General Manager Jobs at Ulta with Visa Sponsorship
General Manager roles at Ulta sit at the intersection of retail operations, team leadership, and guest experience. Ulta has sponsored work visas for this function, covering both nonimmigrant and immigrant pathways, making it a realistic target for qualified international candidates ready to lead at the store level.
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Experience
a place of energy, passion, and excitement. A place where the joy of discovery and uncommon artistry blend to create exhilarating buying experiences—for true beauty enthusiasts. At Ulta Beauty, we’re transforming the world one shade, one lash, one cut at a time. Because beauty is powerful.
If you seek greater purpose—a place of vision, mission, and lived values—where voices are heard, contributions valued and recognized and growth opportunities abound, consider Ulta Beauty. Nowhere else are the possibilities quite this beautiful.
GENERAL SUMMARY & SCOPE
The General Manager (GM) is responsible for leading through Ulta Beauty’s mission, vision, and values in order to develop a high-performing team that consistently delivers top-line sales growth for the store. The GM leads a team of managers and is accountable for all aspects of managing a single retail store, inclusive of the salon. This leader drives the store’s business through a focus on performance (sales, service, and expense control), people (talent acquisition, training, and development), and process (standard operating procedures and compliance standards). This position requires a passion for process excellence, a drive for results, and the ability to lead, influence and develop their team.
PRINCIPAL DUTIES & RESPONSIBILITIES (Essential Job Functions)
The GM is a champion of Ulta Beauty’s mission, vision, and values, and should demonstrate them skillfully and consistently by performing the following duties and responsibilities of the position (as well as all other projects/duties as assigned):
Performance
- Promote a culture of accountability to meet or exceed Ulta Beauty’s goals related to retail and service sales, guest loyalty (including credit), payroll, omni-channel, and retail shrink as set by Ulta Beauty for the GM’s store.
- Drive company profitability through operational excellence, top-line sales growth, and expense control.
- Leverage store forecast and payroll budgets to support with store scheduling needs to maximize productivity, achieve sales and payroll goals, and complete workload on time, and within the payroll budget.
- Address any issues identified by Ulta Beauty’s financial and operational reporting, as well as by store visits and audit results to achieve Ulta Beauty’s goals set for their store and drive company profitability.
- Perform makeup applications, skincare analysis, and product demonstrations with guests to drive sales and guest service experience.
- Take the initiative to stay informed regarding new and existing industry trends, products, and services during work time and be knowledgeable about the ingredients and benefits of these trends, products, and services to better serve guests.
- Maintain prompt, regular attendance as the GM and hold all store associates accountable to the Ulta Beauty attendance policy.
People
- Attract, hire, and retain a diverse team of top talent, and efficiently address any staffing needs and open positions for the store.
- In partnership with the DM and People Success, address policy violations with appropriate corrective action up to and including separation of employment fairly and in accordance with Ulta Beauty’s policies and procedures.
- Build a highly engaged team at the store that embodies the Ulta Beauty brand through effective collaboration, open and honest communication, and prioritization of work.
- Create an inclusive environment that inspires and encourages the growth and engagement of associates.
- Lead all aspects of manager and associate development including training, providing individualized competency-based feedback and coaching, performance reviews, succession planning, and individual development plans to enable continuous development and drive sales performance.
- Regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.
- Ensure direct reports regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.
- Model a culture of open communication by sharing enterprise strategy with direct reports and creating goals in alignment with Ulta Beauty’s goals for their store.
- Promote a culture of teamwork by working alongside the management team, establishing priorities, and providing clear direction.
- Execute the Guest Engagement Leader program flawlessly through business ownership, associate coaching, and leading a helpful and friendly guest experience to drive business results across all Annual Performance Goal (APG) metrics for the store.
Process
- Be knowledgeable of and ensure compliance with Ulta Beauty’s policies, procedures, and standards.
- Adhere to and enforce Ulta Beauty’s dress code.
- Use the company’s scheduling tool as directed to schedule the right associates, in the right places, at the right times in order to provide an exceptional guest experience, reduce loss, and execute company directives.
