Green Card Marketing Manager Jobs
Marketing Manager roles qualify for EB-2 and EB-3 green card sponsorship through the PERM labor certification process, which requires employers to document recruitment efforts before filing an I-140 petition. Candidates with a bachelor's degree in marketing, business, or a related field typically qualify at the EB-3 level, while those with an advanced degree or specialized credentials may qualify under EB-2.
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Get Access To All JobsHi, we're Oscar. We're hiring a B2B Product Marketing Manager to join our Marketing team. Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.
About The Role
This role is foundational to building Oscar's B2B product marketing function. As a dedicated expert, this individual will operate across the full product lifecycle—deeply understanding our audiences, shaping how we position and deliver value, and ensuring our products resonate in market. Reporting to the Associate Director of Product Marketing, this person will act as a strategic partner across Product, Sales, Design, and Research—translating market dynamics, competitive intelligence, and customer insights into clear product requirements and go-to-market strategies. They will own the development of differentiated positioning and messaging frameworks that make complex insurance products and technical capabilities clear, credible, and compelling across key stakeholders including employers, consultants, brokers, and through them our members. This role requires deep audience fluency. The Product Marketing Manager will define and evolve target personas, uncover insights that shape both product and GTM decisions, and ensure alignment between what we build and how we bring it to market. Highly embedded in the business, this individual will be expected to understand and champion Oscar's growth strategy and long-term vision—driving alignment across teams and ensuring consistent, high-impact execution from roadmap through launch and beyond. This person should be comfortable independently managing cross-functional stakeholders, representing our team in forums, and leveraging the AI tools available to improve efficiency and outcomes. You will report into the Associate Director, Marketing.
Work Location:
This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule.
Pay Transparency:
The base pay for this role is: $117,576 - $154,318 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program and annual performance bonuses.
Responsibilities
- Execute Go-to-Market Orchestration to drive the end-to-end go-to-market lifecycle for products. This ensures seamless coordination from the initial concept and feature-to-benefit translation through to launch and member adoption.
- Serve as a Strategic Domain Expert. Act as the primary marketing point of contact. You will proactively identify market needs and represent the "Voice of the customer" in cross-functional forums. This ensures that product developments align with member lifestyle goals.
- Develop Positioning and Messaging Architectures: Transform complex technical frameworks into clear, motivating narrative structures. Own the development of messaging houses, value propositions, and reasons-to-believe (RTBs) that drive consistency across all touchpoints.
- Collaborate with Product, Design, and Research: Partner with internal teams to synthesize member insights and UX research into actionable product requirements. Guide external vendors and agencies to ensure creative content and distribution strategies are grounded in strategic product truths.
- Develop Multi-Audience Enablement Tools: Create and maintain high-impact enablement strategies for both B2B (Brokers/Providers) and D2C (Members) audiences. Work with our sales enablement team to develop playbooks, sales battlecards, and training materials that empower partner teams to effectively communicate Oscar's unique value.
- Monitor and Analyze Performance Metrics: Track and report on product-specific KPIs, including adoption rates, conversion deltas, and engagement metrics. Partner with data teams to identify optimization opportunities and lead the share-out of launch results and "lessons learned" to stakeholders.
- Drive Operational Excellence and Consistency: Contribute to the continuous improvement of the Product Marketing toolkit—including the management of "Modular Messaging Banks"—while fostering a data-driven culture and providing peer mentorship within the team.
- Ensure Regulatory and Legal Compliance: Navigate the complex healthcare regulatory environment by ensuring all product claims and marketing materials comply with applicable laws and state-filing requirements.
- Compliance with all applicable laws and regulations.
- Other duties as assigned.
Requirements
- Bachelors degree or 4+ years commensurate experience
- Experience: 4+ years relevant work experience in marketing, including experience with driving go-to-market strategies for new products
- Narrative Construction: Demonstrated experience in Feature-to-Benefit translation, persona development, and drafting multi-channel messaging houses.
- Stakeholder Management: Experience presenting GTM strategies and market insights to cross-functional leadership (Product, Sales, and Operations).
- Project Orchestration: Proficiency in managing complex project timelines (e.g., 16-week cycles) and coordinating high-velocity asset production with Creative teams.
- Analytical Rigor: Ability to use data to measure GTM success, including tracking conversion deltas, adoption rates, and member sentiment.
Bonus Points
- Healthcare & Benefits Expertise: Experience in health tech, insurance (payer), or adjacent regulated industries. Familiarity with the individual market and emerging employer models (e.g., ICHRA) is a strong plus.
