CPT VP Marketing Jobs
VP Marketing CPT roles let F-1 students apply graduate-level coursework in brand strategy, demand generation, and go-to-market planning through authorized work experience. Your DSO must certify that the position is an integral part of your curriculum before you start, and the authorization is employer-specific.
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Get Access To All JobsAbout Rocket Lawyer
We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered. We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!
About Your Role
The Senior Vice President of Product is the strategic and operational leader responsible for defining our product vision, accelerating market adoption, and delivering exceptional business performance. This role will help drive the transition of our trusted legacy platform to our next-generation AI experiences, ensuring a modern, intuitive UX for our entire ecosystem - from the SMBs and families Rocket Lawyer serves to the legal professionals who support them. The ideal candidate possesses deep experience in PLG, and subscription-based / marketplace business models across both consumer and SMB markets. The candidate must have a proven ability to leverage customer insights to create compelling experiences that accelerate user acquisition, upsell, and long-term retention. This leader will be instrumental in bringing clarity, cohesion, and disciplined execution to a fast-moving, cross-functional organization.
How You Will Make a Difference Day To Day
Strategic Vision & Execution:
- Define, articulate, and relentlessly champion an ambitious, long-term product strategy.
- Leverage the Product Operating Model to deliver a product roadmap focused on innovative, AI-led experiences that drive value across the entire product lifecycle while simultaneously optimizing the current platform.
- Lead the harmonization of legacy platform features and new AI-driven products into a single, intuitive, customer experience.
- Build partner facing solutions that support new member acquisition.
- Cultivate an innovative product culture that skillfully balances speed, agility, and disciplined prioritization.
Growth & Business Performance:
- Own the Product-Led Growth (PLG) experiences designed to engage, upsell, and retain all customer segments.
- Own product-driven revenue drivers, including activation, engagement, conversion and retention.
- Partner closely with Growth, Operations, and Finance on pricing, packaging, and go-to-market strategies to maximize new member growth, retention, and Customer Lifetime Value (LTV).
- Instill a culture of operational rigor for roadmap planning and delivery (focusing on speed, consistency, quality, and customer-informed decisions). Own scoping and resource planning.
- Oversee product migrations, transitions, and adoption strategies to minimize friction and maximize customer value realization.
Leadership & Customer Focus:
- Build, mentor, and scale a high-performing Product organization, including Product Managers, Design, and Product Operations.
- Create strong alignment across Product, Engineering, Data, Growth, and Operations to ensure coordinated, high-velocity execution.
- Serve as a senior executive voice across the company, influencing strategy and effectively representing the product direction to internal and external stakeholders.
- Direct qualitative and quantitative UX research and customer surveys to ground all product experience decisions in a deep understanding of customer needs, barriers, and motivations.
What You’ll Need
- 15+ years of progressive product management experience, including 8+ years in executive leadership roles, with at least 5 years leading product teams through large-scale transformation.
- Demonstrated success in driving strategy, adoption, and performance within high-growth, subscription-based businesses (Consumer and SMB).
- Proven track record of delivering measurable, material growth in customer acquisition, expansion, and retention.
- Extensive experience managing product portfolios that include both established, legacy systems and new platform innovations.
- Strong understanding of AI-enabled products, data-driven decision-making, and modern product development practices.
- Exceptional leadership, communication, and stakeholder-management abilities at the executive level.
- Deep business acumen with the ability to connect customer needs, product capabilities, and financial outcomes.
A plus if you have
- Experience in legal tech, fintech, SaaS, or other highly regulated or trust-driven industries.
- Experience building marketplace product experiences.
- Extensive background operating in a Product-Led Growth (PLG) environment.
What Success Looks Like
- Achieving a unified and cohesive product experience that accelerates customer value and simplifies migration from legacy to AI-powered experiences.
- Material growth in subscription acquisition, expansion, retention, and overall Customer Lifetime Value (LTV).
- A measurable lift in adoption and revenue contribution from new AI products and capabilities.
- High organizational alignment and execution velocity across Product, Engineering, GTM, and Operations.
- A thriving, empowered, and high-performance Product organization.
Not sure if you meet all the qualifications? Apply anyway! We value diverse experiences and encourage you to bring your unique talents to our team!
