H-1B Visa Brand Manager Jobs
Brand Manager roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, business, or a related field. Employers file your LCA with the DOL before submitting the I-129 petition to USCIS. Cap-subject registrations open each March, with an October 1 start date for selected candidates.
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Posting Date
11-03-2026
Time Type
Full-Time
Job ID
9344
Areas of Expertise
Brand Design
Job Category
Design Management
Locations
Boston, MA, US
Description
Your Role
Gensler’s Brand Design studio is a collaborative team of designers, strategists, and storytellers who shape how people experience and navigate the built environment. Our work spans experiential graphic design (EGD), signage and wayfinding, placemaking, and branded environments, connecting information, identity, and place through thoughtful, intuitive design. As Brand Design Director, you will focus primarily on EGD, signage, and wayfinding, developing compelling concepts, solving complex information and navigation challenges, and guiding work from early visioning through design development, documentation, fabrication, and installation. With strong design judgment, technical understanding, and collaborative leadership, you will help grow client relationships, pursue new opportunities, and elevate the quality and impact of the studio’s work.
What You Will Do
Build client relationships and lead fast-paced, interdisciplinary teams of architects, interior designers, graphic and wayfinding specialists, and other creative partners. Guide projects across aviation, education, entertainment, hospitality, retail, sports, workplace, and mixed-use environments, balancing creative vision with usability, architectural integration, technical requirements, schedules, budgets, and fabrication realities.
Key responsibilities include:
Design Excellence
- Champion Gensler’s enduring principle, “To create a better world through the Power of Design.”
- Set creative direction, developing compelling concepts that connect information, identity, and place.
- Develop clear, intuitive information and navigation systems that respond to user needs and architectural conditions.
- Create and guide experiential concepts that integrate typography, graphics, color, materials, storytelling, and spatial design.
- Resolve complex design, accessibility, code, fabrication, and implementation challenges through innovative and practical solutions.
- Provide clear, critical design reviews that elevate the quality and consistency of the work.
Business Development
- Generate new opportunities and grow relationships with existing clients across the studio’s practice.
- Lead the conceptual design approach and design narrative for RFP responses, interviews, and pursuits.
- Partner with Design Managers to develop workplans, scopes, schedules, and level-of-effort estimates for design services.
- Communicate the value of early Brand Design engagement and integrated services to clients and internal project teams.
Thought Leadership
- Advance a point of view on how information, navigation, and graphics shape the experience of place.
- Stay current with emerging approaches to accessibility, digital wayfinding, materials, fabrication, technology, and user experience.
- Inspire creative thinking and share expertise across the studio and broader firm.
Project Responsibilities
- Provide design oversight and stewardship across assigned Brand Studio projects.
- Act as the primary design point of contact with clients from concept and schematic design through design development, design intent documentation, bidding, fabrication, and installation.
- Coordinate closely with architecture and interiors teams so signage and experiential elements are integrated into the overall environment.
- Guide development of sign families, location plans, message schedules, environmental graphic concepts, material and fabrication strategies, and design intent packages.
- Collaborate with consultants, fabricators, vendors, and contractors to maintain design intent through implementation.
Operational Stewardship
- Participate in the professional development of studio staff and mentor Brand Designers.
- Support strong project delivery through effective fee, team, schedule, and budget management.
Your Qualifications
- 10–15+ years of professional experience, with recent leadership of EGD projects spanning signage, wayfinding, environmental graphics, and placemaking; a professional degree in Graphic Design, Industrial Design, Architecture, Visual Communication, or a related field is preferred.
- A portfolio demonstrating strong conceptual thinking and fully realized signage, wayfinding, and experiential graphics in the built environment.
- Proven success building, nurturing, and growing client relationships and generating new business.
- Exceptional design judgment with the ability to provide clear, critical design direction to project teams.
- Strong, persuasive communication and presentation skills, with the ability to explain complex design concepts to clients and collaborators.
- Knowledge of the full project process, from programming and concept design through design development, documentation, fabrication, and installation.
- Understanding of materials, fabrication methods, accessibility considerations, code requirements, and coordination within architectural environments.
- High emotional intelligence and the ability to navigate complex situations collaboratively.
- Engaging design leadership and mentoring skills, with a desire to develop and motivate emerging design professionals.
- Strong project and financial management skills, including experience with fees, teams, schedules, and budgets.
- Ability to develop collaborative relationships across the firm and with clients, consultants, fabricators, and other key partners.
Compensation
- The base salary range will be estimated between $120,000 - $140,000. Gensler’s total compensation package is multi-layered and includes a base salary, two annual bonuses paid in December and June. From curated art exhibits to internal design competitions to “Well-being Awareness Week,” our offices reflect our people’s diverse interests.
- We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Our annual base salary range has been established based on local markets.
