Marketing Jobs at Okta with Visa Sponsorship
Okta's Marketing team works across product marketing, demand generation, brand, and partner programs for a global identity security platform. Okta has a consistent track record of sponsoring work visas for Marketing professionals, making it a strong target if you're navigating sponsorship as part of your job search.
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Get Access To All JobsINTRODUCTION
Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
ABOUT THE ROLE
Come join the leader in identity, security and trust. You belong at Okta. Okta’s rapid growth and product innovation have contributed to our leadership position in the market for identity and access management. Today we sell our broad portfolio of solutions to the largest companies in the world, and to optimize for this market we need product marketers who can identify customer pain points and how Okta solves for those across our product lines. The Sr. Product Marketing Specialist, Customer First Lifecycle plays a pivotal role in shaping how Okta engages, retains, and grows its customer base. This role is responsible for building scalable engagement models, designing customer lifecycle programs, and embedding value storytelling across every touchpoint to help customers realize the full potential of the Okta platform. You’ll collaborate closely with Sales, Customer First, Marketing, and Support teams to create seamless, value-driven experiences and programs that strengthen customer relationships, drive adoption, and fuel expansion. The ideal candidate brings a mix of strategic thinking and hands-on execution—someone who is data-driven, customer-obsessed, and skilled at translating complex concepts into clear, outcome-focused narratives. You’ll measure success through tangible business impact: increased adoption, higher retention, and meaningful expansion across Okta’s customer base.
JOB DUTIES AND RESPONSIBILITIES:
- Customer Engagement Strategy: Help develop and manage a scalable engagement model that unifies Customer First teams, telemetry, tools and touchpoints to drive retention, expansion and overall customer lifetime value
- Lifecycle Program Design & Execution: Design and execute end-to-end lifecycle playbooks that guide customers through an accelerated and successful onboarding, adoption, and renewal while empowering Customer First teams to deliver power customer outcomes, and drive customer maturity and platform adoption.
- Customer Value & Storytelling: Identify, leverage and integrate value metrics and storytelling throughout customer touchpoints (eg. Customer Support Managers, Customer Campaigns, in-product experiences, etc.) to highlight ROI, reinforce Okta’s differentiation, and support expansion.
- Cross-Functional Alignment & Collaboration: Partner across Sales, Customer Success, Marketing, and Support to deliver consistent, value-driven messaging promoting our Support offerings and services; and coordinate across the GTM to facilitate a seamless customer experience.
- Customer and Field Insights: Gather insights from customers, prospects, market, and sellers to inform product roadmap prioritization, messaging refinement, and go-to-market strategy optimization. Use quantitative and qualitative data to identify customer pain points, preferences, and buying criteria.
- Performance & Impact Metrics: Measure and optimize success through adoption growth, retention gains, expansion pipeline impact, and internal feedback on engagement effectiveness.
MINIMUM QUALIFICATIONS:
- 3+ years of experience in product marketing, customer marketing, lifecycle, or growth roles within B2B SaaS, ideally in technology or cybersecurity.
- Proven success driving post-sale engagement, adoption, retention, and expansion programs that deliver measurable customer outcomes.
- Strong ability to translate complex or technical concepts into clear, compelling customer value narratives and business outcomes.
- Exceptional communication, storytelling, and presentation skills, with the ability to influence and align cross-functional teams at all levels.
- Analytical and data-driven mindset, skilled at using insights and metrics to inform strategy, measure impact, and optimize performance.
- Demonstrated ability to lead complex, cross-functional initiatives in a fast-paced, high-growth environment with agility and precision.
- Passionate about helping customers realize the full value of their investment and advancing a customer-first culture.
COMPENSATION
Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.
- The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between: $126,000 USD - $188,000 USD
Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.
- The annual base salary range for this position for candidates located in Canada is between: $99,000 CAD - $149,000 CAD
THE OKTA EXPERIENCE
- Supporting Your Well-Being
- Driving Social Impact
- Developing Talent and Fostering Connection + Community
We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
INTRODUCTION
Secure Every Identity, from AI to Human
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
ABOUT THE ROLE
Come join the leader in identity, security and trust. You belong at Okta. Okta’s rapid growth and product innovation have contributed to our leadership position in the market for identity and access management. Today we sell our broad portfolio of solutions to the largest companies in the world, and to optimize for this market we need product marketers who can identify customer pain points and how Okta solves for those across our product lines. The Sr. Product Marketing Specialist, Customer First Lifecycle plays a pivotal role in shaping how Okta engages, retains, and grows its customer base. This role is responsible for building scalable engagement models, designing customer lifecycle programs, and embedding value storytelling across every touchpoint to help customers realize the full potential of the Okta platform. You’ll collaborate closely with Sales, Customer First, Marketing, and Support teams to create seamless, value-driven experiences and programs that strengthen customer relationships, drive adoption, and fuel expansion. The ideal candidate brings a mix of strategic thinking and hands-on execution—someone who is data-driven, customer-obsessed, and skilled at translating complex concepts into clear, outcome-focused narratives. You’ll measure success through tangible business impact: increased adoption, higher retention, and meaningful expansion across Okta’s customer base.
JOB DUTIES AND RESPONSIBILITIES:
- Customer Engagement Strategy: Help develop and manage a scalable engagement model that unifies Customer First teams, telemetry, tools and touchpoints to drive retention, expansion and overall customer lifetime value
- Lifecycle Program Design & Execution: Design and execute end-to-end lifecycle playbooks that guide customers through an accelerated and successful onboarding, adoption, and renewal while empowering Customer First teams to deliver power customer outcomes, and drive customer maturity and platform adoption.