- Use the company’s task management tool as directed to prioritize the execution of all store workload, and ensure full leadership adoption and compliance with company policy.
- Protect company assets and minimize loss by ensuring all store standards and operating procedures are met, including workplace safety, inventory control, cash management, and loss prevention.
- Execute day-to-day inventory control processes (e.g., known theft, damages, hazardous waste, inventory adjustments, product returns) and complete theft reporting as necessary.
- Support continuous improvement by influencing the adoption of company initiatives and technology, communicating expectations, and ensuring the execution of all store tasks.
- Utilize company programs, tools, and resources to drive store improvements.
- Regularly communicate with and provide feedback to field leadership on business trends and opportunities, operational challenges, merchandise needs, and competitive landscape for their store.
JOB QUALIFICATION
Education
Bachelor’s degree is preferred
Experience
- 3-5+ years of fast-paced, retail management or other relevant work experience
- Financial management: success with driving top-line sales, interpreting reporting data, managing payroll budgets, and controlling expense
- Retail management: proven ability with monitoring inventory levels, achieving operational excellence, driving a service culture, and executing merchandising directives
- Leadership management: experience with attracting, developing, and motivating top talent, swiftly adapting to change and leading others through the change-curve, developing collaborative relationships with others, and leading and influencing team
Skills
- Proficient with basic technology (e.g., Point of Sale system, Microsoft Office programs, and Apple devices)
- Excellent written and verbal communication
- Strong collaboration and interpersonal skills
- Strong organizational skills to manage multiple tasks
- Ability to react under pressure, use good judgment in ambiguous situations, and be flexible/adaptable
SPECIAL POSITION REQUIREMENTS
- Work a flexible, full-time schedule to include days, evenings, weekends, and holidays
- Must be available to close the store at least once per week
- Attend corporate business meetings and conferences, including overnight stays, and interstate travel
- Maintain valid identification for airline travel
WORKING CONDITIONS
- Frequent use of a computer, telephonic devices, and related office supplies
- Continuous mobility throughout the store during shift
- Frequent bending, pushing, reaching, and twisting during shift
- Frequent lifting, carrying and/or moving up to 25 lbs. during shift
- Continuous walking, coordination and manipulation of objects during shift
If an associate has a disability that prevents them from performing an essential function of the job, the Company will engage in the interactive process with the associate to determine whether there is a reasonable accommodation that will enable the associate to perform the essential functions of the job.
About:
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
Overview:
Experience
a place of energy, passion, and excitement. A place where the joy of discovery and uncommon artistry blend to create exhilarating buying experiences—for true beauty enthusiasts. At Ulta Beauty, we’re transforming the world one shade, one lash, one cut at a time. Because beauty is powerful.
If you seek greater purpose—a place of vision, mission, and lived values—where voices are heard, contributions valued and recognized and growth opportunities abound, consider Ulta Beauty. Nowhere else are the possibilities quite this beautiful.
GENERAL SUMMARY & SCOPE
The General Manager (GM) is responsible for leading through Ulta Beauty’s mission, vision, and values in order to develop a high-performing team that consistently delivers top-line sales growth for the store. The GM leads a team of managers and is accountable for all aspects of managing a single retail store, inclusive of the salon. This leader drives the store’s business through a focus on performance (sales, service, and expense control), people (talent acquisition, training, and development), and process (standard operating procedures and compliance standards). This position requires a passion for process excellence, a drive for results, and the ability to lead, influence and develop their team.
PRINCIPAL DUTIES & RESPONSIBILITIES (Essential Job Functions)
The GM is a champion of Ulta Beauty’s mission, vision, and values, and should demonstrate them skillfully and consistently by performing the following duties and responsibilities of the position (as well as all other projects/duties as assigned):
Performance
- Promote a culture of accountability to meet or exceed Ulta Beauty’s goals related to retail and service sales, guest loyalty (including credit), payroll, omni-channel, and retail shrink as set by Ulta Beauty for the GM’s store.
- Drive company profitability through operational excellence, top-line sales growth, and expense control.
- Leverage store forecast and payroll budgets to support with store scheduling needs to maximize productivity, achieve sales and payroll goals, and complete workload on time, and within the payroll budget.
