Customer Marketing Lead Jobs in District of Columbia

About Covista

Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers.

We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.

For more information, visit covista.com and follow us on LinkedIn, Instagram and YouTube.

Opportunity at a Glance

Covista is seeking a Marketing Director to oversee all Marketing activities for Chamberlain University’s Post Licensure programs which include RNBSN, MSN, DNP, MSW, MPH & MPAS. This role is responsible for end-to-end marketing performance—including brand positioning, demand generation, conversion optimization, and enrollment support—with a clear focus on achieving new student enrollment targets.

This leader serves as the Post Licensure Marketing lead and thought partner to the Vice President of Chamberlain Marketing, overseeing the strategic development and execution for all marketing output. Success in this role is defined by collaboratively partnering in strategy and execution with Marketing, Enrollment, and leadership to deliver enrollment targets.

Responsibilities

Strategic Leadership & Direction

• Define and lead the Post Licensure marketing strategy aligned to enrollment and revenue goals
• Translate business objectives into clear, actionable and measurable marketing plans
• Communicate strategy and performance clearly to stakeholders and cross-functional teams
• Drive accountability for results, ensuring agile delivery of Marketing output to achieve enrollment targets

Marketing Tactical Execution

• Lead execution of multi-channel marketing strategies across paid media, digital, CRM, and content
• Partner across Centers of Excellence (COEs) and internal teams to deliver campaigns at speed and scale
• Continuously optimize performance using data, insights, and audience signals
• Balance speed, quality, and compliance in a highly regulated environment

Creative & Content Direction

• Lead the development of creative briefs and provide clear, actionable and strategic feedback that elevates Marketing output in collaboration with the Chamberlain Brand Director and Creative / Agency teams.
• Bring consumer insights to bear to develop content that resonates with our target audience

Team Leadership & Collaboration

• Lead, mentor and develop marketing talent, fostering a culture of Marketing excellence, accountability and collaboration.
• Partner closely with admissions, enrollment marketing, operations, finance and other institutional stakeholders to ensure alignment and impact.
• Contribute as a member of institutional and Covista-wide leadership committees as needed.
• Completes other duties as assigned.
• Performs other duties as assigned
• Complies with all policies and standards

• Bachelor's Degree preferably in business or marketing required, Master's Degree preferred.
• 10+ years experience in a marketing management position required.
• Proven experience overseeing a successful multi-channel marketing function required.
• Experience operating in a complex or matrix environment required.
• Background in education, healthcare or mission-driven organizations preferred.
• PC skills in Microsoft Office, internet applications, and various marketing programs.
• Ability to work in a fast-paced, highly regulated environment.
• Exceptional written and verbal communication skills, with the ability to clearly articulate Marketing strategic and tactical direction.
• Strong judgment across channels to maximize potential for success.
• Strategic thinking skills with the ability to connect Marketing decisions to business and enrollment outcomes.
• Comfort leveraging performance data and insights to inform Marketing strategy.
• Proven leadership and collaboration skills, with the ability to influence across cross-functional teams.
• A record of strong organizational and project leadership skills in a fast-paced environment.

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $100,171.61 and $181,034.70. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Covista offers a robust suite of benefits including:

• 
  Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Covista’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays

For more information related to our benefits please visit: https://careers.covista.com/benefits

You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation