H-1B Visa Brand Manager Jobs
Brand Manager roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, business, or a related field. Employers file your LCA with the DOL before submitting the I-129 petition to USCIS. Cap-subject registrations open each March, with an October 1 start date for selected candidates.
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Get Access To All JobsINTRODUCTION
We are seeking a strategic, collaborative, and highly organized Brand Manager to help shape and scale our brand across the Northeast. This is an exciting opportunity to join at a pivotal moment as we continue to elevate our market presence, strengthen how our brand shows up across channels and customer touchpoints, and build a more connected brand experience across the enterprise. As our marketing organization continues to evolve, this role will also help strengthen how brand strategy connects to media planning and activation, ensuring campaigns are developed and delivered in a more integrated and effective way. Reporting to senior marketing leadership, this role will help drive brand strategy, oversee integrated advertising and campaign execution, and partner across teams to ensure the brand is brought to life in a way that is clear, consistent, and impactful.
Responsibilities
Brand Strategy and Stewardship
- Support the development and activation of brand strategy, positioning, and messaging.
- Help translate brand strategy into actionable briefs, plans, and go-to-market direction. Serve as a steward of the brand, helping ensure consistency in messaging and expression across initiatives and touchpoints.
- Identify opportunities to strengthen brand differentiation, relevance, and consistency across the customer experience.
- Help shape new ways of working across brand, creative, and media as internal capabilities continue to grow and evolve.
Advertising and Campaign Leadership
- Oversee the development and execution of brand advertising and integrated campaigns from brief through launch.
- Partner with internal teams and external agencies to guide creative development and ensure execution aligns with strategic objectives.
- Collaborate with media partners and internal stakeholders to ensure media plans support brand strategy, campaign objectives, and audience priorities.
- Support campaign planning across enterprise and market priorities, balancing consistency with business and market needs.
Cross-Functional Leadership and Integration
- Partner across marketing, communications, creative, media, digital, analytics, customer experience, and business teams to bring the brand to life in a coordinated way.
- Help align stakeholders around a shared brand narrative and campaign approach.
- Act as a connector between strategic priorities and day-to-day execution, helping teams operationalize the brand effectively.
- Support planning processes, presentations, and internal communications related to major brand initiatives.
Insights and Optimization
- Support the brand tracking process in partnership with research and analytics teams.
- Monitor key brand and campaign learnings and help translate them into actionable insights.
- Contribute to campaign recaps and leadership updates with clear takeaways and recommendations.
- Help ensure insights and learnings are carried forward into future brand and campaign work.
QUALIFICATIONS
- 6 to 10 years of experience in brand management, brand strategy, integrated marketing, advertising, or related roles.
- Experience supporting brand strategy development and overseeing integrated campaign execution.
- Strong project management skills, with the ability to manage multiple initiatives and stakeholders simultaneously.
- Strong understanding of brand positioning, messaging, creative development, and campaign rollout. Demonstrated ability to work effectively across a matrixed organization and influence without direct authority. Excellent communication and presentation skills.
- Strong judgment, attention to detail, and follow-through. Ability to balance strategic thinking with hands-on execution.
PREFERRED QUALIFICATIONS
- Experience working with creative, media, or brand agencies.
- Experience operating in a complex, cross-functional organization. Experience helping build brand consistency across markets, teams, or customer touchpoints.
SALARY RANGE
The pay range for this position is $130,000 to $172,000 annually. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.
PERKS & BENEFITS
- 4 weeks accrued paid time off + 9 paid national holidays per year.
- Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision).
- Annual 401(k) Employer Contribution.
- Free onsite gym at our Woodbridge Location.
- Resources to promote Professional Development (LinkedIn Learning and licensure assistance).
- Robust health and wellness program and fitness reimbursements.
- Various Paid Family leave options including Paid Parental Leave.
- Tuition Reimbursement.
ABOUT THE COMPANY
The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner's insurance throughout the Northeast and Mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
INTRODUCTION
We are seeking a strategic, collaborative, and highly organized Brand Manager to help shape and scale our brand across the Northeast. This is an exciting opportunity to join at a pivotal moment as we continue to elevate our market presence, strengthen how our brand shows up across channels and customer touchpoints, and build a more connected brand experience across the enterprise. As our marketing organization continues to evolve, this role will also help strengthen how brand strategy connects to media planning and activation, ensuring campaigns are developed and delivered in a more integrated and effective way. Reporting to senior marketing leadership, this role will help drive brand strategy, oversee integrated advertising and campaign execution, and partner across teams to ensure the brand is brought to life in a way that is clear, consistent, and impactful.
Responsibilities
Brand Strategy and Stewardship
- Support the development and activation of brand strategy, positioning, and messaging.
- Help translate brand strategy into actionable briefs, plans, and go-to-market direction. Serve as a steward of the brand, helping ensure consistency in messaging and expression across initiatives and touchpoints.
- Identify opportunities to strengthen brand differentiation, relevance, and consistency across the customer experience.
- Help shape new ways of working across brand, creative, and media as internal capabilities continue to grow and evolve.
Advertising and Campaign Leadership
- Oversee the development and execution of brand advertising and integrated campaigns from brief through launch.
- Partner with internal teams and external agencies to guide creative development and ensure execution aligns with strategic objectives.
- Collaborate with media partners and internal stakeholders to ensure media plans support brand strategy, campaign objectives, and audience priorities.
