Director of Marketing and Business Development Jobs
Director of Marketing and Business Development jobs are open across technology, healthcare, financial services, consumer goods, and professional services, at levels from senior manager to VP, with specializations in revenue growth, brand strategy, and strategic partnerships. Find a role that fits below and apply directly.
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About Pleaser USA
Pleaser USA is a privately held, family-owned footwear company with more than 30 years of experience building distinctive alternative footwear brands. Our portfolio includes brands such as Pleaser, Demonia, Fabulicious, funtasma, Pinup Couture and Devious, serving unique and passionate customers through both wholesale and direct-to-consumer retail channels.
As we enter our next stage of growth, we are looking for an experienced and entrepreneurial Director of Marketing & Business Development to help take the company and its brands to the next level.
The Opportunity
This is a key leadership position with broad responsibility for marketing, brand development, business development, and growth across both our wholesale and retail businesses.
The Director will lead and strengthen our marketing organization, develop strategies for our brand portfolio, expand customer audiences, support product and category development, identify new markets and revenue opportunities, and build strategic partnerships.
Working directly with the CEO and ownership, the successful candidate will bring strong marketing expertise, commercial thinking, and new ideas while working within the company's vision and entrepreneurial culture.
Key Responsibilities
Marketing Strategy & Execution
- Develop and execute annual and multi-year marketing strategies aligned with company objectives, brand positioning, and approved budgets.
- Lead marketing strategy across both wholesale and direct-to-consumer retail channels.
- Translate business objectives into campaigns, channel strategies, timelines, budgets, responsibilities, and measurable performance targets.
- Guide brand marketing, performance marketing, social media, content, creators and influencers, public relations, events, email, SMS, SEO/SEM, and other relevant channels.
- Establish and manage the marketing calendar and ensure effective campaign and product-launch execution.
- Evaluate marketing performance and allocate resources based on brand impact, customer growth, commercial contribution, and ROI.
- Establish stronger marketing planning, measurement, reporting, and accountability.
Brand Development & Portfolio Growth
- Develop differentiated marketing strategies for Pleaser, Demonia, Fabulicious, and other brands within the company's portfolio.
- Protect the identity and authenticity of each brand while identifying opportunities for responsible growth.
- Strengthen Pleaser's position with its established customers while expanding into appropriate new audiences and categories.
- Support Demonia's continued growth within alternative fashion and subculture communities through authentic content, creators, partnerships, events, and community engagement.
- Develop strategies to increase brand awareness, customer acquisition, engagement, loyalty, and sales.
- Use consumer research, sales data, social listening, competitive analysis, and market intelligence to guide marketing decisions.
- Identify opportunities to expand brands into new categories, markets, customer segments, and channels.
Product & Category Development
- Partner with product development, merchandising, design, and sourcing teams to identify new product and category opportunities.
- Provide consumer and market insights to support product-development decisions.
- Identify trends and customer needs that can lead to new products, collections, collaborations, or categories.
- Develop go-to-market strategies for new products and categories.
- Evaluate opportunities to extend existing brands into adjacent products and markets.
Business Development & Strategic Partnerships
- Identify, evaluate, and develop new business opportunities aligned with company brands, customers, capabilities, and growth objectives.
- Develop relationships with potential retailers, distributors, licensors, collaborators, creators, event partners, marketplaces, and other strategic partners.
- Explore opportunities involving new markets, international distribution, licensing, collaborations, retail partnerships, marketplaces, events, and new customer channels.
- Develop business cases and proposals evaluating strategic fit, target audience, revenue potential, investment, operational requirements, risks, and expected return.
- Lead or participate in negotiations and coordinate internal approvals, due diligence, launch planning, and ongoing partner management.
- Maintain a prioritized business-development pipeline and communicate opportunities, status, risks, next steps, and expected value to senior management.
- Turn promising relationships and ideas into practical, measurable business initiatives.
Wholesale & Retail Growth
- Partner with wholesale and sales teams to develop marketing programs supporting account acquisition, sell-through, reorders, and customer loyalty.