Benefits & Perks
- Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
- Unlimited PTO
- Competitive salary packages
- Life insurance
- Disability benefits
- Supplemental Optional Life Insurance Benefits
- FSA Options Optional
- HSA with Company Match
- 401k program with Company Match
- Wellhub & ClassPass fitness platforms
- Comprehensive Pet Insurance options
- Financial Wellbeing & Student Loan Program access
- Access to additional Mental Health & Wellbeing resources
- Pre-tax Commuter/Transit Benefits
- Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
Interview Process
- Recruiter Phone Screen
- Role Assessment(s)
- Hiring Manager Interview
- Panel Interviews
- Final Interview
Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses.
All your information will be kept confidential according to EEO guidelines.
You may request reasonable accommodations by sending an email to hr@rocketlawyer.com.
Compensation
Base salary range by location:
- San Francisco Bay Area, CA: $329,000 - $446,000
- California (outside of San Francisco Bay Area): $305,000 - $412,000
- Colorado: $280,000 - $379,000
- Utah, Arizona, and North Carolina: $263,000 - $356,000
Actual compensation packages are determined by various factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, specific work location, and performance during the interview process.
$263,000—$446,000 USD
By applying for this position, your data will be processed as per Rocket Lawyer Privacy Policy.
About Rocket Lawyer
We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered. We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!
About Your Role
The Senior Vice President of Product is the strategic and operational leader responsible for defining our product vision, accelerating market adoption, and delivering exceptional business performance. This role will help drive the transition of our trusted legacy platform to our next-generation AI experiences, ensuring a modern, intuitive UX for our entire ecosystem - from the SMBs and families Rocket Lawyer serves to the legal professionals who support them. The ideal candidate possesses deep experience in PLG, and subscription-based / marketplace business models across both consumer and SMB markets. The candidate must have a proven ability to leverage customer insights to create compelling experiences that accelerate user acquisition, upsell, and long-term retention. This leader will be instrumental in bringing clarity, cohesion, and disciplined execution to a fast-moving, cross-functional organization.
How You Will Make a Difference Day To Day
Strategic Vision & Execution:
- Define, articulate, and relentlessly champion an ambitious, long-term product strategy.
- Leverage the Product Operating Model to deliver a product roadmap focused on innovative, AI-led experiences that drive value across the entire product lifecycle while simultaneously optimizing the current platform.
- Lead the harmonization of legacy platform features and new AI-driven products into a single, intuitive, customer experience.
- Build partner facing solutions that support new member acquisition.
- Cultivate an innovative product culture that skillfully balances speed, agility, and disciplined prioritization.
Growth & Business Performance:
- Own the Product-Led Growth (PLG) experiences designed to engage, upsell, and retain all customer segments.
- Own product-driven revenue drivers, including activation, engagement, conversion and retention.
- Partner closely with Growth, Operations, and Finance on pricing, packaging, and go-to-market strategies to maximize new member growth, retention, and Customer Lifetime Value (LTV).
- Instill a culture of operational rigor for roadmap planning and delivery (focusing on speed, consistency, quality, and customer-informed decisions). Own scoping and resource planning.
- Oversee product migrations, transitions, and adoption strategies to minimize friction and maximize customer value realization.
Leadership & Customer Focus:
- Build, mentor, and scale a high-performing Product organization, including Product Managers, Design, and Product Operations.
- Create strong alignment across Product, Engineering, Data, Growth, and Operations to ensure coordinated, high-velocity execution.
- Serve as a senior executive voice across the company, influencing strategy and effectively representing the product direction to internal and external stakeholders.
- Direct qualitative and quantitative UX research and customer surveys to ground all product experience decisions in a deep understanding of customer needs, barriers, and motivations.
What You’ll Need
- 15+ years of progressive product management experience, including 8+ years in executive leadership roles, with at least 5 years leading product teams through large-scale transformation.
- Demonstrated success in driving strategy, adoption, and performance within high-growth, subscription-based businesses (Consumer and SMB).
- Proven track record of delivering measurable, material growth in customer acquisition, expansion, and retention.
- Extensive experience managing product portfolios that include both established, legacy systems and new platform innovations.
