Content Specialist Jobs in Florida

This exciting role sits within the Branding & Creative team and serves as the lead creative designer responsible for developing high-performing visual content across all Hilton Grand Vacations paid and organic social media channels. This role is responsible for concepting, designing, and producing engaging social-first creative that strengthens brand awareness, drives audience engagement and business results while maintaining brand standards.

The ideal candidate is both a skilled graphic designer and multimedia storyteller, capable of translating marketing and brand strategy into high-performing static graphics, animated content, and short-form videos optimized for today's social landscape. This individual stays ahead of emerging social trends, understands channel-specific best practices, and brings a strong portfolio demonstrating expertise in visual design, motion graphics, and video production within a social landscape.

Here’s why you will love it here:

• Recognition Programs and Rewards
• Excellent health care options, including medical, dental, and vision
• A people-first culture
• Go Hilton: Travel Discounts Program Hilton hotel rates worldwide.
• Perks at work: Employee Pricing platform
• Employee Assistance Program that supports your physical and mental well-being.
• Paid Vacation Time and Paid Sick Days
• 401(k) program with company match
• Tuition reimbursement programs
• Numerous learning and advancement opportunities
• And more!

Social Creative Development

• • Design visually compelling social media assets for platforms including Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, X, and emerging channels.
  • Develop creative concepts and visual storytelling approaches that align with brand standards, campaign objectives, and audience needs.
  • Create static graphics, carousels, infographics, stories, reels, thumbnails, and other social content formats.
  • Ensure all creative maintains a consistent brand identity while adapting appropriately for each platform's unique audience and user experience.

Video Production & Motion Design

• Produce and edit short-form social videos, motion graphics, animations, and video-based content optimized for engagement and performance.
• Create animated assets, title treatments, transitions, and visual effects that elevate social storytelling.
• Edit existing video footage into platform-specific formats, including vertical, square, and horizontal executions.
• Incorporate graphics, typography, music, and motion elements to create compelling video experiences that drive audience interaction.

Creative Strategy & Collaboration

• Partner closely with social media managers, content strategists, copywriters, graphics designers, and marketing stakeholders to develop integrated social campaigns.
• Contribute creative ideas informed by social trends, audience insights, platform innovations, and competitive analysis.
• Interpret creative briefs and transform them into high-quality visual solutions that support business goals.
• Present creative concepts and recommendations to stakeholders with clear rationale and strategic alignment.

Social Optimization & Innovation

• Stay current on evolving social media trends, creative formats, platform capabilities, and best practices.
• Apply performance insights and analytics to continuously improve creative effectiveness.
• Test and optimize visual approaches, video formats, and content styles to maximize engagement and conversion.
• Identify opportunities to incorporate emerging technologies, tools, and creative techniques into social content production.

Production & Asset Management

• Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Organize and maintain creative assets, templates, production files, and social content libraries.
• Ensure all deliverables meet quality standards, accessibility considerations, and platform specifications.
• Support campaign planning and content calendars through proactive creative production and resource management.

Required Qualifications

• Bachelor's degree in Graphic Design, Visual Communications, Digital Media, Marketing, Fine Arts, or related field, or equivalent professional experience.
• 7-10 years of professional experience in social media graphic design, content creation, and video production.
• Proven experience creating social-first creative content for consumer-facing brands.
• Advanced proficiency in Adobe Creative Cloud, including: Adobe Photoshop, Illustrator, InDesign, After Effects, Premiere Pro
• Experience with motion graphics, animation, and video editing software.
• Strong understanding of social media platforms, content formats, and audience behaviors.
• Demonstrated ability to create content optimized for both organic and paid social campaigns.
• Exceptional typography, layout, color, composition, and visual storytelling skills.
• Strong project management and organizational capabilities.
• Excellent communication and collaboration skills.
• Expert-level graphic design and visual communication skills
• Strong motion graphics and animation capabilities
• Advanced video editing and post-production expertise
• Social-first creative thinking and storytelling
• Creative concept development
• Brand stewardship and consistency
• Trend awareness and cultural fluency
• Strategic problem-solving
• Ability to balance creativity with business objectives
• Strong attention to detail and quality control
• Effective presentation and stakeholder management skills
• Ability to thrive in a collaborative, fast-paced environment

Preferred Qualifications

• Experience working within hospitality, travel, lifestyle, retail, entertainment, or consumer brands.
• Knowledge of social media analytics and performance-driven creative development.
• Experience creating content for influencer marketing and creator partnerships.
• Familiarity with emerging AI-assisted creative tools and workflows.
• Experience with photography, video shoots, and content capture.
• Understanding of accessibility best practices for digital and social content.

HGV was awarded four out of five stars for fostering a culture of work-life balance and family-friendly benefits, and is one of Newsweek's "America's Greatest Workplaces for Parents & Families." Over the past 30 years, the highest honor we’ve received is the continued loyalty of our Owners, Members and Guests. We’ve also earned accolades for the remarkable work of our dedicated Team Members throughout our resorts, call centers and corporate offices.

We offer an excellent benefit package to our full-time Team Members that include Day One medical, dental and vision insurance, 401K plan, Paid Time Off (PTO) program and extraordinary travel benefits!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.