Senior Customer Marketing Manager Jobs in District of Columbia
Senior Customer Marketing Manager jobs in District of Columbia are concentrated in Washington DC, where federal agencies, national associations, and global organizations drive steady demand for professionals skilled in lifecycle marketing, account-based strategies, and customer retention programs. Major employers with an established presence in the region include Salesforce, Amazon Web Services, and Booz Allen Hamilton, all of which maintain customer-facing marketing functions supporting both commercial and government clients. The most sought-after specialties include B2B customer advocacy, loyalty program management, and post-sale engagement marketing. Find a role that fits below and apply directly.
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Showing 5 of 86+ Senior Customer Marketing Manager jobs
About Covista
Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.
Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers.
We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.
For more information, visit covista.com and follow us on LinkedIn, Instagram and YouTube.
Job Description
Opportunity at a Glance
Covista is seeking a Marketing Director to oversee all Marketing activities for Chamberlain University’s Post Licensure programs which include RNBSN, MSN, DNP, MSW, MPH & MPAS. This role is responsible for end-to-end marketing performance—including brand positioning, demand generation, conversion optimization, and enrollment support—with a clear focus on achieving new student enrollment targets.
This leader serves as the Post Licensure Marketing lead and thought partner to the Vice President of Chamberlain Marketing, overseeing the strategic development and execution for all marketing output. Success in this role is defined by collaboratively partnering in strategy and execution with Marketing, Enrollment, and leadership to deliver enrollment targets.
Responsibilities
Strategic Leadership & Direction
- Define and lead the Post Licensure marketing strategy aligned to enrollment and revenue goals
- Translate business objectives into clear, actionable and measurable marketing plans
- Communicate strategy and performance clearly to stakeholders and cross-functional teams
- Drive accountability for results, ensuring agile delivery of Marketing output to achieve enrollment targets
Marketing Tactical Execution
- Lead execution of multi-channel marketing strategies across paid media, digital, CRM, and content
- Partner across Centers of Excellence (COEs) and internal teams to deliver campaigns at speed and scale
- Continuously optimize performance using data, insights, and audience signals
- Balance speed, quality, and compliance in a highly regulated environment
Creative & Content Direction
- Lead the development of creative briefs and provide clear, actionable and strategic feedback that elevates Marketing output in collaboration with the Chamberlain Brand Director and Creative / Agency teams.
- Bring consumer insights to bear to develop content that resonates with our target audience
Team Leadership & Collaboration
- Lead, mentor and develop marketing talent, fostering a culture of Marketing excellence, accountability and collaboration.
- Partner closely with admissions, enrollment marketing, operations, finance and other institutional stakeholders to ensure alignment and impact.
- Contribute as a member of institutional and Covista-wide leadership committees as needed.
- Completes other duties as assigned.
- Performs other duties as assigned
- Complies with all policies and standards
Qualifications
- Bachelor's Degree preferably in business or marketing required, Master's Degree preferred.
- 10+ years experience in a marketing management position required.
- Proven experience overseeing a successful multi-channel marketing function required.
- Experience operating in a complex or matrix environment required.
- Background in education, healthcare or mission-driven organizations preferred.
- PC skills in Microsoft Office, internet applications, and various marketing programs.
- Ability to work in a fast-paced, highly regulated environment.
- Exceptional written and verbal communication skills, with the ability to clearly articulate Marketing strategic and tactical direction.
- Strong judgment across channels to maximize potential for success.
- Strategic thinking skills with the ability to connect Marketing decisions to business and enrollment outcomes.
- Comfort leveraging performance data and insights to inform Marketing strategy.
- Proven leadership and collaboration skills, with the ability to influence across cross-functional teams.
- A record of strong organizational and project leadership skills in a fast-paced environment.