- Customer Value & Storytelling: Identify, leverage and integrate value metrics and storytelling throughout customer touchpoints (eg. Customer Support Managers, Customer Campaigns, in-product experiences, etc.) to highlight ROI, reinforce Okta’s differentiation, and support expansion.
- Cross-Functional Alignment & Collaboration: Partner across Sales, Customer Success, Marketing, and Support to deliver consistent, value-driven messaging promoting our Support offerings and services; and coordinate across the GTM to facilitate a seamless customer experience.
- Customer and Field Insights: Gather insights from customers, prospects, market, and sellers to inform product roadmap prioritization, messaging refinement, and go-to-market strategy optimization. Use quantitative and qualitative data to identify customer pain points, preferences, and buying criteria.
- Performance & Impact Metrics: Measure and optimize success through adoption growth, retention gains, expansion pipeline impact, and internal feedback on engagement effectiveness.
MINIMUM QUALIFICATIONS:
- 3+ years of experience in product marketing, customer marketing, lifecycle, or growth roles within B2B SaaS, ideally in technology or cybersecurity.
- Proven success driving post-sale engagement, adoption, retention, and expansion programs that deliver measurable customer outcomes.
- Strong ability to translate complex or technical concepts into clear, compelling customer value narratives and business outcomes.
- Exceptional communication, storytelling, and presentation skills, with the ability to influence and align cross-functional teams at all levels.
- Analytical and data-driven mindset, skilled at using insights and metrics to inform strategy, measure impact, and optimize performance.
- Demonstrated ability to lead complex, cross-functional initiatives in a fast-paced, high-growth environment with agility and precision.
- Passionate about helping customers realize the full value of their investment and advancing a customer-first culture.
COMPENSATION
Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.
- The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between: $126,000 USD - $188,000 USD
Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.
- The annual base salary range for this position for candidates located in Canada is between: $99,000 CAD - $149,000 CAD
THE OKTA EXPERIENCE
- Supporting Your Well-Being
- Driving Social Impact
- Developing Talent and Fostering Connection + Community
We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
See all 27+ Marketing at Okta jobs
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Get Access To All JobsTips for Finding Marketing Jobs at Okta Jobs
Align your portfolio to identity security narratives
Okta hires marketers who can translate technical concepts like zero-trust and identity governance into campaign narratives. Tailor your work samples to show B2B SaaS or cybersecurity positioning experience before you apply.
Target roles that map to your degree field
H-1B sponsorship requires a specialty occupation tied to your degree. Marketing roles at a tech company like Okta often require business, communications, or marketing degrees. A mismatch between your degree and the role description can create complications during the USCIS petition review.
Ask about LCA filing timelines during the offer stage
Before Okta can file your H-1B petition, they must submit a Labor Condition Application to DOL. Ask the recruiting team early whether legal review has started, so you can anticipate the gap between offer acceptance and petition filing.
Use Migrate Mate to filter open Marketing roles at Okta
Okta posts Marketing roles across seniority levels at different times of year. Use Migrate Mate to browse current openings filtered by visa sponsorship eligibility, so you're only spending time on positions that match your immigration needs.
Document campaign results with quantifiable business impact
Okta's Marketing hiring panels evaluate pipeline contribution, not just creative output. Prepare case studies showing pipeline-influenced revenue, MQL growth, or customer acquisition metrics from previous roles to strengthen both your candidacy and any future visa petition evidence.
Marketing at Okta jobs are hiring across the US. Find yours.
Find Marketing at Okta JobsFrequently Asked Questions
Does Okta sponsor H-1B visas for Marketings?
Yes, Okta sponsors H-1B visas for Marketing roles. The process requires Okta's legal team to file a Labor Condition Application with DOL before submitting the H-1B petition to USCIS. For new H-1B holders, timing matters because cap-subject petitions are tied to the April lottery and an October 1 start date.
How do I apply for Marketing jobs at Okta?
Applications go through Okta's careers portal. For visa-sponsored roles specifically, Migrate Mate lists open Marketing positions at Okta filtered by sponsorship eligibility, which saves time compared to reviewing every listing manually. Tailor your resume to reflect B2B SaaS or enterprise software marketing experience, as that aligns with Okta's typical team needs.
Which visa types does Okta commonly use for Marketing roles?
Okta sponsors H-1B visas for most full-time Marketing hires requiring sponsorship. F-1 OPT and CPT are available for students and recent graduates, and TN status is an option for Canadian and Mexican nationals in qualifying roles. For longer-term permanent residency, Okta also supports EB-2 and EB-3 Green Card pathways.
What qualifications does Okta expect for Marketing roles?
Most Marketing roles at Okta require a bachelor's degree in marketing, communications, business, or a related field. For mid-to-senior positions, demonstrated experience in B2B demand generation, product marketing, or partner marketing in a SaaS environment is expected. The degree field matters for H-1B eligibility, so a close match between your credentials and the role description strengthens your petition.
How do I think about the timeline from offer to starting work on a visa?
Timeline depends on your visa type. OPT authorization can begin quickly if your EAD is already approved. TN status for Canadian nationals can be obtained at the border with the right documentation. H-1B sponsorship for cap-subject candidates requires winning the April lottery, which means a potential wait until October 1 to start. Discuss these scenarios with Okta's HR team early in the process.
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