Green Card Acquisition Marketing Manager Jobs
Acquisition Marketing Manager roles qualify for EB-2 and EB-3 green card sponsorship through the PERM labor certification process, which requires employers to document recruitment efforts before filing an I-140 immigrant petition. Marketing strategy positions tied to measurable revenue or customer acquisition pipelines tend to support stronger EB-2 cases for advanced-degree candidates.
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Deposit Acquisition Marketing Mgr Sr
Location
Work From Home GA, GA 30033
Job Summary
The Senior Manager, Deposit Acquisition Marketing owns the acquisition strategy, offer design, and funnel performance for Flagstar's consumer deposit portfolio. This role is accountable for driving new-to-bank account acquisition and balance growth through disciplined test design, data-informed offer strategy, and end-to-end ownership of the deposit acquisition funnel from channel entry through funded account. The Senior Manager defines the offer architecture, leads acquisition test design across channels, builds the measurement frameworks that connect marketing investment to funded account outcomes, and develops talent within the acquisition function.
Job Responsibilities:
Offer Strategy and Acquisition Test Design
- Define and own the deposit acquisition offer strategy, including cash bonus structures, rate offers, promotional terms, and product positioning across consumer and small business segments.
- Design and execute a rigorous acquisition test program, including test hypotheses, cell design, holdout methodology, channel sequencing, and measurement standards.
- Develop the offer testing roadmap, prioritizing tests based on potential acquisition impact, cost-of-funds implications, and strategic alignment with deposit growth objectives.
- Partner with Finance and Pricing to ensure all offer designs are economically grounded, with clear unit economics, payback periods, and cannibalization risk assessments.
- Translate test results into actionable offer and strategy recommendations, building a learning system that compounds over time.
- Stay current on the competitive deposit offer landscape, identifying gaps and opportunities in Flagstar's positioning.
Acquisition Funnel Ownership
- Own the end-to-end deposit acquisition funnel, from channel-level demand generation through application completion and funded account.
- Define funnel performance metrics and establish measurement infrastructure to track conversion rate, application completion rate, funded account volume, and cost per acquired account by channel and product.
- Partner with Acquisition Marketing on channel optimization for funnel conversion, not just top-of-funnel volume.
- Identify and prioritize funnel friction points, working with Digital Acquisition Experience and Technology teams to reduce drop-off and improve completion rates.
- Establish a continuous optimization cadence, using funnel data to drive ongoing improvements to offer presentation, landing experience, and application flow.
Product Marketing and Positioning
- Develop the consumer deposit product marketing strategy, ensuring each product in the portfolio has a clear, differentiated value proposition and a defined target segment.
- Partner with Brand and Creative teams to translate offer strategy and product positioning into compelling, conversion-optimized marketing assets across all channels.
- Ensure product marketing materials accurately reflect current offer terms, competitive positioning, and regulatory requirements.
- Partner with the Manager, Product Modernization to ensure product marketing strategy reflects the current and future state product portfolio.
Performance Measurement and Cross-Functional Partnership
- Define and own the deposit acquisition marketing scorecard, tracking funded accounts, balance inflows, new-to-bank acquisition rate, cost per account, and return on marketing investment.
- Develop regular performance reporting for the Senior Director, Consumer Banking Product Growth and CMO, translating acquisition data into strategic recommendations.
- Partner with Analytics to ensure acquisition data is consolidated, accurate, and actionable.
- Develop and manage talent within the deposit acquisition marketing function.
- Collaborate with Finance, Pricing, Operations, Compliance, and Legal to ensure all acquisition programs are economically sound, operationally feasible, and regulatory-compliant.
- Uses independent judgement and discretion to make decisions.
- Analyzes and resolves problems.
ADDITIONAL ACCOUNTABILITIES
- Performs special projects, and additional duties and responsibilities as required.
- Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings. Accountable to maintain compliance with applicable federal, state and local laws and regulations.
Job Requirements
- Education level required: Undergraduate Degree (4 years or equivalent) in marketing, business or some other related field.
- Minimum experience required: 8+ Years of progressive experience in consumer acquisition marketing, product marketing, or a related discipline within financial services.
- Demonstrated experience designing and executing acquisition test programs with measurable funded account and balance growth outcomes.
- Deep understanding of deposit product economics, including unit economics, cost of funds, payback periods, and cannibalization risk.
- Strong analytical skills with the ability to translate funnel data, test results, and competitive intelligence into offer strategy and marketing recommendations.
