Product Marketing Jobs at Keysight Technologies with Visa Sponsorship
Keysight Technologies hires Product Marketing professionals to translate complex electronic test and measurement solutions into compelling go-to-market strategies. The company has a consistent track record of sponsoring work visas for this function, making it a realistic target if you're building a long-term career in the U.S. electronics industry.
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Overview
Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do. Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
Responsibilities
This position is remote. The Technical Marketing Initiative Manager will be responsible for planning, executing, and overseeing marketing initiatives that align with Keysight's goals in the HSD and AI market. This role requires a strategic thinker with a passion for marketing and a proven track record of successful campaign management.
Key Responsibilities
- Develop and implement marketing strategies and campaigns for HSD/ AI market growth.
- Analyze market trends and competitor activities to identify opportunities.
- Collaborate with cross-functional teams to ensure cohesive marketing efforts.
- Manage budgets and allocate resources effectively.
- Monitor and report on the performance of marketing initiatives.
- Optimize campaigns based on data-driven insights.
- Maintain strong relationships with external partners and stakeholders.
- Ensure brand consistency across all marketing channels.
- Drive trade shows, seminars, and webinars from a strategic and technical point of view, from obtaining a budget to execution.
- Create messaging, decide the right content (presentations, demos, or both), and develop promotion and follow-up plans.
- Responsible for USA and Canada for the HSD/ AI segment.
- The candidate should be based in the mainland USA and needs to travel for the events.
Qualifications
- Bachelor’s degree in electrical/Electronics/ Computer Science, preferably with additional qualification in Marketing
- Minimum of 7 years of experience in technical marketing and campaign management for high-speed digital hardware and/or software products.
- Proven experience in managing marketing campaigns and initiatives.
- Strong analytical skills and ability to interpret data.
- Excellent communication and interpersonal skills.
- Proficiency in marketing software and tools.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team.
California Pay range : MIN $126,930.00 - MAX $232,120.00
Colorado pay range: MIN $117,530.00 - MAX $195,880.00
District of Columbia pay range: MIN $126,930.00- MAX $211,550.00
Hawaii pay range: MIN $117,530.00 - MAX $195,880.00
Illinois pay range: MIN $117,530.00 - MAX $195,880.00
Maryland pay range: MIN $126,930.00- MAX $211,550.00
Massachusetts pay range: MIN $126,930.00 - MAX $211,550.00
Minnesota pay range: MIN $117,530.00 - MAX $195,880.00
New Jersey City pay range: MIN $126,930.00- MAX $211,550.00
New York pay range: MIN $139,270.00 - MAX $232,120.00
Vermont pay range: MIN $117,530.00 - MAX $195,880.00
Washington state pay range: MIN $126,930.00- MAX $211,550.00
Note: For other locations, pay ranges will vary by region
US Employees May Be Eligible For The Following Benefits
- Medical, dental and vision
- Health Savings Account
- Health Care and Dependent Care Flexible Spending Accounts
- Life, Accident, Disability insurance
- Business Travel Accident and Business Travel Health
- 401(k) Plan
- Flexible Time Off, Paid Holidays
- Paid Family Leave
- Discounts, Perks
- Tuition Reimbursement
- Adoption Assistance
- ESPP (Employee Stock Purchase Plan)
- Restricted Stock Units
Keysight is an Equal Opportunity Employer.

Overview
Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do. Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
Responsibilities
This position is remote. The Technical Marketing Initiative Manager will be responsible for planning, executing, and overseeing marketing initiatives that align with Keysight's goals in the HSD and AI market. This role requires a strategic thinker with a passion for marketing and a proven track record of successful campaign management.
Key Responsibilities
- Develop and implement marketing strategies and campaigns for HSD/ AI market growth.
- Analyze market trends and competitor activities to identify opportunities.
- Collaborate with cross-functional teams to ensure cohesive marketing efforts.
- Manage budgets and allocate resources effectively.
- Monitor and report on the performance of marketing initiatives.
- Optimize campaigns based on data-driven insights.
- Maintain strong relationships with external partners and stakeholders.
- Ensure brand consistency across all marketing channels.
- Drive trade shows, seminars, and webinars from a strategic and technical point of view, from obtaining a budget to execution.
- Create messaging, decide the right content (presentations, demos, or both), and develop promotion and follow-up plans.
- Responsible for USA and Canada for the HSD/ AI segment.
- The candidate should be based in the mainland USA and needs to travel for the events.
Qualifications
- Bachelor’s degree in electrical/Electronics/ Computer Science, preferably with additional qualification in Marketing
- Minimum of 7 years of experience in technical marketing and campaign management for high-speed digital hardware and/or software products.
- Proven experience in managing marketing campaigns and initiatives.
- Strong analytical skills and ability to interpret data.
- Excellent communication and interpersonal skills.
- Proficiency in marketing software and tools.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team.
