CPT Digital Marketing Jobs
Digital marketing CPT roles span SEO, paid media, social strategy, and analytics, all fields where your coursework in marketing, communications, or data science maps directly to job duties. Your DSO must authorize each position as an integral part of your curriculum before you start, so the job description needs to align with your program's learning objectives.
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Get Access To All JobsINTRODUCTION
Randolph-Macon College is looking for an early career marketer to join our team for a full-time 10-month internship focused on creating digital content for social media and other web-based channels. Successful candidates will possess a strong design aesthetic, exceptional judgement, and demonstrated experience in and/or persistent curiosity for what’s new in social media and what drives the student experience at Randolph-Macon College. The position will work closely with and report to the Social Media and Web Content Specialist, as part of the College’s dynamic Marketing and Communications team.
Responsibilities
Responsibilities include but are not limited to:
- Collaborate with colleagues on a strategy and calendar for social media content that reflects an authentic experience that helps advance the brand of Randolph-Macon College and grow our online community, which includes prospective students and families, alumni, current students, faculty, and staff, and the broader communities of Ashland, Richmond, Virginia, etc. as well as higher ed.
- Coordinate with marketing colleagues to produce digital assets that engage users and meet brand standards. This includes creating content like Reels, TikToks, Instagram stories and posts, and short articles for the web.
- Cover campus events on behalf of the Marketing team (may include some variable schedules that include evening and weekend hours, to be adjusted on a weekly basis).
- Brainstorm with and manage the work of student ambassadors who are also creating content for Randolph-Macon’s social media channels to ensure high-quality work that meets the College’s strategic objectives and brand standards.
- Actively monitor, manage, and foster activity on the College’s various social media channels and in digital media overall to provide excellent customer service, cultivate community, and ensure the institution’s reputation online.
BASIC QUALIFICATIONS
- Bachelor’s degree required.
- Prior experience in content development, social media required; Experience with graphic design and video production is a plus.
- Excellent written communication, proofing and grammatical skills.
- Strong design aesthetic, with awareness of photography, videography, and simple design tools to ensure brand consistency and contemporary appeal; Experience with the Canva, Adobe Suite, or similar.
- Strong time management, prioritization, and planning skills, and excellent follow-through.
- Excellent judgement and upward communication.
- Excellent attitude and work ethic; Flexibility with changing priorities and assignments; ability to work on multiple projects simultaneously.
- Digital-savvy, and experience tracking and onboarding new tools to ensure the college is using the latest technologies; Experience using a CMS and social media publishing tool is a plus.
COLLEGE
Founded in 1830, Randolph-Macon has approximately 1800 students and is located in Ashland, VA, a residential community 15 miles north of Richmond and 90 miles south of Washington D.C., thereby having all the benefits for its students, faculty and staff of a dynamic metropolitan area which serves as the state capital. Over 85% of students reside on campus.
Randolph-Macon College does not discriminate on the basis of race, color, creed, religion, age, sex, sexual orientation, gender identity, national origin, marital status, disability, or veteran status in its education or employment programs or activities.
APPLICATION
To apply for the position, submit the following documents to https://bit.ly/4t5gZ4x in Microsoft Word or PDF format: a current CV, cover letter addressing the position responsibilities and qualifications, and contact information for two professional references to Sharon Jackson, Director of Human Resources. The review and interview process will commence as strong applications are received and the search will remain open until the position is filled.
INTRODUCTION
Randolph-Macon College is looking for an early career marketer to join our team for a full-time 10-month internship focused on creating digital content for social media and other web-based channels. Successful candidates will possess a strong design aesthetic, exceptional judgement, and demonstrated experience in and/or persistent curiosity for what’s new in social media and what drives the student experience at Randolph-Macon College. The position will work closely with and report to the Social Media and Web Content Specialist, as part of the College’s dynamic Marketing and Communications team.
Responsibilities
Responsibilities include but are not limited to:
- Collaborate with colleagues on a strategy and calendar for social media content that reflects an authentic experience that helps advance the brand of Randolph-Macon College and grow our online community, which includes prospective students and families, alumni, current students, faculty, and staff, and the broader communities of Ashland, Richmond, Virginia, etc. as well as higher ed.