- Experience partnering with channel marketing, performance marketing, and digital experience teams to optimize end-to-end acquisition funnels.
- Financial services experience.
Preferred Qualifications:
- Education level preferred: Master's Degree (or Postgraduate equivalent) MBA or other advanced degree.
- Consumer deposit or retail banking experience.
- Direct experience owning deposit acquisition offer strategy, including cash bonus programs, rate offers, and promotional product design.
- Familiarity with direct response marketing, A/B test design, holdout methodology, and incremental lift measurement.
- Experience working with Finance and Pricing on offer economics and business case development.
- Strong understanding of the competitive consumer deposit landscape, including aggregator platforms, digital banks, and regional peer positioning.
Job Competencies:
- Possesses deep consumer acquisition marketing expertise, with the ability to design offer strategies and test programs that drive funded account growth and balance inflows at scale.
- Demonstrates strong analytical discipline, with the ability to translate funnel data, test results, and competitive intelligence into clear, actionable acquisition strategy.
- Displays a rigorous test-and-learn mindset, designing experiments with clear hypotheses, clean measurement, and a commitment to acting on what the data shows.
- Exhibits deep understanding of deposit product economics, with the ability to evaluate offer designs through the lens of unit economics, cost of funds, and long-term portfolio impact.
- Demonstrates the ability to own an end-to-end acquisition funnel, connecting channel investment to application completion and funded account outcomes.
- Possesses strong cross-functional collaboration skills, with the ability to align Marketing, Finance, Pricing, Technology, and Compliance around a shared acquisition agenda.
- Displays comfort operating at both the strategic and executional level, moving between offer strategy development and hands-on campaign optimization as the work requires.
- Demonstrates people leadership capability, with the ability to develop and manage marketing talent within the function.
- Demonstrates strong communication skills, with the ability to present acquisition strategy and performance results clearly and compellingly to senior leadership.
- Demonstrates a strong ability to build and maintain effective relationships with stakeholders by communicating clearly, engaging in proactive collaboration, and leveraging cross functional insights. Aligns relationship building efforts with enterprise goals to accelerate performance and drive strategic results.
- Builds trusted client relationships, whether internal or external, by identifying needs and delivering tailored solutions to enhance the overall client experience.
- Fosters or supports a positive work culture and productive work environment, displaying importance of effective relationships with customers and stakeholders.
- Physical demands (ADA): No unusual physical exertion is involved.
Flagstar is an Equal Opportunity Employer
We are committed to providing clear and accurate compensation information in accordance with applicable laws. Actual starting base pay will be determined based on location, experience, and other non-discriminatory factors permitted by law. Total compensation may also include variable incentives, bonuses, commissions, or other awards as outlined in the offer of employment. Flagstar provides teammates access to a variety of benefits including medical, dental, vision, life, and disability insurance, as well as a comprehensive leave program.
Pay Range
$109,155.75 - $184,022.00
Position Title
Deposit Acquisition Marketing Mgr Sr
Location
Work From Home GA, GA 30033
Job Summary
The Senior Manager, Deposit Acquisition Marketing owns the acquisition strategy, offer design, and funnel performance for Flagstar's consumer deposit portfolio. This role is accountable for driving new-to-bank account acquisition and balance growth through disciplined test design, data-informed offer strategy, and end-to-end ownership of the deposit acquisition funnel from channel entry through funded account. The Senior Manager defines the offer architecture, leads acquisition test design across channels, builds the measurement frameworks that connect marketing investment to funded account outcomes, and develops talent within the acquisition function.
Job Responsibilities:
Offer Strategy and Acquisition Test Design
- Define and own the deposit acquisition offer strategy, including cash bonus structures, rate offers, promotional terms, and product positioning across consumer and small business segments.
- Design and execute a rigorous acquisition test program, including test hypotheses, cell design, holdout methodology, channel sequencing, and measurement standards.
- Develop the offer testing roadmap, prioritizing tests based on potential acquisition impact, cost-of-funds implications, and strategic alignment with deposit growth objectives.
- Partner with Finance and Pricing to ensure all offer designs are economically grounded, with clear unit economics, payback periods, and cannibalization risk assessments.
- Translate test results into actionable offer and strategy recommendations, building a learning system that compounds over time.
- Stay current on the competitive deposit offer landscape, identifying gaps and opportunities in Flagstar's positioning.
Acquisition Funnel Ownership
- Own the end-to-end deposit acquisition funnel, from channel-level demand generation through application completion and funded account.
