CPT Digital Content Strategist Jobs
Digital Content Strategist roles on CPT must connect directly to your degree program in communications, marketing, digital media, or a related field. Your DSO authorizes each CPT position individually, so you'll need an offer letter that ties your day-to-day content strategy work to specific learning objectives in your curriculum.
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Get Access To All JobsWho We Are
Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another. At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today. We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
A Day In The Life
The TikTok Advertising Strategist delivers Power Digital’s SMB TikTok offering: a defined set of onboarding deliverables and recurring working sessions for small and mid-sized brands. They are oriented toward getting clients live and spending on TikTok quickly, then helping them grow. They are self-starters who work within the structure of the offer rather than open-ended account management. The Strategist works hand-in-hand with the program lead to refine the offer and deliver it. They own account setup, the initial build, and the working sessions, and they are excellent at giving clients clear, practical direction in a limited amount of time.
Key Responsibilities
- Full ownership of strategy and execution of the SMB offer via TikTok Advertising
- Account setup and QA, with tracking QA coordinated with internal teams
- Initial campaign build, including structure, ad copy, and ads built from client creative
- Lead recurring working sessions covering builds, reporting, and optimizations
- Move clients to live, spending campaigns on a swift timeline; escalate stalled launches early
- Sufficient QA that results in no errors that would negatively impact clients
- Effectively own internal communication for the program
- Keep client status and spend up to date in a shared tracker
- Flag blockers, scope questions, and client feedback to the program lead
- Proactively making recommendation to improve efficiency and performance
- Excellent marketing and business strategy acumen
- Complete understanding of the marketing funnel and how SMB brands succeed on TikTok
- Full knowledge of the Power Circuit, and use of Power Digital’s Nova ecosystem and tools as they relate to your role
- Ability to navigate roadblocks and adapt within the structure of the offer
- Ownership of performance reporting during client sessions
- Ability to leverage data to tell a story and articulate results to clients with clear next steps
- Employ AI technologies to enhance and optimize business processes
Role Requirements
- 2-3 years of digital marketing experience; 1-2 years in an agency setting
- Minimum 2-3 years of hands-on experience with TikTok Advertising
- Specifically having experience with account setup, campaign and ad group structure, ad copy development, creative testing, and bid and budget optimization
- Hands-on experience with TikTok pixel and Events Manager setup and QA
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Strong understanding of full-funnel marketing
- Other skills required:
- Strong written and verbal communication skills, including running a live working session
- Strong organizational and project management skills across many clients at different checkpoints
- Discipline to hold scope and say no to work outside the checkpoints
- Self-motivated individual with a strong desire to succeed
- Confident with client-facing presentations and communication
- Strong work ethic and ability to learn quickly and independently
Key Performance Indicators (KPIs)
- Managing a full workload indicated by $30K revenue/employee
- Client spend growth on TikTok
- 90% Client Retention, evaluated biannually
- Team Retention (of DRs if applicable): 95%
Most Important Things (MITs)
- Excellence in launch execution and account performance, with fast, error-free builds
- Accurate tracking of client status and spend
- Successful cross-team collaboration
- Reliable internal communication
Benefits & Perks
- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page. If you have any doubts about the authenticity of any messaging on behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.
Who We Are
Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another. At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today. We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
A Day In The Life
The TikTok Advertising Strategist delivers Power Digital’s SMB TikTok offering: a defined set of onboarding deliverables and recurring working sessions for small and mid-sized brands. They are oriented toward getting clients live and spending on TikTok quickly, then helping them grow. They are self-starters who work within the structure of the offer rather than open-ended account management. The Strategist works hand-in-hand with the program lead to refine the offer and deliver it. They own account setup, the initial build, and the working sessions, and they are excellent at giving clients clear, practical direction in a limited amount of time.
