Green Card Head Of Social Jobs
Head of Social roles qualify for employment-based green card sponsorship under EB-2 or EB-3, depending on your credentials and the employer's requirements. Your employer files a PERM labor certification with the DOL before sponsoring your I-140 petition, putting you on a path to permanent U.S. residency rather than a temporary work status.
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Get Access To All JobsCulver City , California; (Hybrid)
REQ ID JR113565
At Sony Pictures Entertainment (SPE), we bring stories to life, creating and delivering some of the world's most beloved film and television content across every platform. As a subsidiary of Sony Group Corporation, SPE is part of a global entertainment company that combines world-class storytelling with cutting-edge technology to connect creators and audiences around the globe.
SPE is seeking a dynamic, strategic, and growth-oriented executive to lead its YouTube and Social Platform business strategy, initiatives, and operations. This leader will be responsible for developing and scaling a best-in-class channel ecosystem that maximizes the value of SPE's extensive portfolio of iconic franchises, brands, and intellectual property.
Reporting to the Co-Presidents of Global Distribution and Networks, the EVP, Head of YouTube and Social Platforms, Strategy & Operations will define and execute a comprehensive channel growth and monetization strategy that balances long-term brand stewardship with revenue generation. The role will drive operational excellence, establish clear prioritization frameworks, and foster strong cross-functional partnerships across creative, distribution, marketing, and corporate teams to unlock the full potential of SPE's digital platform presence.
Role & Responsibilities
Optimize first-party YouTube and other social channels to ensure healthy engagement, always-on 24/7/365 programming and franchise support, revenue maximization, and efficient and effective execution of marketing goals.
Manage complex operating models with key executives and teams to maximize channels for internal use, serving as a center of excellence for cross-functional stakeholder management.
Audience Growth, Channel Management & Monetization
- Oversee YouTube and similar businesses to primarily drive high ROI monetization. Target direct (i.e. channel) and support indirect (e.g. off-platform performance-based licensing) revenue growth.
- Accountable for portfolio strategy across all channels: IP, genre/catalog, label and general SPE; prioritize investment and resource allocation, set channel management guidelines.
- Identify, track, and manage KPIs for global portfolio and/or each channel to optimize for profitable revenue growth and channel health. Leverage insights to make data-informed programming decisions and support the ongoing development and distribution of insights incorporating critical platform data.
- Collaborate with Marketing and Franchise Management to ensure valuable IP reaches fans; enable audience development, nurturing existing communities while identifying latent demand for library. Work closely with content strategy, sales planning, US/Global distribution, and regional licensing teams to maximize value of any individual title in the library, and the catalog overall.
- Ensure alignment with legal, finance, privacy and others to implement best business practices in channel management functions.
Drive Cross-SPE Coordination and Collaboration
- Promote and maintain cross-functional collaboration models linking content strategy, marketing, franchise management, analytics, licensing, consumer products, and other teams; manage executive stakeholders, including Film & TV Chairmen, Studio/Production Presidents, and Marketing Leads.
- Facilitate smooth communication, clear decision-making framework, and open transparency between teams for critical marketing windows, franchise/IP building activities, and go-to-market activities; deploy channels in support of both B2C and B2B marketing efforts.
- Seamlessly integrate YouTube and other channels into our overall catalog programming strategy across channel line-up, branding, publishing cadence, etc.
- Deliver against the needs and priorities of IP stewards and Franchise Management to ensure that brand narratives are consistent across all audience touchpoints.
- Partner with IP Protection and IP/Legal teams to ensure that IP enforcement is clear and consistent across the digital ecosystem, setting guidelines for content usage tolerance and leveraging platforms & vendors for enforcement and monetization.
- Serve as a center of excellence for partnership and responsiveness across SPE.
Developing Digital Capabilities to Deploy Across SPE
- Develop best-in-class capabilities for planning, launching, programming, monetizing, and maintaining the health of channels.
- Support Insights, Strategy & Analytics’ ongoing development and deployment of data and analytics tools and capabilities across YouTube activities and the rest of SPE that can leverage YouTube/social data.
- Co-develop and deploy IP enforcement and engagement policy, ensuring content claiming efforts strike balance with creators while protecting our assets.
- Model data-informed decision-making behavior in management of channels to help further develop the practice in other parts of the business.