- Customer & Market Insight: Strong track record of translating customer, broker, and market insights into product strategy, positioning, and go-to-market decisions.
- B2B & Channel Strategy: Experience supporting B2B or B2B2C distribution models—particularly working with brokers, consultants, or third-party partners—and developing materials that enable them to effectively sell and position solutions.
- Technical & Product Fluency: Ability to understand and communicate complex products, platforms, and digital experiences in a clear and compelling way to non-technical audiences.
Travel Required
Up to 10%
This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here. At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care - an experience made whole by our unique backgrounds and perspectives.
Pay Transparency:
Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.
Artificial Intelligence (AI):
Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.
Reasonable Accommodation:
Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.
California Residents:
For information about our collection, use, and disclosure of applicants’ personal information as well as applicants’ rights over their personal information, please see our Privacy Policy.
Hi, we're Oscar. We're hiring a B2B Product Marketing Manager to join our Marketing team. Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.
About The Role
This role is foundational to building Oscar's B2B product marketing function. As a dedicated expert, this individual will operate across the full product lifecycle—deeply understanding our audiences, shaping how we position and deliver value, and ensuring our products resonate in market. Reporting to the Associate Director of Product Marketing, this person will act as a strategic partner across Product, Sales, Design, and Research—translating market dynamics, competitive intelligence, and customer insights into clear product requirements and go-to-market strategies. They will own the development of differentiated positioning and messaging frameworks that make complex insurance products and technical capabilities clear, credible, and compelling across key stakeholders including employers, consultants, brokers, and through them our members. This role requires deep audience fluency. The Product Marketing Manager will define and evolve target personas, uncover insights that shape both product and GTM decisions, and ensure alignment between what we build and how we bring it to market. Highly embedded in the business, this individual will be expected to understand and champion Oscar's growth strategy and long-term vision—driving alignment across teams and ensuring consistent, high-impact execution from roadmap through launch and beyond. This person should be comfortable independently managing cross-functional stakeholders, representing our team in forums, and leveraging the AI tools available to improve efficiency and outcomes. You will report into the Associate Director, Marketing.
Work Location:
This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule.
Pay Transparency:
The base pay for this role is: $117,576 - $154,318 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program and annual performance bonuses.
Responsibilities
- Execute Go-to-Market Orchestration to drive the end-to-end go-to-market lifecycle for products. This ensures seamless coordination from the initial concept and feature-to-benefit translation through to launch and member adoption.
- Serve as a Strategic Domain Expert. Act as the primary marketing point of contact. You will proactively identify market needs and represent the "Voice of the customer" in cross-functional forums. This ensures that product developments align with member lifestyle goals.
- Develop Positioning and Messaging Architectures: Transform complex technical frameworks into clear, motivating narrative structures. Own the development of messaging houses, value propositions, and reasons-to-believe (RTBs) that drive consistency across all touchpoints.
- Collaborate with Product, Design, and Research: Partner with internal teams to synthesize member insights and UX research into actionable product requirements. Guide external vendors and agencies to ensure creative content and distribution strategies are grounded in strategic product truths.
- Develop Multi-Audience Enablement Tools: Create and maintain high-impact enablement strategies for both B2B (Brokers/Providers) and D2C (Members) audiences. Work with our sales enablement team to develop playbooks, sales battlecards, and training materials that empower partner teams to effectively communicate Oscar's unique value.
- Monitor and Analyze Performance Metrics: Track and report on product-specific KPIs, including adoption rates, conversion deltas, and engagement metrics. Partner with data teams to identify optimization opportunities and lead the share-out of launch results and "lessons learned" to stakeholders.
- Drive Operational Excellence and Consistency: Contribute to the continuous improvement of the Product Marketing toolkit—including the management of "Modular Messaging Banks"—while fostering a data-driven culture and providing peer mentorship within the team.
- Ensure Regulatory and Legal Compliance: Navigate the complex healthcare regulatory environment by ensuring all product claims and marketing materials comply with applicable laws and state-filing requirements.
- Compliance with all applicable laws and regulations.
- Other duties as assigned.
Requirements
- Bachelors degree or 4+ years commensurate experience
- Experience: 4+ years relevant work experience in marketing, including experience with driving go-to-market strategies for new products
- Narrative Construction: Demonstrated experience in Feature-to-Benefit translation, persona development, and drafting multi-channel messaging houses.
- Stakeholder Management: Experience presenting GTM strategies and market insights to cross-functional leadership (Product, Sales, and Operations).
- Project Orchestration: Proficiency in managing complex project timelines (e.g., 16-week cycles) and coordinating high-velocity asset production with Creative teams.