Key Responsibilities
- Full ownership of strategy and execution of the SMB offer via TikTok Advertising
- Account setup and QA, with tracking QA coordinated with internal teams
- Initial campaign build, including structure, ad copy, and ads built from client creative
- Lead recurring working sessions covering builds, reporting, and optimizations
- Move clients to live, spending campaigns on a swift timeline; escalate stalled launches early
- Sufficient QA that results in no errors that would negatively impact clients
- Effectively own internal communication for the program
- Keep client status and spend up to date in a shared tracker
- Flag blockers, scope questions, and client feedback to the program lead
- Proactively making recommendation to improve efficiency and performance
- Excellent marketing and business strategy acumen
- Complete understanding of the marketing funnel and how SMB brands succeed on TikTok
- Full knowledge of the Power Circuit, and use of Power Digital’s Nova ecosystem and tools as they relate to your role
- Ability to navigate roadblocks and adapt within the structure of the offer
- Ownership of performance reporting during client sessions
- Ability to leverage data to tell a story and articulate results to clients with clear next steps
- Employ AI technologies to enhance and optimize business processes
Role Requirements
- 2-3 years of digital marketing experience; 1-2 years in an agency setting
- Minimum 2-3 years of hands-on experience with TikTok Advertising
- Specifically having experience with account setup, campaign and ad group structure, ad copy development, creative testing, and bid and budget optimization
- Hands-on experience with TikTok pixel and Events Manager setup and QA
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Strong understanding of full-funnel marketing
- Other skills required:
- Strong written and verbal communication skills, including running a live working session
- Strong organizational and project management skills across many clients at different checkpoints
- Discipline to hold scope and say no to work outside the checkpoints
- Self-motivated individual with a strong desire to succeed
- Confident with client-facing presentations and communication
- Strong work ethic and ability to learn quickly and independently
Key Performance Indicators (KPIs)
- Managing a full workload indicated by $30K revenue/employee
- Client spend growth on TikTok
- 90% Client Retention, evaluated biannually
- Team Retention (of DRs if applicable): 95%
Most Important Things (MITs)
- Excellence in launch execution and account performance, with fast, error-free builds
- Accurate tracking of client status and spend
- Successful cross-team collaboration
- Reliable internal communication
Benefits & Perks
- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page. If you have any doubts about the authenticity of any messaging on behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.
See all CPT Digital Content Strategist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new CPT Digital Content Strategist Jobs.
Get Access To All JobsDigital Content Strategist CPT: Frequently Asked Questions
Does a Digital Content Strategist role qualify for CPT?
Yes, if your degree program in communications, marketing, digital media, or a related field includes coursework in content planning, SEO, or digital analytics. Your DSO determines eligibility by verifying the role is an integral part of your curriculum. A detailed offer letter listing specific duties like content audits, editorial strategy, or performance reporting strengthens the case for authorization.
Can I do CPT remotely as a Digital Content Strategist?
CPT can be authorized for remote work, but your DSO must still approve the position and update your I-20. The employer must be a U.S.-based entity, and the work must still satisfy the curriculum integration requirement. Some schools have additional policies on remote CPT, so confirm with your DSO before accepting a fully remote offer from a Digital Content Strategist employer.
How do I find employers open to hiring F-1 CPT students for content strategy roles?
Search Migrate Mate to identify companies that have previously hired F-1 students in content, marketing, or communications roles. Content teams at mid-size tech companies, digital agencies, and media brands are common fits. Prioritize employers who list work authorization acceptance explicitly in the role description, which signals familiarity with F-1 CPT paperwork requirements.
What happens to my CPT if my Digital Content Strategist role changes scope mid-internship?
If your responsibilities shift significantly, for example moving from content writing to paid media buying, your DSO may need to reauthorize the CPT. An updated offer letter or job description addendum documenting the new duties is typically required. Working outside your authorized CPT scope can jeopardize your F-1 status, so flag scope changes to your DSO promptly rather than waiting until renewal.
Does full-time CPT as a Digital Content Strategist affect my OPT eligibility?
Twelve months or more of full-time CPT exhausts your OPT eligibility entirely. Part-time CPT, defined as 20 hours per week or less, does not count against OPT. If you're planning to use OPT after graduation for a longer content strategy role or to pursue H-1B visa sponsorship, track your full-time CPT months carefully against that 12-month threshold before accepting any full-time CPT offer.