Product Marketing Jobs at Keysight Technologies with Visa Sponsorship
Product Marketing jobs at Keysight Technologies involve translating complex electronic test and measurement solutions into compelling go-to-market strategies. The company has a consistent track record of sponsoring work visas for this function, making it a realistic target if you're building a long-term career in the U.S. electronics industry.
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Get Access To All JobsINTRODUCTION
Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
ROLE OVERVIEW
The Sales Operations Product Manager is accountable for the end-to-end (E2E) sales workflow within Salesforce CRM and the experience of the global user population operating within that workflow. This role owns the strategy, roadmap, and execution model that ensures sales processes are optimized, scalable, and aligned with enterprise priorities.
Serving as the primary business owner of the workflow, this individual drives alignment between executive strategy, sales operation’s needs, end users and, IT delivery while leading a team of Business Process & Analysts (BPA) & SMEs to execute against a continuous product development lifecycle.
Responsibilities
Key Responsibilities
E2E Workflow Ownership
- Accountable for the full lifecycle and performance of a defined E2E sales workflow (e.g., lead-to-opportunity, quote-to-cash, forecasting and prospecting)
- Owns the user experience for the global population operating within the workflow
- Ensures consistency, scalability, and standardization across regions and business units
Strategy & Vision Alignment
- Owns the creation, maintenance, and communication of the E2E workflow strategy and vision
- Aligns product strategy with corporate and executive priorities
- Acts as the single point of accountability for ensuring the workflow delivers measurable business value
Roadmap & Prioritization
- Translates strategic vision into a clearly defined, actionable roadmap
- Establishes near-term and long-term priorities aligned to business outcomes
- Makes monthly prioritization decisions on user stories and enhancements in support of roadmap delivery
- Balances competing demands across regions, functions, and technical constraints
Performance & Outcomes Management
- Defines and maintains KPIs and success metrics tied to development and changes to existing sales workflows that depict digital product team success and alignment with business priorities (e.g., user support tickets, digital product team outcomes)
- Continuously monitors and communicates workflow performance to stakeholders and leadership
- Uses data and insights to drive continuous improvement in process and system capabilities
User Engagement & Feedback Loop
- Maintains a strong, continuous connection with the end-user community
- Establishes and operates a structured engagement model including:
- Regular focus groups
- Standardized intake and feedback processes
- Direct engagement with key users and stakeholders
- Translates feedback into actionable product enhancements and priorities
Team Leadership (BPA & SMEs)
- Leads a team of Business Process & Analysts & SMEs responsible for supporting both strategy and execution
- Ensures the team effectively:
- Investigates user feedback and business issues
- Defines and documents requirements and user stories
- Partners with IT to design and assess solutions
- Grooms backlog items and prioritizes stories for development
- Pushes prioritized work into digital product teams working with product owners on monthly sprint cycles
- Develops and maintains training content and delivery
- Manages efforts using project management methodologies
- Maintains continuous knowledge growth on technology and approach for E2E sales
Cross-Functional Delivery
- Partners closely with IT, Sales, Marketing, Partner Delivery, and other stakeholders to ensure successful solution delivery
- Ensures clear separation of business-owned process design and IT-owned technical implementation
- Participates in Agile ceremonies including backlog grooming, sprint planning, and UAT
- Facilitates global stakeholder alignment through relationship building and align cross business unit roadmaps
Salesforce Platform Optimization
- Leverages Salesforce capabilities (Sales Cloud, CPQ, automation tools, reporting, and AI) to support workflow optimization
