Content Specialist Jobs in Massachusetts
Content Specialist jobs in Massachusetts are consistently in demand, with openings concentrated in healthcare, higher education, financial services, and technology sectors and roles available from entry-level coordinator positions through senior content strategist. Boston, Cambridge, and Worcester anchor most of the hiring, where established employers like Massachusetts General Hospital, Fidelity Investments, and Harvard University regularly seek content specialists. The most sought-after specialties in the state include SEO-driven content, thought leadership for financial and biotech brands, and digital content production for academic institutions. Find a role that fits below and apply directly.
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Showing 5 of 28+ Content Specialist jobs
Social Media Content Creator
Location: Boston
Status: Full-time
Reports to: Marketing Director
About Down Under School of Yoga
Down Under School of Yoga is New England's home for world-class yoga, Pilates, and mindful movement. For over twenty years, our school has been defined by exceptional teaching, thoughtful expansion, and a deep commitment to student care. With eight studios across Greater Boston, we are poised for intentional growth along the East Coast. Our mission is to provide comfort, inspire reflection, and ignite movement through the power of yoga and fitness.
We are seeking a Social Media Content Creator to bring our marketing calendar to life across Instagram, Facebook, TikTok, and YouTube, to capture the footage that fuels it all, and to be a warm, responsive presence for our online community.
Job Description
The Social Media Content Creator owns Down Under's day-to-day social media presence and video content: planning, filming, editing, and posting content that supports the marketing calendar, and engaging with our community along the way.
Content Creation & Posting
- Create and publish 5 to 7 in-feed posts per week, plus stories as needed, across Instagram, Facebook, TikTok, and YouTube
- Adapt content and messaging for each platform's format and audience
- Draft captions, CTAs, and cover photos/thumbnails for weekly posts
- Develop content concepts to promote our lines of business, securing approval from department heads when needed
- Create content concepts and assets to support paid marketing campaigns
- Review social media request form submissions from faculty and collaborate with them to refine concepts
Filming & Video Production
- Film on-site content including workshop promotions, teacher training coverage, in-class and in-studio footage, new teacher features, new studio openings, and events
- Record new teacher testimonials and student commentary in studio
- Edit all footage for Reels, TikTok, and YouTube, and archive raw footage
- Book and coordinate filming sessions with faculty, including room scheduling
- Support On Demand and Education Department filming and editing requests, including film, edit, and post videos to Vimeo
Community Engagement
- Respond to incoming outreach, comments, and messages on Instagram, Facebook, TikTok, and YouTube in a timely, on-brand manner
- Monitor social channels for opportunities to engage with and grow the online community, including teacher announcements and the wider yoga community
Planning & Reporting
- Manage the social media calendar in Asana, aligned with cross-department goals and schedules- Tag department leaders in Asana for approvals as needed
- Input weekly performance data and prepare monthly performance recaps
Design Support
- Provide graphic design support for social content as needed- Maintain brand consistency across all social assets
Requirements
- Experience creating, scheduling, and posting content across Instagram, Facebook, TikTok, and YouTube, and fluent in the tone and format conventions of each
- Experience filming and editing short-form video (Reels, TikTok, YouTube)
- Basic graphic design skills (Canva or similar)- Excellent written communication skills, with the ability to adapt tone for different platforms
- Responsive and personable in community interactions and messaging
- Detail-oriented about brand voice and visual consistency
- Strong organizational skills, with a track record of meeting deadlines and posting on time
- Comfortable working independently within a defined content calendar and managing multiple priorities
- Strong organizational skills and experience with project management tools (Asana preferred)
- Availability for on-site filming across our studios, including weekends and occasional evenings and the ability to balance on-site studio work with remote tasks.