Additional Information
In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $100,171.61 and $181,034.70. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Covista offers a robust suite of benefits including:
Health, dental, vision, life and disability insurance- 401k Retirement Program + 6% employer match
- Participation in Covista’s Flexible Time Off (FTO) Policy
- 12 Paid Holidays
For more information related to our benefits please visit: https://careers.covista.com/benefits
You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation
About Covista
Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.
Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers.
We operate on a hybrid schedule with four in-office days per week (Monday–Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.
For more information, visit covista.com and follow us on LinkedIn, Instagram and YouTube.
Job Description
Opportunity at a Glance
Covista is seeking a Marketing Director to oversee all Marketing activities for Chamberlain University’s Post Licensure programs which include RNBSN, MSN, DNP, MSW, MPH & MPAS. This role is responsible for end-to-end marketing performance—including brand positioning, demand generation, conversion optimization, and enrollment support—with a clear focus on achieving new student enrollment targets.
This leader serves as the Post Licensure Marketing lead and thought partner to the Vice President of Chamberlain Marketing, overseeing the strategic development and execution for all marketing output. Success in this role is defined by collaboratively partnering in strategy and execution with Marketing, Enrollment, and leadership to deliver enrollment targets.
Responsibilities
Strategic Leadership & Direction
- Define and lead the Post Licensure marketing strategy aligned to enrollment and revenue goals
- Translate business objectives into clear, actionable and measurable marketing plans
- Communicate strategy and performance clearly to stakeholders and cross-functional teams
- Drive accountability for results, ensuring agile delivery of Marketing output to achieve enrollment targets
Marketing Tactical Execution
- Lead execution of multi-channel marketing strategies across paid media, digital, CRM, and content
- Partner across Centers of Excellence (COEs) and internal teams to deliver campaigns at speed and scale
- Continuously optimize performance using data, insights, and audience signals
- Balance speed, quality, and compliance in a highly regulated environment
Creative & Content Direction
- Lead the development of creative briefs and provide clear, actionable and strategic feedback that elevates Marketing output in collaboration with the Chamberlain Brand Director and Creative / Agency teams.
- Bring consumer insights to bear to develop content that resonates with our target audience
Team Leadership & Collaboration
- Lead, mentor and develop marketing talent, fostering a culture of Marketing excellence, accountability and collaboration.
- Partner closely with admissions, enrollment marketing, operations, finance and other institutional stakeholders to ensure alignment and impact.
- Contribute as a member of institutional and Covista-wide leadership committees as needed.
- Completes other duties as assigned.
- Performs other duties as assigned
- Complies with all policies and standards
Qualifications
- Bachelor's Degree preferably in business or marketing required, Master's Degree preferred.
- 10+ years experience in a marketing management position required.
- Proven experience overseeing a successful multi-channel marketing function required.
- Experience operating in a complex or matrix environment required.
- Background in education, healthcare or mission-driven organizations preferred.
- PC skills in Microsoft Office, internet applications, and various marketing programs.
- Ability to work in a fast-paced, highly regulated environment.
- Exceptional written and verbal communication skills, with the ability to clearly articulate Marketing strategic and tactical direction.
- Strong judgment across channels to maximize potential for success.
- Strategic thinking skills with the ability to connect Marketing decisions to business and enrollment outcomes.
- Comfort leveraging performance data and insights to inform Marketing strategy.
- Proven leadership and collaboration skills, with the ability to influence across cross-functional teams.
- A record of strong organizational and project leadership skills in a fast-paced environment.
Additional Information
In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $100,171.61 and $181,034.70. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Covista offers a robust suite of benefits including:
Health, dental, vision, life and disability insurance- 401k Retirement Program + 6% employer match
- Participation in Covista’s Flexible Time Off (FTO) Policy
- 12 Paid Holidays
For more information related to our benefits please visit: https://careers.covista.com/benefits
You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation
See All 86 Senior Customer Marketing Manager Jobs in District of Columbia
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Find JobsSenior Customer Marketing Manager Jobs by City in District of Columbia
Where District of Columbia roles are concentrated, by current openings.
