Customer Marketing Specialist Jobs
Customer Marketing Specialist jobs are open across SaaS, e-commerce, healthcare, and financial services, from entry-level to senior, with specializations in lifecycle marketing, customer advocacy, and retention programs. See the openings below and apply to the ones that match your experience.
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Trustwell is looking for ambitious, energetic problem-solvers who enjoy a fast-paced team environment filled with challenges and career growth opportunities in a rapidly growing tech firm. Trustwell is on a mission to change the food industry. Combining FoodLogiQ’s supply chain management software with Genesis’ nutritional analysis and label development solution, the Trustwell Connect platform creates the food industry’s only full-scale solution connecting product development and regulatory-compliant labeling with supplier compliance, enhanced traceability, and automated recall management. From food and supplement manufacturers to retail grocers and restaurant chains, more than 2,500 food companies around the world use Trustwell software as their trusted source for compliance and quality solutions in the food industry. For more information, visit www.trustwell.com.
Role: Customer & Lifecycle Marketing Specialist
FLSA: Full Time | Exempt | Salaried | Durham, NC (Hybrid)
Reports to: Chief Marketing Officer
Scope of Position: The Customer & Lifecycle Marketing Specialist drives customer engagement, adoption, retention, and expansion across Trustwell's customer base. You'll own lifecycle marketing programs, customer communications, nurture campaigns, cross-sell and upsell initiatives, and customer advocacy, creating targeted programs that help customers realize ongoing value from Trustwell's solutions.
You'll work closely with Customer Success, Sales, Product leadership, Content & Solutions Marketing, Demand Generation, GTM Operations, and Events/PR.
Success isn't measured by the number of campaigns launched. It's measured by customer engagement, product adoption, retention, expansion pipeline, advocacy, and revenue impact.
Essential Duties & Responsibilities including but limited to:
Customer Lifecycle Strategy & Engagement
- Develop lifecycle programs spanning onboarding, adoption, renewal, advocacy, and expansion.
- Build segmented customer journeys based on product ownership, usage, lifecycle stage, and growth potential.
- Create automated nurture campaigns that deliver relevant content at key customer milestones.
- Develop customer newsletters, educational campaigns, product updates, and engagement programs.
- Partner with Customer Success and Product to reinforce product value, communicate enhancements, and support adoption.
- Develop targeted programs to reengage inactive or at-risk customers and support retention.
- Own the customer communications calendar, ensuring consistent, coordinated messaging across solutions.
Cross-Sell & Expansion Marketing
- Develop targeted campaigns that generate cross-sell and upsell opportunities across Trustwell's product portfolio.
- Partner with Sales and Customer Success to identify high-potential accounts and expansion opportunities.
- Build personalized campaigns introducing complementary solutions based on customer needs and business challenges.
- Use customer insights, product usage, and account intelligence to develop relevant expansion messaging and nurture programs.
- Measure marketing-influenced expansion pipeline, engagement, and revenue contribution.
Customer Advocacy & Voice of Customer
- Build customer advocacy programs that turn successful customers into Trustwell champions.
- Partner with Content & Solutions Marketing to identify and develop customer success stories, case studies, testimonials, and measurable proof points.
- Recruit customers for webinars, speaking opportunities, events, references, and industry recognition.
- Gather customer feedback through surveys, engagement data, and voice-of-customer initiatives.
- Translate customer insights into stronger messaging, engagement programs, and expansion opportunities.
- Develop programs that encourage referrals, customer participation, and long-term advocacy.
Marketing Automation & Performance
- Leverage CRM and marketing automation platforms to build personalized, scalable lifecycle campaigns.
- Partner with Demand Generation and GTM Operations on segmentation, data quality, automation, and reporting.
- Develop behavior-based campaigns triggered by product usage, engagement, and customer milestones.
- Track customer engagement, campaign conversion, adoption, retention-related marketing performance, and expansion pipeline.
- Use performance data and customer health insights to optimize targeting, messaging, and customer journeys.
- Build reporting that connects lifecycle marketing programs to customer outcomes and revenue growth.
Education/Experience
- 2–4 years of experience in customer, lifecycle, or retention marketing within B2B SaaS or enterprise technology.
