CPT Marketing Campaign Manager Jobs
Marketing Campaign Manager roles on CPT let you apply integrated marketing coursework directly to paid work, your DSO must authorize each position as integral to your degree program. CPT experience in campaign strategy, analytics platforms, and cross-channel execution builds the employer track record that supports future H-1B visa sponsorship.
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INTRODUCTION
The e-commerce industry has grown tremendously recently, becoming a hotly contested space among leading Internet companies. Its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our campaign team. Together, we can build an e-commerce ecosystem that is innovative, secure, and intuitive for our users. Step into a dynamic role with the US operation team, where you'll play a vital part in executing various campaigns for some of the most iconic brands. Be at the forefront of innovation, contributing to cutting-edge campaigns and driving forward the yearly strategic modules that define success. In this role, you’ll help power the future of e-commerce, supporting high-impact initiatives that connect brands with consumers in meaningful ways. Join us as we shape the future of e-commerce here at TikTok Shop!
We are looking for talented individuals to join us for an internship. Our internship program offers students hands-on experience, industry exposure, and opportunities to apply their knowledge to real-world challenges while building a strong foundation for personal and professional growth. Interns will gain practical experience, explore potential career paths, and participate in social events, learning programs, and development workshops alongside industry professionals. Candidates may apply to a maximum of two positions across Our Company and its affiliates globally. Applications will be considered in the order they are submitted. Applications are reviewed on a rolling basis, so we encourage you to apply early. Please clearly state your availability in your resume, including your start and end dates.
Responsibilities:
- Assist with the day-to-day operational needs of the campaign & marketing team, including conceptualizing, developing, and executing marketing campaigns, such as sales campaigns, brand campaigns, and other marketing initiatives
- Collaborate and coordinate across stakeholders, including working with internal account managers, user research, creator manager, and other cross-functional teams (e.g., marketing team, PR, graphic designers, product team, R&D team, etc) for campaign creation and optimization
- Assist in communication and collaboration with KOLs, social media and other digital channels to develop online community reputation and brand awareness
- Conduct data analysis on campaign performance (including order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships, and activations that enhance campaign performance
- Assist to research on market trends and culture; viral content, latest celebrity updates, and trending news. Keep abreast of trends on social media, e-commerce, digital marketing, and industry developments, and leverage trends and developments to optimise campaigns
- Assist in branding execution and marketing plans to support overall product development
MINIMUM QUALIFICATIONS
- Currently pursuing a bachelor's or master's degree, preferably in a communication/marketing/e-commerce-related major
- Able to commit to working for 12 weeks during Summer of 2027
- Familiarity with the latest trends and social media influencers
- Excellent stakeholder and project management skills. Strong ability to manage expectations, drive for performance, and collaborate with internal stakeholders under tight time constraints
- Independent and self-motivated, with good end-to-end ownership of projects. Open to taking on new and ambiguous projects
- Eager to learn skills across a variety of marketing specialties
PREFERRED QUALIFICATION:
- An analytical and structured thinker, strong in understanding and deriving insights from data
- Prior internships in marketing, e-commerce platforms, and creative agencies will be a bonus
By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy
COMPENSATION
- Compensation Description (Hourly) - Campus Intern: The hourly rate range for this position in the selected city is $23.75 - $23.75. Benefits may vary depending on the nature of employment and the country work location. Interns have day one access to health insurance, life insurance, wellbeing benefits and more. Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year). Interns who are not working 100% remote may also be eligible for housing allowance. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
FOR LOS ANGELES COUNTY (UNINCORPORATED) CANDIDATES:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
- Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
- Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
- Exercising sound judgment.
ABOUT TIKTOK
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
WHY JOIN US
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
DIVERSITY & INCLUSION
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TIKTOK ACCOMMODATION
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
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Get Access To All JobsMarketing Campaign Manager CPT: Frequently Asked Questions
Does a Marketing Campaign Manager role qualify for CPT?
It qualifies if the role is an integral part of your established curriculum and your DSO approves it. Marketing campaign management typically connects to coursework in integrated marketing communications, digital analytics, or brand strategy. The job description must reflect hands-on application of that coursework, not general office work attached to a marketing department.
Can I do CPT as a Marketing Campaign Manager while taking classes?
Yes, part-time CPT runs concurrently with your enrolled courses and doesn't affect your OPT eligibility as long as total part-time CPT stays under 12 months. Full-time CPT is also permitted but eliminates OPT if used for 12 months or more. Most employers offering campaign manager roles will work with part-time schedules during the academic semester.
What documents does my employer need to hire me on CPT?
Your employer needs your CPT-authorized I-20 showing the specific employer name, position, and authorized dates, plus your F-1 visa and a valid passport. They should record your EAD as 'F-1 CPT' on the I-9, not OPT. Errors in the I-9 documentation are common with employers unfamiliar with CPT, so confirm the category before your first day.
How do I find employers who understand CPT for marketing roles?
Search Migrate Mate to identify companies that have previously hired F-1 students. Employers with CPT experience already understand the I-20 authorization process and won't confuse it with OPT. Mid-size marketing agencies and in-house teams at tech companies tend to have the most experience with F-1 work authorization across campaign and growth roles.
Does CPT experience as a Marketing Campaign Manager help with H-1B sponsorship?
CPT work counts as qualifying U.S. work experience for an H-1B petition and strengthens your specialty occupation argument by showing you've applied degree-level marketing knowledge in a professional setting. Employers who hired you on CPT are also more likely to understand H-1B sponsorship requirements. Check your occupation's O*NET profile to confirm the degree-field alignment before your petition is filed.