- Support campaign planning across enterprise and market priorities, balancing consistency with business and market needs.
Cross-Functional Leadership and Integration
- Partner across marketing, communications, creative, media, digital, analytics, customer experience, and business teams to bring the brand to life in a coordinated way.
- Help align stakeholders around a shared brand narrative and campaign approach.
- Act as a connector between strategic priorities and day-to-day execution, helping teams operationalize the brand effectively.
- Support planning processes, presentations, and internal communications related to major brand initiatives.
Insights and Optimization
- Support the brand tracking process in partnership with research and analytics teams.
- Monitor key brand and campaign learnings and help translate them into actionable insights.
- Contribute to campaign recaps and leadership updates with clear takeaways and recommendations.
- Help ensure insights and learnings are carried forward into future brand and campaign work.
QUALIFICATIONS
- 6 to 10 years of experience in brand management, brand strategy, integrated marketing, advertising, or related roles.
- Experience supporting brand strategy development and overseeing integrated campaign execution.
- Strong project management skills, with the ability to manage multiple initiatives and stakeholders simultaneously.
- Strong understanding of brand positioning, messaging, creative development, and campaign rollout. Demonstrated ability to work effectively across a matrixed organization and influence without direct authority. Excellent communication and presentation skills.
- Strong judgment, attention to detail, and follow-through. Ability to balance strategic thinking with hands-on execution.
PREFERRED QUALIFICATIONS
- Experience working with creative, media, or brand agencies.
- Experience operating in a complex, cross-functional organization. Experience helping build brand consistency across markets, teams, or customer touchpoints.
SALARY RANGE
The pay range for this position is $130,000 to $172,000 annually. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.
PERKS & BENEFITS
- 4 weeks accrued paid time off + 9 paid national holidays per year.
- Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision).
- Annual 401(k) Employer Contribution.
- Free onsite gym at our Woodbridge Location.
- Resources to promote Professional Development (LinkedIn Learning and licensure assistance).
- Robust health and wellness program and fitness reimbursements.
- Various Paid Family leave options including Paid Parental Leave.
- Tuition Reimbursement.
ABOUT THE COMPANY
The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner's insurance throughout the Northeast and Mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Brand Manager
Verify your degree aligns with the role
USCIS requires your degree field to directly relate to brand management. A marketing or business degree qualifies cleanly, but a general arts degree may trigger an RFE. Have your transcripts ready to demonstrate the connection before applying.
Use OFLC Wage Search before negotiating
Your employer's LCA must certify a wage at or above the DOL prevailing wage for Brand Manager in your specific metro area. Pull the Level I through Level IV figures from OFLC Wage Search so you enter salary talks knowing the compliance floor.
Target employers with cap-exempt affiliations
Brand Manager roles at universities, nonprofits attached to higher education, or qualifying research organizations are cap-exempt. These employers can file your H-1B petition year-round without waiting for the March lottery registration window.
Find H-1B sponsors on Migrate Mate
Filter for Brand Manager roles on Migrate Mate to see employers with verified H-1B LCA filing history for this occupation. That filing history tells you sponsorship is already part of their hiring process, not a one-time ask you'd have to negotiate.
Confirm your job description supports specialty occupation
Brand Manager duties vary widely. If your offer letter emphasizes general coordination over strategic brand development, USCIS may question specialty occupation status. Ask your employer to document degree-level analytical and creative responsibilities explicitly in the petition.
Plan around the 60-day grace period when switching roles
If you're moving from one employer to another, your H-1B is employer-specific. You have a 60-day grace period after your last day to have a new I-129 filed. Start the transfer process before you give notice to avoid any gap in authorized status.
H-1B Visa Brand Manager: Frequently Asked Questions
Does a Brand Manager role qualify as a specialty occupation for H-1B purposes?
Yes, provided the position requires at least a bachelor's degree in a directly related field such as marketing, business administration, or communications. Roles focused purely on execution or coordination without degree-level analytical responsibility can face RFEs. The O*NET profile for Marketing Managers supports the specialty occupation classification, and your employer's job description should reflect that level of complexity.
How do I find employers who actively sponsor H-1B visas for Brand Manager positions?
Search for Brand Manager roles on Migrate Mate, which surfaces employers with verified H-1B LCA filing history for this occupation code. DOL LCA disclosure data is public, so you can confirm that a specific employer has filed for comparable roles before accepting an offer or investing time in a lengthy interview process.
Can my employer file my H-1B petition outside the annual lottery cap?
Only if you're working for a cap-exempt organization such as a university, a nonprofit affiliated with higher education, or a qualifying government research institution. Most consumer brands, agencies, and startups are cap-subject, meaning your petition must go through the March registration lottery with an October 1 start date if selected.
What happens to my H-1B status if I'm promoted from Brand Manager to a more senior role?
A material change in your job duties, title, or worksite typically requires your employer to file an amended I-129 petition with USCIS before the change takes effect. A promotion within the same occupational category and location is generally lower risk, but a title change that significantly shifts responsibilities warrants an amendment to keep your status in compliance.
How does the LCA process work for Brand Manager H-1B petitions?
Your employer files a Labor Condition Application with the DOL certifying that you'll be paid at least the prevailing wage for Brand Manager in your work location and that hiring you won't adversely affect similarly employed U.S. workers. The DOL must certify the LCA before your employer can submit the I-129 to USCIS. Certification typically takes seven business days under standard processing.