California Pay range : MIN $126,930.00 - MAX $232,120.00
Colorado pay range: MIN $117,530.00 - MAX $195,880.00
District of Columbia pay range: MIN $126,930.00- MAX $211,550.00
Hawaii pay range: MIN $117,530.00 - MAX $195,880.00
Illinois pay range: MIN $117,530.00 - MAX $195,880.00
Maryland pay range: MIN $126,930.00- MAX $211,550.00
Massachusetts pay range: MIN $126,930.00 - MAX $211,550.00
Minnesota pay range: MIN $117,530.00 - MAX $195,880.00
New Jersey City pay range: MIN $126,930.00- MAX $211,550.00
New York pay range: MIN $139,270.00 - MAX $232,120.00
Vermont pay range: MIN $117,530.00 - MAX $195,880.00
Washington state pay range: MIN $126,930.00- MAX $211,550.00
Note: For other locations, pay ranges will vary by region
US Employees May Be Eligible For The Following Benefits
- Medical, dental and vision
- Health Savings Account
- Health Care and Dependent Care Flexible Spending Accounts
- Life, Accident, Disability insurance
- Business Travel Accident and Business Travel Health
- 401(k) Plan
- Flexible Time Off, Paid Holidays
- Paid Family Leave
- Discounts, Perks
- Tuition Reimbursement
- Adoption Assistance
- ESPP (Employee Stock Purchase Plan)
- Restricted Stock Units
Keysight is an Equal Opportunity Employer.
See all 24+ Product Marketing at Keysight Technologies jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Product Marketing at Keysight Technologies roles.
Get Access To All JobsTips for Finding Product Marketing Jobs at Keysight Technologies Jobs
Frame Your Portfolio Around Technical Products
Keysight evaluates Product Marketing candidates on their ability to position highly technical hardware and software. Before applying, document campaigns or launches where you translated engineering specs into buyer-facing messaging for instrumentation, semiconductors, or related electronics domains.
Target Roles Requiring Domain Expertise First
Keysight's Product Marketing openings often sit within specific solution areas like signal analysis, network testing, or design simulation. Filter job listings by these divisions rather than applying broadly. A role aligned with your technical background strengthens the specialty occupation case for your H-1B petition.
Align Your Degree to the Specialty Occupation Standard
USCIS requires H-1B approval to demonstrate the role requires at least a bachelor's degree in a specific field. For Keysight Product Marketing roles, degrees in electrical engineering, physics, or applied sciences carry more weight than general business backgrounds during the petition review.
Confirm LCA Wage Level Before Accepting an Offer
Your employer files a Labor Condition Application with the DOL before submitting your H-1B petition. Verify that the wage level assigned reflects your actual responsibilities. Product Marketing roles spanning technical program ownership and pricing strategy are sometimes under-leveled, which can complicate renewals.
Use Migrate Mate to Surface Open Roles Efficiently
Keysight posts Product Marketing positions across multiple divisions and locations at different times of year. Use Migrate Mate to browse current openings filtered by visa sponsorship so you're targeting active listings rather than cold-applying to roles without confirmed sponsorship intent.
Prepare for Green Card Timing Early in Your Tenure
EB-2 and EB-3 PERM filings require the employer to run a full recruitment process before sponsoring permanent residence. At Keysight, starting those conversations with HR during your first H-1B period gives you the most runway before your six-year H-1B limit approaches.
Product Marketing at Keysight Technologies jobs are hiring across the US. Find yours.
Find Product Marketing at Keysight Technologies JobsFrequently Asked Questions
Does Keysight Technologies sponsor H-1B visas for Product Marketings?
Yes, Keysight Technologies sponsors H-1B visas for Product Marketing roles. The company has an active sponsorship history for this function, particularly in divisions tied to electronic test, measurement, and design solutions. Because these roles require specialized technical knowledge, they typically satisfy the specialty occupation standard USCIS uses to evaluate H-1B eligibility.
How do I apply for Product Marketing jobs at Keysight Technologies?
Apply directly through Keysight's careers portal on their website. Filter by job function or business division to find Product Marketing openings relevant to your background. You can also browse Keysight's current visa-sponsoring Product Marketing roles on Migrate Mate, which aggregates listings and filters by sponsorship availability so you're not guessing which positions support international candidates.
Which visa types does Keysight Technologies commonly use for Product Marketing roles?
Keysight sponsors both nonimmigrant and immigrant visas for Product Marketing professionals. The H-1B is the most common path for initial employment authorization. For longer-term candidates, the company has a track record of filing EB-2 and EB-3 Green Card petitions through the PERM labor certification process, which requires DOL-supervised recruitment before the petition is filed.
What qualifications does Keysight Technologies expect for Product Marketing candidates?
Keysight typically looks for candidates with a technical degree, often in electrical engineering, physics, or a related applied science, combined with experience positioning complex hardware or software products. Familiarity with the test and measurement, semiconductor, or aerospace electronics markets is a meaningful differentiator. Product launch ownership, pricing strategy experience, and the ability to work with engineering and sales teams are consistently emphasized across job descriptions.
How does the H-1B timeline work if I receive an offer from Keysight Technologies?
Standard H-1B petitions are subject to an annual cap with registration in March and a lottery if demand exceeds supply. If selected, USCIS allows employment to begin October 1 of that fiscal year. Keysight can file up to six months before that date. If you're already in H-1B status with another employer, an H-1B transfer lets you start sooner without waiting for a new cap slot.
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