- Develop marketing strategies for wholesale customers, distributors, specialty retailers, and other B2B partners.
- Partner with e-commerce leadership to support customer acquisition, conversion, retention, merchandising, and customer lifetime value.
- Identify opportunities to strengthen the connection between brand marketing, wholesale sales, and direct-to-consumer retail.
- Develop channel-specific strategies while maintaining consistent and differentiated brand positioning.
Team Leadership & Organization Building
- Lead, coach, and develop the existing marketing team.
- Evaluate the current marketing organization and identify opportunities to strengthen, restructure, and/or expand the team.
- Recommend hiring, agency, technology, and process investments necessary to support growth.
- Build a high-performing marketing organization with clear responsibilities, priorities, performance expectations, and accountability.
- Develop team members and create a culture of creativity, collaboration, ownership, and measurable results.
- Manage external agencies, consultants, creative partners, vendors, and other marketing resources.
Cross-Functional Leadership
- Work closely with product, merchandising, design, sourcing, purchasing, sales, wholesale, e-commerce, operations, finance, and other departments.
- Coordinate cross-functional initiatives to ensure marketing and business-development programs are practical, financially sound, and operationally executable.
- Support major product and category launches with positioning, go-to-market plans, channel strategies, campaigns, and performance measurement.
- Present recommendations to the CEO, ownership, and senior management using customer insights, market analysis, financial reasoning, and clear execution plans.
Required Skills & Capabilities
The successful candidate will demonstrate:
- Strong strategic and hands-on marketing leadership experience.
- Ability to develop differentiated strategies for multiple brands serving different audiences.
- Strong understanding of brand positioning, consumer behavior, digital marketing, social media, e-commerce, retail, and wholesale channels.
- Strong business-development and commercial judgment.
- Ability to identify and evaluate new markets, partnerships, channels, and revenue opportunities.
- Strong analytical skills, including marketing KPIs, customer data, budgets, financial information, and ROI.
- Ability to translate strategic objectives into clear plans, budgets, timelines, responsibilities, and measurable results.
- Strong people-management, coaching, prioritization, and vendor-management skills.
- Excellent written, verbal, presentation, and executive-communication skills.
- Strong cross-functional collaboration and influencing skills.
- Entrepreneurial, adaptable, resourceful, and hands-on working style.
Required Experience
- Approximately 8+ years of progressive experience in marketing, brand management, growth, business development, or a related leadership function.
- Experience in consumer products, footwear, fashion, apparel, accessories, lifestyle, retail, or another brand-driven industry.
- At least 3 years of experience leading a marketing team, major brand, business-development function, or comparable area of responsibility.
- Demonstrated success developing and executing integrated marketing strategies across multiple channels.
- Experience managing meaningful marketing budgets and using performance data to guide investment decisions.
- Experience identifying, evaluating, negotiating, or executing partnerships, collaborations, licensing arrangements, channel opportunities, or other growth initiatives.
- Experience working cross-functionally with e-commerce, sales, wholesale, product, creative, finance, operations, or related teams.
- Demonstrated record of delivering measurable audience, brand, revenue, customer-growth, or other meaningful business results.
- Bachelor's degree in marketing, business, communications, or a related field, or equivalent relevant professional experience.
Preferred Experience
The following would be especially valuable:
- Experience working in a privately held, family-owned, entrepreneurial, or founder-led company.
- Experience working directly with owners, CEOs, or C-suite executives.
- Experience managing a multi-brand consumer portfolio.
- Experience growing distinctive, niche, alternative, or subculture-oriented brands.
- Experience in footwear, alternative fashion, apparel, accessories, lifestyle, or related categories.
- Experience with both direct-to-consumer and wholesale business models.
- Experience reaching new or younger audiences while maintaining loyalty among established customers.
- Experience expanding brands into adjacent categories or customer segments.
- Experience with licensing, collaborations, international distribution, retail partnerships, events, creator programs, or strategic partnerships.