- Define funnel performance metrics and establish measurement infrastructure to track conversion rate, application completion rate, funded account volume, and cost per acquired account by channel and product.
- Partner with Acquisition Marketing on channel optimization for funnel conversion, not just top-of-funnel volume.
- Identify and prioritize funnel friction points, working with Digital Acquisition Experience and Technology teams to reduce drop-off and improve completion rates.
- Establish a continuous optimization cadence, using funnel data to drive ongoing improvements to offer presentation, landing experience, and application flow.
Product Marketing and Positioning
- Develop the consumer deposit product marketing strategy, ensuring each product in the portfolio has a clear, differentiated value proposition and a defined target segment.
- Partner with Brand and Creative teams to translate offer strategy and product positioning into compelling, conversion-optimized marketing assets across all channels.
- Ensure product marketing materials accurately reflect current offer terms, competitive positioning, and regulatory requirements.
- Partner with the Manager, Product Modernization to ensure product marketing strategy reflects the current and future state product portfolio.
Performance Measurement and Cross-Functional Partnership
- Define and own the deposit acquisition marketing scorecard, tracking funded accounts, balance inflows, new-to-bank acquisition rate, cost per account, and return on marketing investment.
- Develop regular performance reporting for the Senior Director, Consumer Banking Product Growth and CMO, translating acquisition data into strategic recommendations.
- Partner with Analytics to ensure acquisition data is consolidated, accurate, and actionable.
- Develop and manage talent within the deposit acquisition marketing function.
- Collaborate with Finance, Pricing, Operations, Compliance, and Legal to ensure all acquisition programs are economically sound, operationally feasible, and regulatory-compliant.
- Uses independent judgement and discretion to make decisions.
- Analyzes and resolves problems.
ADDITIONAL ACCOUNTABILITIES
- Performs special projects, and additional duties and responsibilities as required.
- Consistently adheres to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings. Accountable to maintain compliance with applicable federal, state and local laws and regulations.
Job Requirements
- Education level required: Undergraduate Degree (4 years or equivalent) in marketing, business or some other related field.
- Minimum experience required: 8+ Years of progressive experience in consumer acquisition marketing, product marketing, or a related discipline within financial services.
- Demonstrated experience designing and executing acquisition test programs with measurable funded account and balance growth outcomes.
- Deep understanding of deposit product economics, including unit economics, cost of funds, payback periods, and cannibalization risk.
- Strong analytical skills with the ability to translate funnel data, test results, and competitive intelligence into offer strategy and marketing recommendations.
- Experience partnering with channel marketing, performance marketing, and digital experience teams to optimize end-to-end acquisition funnels.
- Financial services experience.
Preferred Qualifications:
- Education level preferred: Master's Degree (or Postgraduate equivalent) MBA or other advanced degree.
- Consumer deposit or retail banking experience.
- Direct experience owning deposit acquisition offer strategy, including cash bonus programs, rate offers, and promotional product design.
- Familiarity with direct response marketing, A/B test design, holdout methodology, and incremental lift measurement.
- Experience working with Finance and Pricing on offer economics and business case development.
- Strong understanding of the competitive consumer deposit landscape, including aggregator platforms, digital banks, and regional peer positioning.
Job Competencies:
- Possesses deep consumer acquisition marketing expertise, with the ability to design offer strategies and test programs that drive funded account growth and balance inflows at scale.
- Demonstrates strong analytical discipline, with the ability to translate funnel data, test results, and competitive intelligence into clear, actionable acquisition strategy.
- Displays a rigorous test-and-learn mindset, designing experiments with clear hypotheses, clean measurement, and a commitment to acting on what the data shows.
- Exhibits deep understanding of deposit product economics, with the ability to evaluate offer designs through the lens of unit economics, cost of funds, and long-term portfolio impact.
- Demonstrates the ability to own an end-to-end acquisition funnel, connecting channel investment to application completion and funded account outcomes.
- Possesses strong cross-functional collaboration skills, with the ability to align Marketing, Finance, Pricing, Technology, and Compliance around a shared acquisition agenda.
- Displays comfort operating at both the strategic and executional level, moving between offer strategy development and hands-on campaign optimization as the work requires.
- Demonstrates people leadership capability, with the ability to develop and manage marketing talent within the function.
- Demonstrates strong communication skills, with the ability to present acquisition strategy and performance results clearly and compellingly to senior leadership.
