiq) to support UX-driven solution design
- Demonstrated ability to stay current on industry best practices, emerging technologies, and trends in sales operations, CRM platforms, and digital product management and adoption
PREFERRED QUALIFICATIONS
- Experience leading global sales process standardization efforts
- Salesforce certifications (Admin, Advanced Admin, Platform App Builder, Architect, CPQ Specialist)
- Familiarity with Agile product management and sprint-based delivery models
- Experience with AI-driven sales tools (e.g., Einstein AI, Data Warehouses, LLM)
- Background in UX/UI design or digital experience optimization
Key Competencies
- End-to-end ownership mindset with strong business accountability
- Strategic thinking with disciplined execution
- Strong stakeholder engagement and influence
- Data-driven decision-making
- Deep focus on user experience and adoption
- Ability to lead through ambiguity and competing priorities
- Strong systems thinking across interconnected sales and customer ecosystem platforms
- Continuous learning mindset with focus on industry trends, tools, and innovation
Success Metrics
- Measurable improvement in E2E workflow performance and efficiency
- Increased global user adoption and satisfaction
- Alignment of delivered capabilities to strategic priorities
- Predictable and effective monthly sprint delivery
- Strong engagement and feedback loop with the user community
- Improved data quality, reporting accuracy, and operational insights
COMPENSATION
- MIN $119,850.00 - MAX $199,750.00
Note: For other locations, pay ranges will vary by region.
This role is eligible for Keysight Results Bonus Program.
US Employees may be eligible for the following benefits:
- Medical, dental and vision
- Health Savings Account
- Health Care and Dependent Care Flexible Spending Accounts
- Life, Accident, Disability insurance
- Business Travel Accident and Business Travel Health
- 401(k) Plan
- Flexible Time Off, Paid Holidays
- Paid Family Leave
- Discounts, Perks
- Tuition Reimbursement
- Adoption Assistance
- ESPP (Employee Stock Purchase Plan)
- Restricted Stock Units
Keysight is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.
See all Product Marketing Manager Jobs at Keysight Technologies
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Product Marketing Manager Jobs at Keysight Technologies.
Get Access To All JobsTips for Finding Product Marketing Manager Jobs at Keysight Technologies
Frame your background in hardware-adjacent markets
Keysight's Product Marketing Manager roles focus on test and measurement, RF, and semiconductor verticals. Tailor your resume to show experience marketing technical products in electronics or hardware, not just general B2B SaaS. Reviewers look for domain fluency, not just marketing credentials.
Confirm the role is tied to a business unit
Keysight structures Product Marketing around specific solution areas like network test, electronic design, or software-defined instruments. During the interview process, clarify which business unit owns the role. This affects whether your H-1B petition is filed under a specialized or generalist job classification.
Get your specialty occupation documentation ready early
USCIS scrutinizes Product Marketing Manager H-1B petitions closely because the title can appear non-specialized. Prepare documentation linking your degree field directly to Keysight's technical marketing function before the offer stage, not after.
Ask HR about PERM timing during the offer stage
For Green Card sponsorship via EB-2 or EB-3, Keysight must complete DOL PERM labor certification before filing with USCIS. Ask your recruiter early whether the role is budgeted for permanent residency sponsorship, since PERM timelines can run 12 to 24 months or longer.
Search Migrate Mate to find open roles filtered by sponsorship
Product Marketing Manager openings at Keysight are spread across multiple business units and locations. Use Migrate Mate to browse current listings filtered specifically for visa-sponsoring employers so you're only applying to roles where sponsorship is confirmed.
Use the 60-day grace period strategically between roles
If you're transitioning from another employer on H-1B status, USCIS allows a 60-day grace period after your last day. Keysight's H-1B transfer process requires your new I-129 petition to be filed before that window closes, so initiate contact with HR before giving notice elsewhere.
Frequently Asked Questions
Does Keysight Technologies sponsor H-1B visas for Product Marketing Managers?
Yes, Keysight Technologies sponsors H-1B visas for Product Marketing Manager roles. Because the title can attract USCIS scrutiny as a potentially non-specialized occupation, Keysight's petitions for this function typically include detailed job duty descriptions and evidence tying the role to a specific technical domain like RF, semiconductor, or network test solutions. Having your own supporting documentation ready strengthens the petition.
Which visa types are commonly used for Product Marketing Manager roles at Keysight Technologies?
H-1B is the most common nonimmigrant visa for Product Marketing Managers at Keysight, given the role's requirement for a bachelor's degree in a related field. For candidates pursuing permanent residence, Keysight has sponsored Green Cards through the EB-2 and EB-3 employment-based immigrant visa categories, which require DOL PERM labor certification before USCIS filing.
What qualifications or experience does Keysight Technologies expect for Product Marketing Manager roles?
Keysight's Product Marketing Manager roles typically require a bachelor's degree in electrical engineering, physics, or a closely related technical field, combined with experience marketing hardware or test and measurement solutions. An MBA is valued but not always required. Candidates who can demonstrate fluency in at least one of Keysight's core markets, such as wireless, semiconductor, or aerospace and defense, tend to progress further in the interview process.
How do I apply for Product Marketing Manager jobs at Keysight Technologies?
Applications go through Keysight's careers portal, where roles are listed by business unit and location. If you need visa sponsorship, browse open Product Marketing Manager listings on Migrate Mate, which filters specifically for employers with active sponsorship history. Tailor your application to the technical domain the role covers, and reference the specific Keysight product line or solution area in your cover materials to signal domain knowledge to the hiring team.
How do I plan my timeline when targeting a sponsored Product Marketing Manager role at Keysight?
If you're pursuing an H-1B cap-subject petition, the filing window opens April 1 for an October 1 start date, so you'd need an offer finalized by late February or March to meet that cycle. H-1B transfers for candidates already in status can happen year-round without waiting for the cap. For permanent residency, PERM labor certification adds significant lead time, so asking about Keysight's Green Card policy during the offer negotiation phase is advisable.