- Identify additional high-value capabilities needed within SPE (i.e. direct ad sales, brand partnerships, etc.); support development and scaling of existing capabilities with relevant teams (e.g. 1st party FAST channels/service).
- Establish and enforce publishing guidelines, approvals, and governance across all SPE YouTube and social channel activity. Employ multimodal approach to account for platform, genre, audience, format, geographic, and commercial considerations.
- Identify opportunities to leverage Sony synergies while evaluating 3rd party vendors, defining optimal build vs. buy vs. partner approaches.
- Nurture relationships with platforms (i.e. YouTube) to ensure we deploy best practices, align on policies, and are up-to-date on platform priorities and trends.
Create Value for SPE Brand and Businesses within SPE & SGC
- Pursue tighter integration with SPE’s 360º businesses (e.g. Crunchyroll), offering channel management services to be used at their option.
- Make our YouTube/digital channels and channel management capabilities a valuable in-house resource to drive increased earned media/higher RoAS to aid the efficiency and impact of marketing campaigns. Bolster Performance Media Group’s reach and effectiveness.
- Partner with key stakeholders, including Corp Comms, to enhance SPE brand equity.
- Identify opportunities to cooperate with other Sony Group companies (e.g. Sony Music, PlayStation) on channel, platform, service, or technology deployments. Prioritize efforts that can deliver measurable benefits at scale (e.g. proprietary tools).
- Track developing and emerging digital platforms and ensure that SPE is positioned to leverage when there is significant opportunity for monetization.
Experience & Background
- Seasoned media exec with 15+ years of experience at both technology companies and studios, including meaningful hands-on expertise in the YouTube ecosystem.
- Demonstrated credentials in monetizing and scaling a business with P&L responsibilities.
- Expertise with scaling existing IP on YouTube and other digital owned and operated platforms.
- Deep understanding of the evolving digital ecosystem, including YouTube and other social channels that support (or have the potential to support) monetization of content and IP (e.g. e-commerce on IG).
- Experience managing multi-channel or portfolio-based digital businesses across geographies, audiences, and content types.
- Demonstrated experience with managing ‘gold standard’ IP and premiere franchises.
- Strong network within digital creator, talent, and brand partnership communities.
- Strong leadership presence with experience building and developing nimble, high-performing teams with a highly collaborative culture.
- Highly collaborative leader who enjoys managing in a nuanced and matrixed environment.
- Proven ability to embed data-driven decision making into teams and workflows, leveraging platform and audience insights to drive performance.
- High level of integrity, accountability, and collaborative leadership style.
Location: Culver City, CA
The anticipated base salary for this position is $475,000 to $525,000. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.
Culver City , California; (Hybrid)
REQ ID JR113565
At Sony Pictures Entertainment (SPE), we bring stories to life, creating and delivering some of the world's most beloved film and television content across every platform. As a subsidiary of Sony Group Corporation, SPE is part of a global entertainment company that combines world-class storytelling with cutting-edge technology to connect creators and audiences around the globe.
SPE is seeking a dynamic, strategic, and growth-oriented executive to lead its YouTube and Social Platform business strategy, initiatives, and operations. This leader will be responsible for developing and scaling a best-in-class channel ecosystem that maximizes the value of SPE's extensive portfolio of iconic franchises, brands, and intellectual property.
Reporting to the Co-Presidents of Global Distribution and Networks, the EVP, Head of YouTube and Social Platforms, Strategy & Operations will define and execute a comprehensive channel growth and monetization strategy that balances long-term brand stewardship with revenue generation. The role will drive operational excellence, establish clear prioritization frameworks, and foster strong cross-functional partnerships across creative, distribution, marketing, and corporate teams to unlock the full potential of SPE's digital platform presence.
Role & Responsibilities
Optimize first-party YouTube and other social channels to ensure healthy engagement, always-on 24/7/365 programming and franchise support, revenue maximization, and efficient and effective execution of marketing goals.
Manage complex operating models with key executives and teams to maximize channels for internal use, serving as a center of excellence for cross-functional stakeholder management.
Audience Growth, Channel Management & Monetization
- Oversee YouTube and similar businesses to primarily drive high ROI monetization. Target direct (i.e. channel) and support indirect (e.g. off-platform performance-based licensing) revenue growth.