- Experience building or transforming a marketing organization.
- Experience improving marketing processes, reporting, technology, agency relationships, or team capabilities.
Working With Ownership
Pleaser USA is a privately held, owner-led company. The owners remain actively involved in the business and are closely engaged in the company's strategic direction and future growth.
The Director will work directly with the CEO and ownership and should be comfortable operating in an entrepreneurial environment where open communication, collaboration, and practical decision-making are highly valued.
The ideal candidate will bring independent thinking, professional expertise, data-driven recommendations, and new ideas while understanding and respecting the company's vision, history, brands, and entrepreneurial culture.
We are looking for a leader who can challenge ideas constructively, offer solutions, and help turn the company's vision into measurable business results.
What Success Looks Like
Within the first 12–24 months, success should include:
- Clear, differentiated marketing strategies for Pleaser, Demonia, Fabulicious, and other priority brands.
- Stronger and more consistent brand positioning and communication.
- More disciplined marketing planning, execution, measurement, and budget allocation.
- Measurable improvement in brand reach, customer acquisition, engagement, retention, and revenue.
- Meaningful growth across priority wholesale and retail channels.
- A qualified pipeline of new business-development opportunities and strategic partnerships.
- Successful launches of selected new partnerships, products, categories, markets, or channels.
- Stronger coordination between marketing, product, e-commerce, wholesale, sales, and creative teams.
- Greater use of consumer insights, market data, and analytics in business decisions.
- A capable, accountable, and scalable marketing organization with clear roles and performance expectations.
- Consistent, decision-useful reporting to the CEO and senior management.
- A stronger marketing and business-development foundation capable of supporting the company's next stage of growth.
Why Join Pleaser USA?
This is an opportunity to join an established company with more than three decades of brand history, distinctive products, passionate customers, and significant opportunities for future growth.
You will not simply inherit a finished marketing organization.
You will have the opportunity to help build it, shape it, and define what comes next.
Working directly with the CEO and ownership, you will have a meaningful role in developing our brands, expanding our markets, building new business opportunities, strengthening our team, and helping shape the future of the company.
If you are an experienced marketing and business-development leader who enjoys building, creating, solving problems, and turning opportunities into measurable results, we would like to hear from you.
Pay: $185,000.00 - $225,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
About Pleaser USA
Pleaser USA is a privately held, family-owned footwear company with more than 30 years of experience building distinctive alternative footwear brands. Our portfolio includes brands such as Pleaser, Demonia, Fabulicious, funtasma, Pinup Couture and Devious, serving unique and passionate customers through both wholesale and direct-to-consumer retail channels.
As we enter our next stage of growth, we are looking for an experienced and entrepreneurial Director of Marketing & Business Development to help take the company and its brands to the next level.
The Opportunity
This is a key leadership position with broad responsibility for marketing, brand development, business development, and growth across both our wholesale and retail businesses.
The Director will lead and strengthen our marketing organization, develop strategies for our brand portfolio, expand customer audiences, support product and category development, identify new markets and revenue opportunities, and build strategic partnerships.
Working directly with the CEO and ownership, the successful candidate will bring strong marketing expertise, commercial thinking, and new ideas while working within the company's vision and entrepreneurial culture.
Key Responsibilities
Marketing Strategy & Execution
- Develop and execute annual and multi-year marketing strategies aligned with company objectives, brand positioning, and approved budgets.
- Lead marketing strategy across both wholesale and direct-to-consumer retail channels.
- Translate business objectives into campaigns, channel strategies, timelines, budgets, responsibilities, and measurable performance targets.
- Guide brand marketing, performance marketing, social media, content, creators and influencers, public relations, events, email, SMS, SEO/SEM, and other relevant channels.
- Establish and manage the marketing calendar and ensure effective campaign and product-launch execution.
- Evaluate marketing performance and allocate resources based on brand impact, customer growth, commercial contribution, and ROI.
- Establish stronger marketing planning, measurement, reporting, and accountability.