- Ensures proper governance, data integrity, and platform scalability
- Identifies opportunities for automation and simplification
- Understands how to manage tech debt ensuring system optimization
BASIC QUALIFICATIONS
Required Qualifications
- 7–12+ years of experience in Sales Operations, Product Management, or Salesforce platform ownership
- Deep expertise in Salesforce CRM (Sales Cloud required; CPQ and analytics preferred)
- Demonstrated experience owning end-to-end business processes at scale
- Proven ability to translate executive strategy into product roadmap and execution
- Experience leading cross-functional teams and influencing senior stakeholders
- Strong analytical, problem-solving, and decision-making skills
Expanded Technical & Industry Expertise
- Strong understanding of boundary systems that influence and enhance the sales experience, including:
- Marketing automation platforms (e.g., lead management, campaign attribution)
- Partner Relationship Management (PRM) systems
- Customer Success / Customer Lifecycle Management tools
- Advanced working knowledge of Microsoft and Macintosh workstation environments, including productivity, file management, and system-level efficiencies
- Proficiency with enterprise collaboration tools (e.g., Teams, SharePoint, Slack, Miro, Confluence) to drive cross-functional engagement
- Familiarity with wireframing and prototyping technologies (e.g., Figma, Lucidchart, Balsamiq) to support UX-driven solution design
- Demonstrated ability to stay current on industry best practices, emerging technologies, and trends in sales operations, CRM platforms, and digital product management and adoption
PREFERRED QUALIFICATIONS
- Experience leading global sales process standardization efforts
- Salesforce certifications (Admin, Advanced Admin, Platform App Builder, Architect, CPQ Specialist)
- Familiarity with Agile product management and sprint-based delivery models
- Experience with AI-driven sales tools (e.g., Einstein AI, Data Warehouses, LLM)
- Background in UX/UI design or digital experience optimization
Key Competencies
- End-to-end ownership mindset with strong business accountability
- Strategic thinking with disciplined execution
- Strong stakeholder engagement and influence
- Data-driven decision-making
- Deep focus on user experience and adoption
- Ability to lead through ambiguity and competing priorities
- Strong systems thinking across interconnected sales and customer ecosystem platforms
- Continuous learning mindset with focus on industry trends, tools, and innovation
Success Metrics
- Measurable improvement in E2E workflow performance and efficiency
- Increased global user adoption and satisfaction
- Alignment of delivered capabilities to strategic priorities
- Predictable and effective monthly sprint delivery
- Strong engagement and feedback loop with the user community
- Improved data quality, reporting accuracy, and operational insights
COMPENSATION
- MIN $119,850.00 - MAX $199,750.00
Note: For other locations, pay ranges will vary by region.
This role is eligible for Keysight Results Bonus Program.
US Employees may be eligible for the following benefits:
- Medical, dental and vision
- Health Savings Account
- Health Care and Dependent Care Flexible Spending Accounts
- Life, Accident, Disability insurance
- Business Travel Accident and Business Travel Health
- 401(k) Plan
- Flexible Time Off, Paid Holidays
- Paid Family Leave
- Discounts, Perks
- Tuition Reimbursement
- Adoption Assistance
- ESPP (Employee Stock Purchase Plan)
- Restricted Stock Units
Keysight is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.
INTRODUCTION
Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
ROLE OVERVIEW
The Sales Operations Product Manager is accountable for the end-to-end (E2E) sales workflow within Salesforce CRM and the experience of the global user population operating within that workflow. This role owns the strategy, roadmap, and execution model that ensures sales processes are optimized, scalable, and aligned with enterprise priorities.
Serving as the primary business owner of the workflow, this individual drives alignment between executive strategy, sales operation’s needs, end users and, IT delivery while leading a team of Business Process & Analysts (BPA) & SMEs to execute against a continuous product development lifecycle.