- A background in marketing, communications, media, or a related field, and prior experience managing social media for a brand or organization preferred
- Passion for wellness, movement, and building community, interest in health, wellness, fitness, or hospitality. Familiarity with yoga, experience working in a studio or membership-based environment preferred
Success Measures
- Consistent, on-time posting against the marketing calendar
- Timely, on-brand responses to community outreach across all channels
- Regular delivery of filmed and edited content to support campaigns, teachers, and On Demand
- Weekly performance data submitted on time and clear monthly recaps
- Engagement performance and growth across channels
- Quality and brand consistency of published content
Growth & Scope
- As our team evolves, this role has room to grow, potentially expanding into additional design work (studio flyers and promotional materials) and broader content responsibilities. We're looking for someone who would welcome that range.
Benefits:
- Employee discount
- Health insurance
- Paid time off
Work Location: Hybrid remote in Boston, MA 02445
Social Media Content Creator
Location: Boston
Status: Full-time
Reports to: Marketing Director
About Down Under School of Yoga
Down Under School of Yoga is New England's home for world-class yoga, Pilates, and mindful movement. For over twenty years, our school has been defined by exceptional teaching, thoughtful expansion, and a deep commitment to student care. With eight studios across Greater Boston, we are poised for intentional growth along the East Coast. Our mission is to provide comfort, inspire reflection, and ignite movement through the power of yoga and fitness.
We are seeking a Social Media Content Creator to bring our marketing calendar to life across Instagram, Facebook, TikTok, and YouTube, to capture the footage that fuels it all, and to be a warm, responsive presence for our online community.
Job Description
The Social Media Content Creator owns Down Under's day-to-day social media presence and video content: planning, filming, editing, and posting content that supports the marketing calendar, and engaging with our community along the way.
Content Creation & Posting
- Create and publish 5 to 7 in-feed posts per week, plus stories as needed, across Instagram, Facebook, TikTok, and YouTube
- Adapt content and messaging for each platform's format and audience
- Draft captions, CTAs, and cover photos/thumbnails for weekly posts
- Develop content concepts to promote our lines of business, securing approval from department heads when needed
- Create content concepts and assets to support paid marketing campaigns
- Review social media request form submissions from faculty and collaborate with them to refine concepts
Filming & Video Production
- Film on-site content including workshop promotions, teacher training coverage, in-class and in-studio footage, new teacher features, new studio openings, and events
- Record new teacher testimonials and student commentary in studio
- Edit all footage for Reels, TikTok, and YouTube, and archive raw footage
- Book and coordinate filming sessions with faculty, including room scheduling
- Support On Demand and Education Department filming and editing requests, including film, edit, and post videos to Vimeo
Community Engagement
- Respond to incoming outreach, comments, and messages on Instagram, Facebook, TikTok, and YouTube in a timely, on-brand manner
- Monitor social channels for opportunities to engage with and grow the online community, including teacher announcements and the wider yoga community
Planning & Reporting
- Manage the social media calendar in Asana, aligned with cross-department goals and schedules- Tag department leaders in Asana for approvals as needed
- Input weekly performance data and prepare monthly performance recaps
Design Support
- Provide graphic design support for social content as needed- Maintain brand consistency across all social assets
Requirements
- Experience creating, scheduling, and posting content across Instagram, Facebook, TikTok, and YouTube, and fluent in the tone and format conventions of each
- Experience filming and editing short-form video (Reels, TikTok, YouTube)
- Basic graphic design skills (Canva or similar)- Excellent written communication skills, with the ability to adapt tone for different platforms
- Responsive and personable in community interactions and messaging
- Detail-oriented about brand voice and visual consistency
- Strong organizational skills, with a track record of meeting deadlines and posting on time
- Comfortable working independently within a defined content calendar and managing multiple priorities
- Strong organizational skills and experience with project management tools (Asana preferred)
- Availability for on-site filming across our studios, including weekends and occasional evenings and the ability to balance on-site studio work with remote tasks.
