Sales Advisor Jobs at Ulta with Visa Sponsorship
Sales Advisor jobs at Ulta sit at the intersection of beauty expertise and customer service, with positions open across the country. Ulta has a track record of supporting international candidates through multiple visa pathways, making it a realistic target for F-1 OPT holders and sponsored workers in retail.
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Get Access To All JobsOverview:
Experience
a place of energy, passion, and excitement. A place where the joy of discovery and uncommon artistry blend to create exhilarating buying experiences—for true beauty enthusiasts. At Ulta Beauty, we’re transforming the world one shade, one lash, one cut at a time. Because beauty is powerful.
If you seek greater purpose—a place of vision, mission, and lived values—where voices are heard, contributions valued and recognized and growth opportunities abound, consider Ulta Beauty. Nowhere else are the possibilities quite this beautiful.
GENERAL SUMMARY & SCOPE
The Sales Manager (SM) is responsible for leading through Ulta Beauty’s mission, vision, and values in order to develop a high-performing team that consistently delivers top-line sales growth across all categories. The SM leads a team of Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers and is accountable for all aspects of the retail business with the exception of boutiques, including sales, service, and operational process. The SM is accountable for Net Promoter Score (NPS) and delivering an exceptional guest experience. This leader drives the business through a focus on performance (NPS, sales and in-store events), people (guest service and associate training), and process (standard operating procedures and compliance standards). This position requires a drive for results, a passion for the beauty industry, exceptional guest service, the aptitude to learn and teach extensive product knowledge, and the ability to lead, influence, and develop their team.
PRINCIPAL DUTIES & RESPONSIBILITIES (Essential Job Functions)
Performance
- Promote a culture of accountability to meet or exceed Ulta Beauty’s goals related to retail and service sales, guest loyalty (including credit), payroll, omni-channel, and retail shrink as set by Ulta Beauty for the store.
- Drive company profitability by identifying underperforming metrics and developing strategies that leverage company programs, tools, and resources through operational excellence to deliver top-line sales growth and improve business.
- Leverage store forecast and payroll budgets to support with store scheduling needs and communicate the needs to the GM to maximize productivity, achieve sales and payroll goals, and complete workload on time, and within the payroll budget.
- Plan and execute in-store events that deliver an unrivaled guest experience, drive in-store and brand partner collaboration, and deliver on sales and payroll goals.
- Review, analyze and react to Ulta Beauty’s financial and operational reporting, including store visit and audit results, regularly and in a timely manner.
- Perform makeup applications, skincare analysis, and product demonstrations with guests to drive sales and guest service experience.
- Take the initiative to stay informed regarding new and existing industry trends, products, and services during work time and be knowledgeable about the ingredients and benefits of these trends, products, and services to better serve guests.
- Maintain prompt, regular attendance as the SM and hold store associates accountable to the Ulta Beauty attendance policy.
People
- Attract, hire, and retain a diverse team of top talent, and efficiently address any staffing needs and open positions for the store.
- Build a highly engaged team at the store that embodies the Ulta Beauty brand through effective collaboration, open and honest communication, and prioritization of work.
- Create an inclusive environment that inspires and encourages the growth and engagement of associates.
- Support all aspects of associate professional development, including training, providing individualized competency-based feedback and coaching, performance reviews, succession planning, and individual development plans to enable continuous development and drive sales performance.
- Regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.
- Ensure direct reports regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.
- Establish professional brand partner relationships that foster a shared interest in collaboratively delivering on sales and service goals.
- Model a culture of teamwork and guest services excellence while working alongside the leadership team by establishing priorities, providing clear direction and support, and sharing best practices.
- Execute the Guest Engagement Leader program flawlessly through business ownership, associate coaching and leading a helpful and friendly guest experience to drive business results across all Annual Performance Goals (APGs) metrics for the store.
Process
- Be knowledgeable of and ensure compliance with Ulta Beauty’s policies, procedures, and standards for the store.
- Adhere to and enforce Ulta Beauty’s dress code.
- Use the company’s scheduling tool as directed to adjust schedules and manage attendance in-the-moment during manager-on-duty shifts to ensure accurate schedules and reporting.