Brand Development & Portfolio Growth
- Develop differentiated marketing strategies for Pleaser, Demonia, Fabulicious, and other brands within the company's portfolio.
- Protect the identity and authenticity of each brand while identifying opportunities for responsible growth.
- Strengthen Pleaser's position with its established customers while expanding into appropriate new audiences and categories.
- Support Demonia's continued growth within alternative fashion and subculture communities through authentic content, creators, partnerships, events, and community engagement.
- Develop strategies to increase brand awareness, customer acquisition, engagement, loyalty, and sales.
- Use consumer research, sales data, social listening, competitive analysis, and market intelligence to guide marketing decisions.
- Identify opportunities to expand brands into new categories, markets, customer segments, and channels.
Product & Category Development
- Partner with product development, merchandising, design, and sourcing teams to identify new product and category opportunities.
- Provide consumer and market insights to support product-development decisions.
- Identify trends and customer needs that can lead to new products, collections, collaborations, or categories.
- Develop go-to-market strategies for new products and categories.
- Evaluate opportunities to extend existing brands into adjacent products and markets.
Business Development & Strategic Partnerships
- Identify, evaluate, and develop new business opportunities aligned with company brands, customers, capabilities, and growth objectives.
- Develop relationships with potential retailers, distributors, licensors, collaborators, creators, event partners, marketplaces, and other strategic partners.
- Explore opportunities involving new markets, international distribution, licensing, collaborations, retail partnerships, marketplaces, events, and new customer channels.
- Develop business cases and proposals evaluating strategic fit, target audience, revenue potential, investment, operational requirements, risks, and expected return.
- Lead or participate in negotiations and coordinate internal approvals, due diligence, launch planning, and ongoing partner management.
- Maintain a prioritized business-development pipeline and communicate opportunities, status, risks, next steps, and expected value to senior management.
- Turn promising relationships and ideas into practical, measurable business initiatives.
Wholesale & Retail Growth
- Partner with wholesale and sales teams to develop marketing programs supporting account acquisition, sell-through, reorders, and customer loyalty.
- Develop marketing strategies for wholesale customers, distributors, specialty retailers, and other B2B partners.
- Partner with e-commerce leadership to support customer acquisition, conversion, retention, merchandising, and customer lifetime value.
- Identify opportunities to strengthen the connection between brand marketing, wholesale sales, and direct-to-consumer retail.
- Develop channel-specific strategies while maintaining consistent and differentiated brand positioning.
Team Leadership & Organization Building
- Lead, coach, and develop the existing marketing team.
- Evaluate the current marketing organization and identify opportunities to strengthen, restructure, and/or expand the team.
- Recommend hiring, agency, technology, and process investments necessary to support growth.
- Build a high-performing marketing organization with clear responsibilities, priorities, performance expectations, and accountability.
- Develop team members and create a culture of creativity, collaboration, ownership, and measurable results.
- Manage external agencies, consultants, creative partners, vendors, and other marketing resources.
Cross-Functional Leadership
- Work closely with product, merchandising, design, sourcing, purchasing, sales, wholesale, e-commerce, operations, finance, and other departments.
- Coordinate cross-functional initiatives to ensure marketing and business-development programs are practical, financially sound, and operationally executable.
- Support major product and category launches with positioning, go-to-market plans, channel strategies, campaigns, and performance measurement.
- Present recommendations to the CEO, ownership, and senior management using customer insights, market analysis, financial reasoning, and clear execution plans.
Required Skills & Capabilities
The successful candidate will demonstrate:
- Strong strategic and hands-on marketing leadership experience.
- Ability to develop differentiated strategies for multiple brands serving different audiences.
- Strong understanding of brand positioning, consumer behavior, digital marketing, social media, e-commerce, retail, and wholesale channels.
- Strong business-development and commercial judgment.
- Ability to identify and evaluate new markets, partnerships, channels, and revenue opportunities.
- Strong analytical skills, including marketing KPIs, customer data, budgets, financial information, and ROI.