Responsibilities
Key Responsibilities
E2E Workflow Ownership
- Accountable for the full lifecycle and performance of a defined E2E sales workflow (e.g., lead-to-opportunity, quote-to-cash, forecasting and prospecting)
- Owns the user experience for the global population operating within the workflow
- Ensures consistency, scalability, and standardization across regions and business units
Strategy & Vision Alignment
- Owns the creation, maintenance, and communication of the E2E workflow strategy and vision
- Aligns product strategy with corporate and executive priorities
- Acts as the single point of accountability for ensuring the workflow delivers measurable business value
Roadmap & Prioritization
- Translates strategic vision into a clearly defined, actionable roadmap
- Establishes near-term and long-term priorities aligned to business outcomes
- Makes monthly prioritization decisions on user stories and enhancements in support of roadmap delivery
- Balances competing demands across regions, functions, and technical constraints
Performance & Outcomes Management
- Defines and maintains KPIs and success metrics tied to development and changes to existing sales workflows that depict digital product team success and alignment with business priorities (e.g., user support tickets, digital product team outcomes)
- Continuously monitors and communicates workflow performance to stakeholders and leadership
- Uses data and insights to drive continuous improvement in process and system capabilities
User Engagement & Feedback Loop
- Maintains a strong, continuous connection with the end-user community
- Establishes and operates a structured engagement model including:
- Regular focus groups
- Standardized intake and feedback processes
- Direct engagement with key users and stakeholders
- Translates feedback into actionable product enhancements and priorities
Team Leadership (BPA & SMEs)
- Leads a team of Business Process & Analysts & SMEs responsible for supporting both strategy and execution
- Ensures the team effectively:
- Investigates user feedback and business issues
- Defines and documents requirements and user stories
- Partners with IT to design and assess solutions
- Grooms backlog items and prioritizes stories for development
- Pushes prioritized work into digital product teams working with product owners on monthly sprint cycles
- Develops and maintains training content and delivery
- Manages efforts using project management methodologies
- Maintains continuous knowledge growth on technology and approach for E2E sales
Cross-Functional Delivery
- Partners closely with IT, Sales, Marketing, Partner Delivery, and other stakeholders to ensure successful solution delivery
- Ensures clear separation of business-owned process design and IT-owned technical implementation
- Participates in Agile ceremonies including backlog grooming, sprint planning, and UAT
- Facilitates global stakeholder alignment through relationship building and align cross business unit roadmaps
Salesforce Platform Optimization
- Leverages Salesforce capabilities (Sales Cloud, CPQ, automation tools, reporting, and AI) to support workflow optimization
- Ensures proper governance, data integrity, and platform scalability
- Identifies opportunities for automation and simplification
- Understands how to manage tech debt ensuring system optimization
BASIC QUALIFICATIONS
Required Qualifications
- 7–12+ years of experience in Sales Operations, Product Management, or Salesforce platform ownership
- Deep expertise in Salesforce CRM (Sales Cloud required; CPQ and analytics preferred)
- Demonstrated experience owning end-to-end business processes at scale
- Proven ability to translate executive strategy into product roadmap and execution
- Experience leading cross-functional teams and influencing senior stakeholders
- Strong analytical, problem-solving, and decision-making skills
Expanded Technical & Industry Expertise
- Strong understanding of boundary systems that influence and enhance the sales experience, including:
- Marketing automation platforms (e.g., lead management, campaign attribution)
- Partner Relationship Management (PRM) systems
- Customer Success / Customer Lifecycle Management tools
- Advanced working knowledge of Microsoft and Macintosh workstation environments, including productivity, file management, and system-level efficiencies
- Proficiency with enterprise collaboration tools (e.g., Teams, SharePoint, Slack, Miro, Confluence) to drive cross-functional engagement
- Familiarity with wireframing and prototyping technologies (e.g., Figma, Lucidchart, Balsamiq) to support UX-driven solution design
- Demonstrated ability to stay current on industry best practices, emerging technologies, and trends in sales operations, CRM platforms, and digital product management and adoption
PREFERRED QUALIFICATIONS
- Experience leading global sales process standardization efforts
- Salesforce certifications (Admin, Advanced Admin, Platform App Builder, Architect, CPQ Specialist)
- Familiarity with Agile product management and sprint-based delivery models
- Experience with AI-driven sales tools (e.g., Einstein AI, Data Warehouses, LLM)
- Background in UX/UI design or digital experience optimization
Key Competencies
- End-to-end ownership mindset with strong business accountability
- Strategic thinking with disciplined execution
- Strong stakeholder engagement and influence
- Data-driven decision-making
- Deep focus on user experience and adoption
- Ability to lead through ambiguity and competing priorities
- Strong systems thinking across interconnected sales and customer ecosystem platforms
- Continuous learning mindset with focus on industry trends, tools, and innovation
Success Metrics
- Measurable improvement in E2E workflow performance and efficiency
- Increased global user adoption and satisfaction
- Alignment of delivered capabilities to strategic priorities
- Predictable and effective monthly sprint delivery
- Strong engagement and feedback loop with the user community
- Improved data quality, reporting accuracy, and operational insights
COMPENSATION
- MIN $119,850.00 - MAX $199,750.00
Note: For other locations, pay ranges will vary by region.
This role is eligible for Keysight Results Bonus Program.
