E-3 Visa Customer Insights Analyst Jobs
Customer Insights Analyst roles qualify for E-3 visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, statistics, or a related field. Australian nationals can secure two-year, indefinitely renewable E-3 status without entering a lottery, making this one of the most direct paths to U.S. analytics work.
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Get Access To All JobsINTRODUCTION
The Insights discipline helps empower Rioters' decision-making to be more data-informed. We're an interdisciplinary group of scientists, consultants, and strategists from all sorts of backgrounds who join together to represent and advocate for gamers around the world. We believe that illuminating the globally diverse experiences, behaviors, and needs of gamers is critical to Riot living up to our player-focused mission. We're a group united by our love of games, science, and helping others succeed. Riot's Publishing team is building a new function for email and campaign analytics to enhance player engagement and retention. We're seeking a Growth Marketing Analytics Lead to establish and scale our measurement, optimization, and forecasting for email, push, and multi-channel campaigns. This role will provide analytical rigor to marketing efforts, informing data-driven strategies for player growth. As the first in this function, you'll lay the groundwork for capturing, analyzing, and applying insights to boost Riot's global reach. You'll collaborate with Growth Marketing Leads, global publishing, and game product managers, reporting to a senior Publishing/Esports Insights lead. This hybrid position blends onsite work in Santa Monica, CA, with remote flexibility.
Responsibilities
- Campaign Analytics & Optimization:
+ Measure and analyze the performance of email, push notification, and multi-channel marketing campaigns, including open/click rates, conversion, retention, and revenue impact. Establish core KPIs and tracking metrics.
+ Develop A/B testing and experimentation frameworks to optimize creative, messaging, targeting, and timing.
+ Partner with campaign managers to proactively identify opportunities to improve ROI and player engagement.
- Audience Segmentation & Targeting:
- Build segmentation models to identify high-value audiences and tailor campaign strategies to different player cohorts.
-
Collaborate with CRM and data teams to refine targeting and personalization strategies.
-
Lifecycle Marketing Insights:
- Establish KPIs for lifecycle and email marketing programs, creating dashboards and reports for leadership visibility.
-
Analyze player funnel behavior to surface opportunities for reactivation, upsell, and retention.
-
Strategic Partnership & Influence:
- Work closely with publishing, creative, and product teams to ensure campaigns are data-informed from the outset.
-
Present insights and recommendations to senior stakeholders in clear, actionable narratives.
-
Foundational Build-Out:
- Define analytics best practices, tools, and reporting standards for this new function.
- Establish tracking, tagging, and data hygiene processes to ensure accuracy and consistency.
BASIC QUALIFICATIONS
- 7+ years in marketing analytics, growth marketing, or lifecycle marketing roles, with direct experience in email/push and campaign performance measurement.
- Proven track record in using data to optimize marketing strategies and drive measurable impact.
- Expertise in A/B testing, segmentation, and performance marketing analytics & attribution including modeling postback event flows, ad platform signal ingestion/return, and attribution models (probabilistic vs. deterministic) with implications to reporting.
- Strong understanding of CRM systems, email marketing platforms, and analytics tools (e.g., Google Analytics, Tableau, Looker, Braze, or equivalent).
- Strong understanding of MMPs (mobile measurement) technology and mobile attribution.
- Familiarity with measurement and optimization approaches for full funnel, multi-channel campaigns.
- Proficiency in SQL and a statistical programming language (e.g., Python, R).
- Excellent communication skills, with the ability to translate data into actionable recommendations for creative and strategic partners.
- Comfortable operating in a new, evolving function with a mix of strategic vision and hands-on execution.
PREFERRED QUALIFICATIONS
- Experience working in gaming, entertainment, or live-service product marketing.
- Familiarity with at least one of Riot’s mobile titles (Teamfight Tactics, Wild Rift, Legends of Runeterra).
- Familiarity with distributed data processing frameworks (e.g., Spark).
- Exposure to global and regional marketing campaign planning and execution.
For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!
OUR PERKS
Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information. At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective every day. If that sounds like the kind of place you want to work, we’re looking forward to your application.
