Green Card Marketing and Business Development Manager Jobs
Marketing and Business Development Manager roles qualify for EB-2 or EB-3 green card sponsorship through PERM labor certification, which requires employers to demonstrate no qualified U.S. workers are available. Advanced-degree professionals and those with progressive business development experience are strong candidates for permanent sponsorship in this growing field.
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INTRODUCTION
Build the Future of Marketing & Business Development at Advanced Roofing
Are you a strategic Marketing and Business Development leader who knows how to turn market opportunities into measurable business growth?
Advanced Roofing is looking for a Marketing & Business Development Manager to lead our marketing strategy and help drive business development efforts across our divisions and markets throughout Florida.
This is not a traditional marketing role. We are looking for a commercially minded leader who can connect marketing, business development, lead generation, CRM, customer relationships, and sales pipeline strategy. The right person will be equally comfortable developing a go-to-market strategy, analyzing lead and pipeline performance, leading teams, building industry relationships, and ensuring our marketing investment translates into measurable opportunities.
COMPANY SUMMARY
Advanced Roofing, Inc established in 1983, is the largest commercial roofer and specialty contractor in Florida and the 10th largest in the country. The business has consistently experienced year-over-year growth, driven by its reputation for top-quality work with exceptional and professional customer service. Our leadership is built on the foundation of honesty, integrity, and dedication. We strive to identify talented employees who share the same values and are committed to continuous growth.
Why Advanced Roofing?
COMPANY CULTURE
We’re building owners, not just roofs! With a growing presence across multiple markets, Advanced Roofing continues to promote the core values that shaped the foundation of our family business 40+ years ago. Today, as an employee-owned company, we believe our people are our greatest asset and the cornerstone of our success. Each of us brings a unique passion for what we do, and together, everyone achieves more.
Our leadership is built on honesty, integrity, and dedication—and now, ownership. Starting January, 2026, Advanced Roofing became an Employee-Owned Company through our Employee Stock Ownership Plan (ESOP). When you join us, you’re not just an employee, you’re a co-owner in a company that’s built to last.
Why Choose Us?
- Zero cost, all upside – The company funds everything.
- Real wealth-building – Potential to grow hundreds of thousands in retirement equity.
- Same great pay & benefits – Plus an ownership stake in the future.
- Financial stability you can count on – 40+ years strong and now employee-owned, ensuring independence and long-term success.
- Leadership you trust – Our experienced management team and previous owners remain actively involved through the Board, guiding the company forward.
- A voice that matters – Every decision impacts what you own.
- Room for growth – Opportunities to advance within your department and location.
- Comprehensive benefits – Health, dental, vision, 401(k) with matching, paid time off, and more.
- Our A Players Know A Players - Refer a friend and earn up to $2,000!
- We are a pet friendly environment
Our commitment to quality goes beyond our work. To us, quality also means improving the life and well-being of our neighbors. That’s why we invest in supporting the causes that better the communities in which we live and work. What makes us Advanced? Each of our associates travels a unique path, yet our personal and professional values align to make our business thrive. Performance drives our company through the lens of service, integrity, and shared ownership.
KEY RESPONSIBILITIES
Marketing, Growth & Go-to-Market Strategy
- Develop and execute integrated marketing and business development strategies that support company growth objectives.
- Develop go-to-market strategies for new markets, services, customer segments, and business opportunities.
- Build division-specific growth plans in partnership with operational and business leaders.
- Identify market opportunities, customer segments, industry trends, and channels that can drive new business.
- Lead initiatives designed to increase qualified leads, customer acquisition, market penetration, and pipeline opportunities.
- Establish KPIs and reporting that connect marketing and BD activity to measurable business results.
- Manage budgets and continually evaluate ROI to determine where resources should be increased, reduced, or redirected.
Business Development & Pipeline Growth
- Lead and support Business Development initiatives across multiple markets and divisions.
- Partner with Business Development, Sales, and operational leaders to develop strategies that generate qualified opportunities and strengthen customer relationships.