- Use the company’s task management tool as directed to prioritize and execute store workload, including product and marketing resets, pricing updates, inventory related tasks, cleaning, and replenishment.
- Protect company assets and minimize loss by ensuring all store standards and operating procedures are met, including workplace safety, inventory control, cash management, and loss prevention.
- Execute day-to-day inventory control processes (e.g., known theft, damages, hazardous waste, inventory adjustments, product returns) and complete theft reporting as necessary.
- Support continuous improvement by influencing the adoption of company initiatives and technology, communicating expectations, and ensuring the execution of all store tasks.
- Utilize company programs, tools, and resources to drive store improvements.
- Regularly communicate and provide feedback to field leadership on business trends and opportunities, events, operational challenges, merchandise needs, and competitive landscape for their store.
JOB QUALIFICATIONS
Education
Bachelor’s degree is preferred
Experience
- 2-3+ years of fast-paced, retail management, or other relevant work experience
- Financial management: success with driving top-line sales, interpreting reporting data, managing payroll budgets, and controlling expense
- Retail management: proven ability with monitoring inventory levels, achieving operational excellence, driving a service culture, and executing merchandising directives
- Leadership management: experience with attracting, developing, and motivating top talent, swiftly adapting to change and leading others through the change-curve, developing collaborative relationships with others, and leading and influencing a team
Skills
- Proficient with basic technology (e.g., Point of Sale system, Microsoft Office programs, and Apple devices)
- Excellent written and verbal communication
- Strong collaboration and interpersonal skills
- Strong organizational skills to manage multiple tasks
- Ability to react under pressure, use good judgment in ambiguous situations, and be flexible/adaptable
SPECIAL POSITION REQUIREMENTS
- Work a flexible, full-time schedule to include days, evenings, weekends, and holidays
- Attend corporate business meetings and conferences
WORKING CONDITIONS
- Continuous mobility throughout the store during shift, including twisting
- Frequent bending, pulling, pushing, stooping, reaching, and twisting during shift
- Frequent lifting and/or moving up to 25 lbs. during shift
- Continuous coordination and manipulation of objects during shift
If an associate has a disability that prevents them from performing an essential function of the job, the Company will engage in the interactive process with the associate to determine whether there is a reasonable accommodation that will enable the associate to perform the essential functions of the job.
About:
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
Overview:
Experience
a place of energy, passion, and excitement. A place where the joy of discovery and uncommon artistry blend to create exhilarating buying experiences—for true beauty enthusiasts. At Ulta Beauty, we’re transforming the world one shade, one lash, one cut at a time. Because beauty is powerful.
If you seek greater purpose—a place of vision, mission, and lived values—where voices are heard, contributions valued and recognized and growth opportunities abound, consider Ulta Beauty. Nowhere else are the possibilities quite this beautiful.
GENERAL SUMMARY & SCOPE
The Sales Manager (SM) is responsible for leading through Ulta Beauty’s mission, vision, and values in order to develop a high-performing team that consistently delivers top-line sales growth across all categories. The SM leads a team of Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers and is accountable for all aspects of the retail business with the exception of boutiques, including sales, service, and operational process. The SM is accountable for Net Promoter Score (NPS) and delivering an exceptional guest experience. This leader drives the business through a focus on performance (NPS, sales and in-store events), people (guest service and associate training), and process (standard operating procedures and compliance standards). This position requires a drive for results, a passion for the beauty industry, exceptional guest service, the aptitude to learn and teach extensive product knowledge, and the ability to lead, influence, and develop their team.
PRINCIPAL DUTIES & RESPONSIBILITIES (Essential Job Functions)
Performance
- Promote a culture of accountability to meet or exceed Ulta Beauty’s goals related to retail and service sales, guest loyalty (including credit), payroll, omni-channel, and retail shrink as set by Ulta Beauty for the store.
- Drive company profitability by identifying underperforming metrics and developing strategies that leverage company programs, tools, and resources through operational excellence to deliver top-line sales growth and improve business.
