Product Marketing Jobs at Intuit with Visa Sponsorship
Intuit hires Product Marketing professionals across its TurboTax, QuickBooks, and Credit Karma lines, with roles spanning go-to-market strategy, competitive positioning, and customer insights. The company has a consistent record of sponsoring work visas for this function, making it a realistic target for international candidates building a U.S. career in tech marketing.
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Intuit’s Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve small businesses’ success in the U.S. by addressing their top needs, ranging from invoicing to payroll, accounting, payments and lending. Within the QuickBooks team, the Services team helps small businesses pay and manage employees, get paid, manage bills, and access financing to run their business, resulting in industry-leading cash flow benefits. These solutions help us address the statistic that 50% of small businesses go out of business within 5 years because they run into cash flow issues.
The QuickBooks U.S. Marketing team is seeking a seasoned product marketer with strong strategic and storytelling skills, who operates with a bias for action to create customer benefit and drive business results. As a Staff Product Marketing Manager on the Money team, you will develop and activate go-to-market plans for the Lending portfolio of QuickBooks products. This is a unique opportunity for a highly motivated marketing leader to drive a top tier business priority and accelerate QuickBooks’ growth trajectory in the fintech space. The ideal candidate will have prior experience bringing new products to market with an emphasis on B2B and financial products. You’ll be challenged to think boldly, move fast, and have a big impact on our customers’ lives, their livelihoods, and the QuickBooks brand trajectory.
Responsibilities
The Staff Product Marketing Manager, Card is responsible for developing and scaling a newly integrated product on the Lending portfolio of QuickBooks products.
Primary responsibilities include:
- Own 1-year business outcomes for Business Card, including strategic choices about where to play and how to win, and effectively communicate data-backed business plans and performance data across teams and up to executive leadership through ongoing forecasting, reporting and root cause analyses
- Leverage deep customer insights, product expertise, and competitive intelligence to inform a segmentation strategy, develop winning product positioning including differentiated, insights-based messaging and claims, and influence the product roadmap to deliver on the biggest customer needs
- Develop research and testing plans and actively analyze business data from multiple sources to generate insights, make informed decisions, and turn these insights into compelling business cases and awesome end-to-end customer experiences
- Leverage storytelling, customer insights, data and business acumen to lead initiatives and influence the roadmap at any phase of the product life cycle (from idea to maturity) and execute an impactful GTM plan that prioritizes business results with product and channel partners
- Develop go-to-market plans, segmentation, and marketing activations in close partnership with channel, ecosystem, and external partners and our business development team to deliver year-on-year growth for our lending marketplace
- Partner closely with cross-functional teams spanning marketing, product, design, business development, analytics, finance, credit, risk, legal, strategy, sales, and customer success
- Own the forecasting process for Business Card and manage stakeholders to align goals and outcomes
- Contribute to 3-year strategic planning and make decisions that benefit the customer and the entire Intuit portfolio, not just the offering.
Qualifications
- 8 - 10+ years of experience in product marketing strategy and cross-functional execution
- Understands and utilizes core marketing frameworks to develop segmentation, targeting, and positioning, and translate strategy into product roadmaps and actionable, cross-functional go-to-market plans
- Highly analytical and problem-solving orientation; comfort with different testing methodologies and synthesizing inputs from multiple data sources to analyze ROI, develop big insights, and make recommendations that unlock growth opportunities
- Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short and long term business outcomes
- Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
- Strong track record of leadership, storytelling, and influencing in a cross-functional, fast-moving environment
- Excellent verbal, written/presentation, and interpersonal communication skills.
- Fintech and/or credit card experience preferred
- BA/BS required, MBA preferred
- Experience with small- and mid-sized business a plus
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: Bay Area California $188,500-255,000 Southern California $154,500-209,000.
Overview
Intuit’s Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve small businesses’ success in the U.S. by addressing their top needs, ranging from invoicing to payroll, accounting, payments and lending. Within the QuickBooks team, the Services team helps small businesses pay and manage employees, get paid, manage bills, and access financing to run their business, resulting in industry-leading cash flow benefits. These solutions help us address the statistic that 50% of small businesses go out of business within 5 years because they run into cash flow issues.
The QuickBooks U.S. Marketing team is seeking a seasoned product marketer with strong strategic and storytelling skills, who operates with a bias for action to create customer benefit and drive business results. As a Staff Product Marketing Manager on the Money team, you will develop and activate go-to-market plans for the Lending portfolio of QuickBooks products. This is a unique opportunity for a highly motivated marketing leader to drive a top tier business priority and accelerate QuickBooks’ growth trajectory in the fintech space. The ideal candidate will have prior experience bringing new products to market with an emphasis on B2B and financial products. You’ll be challenged to think boldly, move fast, and have a big impact on our customers’ lives, their livelihoods, and the QuickBooks brand trajectory.
Responsibilities
The Staff Product Marketing Manager, Card is responsible for developing and scaling a newly integrated product on the Lending portfolio of QuickBooks products.