DUTIES
Per the Los Angeles County Fair Chance Ordinance, the following core duties may create a basis for disqualifying candidates with relevant criminal histories:
- Safeguarding confidential and sensitive Company data
- Communication with others, including Rioters and third parties such as vendors, and/or players, including minors
- Accessing Company assets, secure digital systems, and networks
- Ensuring a safe interactive environment for players and other Rioters
These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security.
INTRODUCTION
The Insights discipline helps empower Rioters' decision-making to be more data-informed. We're an interdisciplinary group of scientists, consultants, and strategists from all sorts of backgrounds who join together to represent and advocate for gamers around the world. We believe that illuminating the globally diverse experiences, behaviors, and needs of gamers is critical to Riot living up to our player-focused mission. We're a group united by our love of games, science, and helping others succeed. Riot's Publishing team is building a new function for email and campaign analytics to enhance player engagement and retention. We're seeking a Growth Marketing Analytics Lead to establish and scale our measurement, optimization, and forecasting for email, push, and multi-channel campaigns. This role will provide analytical rigor to marketing efforts, informing data-driven strategies for player growth. As the first in this function, you'll lay the groundwork for capturing, analyzing, and applying insights to boost Riot's global reach. You'll collaborate with Growth Marketing Leads, global publishing, and game product managers, reporting to a senior Publishing/Esports Insights lead. This hybrid position blends onsite work in Santa Monica, CA, with remote flexibility.
Responsibilities
- Campaign Analytics & Optimization:
+ Measure and analyze the performance of email, push notification, and multi-channel marketing campaigns, including open/click rates, conversion, retention, and revenue impact. Establish core KPIs and tracking metrics.
+ Develop A/B testing and experimentation frameworks to optimize creative, messaging, targeting, and timing.
+ Partner with campaign managers to proactively identify opportunities to improve ROI and player engagement.
- Audience Segmentation & Targeting:
- Build segmentation models to identify high-value audiences and tailor campaign strategies to different player cohorts.
-
Collaborate with CRM and data teams to refine targeting and personalization strategies.
-
Lifecycle Marketing Insights:
- Establish KPIs for lifecycle and email marketing programs, creating dashboards and reports for leadership visibility.
-
Analyze player funnel behavior to surface opportunities for reactivation, upsell, and retention.
-
Strategic Partnership & Influence:
- Work closely with publishing, creative, and product teams to ensure campaigns are data-informed from the outset.
-
Present insights and recommendations to senior stakeholders in clear, actionable narratives.
-
Foundational Build-Out:
- Define analytics best practices, tools, and reporting standards for this new function.
- Establish tracking, tagging, and data hygiene processes to ensure accuracy and consistency.
BASIC QUALIFICATIONS
- 7+ years in marketing analytics, growth marketing, or lifecycle marketing roles, with direct experience in email/push and campaign performance measurement.
- Proven track record in using data to optimize marketing strategies and drive measurable impact.
- Expertise in A/B testing, segmentation, and performance marketing analytics & attribution including modeling postback event flows, ad platform signal ingestion/return, and attribution models (probabilistic vs. deterministic) with implications to reporting.
- Strong understanding of CRM systems, email marketing platforms, and analytics tools (e.g., Google Analytics, Tableau, Looker, Braze, or equivalent).
- Strong understanding of MMPs (mobile measurement) technology and mobile attribution.
- Familiarity with measurement and optimization approaches for full funnel, multi-channel campaigns.
- Proficiency in SQL and a statistical programming language (e.g., Python, R).
- Excellent communication skills, with the ability to translate data into actionable recommendations for creative and strategic partners.
- Comfortable operating in a new, evolving function with a mix of strategic vision and hands-on execution.
PREFERRED QUALIFICATIONS
- Experience working in gaming, entertainment, or live-service product marketing.
- Familiarity with at least one of Riot’s mobile titles (Teamfight Tactics, Wild Rift, Legends of Runeterra).
- Familiarity with distributed data processing frameworks (e.g., Spark).
- Exposure to global and regional marketing campaign planning and execution.
For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!
OUR PERKS
Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information. At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective every day. If that sounds like the kind of place you want to work, we’re looking forward to your application.