- Coordinate with marketing colleagues to produce digital assets that engage users and meet brand standards. This includes creating content like Reels, TikToks, Instagram stories and posts, and short articles for the web.
- Cover campus events on behalf of the Marketing team (may include some variable schedules that include evening and weekend hours, to be adjusted on a weekly basis).
- Brainstorm with and manage the work of student ambassadors who are also creating content for Randolph-Macon’s social media channels to ensure high-quality work that meets the College’s strategic objectives and brand standards.
- Actively monitor, manage, and foster activity on the College’s various social media channels and in digital media overall to provide excellent customer service, cultivate community, and ensure the institution’s reputation online.
BASIC QUALIFICATIONS
- Bachelor’s degree required.
- Prior experience in content development, social media required; Experience with graphic design and video production is a plus.
- Excellent written communication, proofing and grammatical skills.
- Strong design aesthetic, with awareness of photography, videography, and simple design tools to ensure brand consistency and contemporary appeal; Experience with the Canva, Adobe Suite, or similar.
- Strong time management, prioritization, and planning skills, and excellent follow-through.
- Excellent judgement and upward communication.
- Excellent attitude and work ethic; Flexibility with changing priorities and assignments; ability to work on multiple projects simultaneously.
- Digital-savvy, and experience tracking and onboarding new tools to ensure the college is using the latest technologies; Experience using a CMS and social media publishing tool is a plus.
COLLEGE
Founded in 1830, Randolph-Macon has approximately 1800 students and is located in Ashland, VA, a residential community 15 miles north of Richmond and 90 miles south of Washington D.C., thereby having all the benefits for its students, faculty and staff of a dynamic metropolitan area which serves as the state capital. Over 85% of students reside on campus.
Randolph-Macon College does not discriminate on the basis of race, color, creed, religion, age, sex, sexual orientation, gender identity, national origin, marital status, disability, or veteran status in its education or employment programs or activities.
APPLICATION
To apply for the position, submit the following documents to https://bit.ly/4t5gZ4x in Microsoft Word or PDF format: a current CV, cover letter addressing the position responsibilities and qualifications, and contact information for two professional references to Sharon Jackson, Director of Human Resources. The review and interview process will commence as strong applications are received and the search will remain open until the position is filled.
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Get Access To All JobsDigital Marketing CPT: Frequently Asked Questions
Does a digital marketing internship qualify for CPT authorization?
Yes, if the role is an integral part of your established curriculum and your DSO authorizes it before you start. The job description must map to specific courses you're enrolled in or have completed. Roles focused on SEO, content strategy, paid media, or analytics typically qualify, your program's marketing or communications coursework provides the curricular link your DSO needs.
Can I do CPT for a digital marketing agency that works with multiple clients?
Yes. The employer's business model doesn't affect CPT eligibility, what matters is whether your day-to-day duties align with your curriculum. Client-facing agency roles often qualify easily because they involve applied marketing strategy, data analysis, and campaign management, all of which map to graduate and undergraduate marketing program outcomes. Confirm the specific duties in writing before your DSO meeting.
How do I find digital marketing employers who understand CPT work authorization?
Migrate Mate lets you browse digital marketing roles filtered by employers with documented international hiring history, which reduces the time you spend explaining CPT to recruiters who've never seen an I-20. Agency-side roles and in-house positions at tech companies and media firms tend to have more experience with F-1 work authorization than small local businesses.
Does working full-time on CPT in digital marketing affect my OPT eligibility?
Full-time CPT for 12 months or more eliminates your OPT eligibility entirely, including the STEM OPT extension. Part-time CPT, regardless of how many semesters you use it, has no impact on OPT. If a digital marketing role offers a full-time CPT arrangement, weigh that trade-off carefully before accepting, especially if you're planning to pursue H-1B visa sponsorship after graduation.
What job titles in digital marketing are most commonly authorized for CPT?
Titles that tie clearly to a marketing or communications curriculum get authorized fastest: Digital Marketing Analyst, SEO Specialist, Social Media Coordinator, Content Marketing Associate, and Paid Media Analyst are all common. Titles that blend digital marketing with software development or data engineering may require additional documentation to satisfy your DSO that the role fits your program rather than a different department's curriculum.