- Address any issues identified by Ulta Beauty’s financial and operational reporting, as well as by store visits and audit results to achieve Ulta Beauty’s goals set for their store and drive company profitability.
- Perform makeup applications, skincare analysis, and product demonstrations with guests to drive sales and guest service experience.
- Take the initiative to stay informed regarding new and existing industry trends, products, and services during work time and be knowledgeable about the ingredients and benefits of these trends, products, and services to better serve guests.
- Maintain prompt, regular attendance as the GM and hold all store associates accountable to the Ulta Beauty attendance policy.
People
- Attract, hire, and retain a diverse team of top talent, and efficiently address any staffing needs and open positions for the store.
- In partnership with the DM and People Success, address policy violations with appropriate corrective action up to and including separation of employment fairly and in accordance with Ulta Beauty’s policies and procedures.
- Build a highly engaged team at the store that embodies the Ulta Beauty brand through effective collaboration, open and honest communication, and prioritization of work.
- Create an inclusive environment that inspires and encourages the growth and engagement of associates.
- Lead all aspects of manager and associate development including training, providing individualized competency-based feedback and coaching, performance reviews, succession planning, and individual development plans to enable continuous development and drive sales performance.
- Regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.
- Ensure direct reports regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.
- Model a culture of open communication by sharing enterprise strategy with direct reports and creating goals in alignment with Ulta Beauty’s goals for their store.
- Promote a culture of teamwork by working alongside the management team, establishing priorities, and providing clear direction.
- Execute the Guest Engagement Leader program flawlessly through business ownership, associate coaching, and leading a helpful and friendly guest experience to drive business results across all Annual Performance Goal (APG) metrics for the store.
Process
- Be knowledgeable of and ensure compliance with Ulta Beauty’s policies, procedures, and standards.
- Adhere to and enforce Ulta Beauty’s dress code.
- Use the company’s scheduling tool as directed to schedule the right associates, in the right places, at the right times in order to provide an exceptional guest experience, reduce loss, and execute company directives.
- Use the company’s task management tool as directed to prioritize the execution of all store workload, and ensure full leadership adoption and compliance with company policy.
- Protect company assets and minimize loss by ensuring all store standards and operating procedures are met, including workplace safety, inventory control, cash management, and loss prevention.
- Execute day-to-day inventory control processes (e.g., known theft, damages, hazardous waste, inventory adjustments, product returns) and complete theft reporting as necessary.
- Support continuous improvement by influencing the adoption of company initiatives and technology, communicating expectations, and ensuring the execution of all store tasks.
- Utilize company programs, tools, and resources to drive store improvements.
- Regularly communicate with and provide feedback to field leadership on business trends and opportunities, operational challenges, merchandise needs, and competitive landscape for their store.
JOB QUALIFICATION
Education
Bachelor’s degree is preferred
Experience
- 3-5+ years of fast-paced, retail management or other relevant work experience
- Financial management: success with driving top-line sales, interpreting reporting data, managing payroll budgets, and controlling expense
- Retail management: proven ability with monitoring inventory levels, achieving operational excellence, driving a service culture, and executing merchandising directives
- Leadership management: experience with attracting, developing, and motivating top talent, swiftly adapting to change and leading others through the change-curve, developing collaborative relationships with others, and leading and influencing team
Skills
- Proficient with basic technology (e.g., Point of Sale system, Microsoft Office programs, and Apple devices)
- Excellent written and verbal communication
- Strong collaboration and interpersonal skills
- Strong organizational skills to manage multiple tasks
- Ability to react under pressure, use good judgment in ambiguous situations, and be flexible/adaptable
SPECIAL POSITION REQUIREMENTS
- Work a flexible, full-time schedule to include days, evenings, weekends, and holidays
- Must be available to close the store at least once per week
- Attend corporate business meetings and conferences, including overnight stays, and interstate travel
- Maintain valid identification for airline travel
WORKING CONDITIONS
- Frequent use of a computer, telephonic devices, and related office supplies
- Continuous mobility throughout the store during shift
- Frequent bending, pushing, reaching, and twisting during shift
- Frequent lifting, carrying and/or moving up to 25 lbs. during shift
- Continuous walking, coordination and manipulation of objects during shift
If an associate has a disability that prevents them from performing an essential function of the job, the Company will engage in the interactive process with the associate to determine whether there is a reasonable accommodation that will enable the associate to perform the essential functions of the job.