- Accountable for portfolio strategy across all channels: IP, genre/catalog, label and general SPE; prioritize investment and resource allocation, set channel management guidelines.
- Identify, track, and manage KPIs for global portfolio and/or each channel to optimize for profitable revenue growth and channel health. Leverage insights to make data-informed programming decisions and support the ongoing development and distribution of insights incorporating critical platform data.
- Collaborate with Marketing and Franchise Management to ensure valuable IP reaches fans; enable audience development, nurturing existing communities while identifying latent demand for library. Work closely with content strategy, sales planning, US/Global distribution, and regional licensing teams to maximize value of any individual title in the library, and the catalog overall.
- Ensure alignment with legal, finance, privacy and others to implement best business practices in channel management functions.
Drive Cross-SPE Coordination and Collaboration
- Promote and maintain cross-functional collaboration models linking content strategy, marketing, franchise management, analytics, licensing, consumer products, and other teams; manage executive stakeholders, including Film & TV Chairmen, Studio/Production Presidents, and Marketing Leads.
- Facilitate smooth communication, clear decision-making framework, and open transparency between teams for critical marketing windows, franchise/IP building activities, and go-to-market activities; deploy channels in support of both B2C and B2B marketing efforts.
- Seamlessly integrate YouTube and other channels into our overall catalog programming strategy across channel line-up, branding, publishing cadence, etc.
- Deliver against the needs and priorities of IP stewards and Franchise Management to ensure that brand narratives are consistent across all audience touchpoints.
- Partner with IP Protection and IP/Legal teams to ensure that IP enforcement is clear and consistent across the digital ecosystem, setting guidelines for content usage tolerance and leveraging platforms & vendors for enforcement and monetization.
- Serve as a center of excellence for partnership and responsiveness across SPE.
Developing Digital Capabilities to Deploy Across SPE
- Develop best-in-class capabilities for planning, launching, programming, monetizing, and maintaining the health of channels.
- Support Insights, Strategy & Analytics’ ongoing development and deployment of data and analytics tools and capabilities across YouTube activities and the rest of SPE that can leverage YouTube/social data.
- Co-develop and deploy IP enforcement and engagement policy, ensuring content claiming efforts strike balance with creators while protecting our assets.
- Model data-informed decision-making behavior in management of channels to help further develop the practice in other parts of the business.
- Identify additional high-value capabilities needed within SPE (i.e. direct ad sales, brand partnerships, etc.); support development and scaling of existing capabilities with relevant teams (e.g. 1st party FAST channels/service).
- Establish and enforce publishing guidelines, approvals, and governance across all SPE YouTube and social channel activity. Employ multimodal approach to account for platform, genre, audience, format, geographic, and commercial considerations.
- Identify opportunities to leverage Sony synergies while evaluating 3rd party vendors, defining optimal build vs. buy vs. partner approaches.
- Nurture relationships with platforms (i.e. YouTube) to ensure we deploy best practices, align on policies, and are up-to-date on platform priorities and trends.
Create Value for SPE Brand and Businesses within SPE & SGC
- Pursue tighter integration with SPE’s 360º businesses (e.g. Crunchyroll), offering channel management services to be used at their option.
- Make our YouTube/digital channels and channel management capabilities a valuable in-house resource to drive increased earned media/higher RoAS to aid the efficiency and impact of marketing campaigns. Bolster Performance Media Group’s reach and effectiveness.
- Partner with key stakeholders, including Corp Comms, to enhance SPE brand equity.
- Identify opportunities to cooperate with other Sony Group companies (e.g. Sony Music, PlayStation) on channel, platform, service, or technology deployments. Prioritize efforts that can deliver measurable benefits at scale (e.g. proprietary tools).
- Track developing and emerging digital platforms and ensure that SPE is positioned to leverage when there is significant opportunity for monetization.
Experience & Background
- Seasoned media exec with 15+ years of experience at both technology companies and studios, including meaningful hands-on expertise in the YouTube ecosystem.
- Demonstrated credentials in monetizing and scaling a business with P&L responsibilities.
- Expertise with scaling existing IP on YouTube and other digital owned and operated platforms.
