Digital Marketing Analyst Jobs in Plano, TX

About Hope for the Heart

Hope for the Heart is a biblical counseling, coaching, and caregiving ministry founded by June Hunt in 1986 to provide biblical hope and practical help on real-life issues. We equip individuals and churches through our Complete System of Care—a fully integrated library of resources and training tools rooted in God's Word. Our resources include the 100+ topic Keys for Living Library, online courses, an award-winning radio broadcast, podcasts, training events, and other biblical tools. We also equip ministry leaders, counselors, and Christian life coaches around the world through our coaching initiative, the International Christian Coaching Institute. Our heart is to give people every reason for hope, for every challenge in life. Because hope means everything.

About the Position

The Digital Strategy & Marketing Technology (MarTech) Manager provides ministry-wide oversight and strategic support for Hope for the Heart’s digital platforms, analytics, and marketing technology ecosystem. This role supports strategic decision-making, execution, and optimization across departments by ensuring that digital systems, data, and insights are aligned with organizational goals, stewardship responsibilities, and the mission of Hope for the Heart.

*Please note that this job is in-office at our office located in The Hope Center in Plano, Texas*

Responsibilities

Analytical

• Monitor daily and intraday performance across digital platforms, campaigns, and systems to ensure alignment with organizational goals.
• Develop and maintain daily, weekly, and campaign-based reports evaluating marketing efforts, KPIs, budget pacing, and revenue performance.
• Analyze digital marketing spend and return to support financial stewardship and informed decision-making.
• Apply testing and optimization methodologies (e.g., A/B testing, experimentation, segmentation, attribution analysis) to improve effectiveness across channels.
• Translate data into clear findings and recommendations for leadership and cross-functional stakeholders.
• Analyze constituent behavior and digital journeys across multiple touchpoints to identify trends, insights, and opportunities for personalization and engagement.

Management

• Manage the ministry’s marketing technology ecosystem, including CRM, marketing automation, analytics, and donation platforms.
• Lead and support digital marketing initiatives across email, paid social, search, display, SMS, database-driven campaigns, and SEO.
• Oversee donation page strategy, creation, testing, and deployment to improve donor experience and conversion performance.
• Provide technical and execution support for donation and non-donation page builds as needed to support ministry initiatives.
• Define success metrics, dashboards, and reporting frameworks aligned with business and ministry objectives.
• Collaborate with multi-disciplinary teams to identify challenges, resolve performance gaps, and build upon successful initiatives.
• Work closely with the Vice President of Marketing and interface with external vendors as needed.

• Bachelor’s degree in marketing, or revelant other degree or equivalent experience
• At least five (5) years of experience in analytics and/or digital marketing
• Excellent written and verbal communication skills, with the ability to effectively communicate the purpose of HFTH events and initiatives to the public via phone, fax, e-mails, letters and in-person visits.
• Strong marketing technology skills and experience required, including experience with Google Analytics and Google Grant, Meta, and various marketing automation, CRM, and analytics tools
• Experience with HubSpot required; HubSpot certifications preferred
• Experience with donation and giving platforms, such as Fundraise Up and Virtuous
• Experience with HTML and page-building tools

Benefits

• 100%-employer paid Medical & Dental benefits for employees; Vision insurance available for small monthly premium; Insurance benefits available 1st of the month after start
• HSA & FSA compatible Medical plans
• Paid time off (two weeks of vacation & two weeks of sick leave) & 15 paid holidays
• 403(b) retirement plan
• Work-from-home Fridays