About:
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
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Get Access To All JobsTips for Finding General Manager Jobs at Ulta Jobs
Frame your retail leadership credentials clearly
Ulta General Manager roles require demonstrated experience managing full P&L, staffing, and inventory in a high-volume retail environment. Before applying, document these specifics in your resume so hiring teams can immediately assess sponsorship viability against their internal criteria.
Target stores in active hiring markets
Ulta concentrates General Manager openings in suburban lifestyle centers and high-traffic strip malls. Searching by metro area rather than browsing nationally helps you identify which districts are actively recruiting, where managers turn over more frequently, and where sponsorship decisions move faster.
Understand how TN status fits retail management
Canadian and Mexican nationals in management roles may qualify under the TN visa's Management Consultant or similar category, but the fit depends on how Ulta structures the role in the offer letter. Confirm the listed job duties match a qualifying TN occupation before accepting an offer framed around TN sponsorship.
Use Migrate Mate to find verified Ulta openings
Searching for General Manager roles that confirm visa sponsorship upfront saves time. Use Migrate Mate to filter Ulta postings by sponsorship type, so you're only pursuing listings where sponsorship has already been established for this function.
Ask about PERM timing before accepting an offer
If Ulta offers EB-2 or EB-3 sponsorship, the PERM labor certification process through DOL typically runs six months to over a year before an I-140 petition can be filed. Ask your hiring contact when the company expects to initiate PERM, since delays at that stage directly affect your green card timeline.
Align your OPT or CPT start date with Ulta's onboarding cycle
Ulta typically onboards General Managers ahead of key retail seasons. If you're on F-1 OPT, confirm your work authorization start date covers the full training period, as retail management training at Ulta often runs four to eight weeks before you assume full store responsibility.
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Find General Manager at Ulta JobsFrequently Asked Questions
Does Ulta sponsor H-1B visas for General Managers?
Ulta's sponsorship activity for General Manager roles has focused on immigrant pathways like EB-2 and EB-3, along with F-1 OPT and TN visas. H-1B sponsorship for store-level General Manager positions is less common at Ulta because the role's qualification standard, while demanding, does not always meet USCIS's specialty occupation threshold requiring a directly related bachelor's degree as a minimum requirement.
Which visa types are commonly used for General Manager roles at Ulta?
The most relevant pathways at Ulta for this role are F-1 OPT for recent graduates entering management training, TN visas for Canadian and Mexican nationals whose duties align with a qualifying occupation, and EB-2 or EB-3 green card sponsorship for candidates Ulta intends to retain long-term. The right fit depends on your nationality, degree field, and career stage.
What qualifications does Ulta expect for a General Manager position?
Ulta General Manager candidates are typically expected to have several years of progressive retail management experience, including prior responsibility for a full store or large department with direct reports. A bachelor's degree in business, retail management, or a related field strengthens your profile. Demonstrated ability to hit sales targets, manage shrink, and develop hourly and assistant manager teams is weighted heavily in hiring decisions.
How do I apply for General Manager jobs at Ulta?
You can browse open General Manager positions directly on Ulta's careers site or use Migrate Mate to filter specifically for Ulta roles that include visa sponsorship. When applying, tailor your resume to reflect P&L ownership, team size managed, and comp-store sales performance. Ulta's hiring process for General Managers typically includes a recruiter screen, district manager interview, and a panel or store walkthrough before an offer is extended.
How do I plan my timeline if Ulta offers green card sponsorship for a General Manager role?
If Ulta commits to EB-2 or EB-3 sponsorship, the process begins with PERM labor certification filed through the DOL, which can take six months to well over a year depending on audit risk. After PERM approval, Ulta files an I-140 petition with USCIS. Your priority date then determines how long you wait before adjustment of status or consular processing becomes available, which varies significantly by country of birth.
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