- Ability to translate strategic objectives into clear plans, budgets, timelines, responsibilities, and measurable results.
- Strong people-management, coaching, prioritization, and vendor-management skills.
- Excellent written, verbal, presentation, and executive-communication skills.
- Strong cross-functional collaboration and influencing skills.
- Entrepreneurial, adaptable, resourceful, and hands-on working style.
Required Experience
- Approximately 8+ years of progressive experience in marketing, brand management, growth, business development, or a related leadership function.
- Experience in consumer products, footwear, fashion, apparel, accessories, lifestyle, retail, or another brand-driven industry.
- At least 3 years of experience leading a marketing team, major brand, business-development function, or comparable area of responsibility.
- Demonstrated success developing and executing integrated marketing strategies across multiple channels.
- Experience managing meaningful marketing budgets and using performance data to guide investment decisions.
- Experience identifying, evaluating, negotiating, or executing partnerships, collaborations, licensing arrangements, channel opportunities, or other growth initiatives.
- Experience working cross-functionally with e-commerce, sales, wholesale, product, creative, finance, operations, or related teams.
- Demonstrated record of delivering measurable audience, brand, revenue, customer-growth, or other meaningful business results.
- Bachelor's degree in marketing, business, communications, or a related field, or equivalent relevant professional experience.
Preferred Experience
The following would be especially valuable:
- Experience working in a privately held, family-owned, entrepreneurial, or founder-led company.
- Experience working directly with owners, CEOs, or C-suite executives.
- Experience managing a multi-brand consumer portfolio.
- Experience growing distinctive, niche, alternative, or subculture-oriented brands.
- Experience in footwear, alternative fashion, apparel, accessories, lifestyle, or related categories.
- Experience with both direct-to-consumer and wholesale business models.
- Experience reaching new or younger audiences while maintaining loyalty among established customers.
- Experience expanding brands into adjacent categories or customer segments.
- Experience with licensing, collaborations, international distribution, retail partnerships, events, creator programs, or strategic partnerships.
- Experience building or transforming a marketing organization.
- Experience improving marketing processes, reporting, technology, agency relationships, or team capabilities.
Working With Ownership
Pleaser USA is a privately held, owner-led company. The owners remain actively involved in the business and are closely engaged in the company's strategic direction and future growth.
The Director will work directly with the CEO and ownership and should be comfortable operating in an entrepreneurial environment where open communication, collaboration, and practical decision-making are highly valued.
The ideal candidate will bring independent thinking, professional expertise, data-driven recommendations, and new ideas while understanding and respecting the company's vision, history, brands, and entrepreneurial culture.
We are looking for a leader who can challenge ideas constructively, offer solutions, and help turn the company's vision into measurable business results.
What Success Looks Like
Within the first 12–24 months, success should include:
- Clear, differentiated marketing strategies for Pleaser, Demonia, Fabulicious, and other priority brands.
- Stronger and more consistent brand positioning and communication.
- More disciplined marketing planning, execution, measurement, and budget allocation.
- Measurable improvement in brand reach, customer acquisition, engagement, retention, and revenue.
- Meaningful growth across priority wholesale and retail channels.
- A qualified pipeline of new business-development opportunities and strategic partnerships.
- Successful launches of selected new partnerships, products, categories, markets, or channels.
- Stronger coordination between marketing, product, e-commerce, wholesale, sales, and creative teams.
- Greater use of consumer insights, market data, and analytics in business decisions.
- A capable, accountable, and scalable marketing organization with clear roles and performance expectations.
- Consistent, decision-useful reporting to the CEO and senior management.
- A stronger marketing and business-development foundation capable of supporting the company's next stage of growth.
Why Join Pleaser USA?
This is an opportunity to join an established company with more than three decades of brand history, distinctive products, passionate customers, and significant opportunities for future growth.
You will not simply inherit a finished marketing organization.
You will have the opportunity to help build it, shape it, and define what comes next.