- Experience developing and executing customer engagement, nurture, and lifecycle marketing programs
- Proficiency with CRM and marketing automation platforms to build segmented, personalized campaigns
- Experience supporting customer adoption, retention, cross-sell, or upsell initiatives.
- Strong communication and storytelling skills focused on customer value and business outcomes.
- An analytical approach, using customer insights and campaign performance to improve results.
- Strong project management skills across multiple priorities and deadlines.
- A proactive, hands-on approach to working across Customer Success, Sales, Product, and Marketing.
What Success Looks Like
Within your first year, you'll help:
- Increase customer engagement and adoption across Trustwell's solutions.
- Establish scalable lifecycle programs supporting onboarding, retention, and expansion.
- Generate measurable cross-sell and upsell pipeline.
- Strengthen customer retention through proactive, value-driven engagement.
- Build a consistent, segmented customer communications strategy.
- Expand customer advocacy, success stories, and references.
Total Rewards Package:
- Full healthcare benefits, including medical, dental, and vision.
- Supplemental benefits, including STD, LTD, HSA, 401k, etc.
- Responsible Time Off (PTO) + Holiday Pay
- Competitive Compensation + Bonus!
- Excellent culture, growth opportunities, plus much more...
What to expect - the Hiring Process!
- Interview with Human Resources
- Interview with Hiring Manager
- Peer Interview
- Final Interview
- Offer of Employment (Background Screening/References)
The compensation for this role is based on several factors, including the candidate's experience, education, skills, and alignment with the responsibilities outlined for the role. The anticipated salary range for this role is listed below; with most candidates hired in the mid-range. This role is also eligible for an annual bonus opportunity of up to 10%, in addition to participation in the Company’s equity program.
To learn more about the culture & employee experience at Trustwell, check out our LinkedIn or GlassDoor!
Trustwell is an equal employment opportunity employer committed to hiring and retaining a diverse workforce. Applicants receive fair and impartial consideration without regard to race, sex, sexual orientation, gender identity, color, religion, national origin, age, disability, veteran status, religion, or other legally protected class. If you need accommodation for any part of the employment process due to a medical condition, or any disability, please contact a member of our human resources team.
Acceptable Background and References Required; Upon any conditional offers made by Trustwell. Equal Opportunity Employer/ DFWP/ Affirmative Action
The pay range for this role is:
75,000 - 85,000 USD per year(Durham, NC)
Trustwell is looking for ambitious, energetic problem-solvers who enjoy a fast-paced team environment filled with challenges and career growth opportunities in a rapidly growing tech firm. Trustwell is on a mission to change the food industry. Combining FoodLogiQ’s supply chain management software with Genesis’ nutritional analysis and label development solution, the Trustwell Connect platform creates the food industry’s only full-scale solution connecting product development and regulatory-compliant labeling with supplier compliance, enhanced traceability, and automated recall management. From food and supplement manufacturers to retail grocers and restaurant chains, more than 2,500 food companies around the world use Trustwell software as their trusted source for compliance and quality solutions in the food industry. For more information, visit www.trustwell.com.
Role: Customer & Lifecycle Marketing Specialist
FLSA: Full Time | Exempt | Salaried | Durham, NC (Hybrid)
Reports to: Chief Marketing Officer
Scope of Position: The Customer & Lifecycle Marketing Specialist drives customer engagement, adoption, retention, and expansion across Trustwell's customer base. You'll own lifecycle marketing programs, customer communications, nurture campaigns, cross-sell and upsell initiatives, and customer advocacy, creating targeted programs that help customers realize ongoing value from Trustwell's solutions.
You'll work closely with Customer Success, Sales, Product leadership, Content & Solutions Marketing, Demand Generation, GTM Operations, and Events/PR.
Success isn't measured by the number of campaigns launched. It's measured by customer engagement, product adoption, retention, expansion pipeline, advocacy, and revenue impact.
Essential Duties & Responsibilities including but limited to:
Customer Lifecycle Strategy & Engagement
- Develop lifecycle programs spanning onboarding, adoption, renewal, advocacy, and expansion.
- Build segmented customer journeys based on product ownership, usage, lifecycle stage, and growth potential.