- Establish consistent processes for lead generation, lead qualification, follow-up, pipeline management, and CRM utilization.
- Evaluate lead sources, conversion rates, pipeline activity, and market opportunities to determine where the organization should focus its efforts.
- Support relationship-building strategies with customers, prospects, industry associations, strategic partners, and key market influencers.
- Develop strategies around trade associations, networking opportunities, conferences, trade shows, and customer events.
- Help create accountability around BD activities, pipeline development, and measurable results.
CRM, Analytics & Performance
- Drive effective utilization of CRM systems to improve visibility into leads, opportunities, customer activity, and pipeline performance.
- Ensure accurate tracking of lead sources and marketing/BD activities.
- Develop reporting and dashboards that provide leadership with actionable insight into marketing effectiveness, BD activity, and pipeline performance.
- Analyze campaign results, customer acquisition activity, conversion performance, and ROI.
- Use data to identify gaps and opportunities and continuously improve marketing and BD strategies.
Digital Marketing & Brand Development
- Oversee website performance, SEO, paid search, social media, email marketing, digital advertising, and lead-generation campaigns.
- Lead marketing automation and digital customer acquisition initiatives.
- Direct content, case studies, sales collateral, presentations, and other materials supporting Marketing and Business Development.
- Strengthen brand visibility through PR, digital channels, industry involvement, events, customer success stories, and thought leadership.
- Ensure consistent branding and messaging across divisions and markets.
Leadership & Collaboration
- Lead, develop, and create accountability across Marketing and Business Development resources.
- Partner closely with executive leadership, Operations, Sales, and division leaders.
- Manage external marketing agencies, freelancers, web developers, and other strategic vendors.
- Establish scalable processes and expectations across multiple divisions and locations.
- Create alignment between Marketing, Business Development, Sales, and Operations so teams are working toward shared growth objectives.
- Coach team members around performance expectations, measurable goals, and continuous improvement.
Innovation & Continuous Improvement
- Identify and implement AI-powered tools and emerging technologies that improve marketing and BD effectiveness.
- Look for opportunities to automate processes, improve data quality, strengthen reporting, and increase productivity.
- Continuously evaluate market trends, competitor activity, customer behavior, and emerging channels.
- Build repeatable systems and processes that can scale as Advanced Roofing continues to grow.
SKILLS, EXPERIENCE, AND KNOWLEDGE REQUIRED
Education
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience
- 5+ years of progressive experience in B2B Marketing, Business Development, lead generation, growth strategy, demand generation, or related functions.
- 3+ years of leadership experience managing teams, initiatives, and cross-functional projects.
- Experience working within commercial construction or a related B2B industry.
- Proven experience developing strategies that generate leads, pipeline, customer opportunities, or measurable business growth.
- Experience partnering directly with Sales, Business Development, and operational teams.
- Experience with CRM and pipeline management.
- Experience managing marketing budgets and measuring ROI.
- Experience managing agencies, vendors, and external marketing partners.
- Experience with trade shows, industry associations, networking events, and market-development activities.
Skills & Requirements
- Minimum 18 years of age
- Valid driver’s license and insurable driving record
- Successful Pre-Employment Drug test
- Successful Background Check
- Digital marketing, SEO, and paid advertising expertise
- Marketing automation and CRM experience
- Strong copywriting and communication skills
- Exceptional project management and organizational abilities
- Data-driven decision-making and analytical mindset
- Experience integrating AI tools into marketing campaigns
- Ability to manage multiple projects and stakeholders simultaneously
- Collaborative leadership style with a focus on accountability and results
WORKING CONDITIONS | ENVIRONMENT | SPECIAL REQUIREMENTS
- Full-time onsite position in Fort Lauderdale, FL
- Travel required approximately 50% for branch office visits, trade shows, and statewide events
- Must possess a valid driver's license and acceptable driving record
- Ability to work in a safe professional manner adhering to all regulatory requirements including, OSHA, State and Federal regulations.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
- Employees will be subject to the random drug and alcohol testing upon reasonable suspicion or any other regulatory requirement.
