Product Marketing Jobs at Okta with Visa Sponsorship
Okta hires Product Marketing professionals to own messaging, positioning, and go-to-market strategy for its identity security platform. The company has a consistent track record of sponsoring work visas for this function, supporting candidates across multiple visa categories from initial OPT through long-term sponsorship.
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Get Access To All JobsINTRODUCTION
Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
ABOUT THE ROLE
Come join the leader in identity, security and trust. You belong at Okta. Okta’s rapid growth and product innovation have contributed to our leadership position in the market for identity and access management. Today we sell our broad portfolio of solutions to the largest companies in the world, and to optimize for this market we need product marketers who can identify customer pain points and how Okta solves for those across our product lines. The Sr. Product Marketing Specialist, Customer First Lifecycle plays a pivotal role in shaping how Okta engages, retains, and grows its customer base. This role is responsible for building scalable engagement models, designing customer lifecycle programs, and embedding value storytelling across every touchpoint to help customers realize the full potential of the Okta platform. You’ll collaborate closely with Sales, Customer First, Marketing, and Support teams to create seamless, value-driven experiences and programs that strengthen customer relationships, drive adoption, and fuel expansion. The ideal candidate brings a mix of strategic thinking and hands-on execution—someone who is data-driven, customer-obsessed, and skilled at translating complex concepts into clear, outcome-focused narratives. You’ll measure success through tangible business impact: increased adoption, higher retention, and meaningful expansion across Okta’s customer base.
JOB DUTIES AND RESPONSIBILITIES:
- Customer Engagement Strategy: Help develop and manage a scalable engagement model that unifies Customer First teams, telemetry, tools and touchpoints to drive retention, expansion and overall customer lifetime value
- Lifecycle Program Design & Execution: Design and execute end-to-end lifecycle playbooks that guide customers through an accelerated and successful onboarding, adoption, and renewal while empowering Customer First teams to deliver power customer outcomes, and drive customer maturity and platform adoption.
- Customer Value & Storytelling: Identify, leverage and integrate value metrics and storytelling throughout customer touchpoints (eg. Customer Support Managers, Customer Campaigns, in-product experiences, etc.) to highlight ROI, reinforce Okta’s differentiation, and support expansion.
- Cross-Functional Alignment & Collaboration: Partner across Sales, Customer Success, Marketing, and Support to deliver consistent, value-driven messaging promoting our Support offerings and services; and coordinate across the GTM to facilitate a seamless customer experience.
- Customer and Field Insights: Gather insights from customers, prospects, market, and sellers to inform product roadmap prioritization, messaging refinement, and go-to-market strategy optimization. Use quantitative and qualitative data to identify customer pain points, preferences, and buying criteria.
- Performance & Impact Metrics: Measure and optimize success through adoption growth, retention gains, expansion pipeline impact, and internal feedback on engagement effectiveness.
MINIMUM QUALIFICATIONS:
- 3+ years of experience in product marketing, customer marketing, lifecycle, or growth roles within B2B SaaS, ideally in technology or cybersecurity.
- Proven success driving post-sale engagement, adoption, retention, and expansion programs that deliver measurable customer outcomes.
- Strong ability to translate complex or technical concepts into clear, compelling customer value narratives and business outcomes.
- Exceptional communication, storytelling, and presentation skills, with the ability to influence and align cross-functional teams at all levels.
- Analytical and data-driven mindset, skilled at using insights and metrics to inform strategy, measure impact, and optimize performance.
- Demonstrated ability to lead complex, cross-functional initiatives in a fast-paced, high-growth environment with agility and precision.
- Passionate about helping customers realize the full value of their investment and advancing a customer-first culture.
COMPENSATION
Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.
- The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between: $126,000 USD - $188,000 USD
Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.
- The annual base salary range for this position for candidates located in Canada is between: $99,000 CAD - $149,000 CAD
THE OKTA EXPERIENCE
- Supporting Your Well-Being
- Driving Social Impact
- Developing Talent and Fostering Connection + Community
We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
INTRODUCTION
Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
ABOUT THE ROLE
Come join the leader in identity, security and trust. You belong at Okta. Okta’s rapid growth and product innovation have contributed to our leadership position in the market for identity and access management. Today we sell our broad portfolio of solutions to the largest companies in the world, and to optimize for this market we need product marketers who can identify customer pain points and how Okta solves for those across our product lines. The Sr. Product Marketing Specialist, Customer First Lifecycle plays a pivotal role in shaping how Okta engages, retains, and grows its customer base. This role is responsible for building scalable engagement models, designing customer lifecycle programs, and embedding value storytelling across every touchpoint to help customers realize the full potential of the Okta platform. You’ll collaborate closely with Sales, Customer First, Marketing, and Support teams to create seamless, value-driven experiences and programs that strengthen customer relationships, drive adoption, and fuel expansion. The ideal candidate brings a mix of strategic thinking and hands-on execution—someone who is data-driven, customer-obsessed, and skilled at translating complex concepts into clear, outcome-focused narratives. You’ll measure success through tangible business impact: increased adoption, higher retention, and meaningful expansion across Okta’s customer base.
JOB DUTIES AND RESPONSIBILITIES:
- Customer Engagement Strategy: Help develop and manage a scalable engagement model that unifies Customer First teams, telemetry, tools and touchpoints to drive retention, expansion and overall customer lifetime value
- Lifecycle Program Design & Execution: Design and execute end-to-end lifecycle playbooks that guide customers through an accelerated and successful onboarding, adoption, and renewal while empowering Customer First teams to deliver power customer outcomes, and drive customer maturity and platform adoption.