- Demonstrates a strong ability to build and maintain effective relationships with stakeholders by communicating clearly, engaging in proactive collaboration, and leveraging cross functional insights. Aligns relationship building efforts with enterprise goals to accelerate performance and drive strategic results.
- Builds trusted client relationships, whether internal or external, by identifying needs and delivering tailored solutions to enhance the overall client experience.
- Fosters or supports a positive work culture and productive work environment, displaying importance of effective relationships with customers and stakeholders.
- Physical demands (ADA): No unusual physical exertion is involved.
Flagstar is an Equal Opportunity Employer
We are committed to providing clear and accurate compensation information in accordance with applicable laws. Actual starting base pay will be determined based on location, experience, and other non-discriminatory factors permitted by law. Total compensation may also include variable incentives, bonuses, commissions, or other awards as outlined in the offer of employment. Flagstar provides teammates access to a variety of benefits including medical, dental, vision, life, and disability insurance, as well as a comprehensive leave program.
Pay Range
$109,155.75 - $184,022.00
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Get Access To All JobsTips for Finding Green Card Sponsorship as an Acquisition Marketing Manager
Document your degree-to-role alignment early
PERM requires the job description to specify a bachelor's degree in marketing, business, or a related field. Gather transcripts and a credential evaluation now if your degree is from outside the U.S., so that alignment is clear before your employer files.
Use O*NET to verify specialty occupation standing
Pull the Acquisition Marketing Manager occupation profile from O*NET before negotiating your job description with HR. The profile's listed education requirements and typical duties directly support the specialized-role argument USCIS reviewers look for in EB-2 cases.
Target employers with dedicated immigration infrastructure
Look for companies that list PERM or I-140 sponsorship in postings, not just H-1B visa. Employers experienced with employment-based green cards already have immigration counsel and an established PERM recruitment workflow, which shortens your path from offer to filing.
Search verified sponsoring employers on Migrate Mate
Filter by Acquisition Marketing Manager roles at companies with active green card filing history on Migrate Mate. That history signals an employer familiar with PERM timelines, prevailing wage requirements, and I-140 petition standards, reducing the risk of a delayed or abandoned sponsorship.
Check prevailing wage before accepting an offer
Run your offered salary against the OFLC Wage Search before signing. PERM requires your employer to pay at least the DOL prevailing wage for your role and location, and an offer below that threshold will require renegotiation or delay your labor certification filing.
Clarify EB-2 versus EB-3 category with your employer early
Ask HR or their immigration counsel which category they intend to file under before your offer letter is finalized. EB-2 requires an advanced degree or equivalent experience, while EB-3 covers bachelor's-level professionals, and the choice affects your priority date and wait time.
Green Card Acquisition Marketing Manager: Frequently Asked Questions
Does an Acquisition Marketing Manager role qualify for EB-2 green card sponsorship?
Yes, if the position requires a bachelor's degree or higher in a specific field such as marketing, business, or communications, it can qualify as a specialty occupation for EB-2. Roles with strategic ownership over customer acquisition programs or measurable revenue pipelines tend to support stronger EB-2 cases. Your employer's immigration counsel will confirm the category based on the finalized job description.
How does PERM green card sponsorship differ from H-1B for this role?
H-1B is a temporary work visa subject to an annual lottery, while PERM leads to permanent residency with no annual cap at the EB-3 level for most countries outside India and China. The PERM process takes longer upfront, typically 12 to 24 months from labor certification to I-140 approval, but the outcome is a green card rather than a status that must be renewed every three years.
What documentation should I prepare before a PERM sponsorship begins?
Gather your degree transcripts, a foreign credential evaluation if your degree is from outside the U.S., any graduate certificates, and a current resume mapping your experience to acquisition marketing duties. If your employer's PERM job description requires specific tools or channel expertise, document that experience clearly. Immigration counsel uses these materials to build the labor certification and I-140 petition.
How can I find Acquisition Marketing Manager jobs that include green card sponsorship?
Search for roles at employers with a documented history of PERM and I-140 filings in marketing or related functions. Migrate Mate lets you filter Acquisition Marketing Manager openings by companies with active green card sponsorship history, so you're targeting employers who have already navigated the PERM process rather than those encountering it for the first time.
Can my employer file PERM while I'm still on a temporary work visa?
Yes. Employers commonly begin the PERM labor certification process while you hold H-1B or another temporary status. Starting early is practical because PERM timelines average 12 months or more at DOL, and filing before your current authorization expires gives you time to reach the adjustment of status stage without interrupting your employment.