- Create automated nurture campaigns that deliver relevant content at key customer milestones.
- Develop customer newsletters, educational campaigns, product updates, and engagement programs.
- Partner with Customer Success and Product to reinforce product value, communicate enhancements, and support adoption.
- Develop targeted programs to reengage inactive or at-risk customers and support retention.
- Own the customer communications calendar, ensuring consistent, coordinated messaging across solutions.
Cross-Sell & Expansion Marketing
- Develop targeted campaigns that generate cross-sell and upsell opportunities across Trustwell's product portfolio.
- Partner with Sales and Customer Success to identify high-potential accounts and expansion opportunities.
- Build personalized campaigns introducing complementary solutions based on customer needs and business challenges.
- Use customer insights, product usage, and account intelligence to develop relevant expansion messaging and nurture programs.
- Measure marketing-influenced expansion pipeline, engagement, and revenue contribution.
Customer Advocacy & Voice of Customer
- Build customer advocacy programs that turn successful customers into Trustwell champions.
- Partner with Content & Solutions Marketing to identify and develop customer success stories, case studies, testimonials, and measurable proof points.
- Recruit customers for webinars, speaking opportunities, events, references, and industry recognition.
- Gather customer feedback through surveys, engagement data, and voice-of-customer initiatives.
- Translate customer insights into stronger messaging, engagement programs, and expansion opportunities.
- Develop programs that encourage referrals, customer participation, and long-term advocacy.
Marketing Automation & Performance
- Leverage CRM and marketing automation platforms to build personalized, scalable lifecycle campaigns.
- Partner with Demand Generation and GTM Operations on segmentation, data quality, automation, and reporting.
- Develop behavior-based campaigns triggered by product usage, engagement, and customer milestones.
- Track customer engagement, campaign conversion, adoption, retention-related marketing performance, and expansion pipeline.
- Use performance data and customer health insights to optimize targeting, messaging, and customer journeys.
- Build reporting that connects lifecycle marketing programs to customer outcomes and revenue growth.
Education/Experience
- 2–4 years of experience in customer, lifecycle, or retention marketing within B2B SaaS or enterprise technology.
- Experience developing and executing customer engagement, nurture, and lifecycle marketing programs
- Proficiency with CRM and marketing automation platforms to build segmented, personalized campaigns
- Experience supporting customer adoption, retention, cross-sell, or upsell initiatives.
- Strong communication and storytelling skills focused on customer value and business outcomes.
- An analytical approach, using customer insights and campaign performance to improve results.
- Strong project management skills across multiple priorities and deadlines.
- A proactive, hands-on approach to working across Customer Success, Sales, Product, and Marketing.
What Success Looks Like
Within your first year, you'll help:
- Increase customer engagement and adoption across Trustwell's solutions.
- Establish scalable lifecycle programs supporting onboarding, retention, and expansion.
- Generate measurable cross-sell and upsell pipeline.
- Strengthen customer retention through proactive, value-driven engagement.
- Build a consistent, segmented customer communications strategy.
- Expand customer advocacy, success stories, and references.
Total Rewards Package:
- Full healthcare benefits, including medical, dental, and vision.
- Supplemental benefits, including STD, LTD, HSA, 401k, etc.
- Responsible Time Off (PTO) + Holiday Pay
- Competitive Compensation + Bonus!
- Excellent culture, growth opportunities, plus much more...
What to expect - the Hiring Process!
- Interview with Human Resources
- Interview with Hiring Manager
- Peer Interview
- Final Interview
- Offer of Employment (Background Screening/References)
The compensation for this role is based on several factors, including the candidate's experience, education, skills, and alignment with the responsibilities outlined for the role. The anticipated salary range for this role is listed below; with most candidates hired in the mid-range. This role is also eligible for an annual bonus opportunity of up to 10%, in addition to participation in the Company’s equity program.
To learn more about the culture & employee experience at Trustwell, check out our LinkedIn or GlassDoor!
Trustwell is an equal employment opportunity employer committed to hiring and retaining a diverse workforce. Applicants receive fair and impartial consideration without regard to race, sex, sexual orientation, gender identity, color, religion, national origin, age, disability, veteran status, religion, or other legally protected class. If you need accommodation for any part of the employment process due to a medical condition, or any disability, please contact a member of our human resources team.