- A background in marketing, communications, media, or a related field, and prior experience managing social media for a brand or organization preferred
- Passion for wellness, movement, and building community, interest in health, wellness, fitness, or hospitality. Familiarity with yoga, experience working in a studio or membership-based environment preferred
Success Measures
- Consistent, on-time posting against the marketing calendar
- Timely, on-brand responses to community outreach across all channels
- Regular delivery of filmed and edited content to support campaigns, teachers, and On Demand
- Weekly performance data submitted on time and clear monthly recaps
- Engagement performance and growth across channels
- Quality and brand consistency of published content
Growth & Scope
- As our team evolves, this role has room to grow, potentially expanding into additional design work (studio flyers and promotional materials) and broader content responsibilities. We're looking for someone who would welcome that range.
Benefits:
- Employee discount
- Health insurance
- Paid time off
Work Location: Hybrid remote in Boston, MA 02445
See All 28 Content Specialist Jobs in Massachusetts
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Find Content Specialist JobsContent Specialist Jobs by City in Massachusetts
Where Massachusetts roles are concentrated, by current openings.
Content Specialist Job Market in Massachusetts
A snapshot from current Massachusetts openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Electronics & Hardware
- Banking & Financial Services
What Massachusetts Employers Look For
The qualifications that appear most often in content specialist jobs across Massachusetts.
- Bachelor's degree in communications, English, journalism, or a related field required
- Demonstrated portfolio of published content across web, social, or print channels
- Proficiency with content management systems such as WordPress, Drupal, or Contentful
- Experience with SEO tools and data-informed content strategy in a professional setting
- Strong editing skills and familiarity with AP or Chicago style guides
- Ability to collaborate with cross-functional teams including design, marketing, and subject matter experts
Content Specialist Jobs in Massachusetts: Frequently Asked Questions
How do you become a content specialist in Massachusetts?
Most content specialist roles in Massachusetts require a bachelor's degree in communications, English, journalism, marketing, or a closely related field. There is no state-issued license for this role. Massachusetts employers, particularly in biotech, finance, and higher education, expect a strong writing portfolio and familiarity with digital content tools. Building experience through internships at Boston-area agencies, media outlets, or university communications departments is a reliable entry path.
Which companies hire content specialists in Massachusetts?
Employers hiring content specialists in Massachusetts right now include NBCUniversal, revolv Real Estate, and Leominster Public Schools, based on current listings on Migrate Mate as of October 2026. Massachusetts's dense concentration of hospitals, universities, and financial firms means content specialists are hired across a wide range of industries beyond traditional media and marketing agencies.
Which Massachusetts cities have the most content specialist jobs?
Boston, Canton, and Quincy have the most content specialist openings in Massachusetts. Boston dominates because of its concentration of teaching hospitals, asset management firms, and technology companies, while Cambridge draws heavily from its biotech corridor and research institutions, and Worcester reflects growing demand from healthcare systems and higher education campuses anchored there.
Are there remote content specialist jobs in Massachusetts?
Yes, and more than most fields. Content specialist work is desk-based and output-driven, making it well suited to remote and hybrid arrangements. About 33% of content specialist openings tied to Massachusetts are remote or hybrid as of October 2026, reflecting the role's digital nature. Writing, editing, and SEO strategy tasks are the functions most commonly offered with location flexibility.
How can I get hired as a content specialist in Massachusetts with little or no experience?
The most realistic entry path is applying to content coordinator or junior copywriter roles at Boston-area marketing agencies, healthcare systems, or university communications offices, which regularly hire candidates without years of experience. Building a portfolio through freelance work, campus publications, or nonprofit content projects strengthens applications. Lateral moves from adjacent roles such as social media coordinator, editorial assistant, or communications associate are common stepping stones at large Massachusetts employers.
Where can I find and apply to content specialist jobs in Massachusetts?
You can find and apply to content specialist jobs in Massachusetts on Migrate Mate, which lists current openings across the state. Find roles that fit your experience and specialization, then apply directly to each position through the listing.
See All 28 Content Specialist Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
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