- Deep understanding of the evolving digital ecosystem, including YouTube and other social channels that support (or have the potential to support) monetization of content and IP (e.g. e-commerce on IG).
- Experience managing multi-channel or portfolio-based digital businesses across geographies, audiences, and content types.
- Demonstrated experience with managing ‘gold standard’ IP and premiere franchises.
- Strong network within digital creator, talent, and brand partnership communities.
- Strong leadership presence with experience building and developing nimble, high-performing teams with a highly collaborative culture.
- Highly collaborative leader who enjoys managing in a nuanced and matrixed environment.
- Proven ability to embed data-driven decision making into teams and workflows, leveraging platform and audience insights to drive performance.
- High level of integrity, accountability, and collaborative leadership style.
Location: Culver City, CA
The anticipated base salary for this position is $475,000 to $525,000. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.
See all 54+ Green Card Head Of Social Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Green Card Head Of Social Jobs.
Get Access To All JobsTips for Finding Green Card Sponsorship in Head Of Social
Document your specialized social media expertise
Compile campaign performance data, platform-specific metrics, and team leadership records before applying. PERM requires your employer to justify hiring you over equally qualified U.S. workers, so concrete evidence of your specialized skill set strengthens the labor certification.
Target employers with dedicated legal sponsorship budgets
Large media groups, tech companies, and consumer brands with in-house immigration counsel are far more likely to absorb PERM attorney fees and multi-year sponsorship timelines than early-stage startups without established HR infrastructure.
Use Migrate Mate to find green card sponsoring employers
Search Head of Social roles filtered by employers with active green card sponsorship history using Migrate Mate. This cuts out the guesswork of cold-applying to companies that have never filed employment-based petitions before.
Clarify the EB-2 versus EB-3 classification upfront
If your role requires a master's degree or equivalent advanced credentials, push for EB-2 classification during offer negotiations. EB-2 can mean faster priority dates depending on your country of birth, which directly affects how long you wait for a visa number.
Negotiate who covers PERM and I-140 filing costs
DOL prohibits employers from passing PERM labor certification costs to workers, but I-140 petition fees are negotiable. Getting written confirmation that your employer covers both before signing an offer avoids disputes once the filing process begins.
Verify O*NET alignment before your employer posts the PERM role
The O*NET occupation profile for Social and Community Service Managers or Marketing Managers shapes the minimum requirements your employer can list. A mismatch between your actual duties and the posted job description is a common PERM audit trigger.
Green Card Head Of Social: Frequently Asked Questions
Does a Head of Social role qualify for EB-2 or EB-3 green card sponsorship?
Both are possible depending on how the job is defined. EB-2 applies when the role requires a master's degree or its equivalent in marketing, communications, or a related field. EB-3 covers positions requiring at least a bachelor's degree. Your employer's PERM labor certification specifies the minimum requirements, which must genuinely reflect what the job needs.
How does green card sponsorship differ from H-1B for this role?
H-1B visa is a temporary nonimmigrant status with a cap and lottery, renewed in three-year increments. Employment-based green card sponsorship through PERM and I-140 is a permanent residency pathway with no annual cap at the EB-3 level for most countries. The process takes longer, often two to four years for the full cycle, but the outcome is lawful permanent residency rather than a visa tied to one employer.
What does the PERM labor certification process actually require for this position?
Your employer must post the Head of Social role publicly, document that no qualified U.S. workers applied, and certify the offered wage meets the DOL prevailing wage for that occupation and location using the OFLC Wage Search. USCIS then reviews the I-140 immigrant petition. Any inconsistency between the posted job duties and your actual work can trigger an audit or denial.
How do I find employers actively sponsoring green cards for Head of Social roles?
Most job postings don't disclose green card sponsorship intentions upfront. Migrate Mate lets you search Head of Social and related social media leadership roles filtered by employers with verified green card sponsorship history, so you're targeting companies that have already committed to the PERM process rather than hoping a cold application leads somewhere.
Can I switch employers after my I-140 is approved without losing my place in line?
Yes, with conditions. Once your I-140 has been approved for at least 180 days and your I-485 adjustment of status application is pending, AC21 portability allows you to change to a same or similar occupation without losing your priority date. For a Head of Social moving to a comparable social media leadership role, this protection generally applies, but your new employer should confirm the occupational similarity with an immigration attorney.