Primary responsibilities include:
- Own 1-year business outcomes for Business Card, including strategic choices about where to play and how to win, and effectively communicate data-backed business plans and performance data across teams and up to executive leadership through ongoing forecasting, reporting and root cause analyses
- Leverage deep customer insights, product expertise, and competitive intelligence to inform a segmentation strategy, develop winning product positioning including differentiated, insights-based messaging and claims, and influence the product roadmap to deliver on the biggest customer needs
- Develop research and testing plans and actively analyze business data from multiple sources to generate insights, make informed decisions, and turn these insights into compelling business cases and awesome end-to-end customer experiences
- Leverage storytelling, customer insights, data and business acumen to lead initiatives and influence the roadmap at any phase of the product life cycle (from idea to maturity) and execute an impactful GTM plan that prioritizes business results with product and channel partners
- Develop go-to-market plans, segmentation, and marketing activations in close partnership with channel, ecosystem, and external partners and our business development team to deliver year-on-year growth for our lending marketplace
- Partner closely with cross-functional teams spanning marketing, product, design, business development, analytics, finance, credit, risk, legal, strategy, sales, and customer success
- Own the forecasting process for Business Card and manage stakeholders to align goals and outcomes
- Contribute to 3-year strategic planning and make decisions that benefit the customer and the entire Intuit portfolio, not just the offering.
Qualifications
- 8 - 10+ years of experience in product marketing strategy and cross-functional execution
- Understands and utilizes core marketing frameworks to develop segmentation, targeting, and positioning, and translate strategy into product roadmaps and actionable, cross-functional go-to-market plans
- Highly analytical and problem-solving orientation; comfort with different testing methodologies and synthesizing inputs from multiple data sources to analyze ROI, develop big insights, and make recommendations that unlock growth opportunities
- Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest-impact levers, balancing short and long term business outcomes
- Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
- Strong track record of leadership, storytelling, and influencing in a cross-functional, fast-moving environment
- Excellent verbal, written/presentation, and interpersonal communication skills.
- Fintech and/or credit card experience preferred
- BA/BS required, MBA preferred
- Experience with small- and mid-sized business a plus
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: Bay Area California $188,500-255,000 Southern California $154,500-209,000.
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Get Access To All JobsTips for Finding Product Marketing Jobs at Intuit Jobs
Frame your portfolio around product-led growth
Intuit's Product Marketing roles emphasize lifecycle marketing, pricing narratives, and cross-functional launches. Highlight campaigns where you drove measurable adoption or retention, not just brand awareness. Generic marketing portfolios get screened out early.
Target roles tied to core product lines
Intuit concentrates Product Marketing headcount around TurboTax, QuickBooks, and Credit Karma. Roles attached to these flagship products tend to have more defined sponsorship pathways than newer or experimental units, so prioritize them in your search.
Align your OPT timeline with Intuit's hiring cycles
Intuit's hiring for Product Marketing roles tends to ramp in Q1 and Q3. If you're on F-1 OPT with fewer than six months remaining, address the timeline proactively with your recruiter. USCIS requires the H-1B petition to be filed before your OPT expires.
Use Migrate Mate to filter verified Product Marketing openings
Not every job board flags visa sponsorship accurately. Use Migrate Mate to find Product Marketing roles at Intuit that are verified for sponsorship eligibility, so you're not spending time on listings where sponsorship isn't actually on the table.
Clarify LCA timing before accepting an offer
Your employer must file a Labor Condition Application with the DOL before USCIS can process your H-1B petition. For E-3 applicants, the certified LCA is also required at the consular interview. Ask your Intuit recruiter which step is already in motion at the offer stage.
Product Marketing at Intuit jobs are hiring across the US. Find yours.
Find Product Marketing at Intuit JobsFrequently Asked Questions
Does Intuit sponsor H-1B visas for Product Marketings?
Yes, Intuit sponsors H-1B visas for Product Marketing roles. The company has a consistent track record of filing H-1B petitions for this function, particularly for roles tied to its core product lines like TurboTax and QuickBooks. Because H-1B sponsorship involves a USCIS filing and, for cap-subject cases, a lottery, you should confirm sponsorship intent with your recruiter before advancing far into the interview process.
How do I apply for Product Marketing jobs at Intuit?
Apply directly through Intuit's careers site, where Product Marketing roles are listed by product line and seniority level. Tailoring your application to a specific product, such as QuickBooks or Credit Karma, rather than submitting a general resume, improves your chances of passing initial screening. You can also browse visa-verified openings at Intuit through Migrate Mate to confirm sponsorship is available before you apply.
Which visa types does Intuit commonly use for Product Marketing roles?
Intuit sponsors H-1B, E-3, TN, F-1 OPT, F-1 CPT, J-1, and Green Card pathways including EB-2 and EB-3 for Product Marketing professionals. The right category depends on your nationality, degree, and current status. Australian citizens are well-positioned for the E-3, which has no lottery and allows unlimited two-year renewals. Canadian and Mexican nationals may qualify for TN status under USMCA.
What qualifications does Intuit expect for Product Marketing roles?
Most Product Marketing positions at Intuit require a bachelor's degree in marketing, business, or a related field, though many senior roles expect an MBA. Beyond credentials, Intuit looks for candidates with hands-on experience in go-to-market strategy, customer segmentation, and cross-functional collaboration with product and engineering teams. For H-1B purposes, the role must qualify as a specialty occupation, meaning a specific degree in a relevant field is typically required.
How do I time my job search at Intuit around visa deadlines?
If you're targeting an H-1B, cap-subject petitions can only be filed after the April lottery, with an October 1 start date. That means your offer and LCA need to be in place by late March. For E-3 and TN visas, there's no annual cap, so timing is more flexible. If you're on OPT, the 60-day grace period starts the day your employment ends, so beginning your Intuit search well before that window closes is critical.
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