H-1B Visa Brand Manager Jobs
Brand Manager roles qualify for H-1B sponsorship as specialty occupations requiring a bachelor's degree in marketing, business, or a related field. Employers file your LCA with the DOL before submitting the I-129 petition to USCIS. Cap-subject registrations open each March, with an October 1 start date for selected candidates.
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Get Access To All JobsBrand Manager, DEWALT NA
Remote
Come build your career.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
The Job
The Brand Manager, DEWALT Activation, is responsible for planning, developing, and executing comprehensive brand marketing strategies, including, but not limited to, marketing campaigns, creative media strategies, experiential initiatives and much more for North America master brand activations. You'll get to:
- Manage marketing campaigns, create comprehensive media plans and support experiential activations to deliver on objectives alongside Group Brand Manager.
- Partner with Global Brand team to ensure alignment on brand messaging and positioning.
- Demonstrate evidence of translating business priorities into brand objectives, strategies and plans.
- Develop media briefs and plans as well as define campaign objectives alongside the Media team and external agencies to propose, advise, and execute those plans, as well as make recommendations for improvement.
- Keep cross-functional teams, including internal Sales, Channel Marketing, Product Marketing, and Shopper Marketing, informed and engaged on marketing plans to drive business growth across Commercial and Industrial, Farm and Hardware and Retail channels.
- Partner with our internal insights team to understand how our user segments experience the brand to create end-user driven campaigns that deliver clear consumer understanding across all touchpoints.
- Work with the Creative Studio team to create meaningful and relevant content for marketing campaigns and other master brand activations.
- Strong cross-functional leadership and proven success leading projects and delivering on time.
The Person
You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:
- 3-5 years of brand marketing experience
- Bachelor’s degree in marketing
- Experience in Brand Campaign Development & Execution
- Experience with launching brand marketing campaigns that include paid media, developing content & messaging strategies, leveraging insights to drive decisions, and reporting out on performance
The Details:
You’ll receive a competitive salary and a great benefits plan, including:
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
- Discounts on Stanley Black & Decker tools and other partner programs.
And More:
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
- Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources, including our digital learning portal.
- Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!
LI-JA1
LI-REMOTE
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Benefits & Perks
You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.
If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at accommodations@sbdinc.com. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.
Know Your Rights: Workplace discrimination is illegal (eeoc.gov)
Brand Manager, DEWALT NA
Remote
Come build your career.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.
The Job
The Brand Manager, DEWALT Activation, is responsible for planning, developing, and executing comprehensive brand marketing strategies, including, but not limited to, marketing campaigns, creative media strategies, experiential initiatives and much more for North America master brand activations. You'll get to:
- Manage marketing campaigns, create comprehensive media plans and support experiential activations to deliver on objectives alongside Group Brand Manager.
- Partner with Global Brand team to ensure alignment on brand messaging and positioning.
- Demonstrate evidence of translating business priorities into brand objectives, strategies and plans.
- Develop media briefs and plans as well as define campaign objectives alongside the Media team and external agencies to propose, advise, and execute those plans, as well as make recommendations for improvement.
- Keep cross-functional teams, including internal Sales, Channel Marketing, Product Marketing, and Shopper Marketing, informed and engaged on marketing plans to drive business growth across Commercial and Industrial, Farm and Hardware and Retail channels.
- Partner with our internal insights team to understand how our user segments experience the brand to create end-user driven campaigns that deliver clear consumer understanding across all touchpoints.
- Work with the Creative Studio team to create meaningful and relevant content for marketing campaigns and other master brand activations.
- Strong cross-functional leadership and proven success leading projects and delivering on time.
The Person
You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:
- 3-5 years of brand marketing experience
- Bachelor’s degree in marketing
- Experience in Brand Campaign Development & Execution
- Experience with launching brand marketing campaigns that include paid media, developing content & messaging strategies, leveraging insights to drive decisions, and reporting out on performance
The Details:
You’ll receive a competitive salary and a great benefits plan, including:
- Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
- Discounts on Stanley Black & Decker tools and other partner programs.
And More:
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
- Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources, including our digital learning portal.
- Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!
LI-JA1
LI-REMOTE
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Benefits & Perks
You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.
If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at accommodations@sbdinc.com. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.
Know Your Rights: Workplace discrimination is illegal (eeoc.gov)
See all 1,027+ Brand Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Brand Manager roles.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Brand Manager
Verify your degree aligns with the role
USCIS requires your degree field to directly relate to brand management. A marketing or business degree qualifies cleanly, but a general arts degree may trigger an RFE. Have your transcripts ready to demonstrate the connection before applying.
Use OFLC Wage Search before negotiating
Your employer's LCA must certify a wage at or above the DOL prevailing wage for Brand Manager in your specific metro area. Pull the Level I through Level IV figures from OFLC Wage Search so you enter salary talks knowing the compliance floor.
Target employers with cap-exempt affiliations
Brand Manager roles at universities, nonprofits attached to higher education, or qualifying research organizations are cap-exempt. These employers can file your H-1B petition year-round without waiting for the March lottery registration window.
Find H-1B sponsors on Migrate Mate
Filter for Brand Manager roles on Migrate Mate to see employers with verified H-1B LCA filing history for this occupation. That filing history tells you sponsorship is already part of their hiring process, not a one-time ask you'd have to negotiate.
Confirm your job description supports specialty occupation
Brand Manager duties vary widely. If your offer letter emphasizes general coordination over strategic brand development, USCIS may question specialty occupation status. Ask your employer to document degree-level analytical and creative responsibilities explicitly in the petition.
Plan around the 60-day grace period when switching roles
If you're moving from one employer to another, your H-1B is employer-specific. You have a 60-day grace period after your last day to have a new I-129 filed. Start the transfer process before you give notice to avoid any gap in authorized status.
Brand Manager jobs are hiring across the US. Find yours.
Find Brand Manager JobsBrand Manager H-1B Visa: Frequently Asked Questions
Does a Brand Manager role qualify as a specialty occupation for H-1B purposes?
Yes, provided the position requires at least a bachelor's degree in a directly related field such as marketing, business administration, or communications. Roles focused purely on execution or coordination without degree-level analytical responsibility can face RFEs. The O*NET profile for Marketing Managers supports the specialty occupation classification, and your employer's job description should reflect that level of complexity.
How do I find employers who actively sponsor H-1B visas for Brand Manager positions?
Search for Brand Manager roles on Migrate Mate, which surfaces employers with verified H-1B LCA filing history for this occupation code. DOL LCA disclosure data is public, so you can confirm that a specific employer has filed for comparable roles before accepting an offer or investing time in a lengthy interview process.
Can my employer file my H-1B petition outside the annual lottery cap?
Only if you're working for a cap-exempt organization such as a university, a nonprofit affiliated with higher education, or a qualifying government research institution. Most consumer brands, agencies, and startups are cap-subject, meaning your petition must go through the March registration lottery with an October 1 start date if selected.
What happens to my H-1B status if I'm promoted from Brand Manager to a more senior role?
A material change in your job duties, title, or worksite typically requires your employer to file an amended I-129 petition with USCIS before the change takes effect. A promotion within the same occupational category and location is generally lower risk, but a title change that significantly shifts responsibilities warrants an amendment to keep your status in compliance.
How does the LCA process work for Brand Manager H-1B petitions?
Your employer files a Labor Condition Application with the DOL certifying that you'll be paid at least the prevailing wage for Brand Manager in your work location and that hiring you won't adversely affect similarly employed U.S. workers. The DOL must certify the LCA before your employer can submit the I-129 to USCIS. Certification typically takes seven business days under standard processing.
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