Senior Customer Marketing Manager Job Market in District of Columbia
A snapshot from current District of Columbia openings, updated as new roles post.
Who's Hiring
- ICF4
- Fors Marsh2F
- National Geographic2
- Accenture Federal Services2
- Paralyzed Veterans of America2
Top Industries Hiring
- Education3
- Law & Legal Services3
- Technology & Software2
- Construction & Real Estate2
- Consulting & Professional Services2
What District of Columbia Employers Look For
The qualifications that appear most often in senior customer marketing manager jobs across District of Columbia.
- Bachelor's degree in marketing, communications, or a related business field required
- Five or more years of customer or lifecycle marketing experience in a B2B environment
- Proven experience building customer advocacy, retention, or loyalty programs at scale
- Proficiency with marketing automation platforms such as Marketo, HubSpot, or Salesforce Marketing Cloud
- Strong cross-functional collaboration skills working with sales, product, and customer success teams
- Experience analyzing customer data and translating insights into actionable marketing strategies
Senior Customer Marketing Manager Jobs in District of Columbia: Frequently Asked Questions
How do you become a senior customer marketing manager in District of Columbia?
Most senior customer marketing managers in DC enter through a combination of a bachelor's degree in marketing, communications, or business and several years of progressive experience in customer marketing, demand generation, or account management. No state-issued license is required for this role in DC. The local path typically runs through mid-level marketing roles at associations, government contractors, or technology firms based in the DC metro, building expertise in B2B customer programs before stepping into a senior title.
How much do senior customer marketing managers make in District of Columbia?
Senior customer marketing managers in District of Columbia earn a median of about $177,170 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $107,400 for the lowest 10% to over $291,740 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire senior customer marketing managers in District of Columbia?
District of Columbia senior customer marketing manager roles are posted by ICF, Fors Marsh, and National Geographic and others right now, based on current listings on Migrate Mate as of July 2026. Washington DC's high concentration of technology companies, federal contractors, and national membership organizations makes it one of the more active markets for senior-level customer marketing talent in the mid-Atlantic region.
Which District of Columbia cities have the most senior customer marketing manager jobs?
Washington account for the largest share of senior customer marketing manager openings in District of Columbia. Washington DC itself dominates because it is home to the headquarters of major associations, government contractors such as Booz Allen Hamilton and Leidos, and regional offices of global technology companies, all of which maintain dedicated customer marketing functions that generate consistent demand for senior-level roles.
Are there remote senior customer marketing manager jobs in District of Columbia?
Yes, and more than many comparable roles. About 71% of senior customer marketing manager openings tied to District of Columbia are remote or hybrid as of July 2026, reflecting how much of this work is conducted through digital tools, video calls, and collaborative software. The portions of the role most compatible with remote work include campaign planning, content development, and customer communications, while cross-functional alignment meetings and executive briefings tend to require some in-person presence.
How can I get hired as a senior customer marketing manager in District of Columbia with little or no experience?
The most realistic entry path is a marketing coordinator or marketing specialist role at one of DC's many national associations, government-facing technology firms, or nonprofit organizations, where exposure to member engagement and retention work closely mirrors customer marketing. Building a portfolio of lifecycle campaigns or customer communication projects strengthens candidacy significantly. Lateral moves from customer success, account management, or product marketing are common stepping stones that DC employers regularly accept in lieu of a direct customer marketing background.
Where can I find and apply to senior customer marketing manager jobs in District of Columbia?
You can find and apply to senior customer marketing manager jobs in District of Columbia on Migrate Mate, which lists current openings across the DC metro and surrounding areas. Find roles that fit your experience and apply directly to the ones that match what you are looking for.
See All 86 Senior Customer Marketing Manager Jobs in District of Columbia
Find roles in District of Columbia that match your experience and apply in just a few clicks.
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