- Leverage store forecast and payroll budgets to support with store scheduling needs and communicate the needs to the GM to maximize productivity, achieve sales and payroll goals, and complete workload on time, and within the payroll budget.
- Plan and execute in-store events that deliver an unrivaled guest experience, drive in-store and brand partner collaboration, and deliver on sales and payroll goals.
- Review, analyze and react to Ulta Beauty’s financial and operational reporting, including store visit and audit results, regularly and in a timely manner.
- Perform makeup applications, skincare analysis, and product demonstrations with guests to drive sales and guest service experience.
- Take the initiative to stay informed regarding new and existing industry trends, products, and services during work time and be knowledgeable about the ingredients and benefits of these trends, products, and services to better serve guests.
- Maintain prompt, regular attendance as the SM and hold store associates accountable to the Ulta Beauty attendance policy.
People
- Attract, hire, and retain a diverse team of top talent, and efficiently address any staffing needs and open positions for the store.
- Build a highly engaged team at the store that embodies the Ulta Beauty brand through effective collaboration, open and honest communication, and prioritization of work.
- Create an inclusive environment that inspires and encourages the growth and engagement of associates.
- Support all aspects of associate professional development, including training, providing individualized competency-based feedback and coaching, performance reviews, succession planning, and individual development plans to enable continuous development and drive sales performance.
- Regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.
- Ensure direct reports regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.
- Establish professional brand partner relationships that foster a shared interest in collaboratively delivering on sales and service goals.
- Model a culture of teamwork and guest services excellence while working alongside the leadership team by establishing priorities, providing clear direction and support, and sharing best practices.
- Execute the Guest Engagement Leader program flawlessly through business ownership, associate coaching and leading a helpful and friendly guest experience to drive business results across all Annual Performance Goals (APGs) metrics for the store.
Process
- Be knowledgeable of and ensure compliance with Ulta Beauty’s policies, procedures, and standards for the store.
- Adhere to and enforce Ulta Beauty’s dress code.
- Use the company’s scheduling tool as directed to adjust schedules and manage attendance in-the-moment during manager-on-duty shifts to ensure accurate schedules and reporting.
- Use the company’s task management tool as directed to prioritize and execute store workload, including product and marketing resets, pricing updates, inventory related tasks, cleaning, and replenishment.
- Protect company assets and minimize loss by ensuring all store standards and operating procedures are met, including workplace safety, inventory control, cash management, and loss prevention.
- Execute day-to-day inventory control processes (e.g., known theft, damages, hazardous waste, inventory adjustments, product returns) and complete theft reporting as necessary.
- Support continuous improvement by influencing the adoption of company initiatives and technology, communicating expectations, and ensuring the execution of all store tasks.
- Utilize company programs, tools, and resources to drive store improvements.
- Regularly communicate and provide feedback to field leadership on business trends and opportunities, events, operational challenges, merchandise needs, and competitive landscape for their store.
JOB QUALIFICATIONS
Education
Bachelor’s degree is preferred
Experience
- 2-3+ years of fast-paced, retail management, or other relevant work experience
- Financial management: success with driving top-line sales, interpreting reporting data, managing payroll budgets, and controlling expense
- Retail management: proven ability with monitoring inventory levels, achieving operational excellence, driving a service culture, and executing merchandising directives
- Leadership management: experience with attracting, developing, and motivating top talent, swiftly adapting to change and leading others through the change-curve, developing collaborative relationships with others, and leading and influencing a team
Skills
- Proficient with basic technology (e.g., Point of Sale system, Microsoft Office programs, and Apple devices)
- Excellent written and verbal communication
- Strong collaboration and interpersonal skills
- Strong organizational skills to manage multiple tasks
- Ability to react under pressure, use good judgment in ambiguous situations, and be flexible/adaptable
SPECIAL POSITION REQUIREMENTS
- Work a flexible, full-time schedule to include days, evenings, weekends, and holidays
- Attend corporate business meetings and conferences
WORKING CONDITIONS
- Continuous mobility throughout the store during shift, including twisting
- Frequent bending, pulling, pushing, stooping, reaching, and twisting during shift
- Frequent lifting and/or moving up to 25 lbs. during shift
- Continuous coordination and manipulation of objects during shift
If an associate has a disability that prevents them from performing an essential function of the job, the Company will engage in the interactive process with the associate to determine whether there is a reasonable accommodation that will enable the associate to perform the essential functions of the job.
About:
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
See all 105+ Sales Advisor Jobs at Ulta
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Sales Advisor Jobs at Ulta.
Get Access To All JobsTips for Finding Sales Advisor Jobs at Ulta
Frame Your Beauty Credentials for Retail Roles
Ulta Sales Advisors are expected to demonstrate product knowledge across skincare, cosmetics, and haircare. Gather any brand certifications, beauty school transcripts, or vendor training records before applying so your credentials are ready when HR asks.
Target Stores With High Hiring Volume
Ulta opens Sales Advisor positions in clusters tied to new store openings and seasonal demand. Focus your applications on high-traffic suburban and mall-based locations, where turnover is higher and store managers have more direct influence over hiring timelines.
Activate OPT Early Before Your Graduation Date
F-1 students can request OPT up to 90 days before graduation. Filing your I-765 with USCIS as early as allowed gives you an Employment Authorization Document in hand when Ulta extends an offer, removing delays that can cause employers to rescind retail offers.
Understand How TN Status Applies to Retail
TN visa eligibility is tied to specific occupational categories. Sales Advisor roles are not typically listed as a TN profession, so if Ulta has sponsored TN candidates, it likely involved a reclassification argument. Confirm with HR which visa categories they actively file for this specific title.
Use Migrate Mate to Find Open Sales Advisor Listings
Filtering job boards for visa-sponsoring retail employers manually is slow and unreliable. Migrate Mate aggregates verified sponsoring employers so you can search Sales Advisor openings at Ulta alongside their sponsorship history before you spend time applying.
Clarify PERM Timeline Expectations Before Accepting
EB-2 and EB-3 sponsorship for retail roles involves a PERM labor certification filed with the DOL before an immigrant petition can proceed. This process routinely takes over a year. Confirm with your Ulta recruiter whether sponsorship is offered at hire or after a qualifying employment period.
Frequently Asked Questions
Does Ulta sponsor H-1B visas for Sales Advisors?
Ulta's documented sponsorship activity for Sales Advisor roles has primarily involved employment-based Green Card pathways like EB-2 and EB-3, along with F-1 OPT and CPT. H-1B visa sponsorship is less common for this title because Sales Advisor positions are generally not classified as specialty occupations under USCIS criteria, which require a direct relationship between a specific degree and the role.
How do I apply for Sales Advisor jobs at Ulta?
Applications go through Ulta's careers portal, where Sales Advisor positions are listed by location. You can also find open roles through Migrate Mate, which surfaces Ulta listings filtered by visa sponsorship eligibility. When applying, specify your work authorization status accurately on the application form, as Ulta's HR team uses this to route candidates to the appropriate sponsorship process from the start.
Which visa types are commonly used for Sales Advisor roles at Ulta?
Ulta has sponsored Sales Advisors under F-1 OPT, F-1 CPT, TN visa, and employment-based immigrant visa categories including EB-2 and EB-3. F-1 OPT is the most accessible entry point for recent graduates, allowing up to three years of work authorization for STEM graduates. EB-2 and EB-3 represent longer-term sponsorship requiring PERM labor certification through the DOL.
What qualifications and experience does Ulta expect for a Sales Advisor?
Ulta generally looks for candidates with a background in beauty retail, cosmetology, or client-facing sales. Prior experience with skincare or cosmetics brands is a strong differentiator. While no specific degree is required for the role itself, international candidates pursuing sponsored pathways may need documented credentials that align with the visa category their employer is filing under.
How long does the visa sponsorship process take for a Sales Advisor at Ulta?
Timeline depends entirely on the visa type. F-1 OPT authorization from USCIS typically takes 90 to 150 days after filing, so starting early is critical. EB-3 Green Card sponsorship involving PERM labor certification through the DOL can take one to three years before an immigrant visa becomes available, and that's before accounting for country-of-birth priority date backlogs that affect applicants from India or China.