- Strong understanding of AI-enabled products, data-driven decision-making, and modern product development practices.
- Exceptional leadership, communication, and stakeholder-management abilities at the executive level.
- Deep business acumen with the ability to connect customer needs, product capabilities, and financial outcomes.
A plus if you have
- Experience in legal tech, fintech, SaaS, or other highly regulated or trust-driven industries.
- Experience building marketplace product experiences.
- Extensive background operating in a Product-Led Growth (PLG) environment.
What Success Looks Like
- Achieving a unified and cohesive product experience that accelerates customer value and simplifies migration from legacy to AI-powered experiences.
- Material growth in subscription acquisition, expansion, retention, and overall Customer Lifetime Value (LTV).
- A measurable lift in adoption and revenue contribution from new AI products and capabilities.
- High organizational alignment and execution velocity across Product, Engineering, GTM, and Operations.
- A thriving, empowered, and high-performance Product organization.
Not sure if you meet all the qualifications? Apply anyway! We value diverse experiences and encourage you to bring your unique talents to our team!
Benefits & Perks
- Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
- Unlimited PTO
- Competitive salary packages
- Life insurance
- Disability benefits
- Supplemental Optional Life Insurance Benefits
- FSA Options Optional
- HSA with Company Match
- 401k program with Company Match
- Wellhub & ClassPass fitness platforms
- Comprehensive Pet Insurance options
- Financial Wellbeing & Student Loan Program access
- Access to additional Mental Health & Wellbeing resources
- Pre-tax Commuter/Transit Benefits
- Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates
Interview Process
- Recruiter Phone Screen
- Role Assessment(s)
- Hiring Manager Interview
- Panel Interviews
- Final Interview
Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses.
All your information will be kept confidential according to EEO guidelines.
You may request reasonable accommodations by sending an email to hr@rocketlawyer.com.
Compensation
Base salary range by location:
- San Francisco Bay Area, CA: $329,000 - $446,000
- California (outside of San Francisco Bay Area): $305,000 - $412,000
- Colorado: $280,000 - $379,000
- Utah, Arizona, and North Carolina: $263,000 - $356,000
Actual compensation packages are determined by various factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, specific work location, and performance during the interview process.
$263,000—$446,000 USD
By applying for this position, your data will be processed as per Rocket Lawyer Privacy Policy.
See all CPT VP Marketing Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new CPT VP Marketing Jobs.
Get Access To All JobsVP Marketing CPT: Frequently Asked Questions
Does a VP Marketing role qualify for CPT as an F-1 student?
Yes, if your graduate program includes a marketing, MBA, or communications track that ties directly to the role. Your DSO must confirm the position is an integral part of your curriculum, not just related to your field. Roles focused on brand strategy, go-to-market planning, or demand generation typically satisfy that requirement for business and marketing degree programs.
Can I do CPT for a VP Marketing role at a startup without a formal HR department?
Yes, company size doesn't affect CPT eligibility. What matters is that the employer can provide documentation describing the role, your responsibilities, and the work schedule. Your DSO will need that information to update your I-20. Startups often lack formalized offer letters, so ask for a written description on company letterhead before your DSO appointment.
How do I find VP Marketing roles where employers are open to CPT authorization?
Search Migrate Mate to identify employers with a track record of hiring international students and filing LCAs for marketing leadership roles. Filtering by verified sponsorship history saves time compared to applying broadly and discovering late in the process that an employer won't support CPT or future visa sponsorship.
Does working as a VP Marketing on CPT affect my post-graduation OPT or H-1B options?
Part-time CPT has no effect on OPT eligibility. Full-time CPT used for 12 months or more eliminates your OPT eligibility entirely, so track your cumulative full-time CPT hours carefully. For H-1B visa purposes, CPT experience at the VP level can strengthen a specialty occupation argument since the role requires a specific degree background.
What should I document during my VP Marketing CPT period for future visa filings?
Keep copies of your authorized I-20, your offer letter, and any project documentation that shows your responsibilities aligned with your academic program. If your employer sponsors an H-1B later, USCIS may request evidence of your work history. A performance review or project summary from your CPT period makes that process more straightforward.