- As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.
NOTICE TO APPLICANTS
We are proud to be an Equal Employment Opportunity and Affirmative Action employer of choice. All aspects of employment decisions will be based on merit, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state and local law. Individuals with disabilities and protected veterans are encouraged to apply. We also consider qualified applicants with criminal histories consistent with federal, state and local law. See also Know your rights: Workplace discrimination is illegal, right to work and E-verify program, as required by law. Gensler endeavors to make gensler.com/careers accessible to all applicants. If you need assistance or an accommodation due to a disability, you may contact us. Regarding Gensler’s approach to recruiting new talent, we will never ask an applicant for sensitive or personal financial information during the recruitment process. We advise all applicants seeking employment with Gensler to review available information on recruitment fraud. Anyone who suspects that they have been contacted by someone falsely representing Gensler should email talentacquisition@gensler.com.
General Information
Posting Date
11-03-2026
Time Type
Full-Time
Job ID
9344
Areas of Expertise
Brand Design
Job Category
Design Management
Locations
Boston, MA, US
Description
Your Role
Gensler’s Brand Design studio is a collaborative team of designers, strategists, and storytellers who shape how people experience and navigate the built environment. Our work spans experiential graphic design (EGD), signage and wayfinding, placemaking, and branded environments, connecting information, identity, and place through thoughtful, intuitive design. As Brand Design Director, you will focus primarily on EGD, signage, and wayfinding, developing compelling concepts, solving complex information and navigation challenges, and guiding work from early visioning through design development, documentation, fabrication, and installation. With strong design judgment, technical understanding, and collaborative leadership, you will help grow client relationships, pursue new opportunities, and elevate the quality and impact of the studio’s work.
What You Will Do
Build client relationships and lead fast-paced, interdisciplinary teams of architects, interior designers, graphic and wayfinding specialists, and other creative partners. Guide projects across aviation, education, entertainment, hospitality, retail, sports, workplace, and mixed-use environments, balancing creative vision with usability, architectural integration, technical requirements, schedules, budgets, and fabrication realities.
Key responsibilities include:
Design Excellence
- Champion Gensler’s enduring principle, “To create a better world through the Power of Design.”
- Set creative direction, developing compelling concepts that connect information, identity, and place.
- Develop clear, intuitive information and navigation systems that respond to user needs and architectural conditions.
- Create and guide experiential concepts that integrate typography, graphics, color, materials, storytelling, and spatial design.
- Resolve complex design, accessibility, code, fabrication, and implementation challenges through innovative and practical solutions.
- Provide clear, critical design reviews that elevate the quality and consistency of the work.
Business Development
- Generate new opportunities and grow relationships with existing clients across the studio’s practice.
- Lead the conceptual design approach and design narrative for RFP responses, interviews, and pursuits.
- Partner with Design Managers to develop workplans, scopes, schedules, and level-of-effort estimates for design services.
- Communicate the value of early Brand Design engagement and integrated services to clients and internal project teams.
Thought Leadership
- Advance a point of view on how information, navigation, and graphics shape the experience of place.
- Stay current with emerging approaches to accessibility, digital wayfinding, materials, fabrication, technology, and user experience.
- Inspire creative thinking and share expertise across the studio and broader firm.
Project Responsibilities
- Provide design oversight and stewardship across assigned Brand Studio projects.
- Act as the primary design point of contact with clients from concept and schematic design through design development, design intent documentation, bidding, fabrication, and installation.
- Coordinate closely with architecture and interiors teams so signage and experiential elements are integrated into the overall environment.
- Guide development of sign families, location plans, message schedules, environmental graphic concepts, material and fabrication strategies, and design intent packages.
- Collaborate with consultants, fabricators, vendors, and contractors to maintain design intent through implementation.
Operational Stewardship
- Participate in the professional development of studio staff and mentor Brand Designers.
- Support strong project delivery through effective fee, team, schedule, and budget management.
Your Qualifications
- 10–15+ years of professional experience, with recent leadership of EGD projects spanning signage, wayfinding, environmental graphics, and placemaking; a professional degree in Graphic Design, Industrial Design, Architecture, Visual Communication, or a related field is preferred.
- A portfolio demonstrating strong conceptual thinking and fully realized signage, wayfinding, and experiential graphics in the built environment.
- Proven success building, nurturing, and growing client relationships and generating new business.
- Exceptional design judgment with the ability to provide clear, critical design direction to project teams.
- Strong, persuasive communication and presentation skills, with the ability to explain complex design concepts to clients and collaborators.
- Knowledge of the full project process, from programming and concept design through design development, documentation, fabrication, and installation.
- Understanding of materials, fabrication methods, accessibility considerations, code requirements, and coordination within architectural environments.
- High emotional intelligence and the ability to navigate complex situations collaboratively.