US Employees may be eligible for the following benefits:
- Medical, dental and vision
- Health Savings Account
- Health Care and Dependent Care Flexible Spending Accounts
- Life, Accident, Disability insurance
- Business Travel Accident and Business Travel Health
- 401(k) Plan
- Flexible Time Off, Paid Holidays
- Paid Family Leave
- Discounts, Perks
- Tuition Reimbursement
- Adoption Assistance
- ESPP (Employee Stock Purchase Plan)
- Restricted Stock Units
Keysight is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.
See all Product Marketing Jobs at Keysight Technologies
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Product Marketing Jobs at Keysight Technologies.
Get Access To All JobsTips for Finding Product Marketing Jobs at Keysight Technologies
Frame Your Portfolio Around Technical Products
Keysight evaluates Product Marketing candidates on their ability to position highly technical hardware and software. Before applying, document campaigns or launches where you translated engineering specs into buyer-facing messaging for instrumentation, semiconductors, or related electronics domains.
Target Roles Requiring Domain Expertise First
Keysight's Product Marketing openings often sit within specific solution areas like signal analysis, network testing, or design simulation. Filter job listings by these divisions rather than applying broadly. A role aligned with your technical background strengthens the specialty occupation case for your H-1B petition.
Align Your Degree to the Specialty Occupation Standard
USCIS requires H-1B approval to demonstrate the role requires at least a bachelor's degree in a specific field. For Keysight Product Marketing roles, degrees in electrical engineering, physics, or applied sciences carry more weight than general business backgrounds during the petition review.
Confirm LCA Wage Level Before Accepting an Offer
Your employer files a Labor Condition Application with the DOL before submitting your H-1B petition. Verify that the wage level assigned reflects your actual responsibilities. Product Marketing roles spanning technical program ownership and pricing strategy are sometimes under-leveled, which can complicate renewals.
Use Migrate Mate to Surface Open Roles Efficiently
Keysight posts Product Marketing positions across multiple divisions and locations at different times of year. Use Migrate Mate to browse current openings filtered by visa sponsorship so you're targeting active listings rather than cold-applying to roles without confirmed sponsorship intent.
Prepare for Green Card Timing Early in Your Tenure
EB-2 and EB-3 PERM filings require the employer to run a full recruitment process before sponsoring permanent residence. At Keysight, starting those conversations with HR during your first H-1B period gives you the most runway before your six-year H-1B limit approaches.
Frequently Asked Questions
Does Keysight Technologies sponsor H-1B visas for Product Marketings?
Yes, Keysight Technologies sponsors H-1B visas for Product Marketing roles. The company has an active sponsorship history for this function, particularly in divisions tied to electronic test, measurement, and design solutions. Because these roles require specialized technical knowledge, they typically satisfy the specialty occupation standard USCIS uses to evaluate H-1B eligibility.
How do I apply for Product Marketing jobs at Keysight Technologies?
Apply directly through Keysight's careers portal on their website. Filter by job function or business division to find Product Marketing openings relevant to your background. You can also browse Keysight's current visa-sponsoring Product Marketing roles on Migrate Mate, which aggregates listings and filters by sponsorship availability so you're not guessing which positions support international candidates.
Which visa types does Keysight Technologies commonly use for Product Marketing roles?
Keysight sponsors both nonimmigrant and immigrant visas for Product Marketing professionals. The H-1B is the most common path for initial employment authorization. For longer-term candidates, the company has a track record of filing EB-2 and EB-3 Green Card petitions through the PERM labor certification process, which requires DOL-supervised recruitment before the petition is filed.
What qualifications does Keysight Technologies expect for Product Marketing candidates?
Keysight typically looks for candidates with a technical degree, often in electrical engineering, physics, or a related applied science, combined with experience positioning complex hardware or software products. Familiarity with the test and measurement, semiconductor, or aerospace electronics markets is a meaningful differentiator. Product launch ownership, pricing strategy experience, and the ability to work with engineering and sales teams are consistently emphasized across job descriptions.
How does the H-1B timeline work if I receive an offer from Keysight Technologies?
Standard H-1B petitions are subject to an annual cap with registration in March and a lottery if demand exceeds supply. If selected, USCIS allows employment to begin October 1 of that fiscal year. Keysight can file up to six months before that date. If you're already in H-1B status with another employer, an H-1B transfer lets you start sooner without waiting for a new cap slot.