DUTIES
Per the Los Angeles County Fair Chance Ordinance, the following core duties may create a basis for disqualifying candidates with relevant criminal histories:
- Safeguarding confidential and sensitive Company data
- Communication with others, including Rioters and third parties such as vendors, and/or players, including minors
- Accessing Company assets, secure digital systems, and networks
- Ensuring a safe interactive environment for players and other Rioters
These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security.
See all E-3 Visa Customer Insights Analyst Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new E-3 Visa Customer Insights Analyst Jobs.
Get Access To All JobsTips for Finding E-3 Visa Sponsorship as a Customer Insights Analyst
Frame your degree for specialty occupation
U.S. consular officers assess whether your Australian degree directly supports a Customer Insights Analyst role. A three-year bachelor's in marketing, statistics, or psychology is generally accepted as equivalent to a U.S. four-year degree, but your transcript should show quantitative coursework to reinforce the specialty occupation case.
Target employers with LCA filing history
Search the DOL's Office of Foreign Labor Certification disclosure data for employers who have filed LCAs for analyst or research roles. A company that has certified LCAs before understands the process and is far less likely to withdraw an offer once you raise E-3 visa sponsorship.
Raise E-3 early in salary negotiations
Your employer's LCA must certify that your offered wage meets the DOL prevailing wage for your role and location. Bring this up before finalising your offer, not after, so the compensation package accounts for the prevailing wage requirement and avoids renegotiation delays later.
Get your LCA certified before booking your consulate appointment
DOL must certify the LCA before you can attend your visa interview. Many applicants book their Sydney or Melbourne appointment too early and face delays when certification takes longer than expected. Confirm your certified LCA is in hand before scheduling. Use Migrate Mate's E-3 filing service to handle your LCA and visa paperwork so the sequencing is managed correctly.
Prepare a dual-intent rebuttal for market research roles
Some consular officers flag Customer Insights Analyst positions as potentially lacking specialty occupation specificity. Bring documentation showing your role requires applying recognised statistical or behavioural research methods, not just pulling dashboards, to demonstrate the degree-level expertise the E-3 requires.
Use Migrate Mate to find verified sponsoring employers
Most job listings don't state whether a company will sponsor E-3 visas. Migrate Mate surfaces Customer Insights Analyst roles from employers with confirmed sponsorship willingness, saving you the back-and-forth of discovering a company won't sponsor after multiple interview rounds.
E-3 Visa Customer Insights Analyst: Frequently Asked Questions
How do I find Customer Insights Analyst jobs with E-3 visa sponsorship?
Migrate Mate is built specifically for Australian professionals seeking E-3 sponsorship and filters roles by visa type, so you're only seeing employers open to the E-3 process. General job boards don't surface sponsorship status, which means you'll spend significant time screening out companies that won't sponsor before you find ones that will.
How much does it cost to get an E-3 visa?
Migrate Mate's E-3 filing service covers the entire process for $499, including the Labor Condition Application, visa document preparation, and consulate appointment guidance. Traditional immigration lawyers charge $2,000–$5,000+ for the same work. The E-3 has less paperwork than most work visas, so paying thousands for legal help is usually unnecessary.
Does a Customer Insights Analyst role qualify as a specialty occupation for the E-3?
Yes, provided the position genuinely requires a bachelor's degree in a specific field such as marketing, statistics, economics, or behavioral science. Roles that accept any degree or treat the degree as a formality risk a specialty occupation challenge at the consulate. Your offer letter and job description should explicitly state the degree requirement and explain how the role applies it.
How does the E-3 visa compare to the H-1B for Customer Insights Analyst roles?
The E-3 has a 10,500 annual allocation that has never been exhausted, meaning there is no lottery and you can apply any time of year once you have an offer. The H-1B visa runs an oversubscribed annual lottery with roughly a one-in-four selection chance. For Australian nationals, the E-3 is the more predictable and accessible path for analytics roles.
Can I switch employers after starting work on an E-3 as a Customer Insights Analyst?
Yes, but you cannot simply transfer the visa. Your new employer must file a fresh LCA with the DOL, and you'll typically need to attend a new consulate interview in Australia to get a new E-3 stamp. There is no E-3 portability provision equivalent to H-1B portability, so factor this into your timeline when negotiating a start date with a new employer.