- Customer Value & Storytelling: Identify, leverage and integrate value metrics and storytelling throughout customer touchpoints (eg. Customer Support Managers, Customer Campaigns, in-product experiences, etc.) to highlight ROI, reinforce Okta’s differentiation, and support expansion.
- Cross-Functional Alignment & Collaboration: Partner across Sales, Customer Success, Marketing, and Support to deliver consistent, value-driven messaging promoting our Support offerings and services; and coordinate across the GTM to facilitate a seamless customer experience.
- Customer and Field Insights: Gather insights from customers, prospects, market, and sellers to inform product roadmap prioritization, messaging refinement, and go-to-market strategy optimization. Use quantitative and qualitative data to identify customer pain points, preferences, and buying criteria.
- Performance & Impact Metrics: Measure and optimize success through adoption growth, retention gains, expansion pipeline impact, and internal feedback on engagement effectiveness.
MINIMUM QUALIFICATIONS:
- 3+ years of experience in product marketing, customer marketing, lifecycle, or growth roles within B2B SaaS, ideally in technology or cybersecurity.
- Proven success driving post-sale engagement, adoption, retention, and expansion programs that deliver measurable customer outcomes.
- Strong ability to translate complex or technical concepts into clear, compelling customer value narratives and business outcomes.
- Exceptional communication, storytelling, and presentation skills, with the ability to influence and align cross-functional teams at all levels.
- Analytical and data-driven mindset, skilled at using insights and metrics to inform strategy, measure impact, and optimize performance.
- Demonstrated ability to lead complex, cross-functional initiatives in a fast-paced, high-growth environment with agility and precision.
- Passionate about helping customers realize the full value of their investment and advancing a customer-first culture.
COMPENSATION
Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.
- The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between: $126,000 USD - $188,000 USD
Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.
- The annual base salary range for this position for candidates located in Canada is between: $99,000 CAD - $149,000 CAD
THE OKTA EXPERIENCE
- Supporting Your Well-Being
- Driving Social Impact
- Developing Talent and Fostering Connection + Community
We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
See all 15+ Product Marketing at Okta jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Product Marketing at Okta roles.
Get Access To All JobsTips for Finding Product Marketing Jobs at Okta Jobs
Frame your portfolio around identity security narratives
Okta's PMM roles center on technical storytelling for IAM, Zero Trust, and workforce identity products. Tailor your portfolio samples to show you can translate complex security concepts into buyer-facing messaging, not just general SaaS positioning.
Target roles tied to named product lines
Okta posts PMM openings tied to specific products like Workforce Identity Cloud or Customer Identity. Applying to a product-specific role signals genuine domain fit and gives your hiring manager a clearer case to build when initiating H-1B sponsorship internally.
Clarify sponsorship scope before the offer stage
Ask your recruiter whether the role supports H-1B filing only or also includes future Green Card sponsorship through PERM. Okta has sponsored both EB-2 and EB-3 pathways for product roles, so understanding the full ladder upfront avoids surprises after you accept.
Use Migrate Mate to filter live Product Marketing openings
Okta's job listings don't always flag visa sponsorship explicitly. Use Migrate Mate to surface verified Product Marketing roles at Okta that align with your visa type, so you're applying to positions where sponsorship has already been confirmed rather than guessing from the job description.
Align your start date with H-1B cap timelines
If you need a cap-subject H-1B, USCIS opens registration in March for an October 1 start date. Coordinate your offer timeline with Okta's recruiting team so your intended start date is realistic, since cap-exempt options are limited for standard PMM roles.
Product Marketing at Okta jobs are hiring across the US. Find yours.
Find Product Marketing at Okta JobsFrequently Asked Questions
Does Okta sponsor H-1B visas for Product Marketers?
Yes, Okta sponsors H-1B visas for Product Marketing roles. The company has an active sponsorship track record for this function across multiple visa categories. If you're in the H-1B lottery process, align your offer timeline with the USCIS registration window in March and the October 1 cap-subject start date.
How do I apply for Product Marketing jobs at Okta?
Apply directly through Okta's careers site, where Product Marketing roles are posted by product line or segment. To find openings that explicitly support visa sponsorship, browse Okta's listings on Migrate Mate, which filters roles by visa type so you can confirm sponsorship eligibility before investing time in the application process.
Which visa types does Okta commonly sponsor for Product Marketing positions?
Okta sponsors H-1B visas for the majority of its international Product Marketing hires. The company also supports F-1 OPT and CPT for early-career candidates and TN visas for Canadian and Mexican nationals in qualifying roles. For longer-term pathways, Okta has sponsored Green Cards through both the EB-2 and EB-3 categories for product marketing professionals.
What qualifications does Okta typically expect for Product Marketing roles?
Okta's Product Marketing roles generally require experience in B2B SaaS go-to-market, with strong preference for candidates who understand enterprise security buyers. Familiarity with identity, access management, or Zero Trust concepts strengthens your application significantly. Roles vary from associate PMM to senior and principal levels, with the more senior positions expecting demonstrated ownership of product launches and analyst relations.
How do I time my application if I'm currently on OPT?
If your OPT expiration falls before October 1, you'll need a STEM extension to bridge the gap while an H-1B petition is pending. Confirm your degree qualifies for STEM OPT, then factor in that Okta must be registered with E-Verify to authorize the extension. Start conversations with your recruiter about sponsorship intent as early as the offer stage, not after signing.
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