Acceptable Background and References Required; Upon any conditional offers made by Trustwell. Equal Opportunity Employer/ DFWP/ Affirmative Action
The pay range for this role is:
75,000 - 85,000 USD per year(Durham, NC)
Customer Marketing Specialist Jobs by Experience Level
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Find JobsCustomer Marketing Specialist Job Market
Who's Hiring
What Employers Look For
The qualifications that appear most often in customer marketing specialist jobs.
- Three or more years of experience in customer marketing, lifecycle marketing, or related roles
- Proven ability to develop and execute email nurture and onboarding campaigns for existing customers
- Proficiency with marketing automation platforms such as Marketo, HubSpot, or Salesforce Marketing Cloud
- Experience building customer case studies, reference programs, or advocacy initiatives
- Strong cross-functional collaboration skills with customer success and product teams
- Bachelor's degree in marketing, communications, business, or a closely related field
Tips for Your Customer Marketing Specialist Job Search
Tailor your resume to lifecycle metrics
Highlight retention rates, upsell revenue, and customer engagement numbers from past campaigns. Hiring managers for this role scan for proof you can move existing customers through the funnel, not just acquire new ones.
Show your cross-functional collaboration experience
Customer marketing specialists work daily with customer success, product, and sales teams. Call out specific projects where you aligned messaging across those functions and explain the outcome each collaboration produced.
Apply early to roles that fit
Migrate Mate lists customer marketing specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target companies with active advocacy programs
Firms that run reference programs, case study pipelines, or online user communities hire customer marketing specialists most often. Filter your search toward companies with a visible presence at industry events or a published customer story library.
Prepare a portfolio of campaign and content examples
Bring two or three concrete examples to interviews: an onboarding email sequence you wrote, a webinar you produced for existing customers, or a case study you shepherded from interview to publication. Numbers attached to each piece carry the most weight.
Negotiate by anchoring to customer revenue impact
When discussing compensation, frame your value around the revenue segment you managed, not headcount or campaign volume alone. Customer marketing sits close to renewal and expansion revenue, so connecting your work to those numbers strengthens your negotiating position.
Customer Marketing Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most customer marketing specialists?
The companies hiring the most customer marketing specialists right now include Motive, Aramark, and Lytx, with the largest share of openings in Texas, Illinois, and North Carolina, based on current listings on Migrate Mate as of November 2026. SaaS companies and subscription-based businesses consistently account for a large portion of active postings.
How many customer marketing specialist jobs are remote?
About 70% of customer marketing specialist openings are fully remote or hybrid as of November 2026, reflecting broader flexibility in marketing roles. Lifecycle email, customer advocacy content, and reference program management tend to be the sub-areas most commonly offered as fully remote positions.
How do you become a customer marketing specialist?
Start by building experience in email marketing, content creation, or customer success, since those functions overlap most with the role. Develop hands-on skills with a marketing automation platform and practice writing for existing-customer audiences rather than acquisition. Building one or two case studies or onboarding sequences to show in a portfolio accelerates hiring conversations considerably.
Can you get hired as a customer marketing specialist without direct experience?
Yes, candidates successfully move into the role from adjacent positions in customer success, content marketing, or marketing operations. Emphasize any experience communicating with existing customers, drafting product adoption emails, or managing customer-facing content. A portfolio piece, even a self-initiated onboarding sequence or mock advocacy campaign, demonstrates the core competencies hiring managers care about most.
What does the customer marketing specialist interview process look like?
Most processes run three to four stages. An initial recruiter screen is followed by a hiring manager conversation focused on past campaigns and cross-functional work. A take-home exercise typically asks you to draft a customer email sequence, outline a case study process, or build a simple campaign plan. Final rounds usually include stakeholders from customer success or product to assess how you collaborate across teams.
Where can I find and apply to customer marketing specialist jobs?
You can find and apply to customer marketing specialist jobs on Migrate Mate, which lists current openings from companies across the United States. Search the listings to find roles that match your background and apply directly to each one that fits.
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