- Engaging design leadership and mentoring skills, with a desire to develop and motivate emerging design professionals.
- Strong project and financial management skills, including experience with fees, teams, schedules, and budgets.
- Ability to develop collaborative relationships across the firm and with clients, consultants, fabricators, and other key partners.
Compensation
- The base salary range will be estimated between $120,000 - $140,000. Gensler’s total compensation package is multi-layered and includes a base salary, two annual bonuses paid in December and June. From curated art exhibits to internal design competitions to “Well-being Awareness Week,” our offices reflect our people’s diverse interests.
- We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Our annual base salary range has been established based on local markets.
- As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.
NOTICE TO APPLICANTS
We are proud to be an Equal Employment Opportunity and Affirmative Action employer of choice. All aspects of employment decisions will be based on merit, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state and local law. Individuals with disabilities and protected veterans are encouraged to apply. We also consider qualified applicants with criminal histories consistent with federal, state and local law. See also Know your rights: Workplace discrimination is illegal, right to work and E-verify program, as required by law. Gensler endeavors to make gensler.com/careers accessible to all applicants. If you need assistance or an accommodation due to a disability, you may contact us. Regarding Gensler’s approach to recruiting new talent, we will never ask an applicant for sensitive or personal financial information during the recruitment process. We advise all applicants seeking employment with Gensler to review available information on recruitment fraud. Anyone who suspects that they have been contacted by someone falsely representing Gensler should email talentacquisition@gensler.com.
See all 2,959+ H-1B Visa Brand Manager Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Brand Manager
Verify your degree aligns with the role
USCIS requires your degree field to directly relate to brand management. A marketing or business degree qualifies cleanly, but a general arts degree may trigger an RFE. Have your transcripts ready to demonstrate the connection before applying.
Use OFLC Wage Search before negotiating
Your employer's LCA must certify a wage at or above the DOL prevailing wage for Brand Manager in your specific metro area. Pull the Level I through Level IV figures from OFLC Wage Search so you enter salary talks knowing the compliance floor.
Target employers with cap-exempt affiliations
Brand Manager roles at universities, nonprofits attached to higher education, or qualifying research organizations are cap-exempt. These employers can file your H-1B petition year-round without waiting for the March lottery registration window.
Find H-1B sponsors on Migrate Mate
Filter for Brand Manager roles on Migrate Mate to see employers with verified H-1B LCA filing history for this occupation. That filing history tells you sponsorship is already part of their hiring process, not a one-time ask you'd have to negotiate.
Confirm your job description supports specialty occupation
Brand Manager duties vary widely. If your offer letter emphasizes general coordination over strategic brand development, USCIS may question specialty occupation status. Ask your employer to document degree-level analytical and creative responsibilities explicitly in the petition.
Plan around the 60-day grace period when switching roles
If you're moving from one employer to another, your H-1B is employer-specific. You have a 60-day grace period after your last day to have a new I-129 filed. Start the transfer process before you give notice to avoid any gap in authorized status.
H-1B Visa Brand Manager: Frequently Asked Questions
Does a Brand Manager role qualify as a specialty occupation for H-1B purposes?
Yes, provided the position requires at least a bachelor's degree in a directly related field such as marketing, business administration, or communications. Roles focused purely on execution or coordination without degree-level analytical responsibility can face RFEs. The O*NET profile for Marketing Managers supports the specialty occupation classification, and your employer's job description should reflect that level of complexity.
How do I find employers who actively sponsor H-1B visas for Brand Manager positions?
Search for Brand Manager roles on Migrate Mate, which surfaces employers with verified H-1B LCA filing history for this occupation code. DOL LCA disclosure data is public, so you can confirm that a specific employer has filed for comparable roles before accepting an offer or investing time in a lengthy interview process.
Can my employer file my H-1B petition outside the annual lottery cap?
Only if you're working for a cap-exempt organization such as a university, a nonprofit affiliated with higher education, or a qualifying government research institution. Most consumer brands, agencies, and startups are cap-subject, meaning your petition must go through the March registration lottery with an October 1 start date if selected.
What happens to my H-1B status if I'm promoted from Brand Manager to a more senior role?
A material change in your job duties, title, or worksite typically requires your employer to file an amended I-129 petition with USCIS before the change takes effect. A promotion within the same occupational category and location is generally lower risk, but a title change that significantly shifts responsibilities warrants an amendment to keep your status in compliance.
How does the LCA process work for Brand Manager H-1B petitions?
Your employer files a Labor Condition Application with the DOL certifying that you'll be paid at least the prevailing wage for Brand Manager in your work location and that hiring you won't adversely affect similarly employed U.S. workers. The DOL must certify the LCA before your employer can submit the I-129 to USCIS. Certification typically takes seven business days under standard processing.