Product Marketing Jobs at Adobe with Visa Sponsorship

INTRODUCTION

As a Principal Product Marketing Manager, Release Marketing, the focus is on bringing Adobe Firefly's most important product and feature launches to market — fast and with precision. This means translating technical capabilities, complex pricing, and nuanced offers into narratives that customers actually understand and act on. It means building the messaging, the brief, the plan, and the story — then rallying the team to execute.

ROLE AND RESPONSIBILITIES

• Developing launch strategies for highly technical and high-visibility product releases, grounded in business objectives, market dynamics, and user context

• Turning complex pricing structures and product capabilities into sharp, digestible customer narratives, offers, and promotions

• Building and owning messaging frameworks — then testing, iterating, and optimizing them based on real data and customer feedback

• Creating integrated marketing plans and campaign briefs that align product, demand gen, brand, and sales into one cohesive motion

• Conducting and applying customer research and insights to sharpen positioning and go-to-market decisions

• Driving cross-functional alignment across product management, marketing, and partnerships — especially under tight launch timelines

• Defining launch success metrics and using post-launch data to continuously improve

BASIC QUALIFICATIONS

• 10+ years in product marketing, with a strong track record in outbound marketing and launch execution

• Proven ability to bring technically complex products to market with clarity and business impact

• Expertise in messaging and positioning — building frameworks from scratch, testing hypotheses, and iterating fast

• Experience developing integrated marketing plans and campaign briefs across multiple channels and teams

• A sharp customer instincts — comfortable designing, conducting, and synthesizing research to inform strategy

• A natural ability to simplify complexity without losing substance

• Strong cross-functional influencer who drives alignment without relying on authority

• Analytical and action-oriented, with a willingness to experiment and learn

• B.A./B.S. required; MBA or Master's preferred

ABOUT ADOBE

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.

AI Use Guidelines for Interviews:

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

EXPECTED PAY RANGE

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $180,300 - $261,150

In Washington, the pay range for this position is $165,600 - $239,725

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

STATE-SPECIFIC NOTICES

California:

Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice Apr 03 2026 12:00 AM
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.