Working directly with the CEO and ownership, you will have a meaningful role in developing our brands, expanding our markets, building new business opportunities, strengthening our team, and helping shape the future of the company.
If you are an experienced marketing and business-development leader who enjoys building, creating, solving problems, and turning opportunities into measurable results, we would like to hear from you.
Pay: $185,000.00 - $225,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
See All 14 Director of Marketing and Business Development Jobs
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Find JobsDirector of Marketing and Business Development Job Market
Who's Hiring
What Employers Look For
The qualifications that appear most often in director of marketing and business development jobs.
- 7 or more years of combined marketing and business development experience
- Demonstrated ability to build and manage strategic partnerships or channel relationships
- Proficiency with CRM platforms and marketing automation tools
- Experience owning a revenue target or contributing directly to pipeline growth
- Strong presentation and executive communication skills for C-suite audiences
- Bachelor's degree in marketing, business administration, or a related field
Tips for Your Director of Marketing and Business Development Job Search
Tailor your portfolio for each sector
A portfolio that works for a SaaS company will fall flat at a healthcare organization. Before applying, swap in case studies that reflect the industry's buyer cycle, channel mix, and compliance considerations so reviewers see relevant judgment, not generic marketing wins.
Apply early to roles that fit
Migrate Mate lists director of marketing and business development openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target companies at a growth inflection
Series B and C startups, recently acquired divisions, and businesses entering new verticals all need this hybrid role urgently. Filtering your search by company stage or recent funding activity surfaces openings where your combined skill set is the core hire, not a secondary priority.
Prepare a cross-functional leadership story
Interviewers for this role probe how you align sales, product, and marketing around a shared revenue goal. Walk into every conversation with two or three concrete examples of leading cross-departmental initiatives where you owned both the strategy and the outcome.
Negotiate scope alongside compensation
At the director level, what you own matters as much as what you earn. During offer conversations, clarify budget authority, headcount, and whether the BD function reports to you or sits separately, these structural details shape what you can actually accomplish and how the role grows.
Director of Marketing and Business Development Jobs: Frequently Asked Questions
Which companies are hiring the most director of marketing and business developments?
DLA Piper, Amazon, and BD are hiring the most director of marketing and business developments right now, with openings concentrated in California, Texas, and Michigan, based on current listings on Migrate Mate as of November 2026. Demand is highest at growth-stage technology companies and health services organizations expanding into new markets.
How many director of marketing and business development jobs are remote?
About 63% of director of marketing and business development openings are fully remote or hybrid as of November 2026, reflecting the seniority level of the role and the expectation for executive presence. Business development responsibilities that involve in-person partnership meetings or client entertainment tend to anchor these positions to a metro area more than pure marketing roles.
How do you become a director of marketing and business development?
Most people reach this role by building parallel depth in both disciplines rather than mastering one and sampling the other. Start by taking on BD responsibilities within a marketing role or vice versa, then move into a manager position that owns both functions. Demonstrating revenue accountability, not just campaign execution, is the clearest signal that you are ready for a director-level search.
Can I get hired as a director of marketing and business development without direct experience in both functions?
It is possible if you can show adjacent ownership. Candidates who led a channel partnership program from within a marketing team, or who managed co-marketing agreements with revenue targets, often clear the bar even without a formal BD title. Frame your experience around shared outcomes rather than org chart labels, and address the gap directly in your cover letter with a plan for how you will close it.
What does the director of marketing and business development interview process look like?
Most processes run three to four rounds. An initial screening call with a recruiter or HR contact is followed by a deeper conversation with the hiring executive focused on strategy and leadership style. Candidates are frequently asked to present a go-to-market or partnership growth plan to a panel that includes sales and product leadership. A final round with the CEO or board member is common at smaller companies where this role sits close to the executive team.
Where can I find and apply to director of marketing and business development jobs?
You can find and apply to director of marketing and business development jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your experience and apply directly to each listing.
See All 14 Director of Marketing and Business Development Jobs
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