- The company is a “pet friendly” environment.
GENERAL COMMITMENT FOR ALL EMPLOYEES
- Commitment to Company values and complies with Company norms, policies, directives, and procedures.
- Follows all safety procedures and protocols.
- Honors and protects confidential and proprietary documents and information.
- Satisfies work schedule requirements.
- The job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities required to be performed by the employee. Performs all other duties as assigned.
We are an equal opportunity employer of protected veterans and individuals with disabilities. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Join Our Team
At Advanced Roofing, we're building more than roofs, we're building careers, leadership opportunities, and long-term ownership. If you're an innovative marketing professional looking to make a measurable impact in a growing employee-owned organization, we'd love to hear from you.
Apply today and help drive the next chapter of growth at Advanced Roofing.
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Get Access To All JobsTips for Finding Green Card Sponsorship as a Marketing and Business Development Manager
Document progressive experience with measurable outcomes
PERM requires your employer to define minimum qualifications in the job description. Build a record of quantified business development results, revenue growth, and market expansion before the process begins, so your credentials align with the posted requirements.
Verify your SOC code matches OFLC wage data
Marketing and Business Development Manager roles can fall under multiple Standard Occupational Classification codes, each carrying a different prevailing wage tier. Check the OFLC Wage Search to confirm which SOC code your employer intends to use before the wage determination is filed.
Search Migrate Mate to find sponsoring employers
Find employers with active EB-2 or EB-3 green card sponsorship history in marketing and business development by searching Migrate Mate, which lists U.S. employers with verified PERM filing records, searchable by role and location.
Target companies with dedicated global mobility teams
Employers who regularly sponsor green cards have internal HR processes for managing PERM timelines and I-140 filings. During interviews, ask directly whether the company has sponsored EB-2 or EB-3 cases in marketing or business development before.
Negotiate a start date that accommodates PERM timelines
PERM labor certification processing at DOL can run several months before USCIS even receives the I-140 petition. Build realistic timeline expectations into your offer discussions so sponsorship commitments don't stall due to misaligned start-date assumptions.
Understand AC21 portability before you change jobs
If your I-485 has been pending 180 days or more, AC21 lets you move to a new employer in the same or similar occupation without losing your priority date. Confirm the new role's SOC code genuinely matches before resigning.
Green Card Marketing and Business Development Manager: Frequently Asked Questions
Does a Marketing and Business Development Manager role qualify for EB-2 or EB-3 green card sponsorship?
Both categories can apply. EB-2 fits candidates with an advanced degree in business, marketing, or a related field, or a bachelor's degree plus five years of progressive experience. EB-3 covers professionals with a bachelor's degree. Your employer and immigration attorney decide which category to file based on how the job description is drafted for PERM.
How is green card sponsorship different from H-1B sponsorship for this role?
Green card sponsorship leads to lawful permanent residence, not a temporary status. The process involves PERM labor certification with DOL, then an I-140 immigrant petition with USCIS, and finally adjustment of status or consular processing. There is no lottery, but per-country annual limits mean nationals of high-demand countries may wait years for a priority date to become current.
What does the PERM process look like for a marketing or business development role?
Your employer files a prevailing wage determination request with DOL, then conducts a mandatory recruitment test to show no qualified U.S. workers applied. If recruitment results support the application, the employer files the PERM application with DOL. Only after PERM certification can the employer file the I-140 petition with USCIS on your behalf.
How do I find employers willing to sponsor a green card for this role?
Migrate Mate lists U.S. employers with verified PERM filing history, searchable by role and location, so you can focus your applications on companies that have already sponsored marketing and business development positions. Targeting employers with established global mobility processes shortens the path from offer to sponsorship commitment.
Can I change employers after my green card sponsorship process has started?
Once your I-485 adjustment of status application has been pending for 180 days or more, AC21 portability lets you move to a new employer in the same or similar occupation without losing your place in line. Your priority date from an approved I-140 can also transfer to a new employer's petition, but confirm both conditions with your attorney before making any move.