- Analytical Rigor: Ability to use data to measure GTM success, including tracking conversion deltas, adoption rates, and member sentiment.
Bonus Points
- Healthcare & Benefits Expertise: Experience in health tech, insurance (payer), or adjacent regulated industries. Familiarity with the individual market and emerging employer models (e.g., ICHRA) is a strong plus.
- Customer & Market Insight: Strong track record of translating customer, broker, and market insights into product strategy, positioning, and go-to-market decisions.
- B2B & Channel Strategy: Experience supporting B2B or B2B2C distribution models—particularly working with brokers, consultants, or third-party partners—and developing materials that enable them to effectively sell and position solutions.
- Technical & Product Fluency: Ability to understand and communicate complex products, platforms, and digital experiences in a clear and compelling way to non-technical audiences.
Travel Required
Up to 10%
This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here. At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care - an experience made whole by our unique backgrounds and perspectives.
Pay Transparency:
Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.
Artificial Intelligence (AI):
Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.
Reasonable Accommodation:
Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.
California Residents:
For information about our collection, use, and disclosure of applicants’ personal information as well as applicants’ rights over their personal information, please see our Privacy Policy.
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Get Access To All JobsTips for Finding Green Card Sponsorship as a Marketing Manager
Document your degree field carefully
PERM requires your education to align with the job description. A degree in marketing, communications, or business administration directly supports the application. Degrees in unrelated fields can trigger an RFE or denial, so get a credential evaluation before applying.
Target employers with PERM filing history
Search the OFLC's public disclosure data for companies that have previously certified Marketing Manager roles. Employers who have completed PERM before understand the process, reducing the risk of withdrawals mid-sponsorship due to internal unfamiliarity.
Find green card sponsoring jobs on Migrate Mate
Migrate Mate filters Marketing Manager roles by employers with active green card sponsorship history. You can identify companies already running EB-2 or EB-3 pipelines before you apply, which saves time and avoids employers who may be open to sponsorship in theory but haven't done it.
Verify the prevailing wage before negotiating
DOL's OFLC Wage Search shows the prevailing wage for Marketing Manager roles by location and experience level. Your offered salary must meet or exceed this figure or your PERM application will be denied, regardless of employer intent.
Ask about PERM recruitment timing during interviews
Employers must complete a mandatory recruitment period before filing PERM, which typically runs 30 to 60 days. Confirm whether your employer has started this process or plans to, since the clock doesn't start until specific DOL-required steps are initiated.
Understand how O*NET affects your job description
USCIS and DOL use O*NET to benchmark Marketing Manager duties and minimum requirements. If your employer's job description deviates significantly from the O*NET profile, it can complicate the prevailing wage determination and raise questions during adjudication.
Green Card Marketing Manager: Frequently Asked Questions
Does a Marketing Manager role qualify for EB-2 or EB-3 sponsorship?
Most Marketing Manager positions qualify at the EB-3 level, which covers professionals with a bachelor's degree in a relevant field like marketing or business. If the role requires a master's degree or you hold one and the employer is willing to specify it as a minimum requirement, EB-2 sponsorship may be available. The employer's job description drives the classification, not just your credentials.
How does PERM green card sponsorship differ from H-1B for Marketing Managers?
H-1B visa is a temporary work visa requiring renewal and subject to an annual lottery, while PERM is the first step toward permanent residency with no annual cap at the EB-3 level for many countries. PERM takes longer overall, often 18 to 36 months from start to green card approval, but the outcome is lawful permanent residency rather than a time-limited status that requires employer dependency to maintain.
What documentation do I need to support a PERM application as a Marketing Manager?
You'll need proof that your education matches the minimum requirements in the employer's job description, typically a bachelor's degree in marketing, communications, or a related field. Foreign degrees require a credential evaluation. If your employer is pursuing EB-2, a master's degree or its equivalent in years of experience must be documented before the PERM is filed.
How do I find Marketing Manager jobs where employers are already sponsoring green cards?
Migrate Mate lets you search Marketing Manager roles filtered by employers with documented green card sponsorship history, pulling from PERM and I-140 filing data. This helps you focus on companies that have completed the process before, rather than employers who may agree to sponsor in principle but have no experience running a PERM case.
Can my employer withdraw PERM sponsorship after filing, and what happens to my green card process?
Yes, employers can withdraw a PERM application or I-140 petition before it's approved, and in most cases this restarts your process entirely. Once an I-140 is approved and you've held that status for 180 days, AC21 portability may protect your priority date if you move to a similar role. Structuring your employment agreement to account for this risk is worth discussing before your employer files.