H-1B Visa Brand Partnerships Manager Jobs
Brand Partnerships Manager roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, communications, or business. Employers in media, tech, and consumer brands regularly file H-1B petitions for this title. The annual cap applies, so timing your job search around the April lottery window matters.
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At TikTok, our Global Business Solutions (advertising) team plays a crucial role in generating revenue by promoting our advertising solutions, onboarding new clients, driving effective ad campaigns, and more. As the TikTok community grows at an unprecedented speed worldwide, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real-time. This Brand Partnerships Manager position sits within the SMB Growth team on the Non-Commerce vertical, with a primary focus on Education & Services Advertisers. The ideal candidate would have advertising sales experience with a background in Lead Generation and/or Performance Marketing, with a proven ability to scale clients with longer-tail sales cycles. In this role, you’ll partner with mid-market brands to develop strategies that balance brand awareness with performance-driven campaigns, leveraging TikTok’s unique ad formats to move audiences from interest to action. You will combine strategic vision with consultative selling, delivering tailored solutions that address the specific needs of the Education & Services sector. Success in this role requires proactive prospecting, sharp problem-solving, and the ability to navigate a fast-paced, evolving environment while maintaining a focus on long-term client success.
- Identify, prioritize, and secure business opportunities.
- Drive revenue for TikTok Advertising by seeking partnerships with various education & services direct clients and agencies.
- Ensure that our clients receive the highest level of sales and operational customer service.
- Use a consultative approach by offering strategic advertising solutions to all clients.
- Create compelling sales propositions utilizing internal and external data for respective regions.
- Liaise with cross-functional teams on structuring and executing operational and strategic initiatives.
- Develop and implement best practices for client interaction, sales, and services.
- Create persuasive sales presentations using market trends and case studies.
- Update clients on TikTok products and developments and educate clients and agencies on best practices.
Qualifications
Minimum Qualifications:
- Expert knowledge of social media, mobile apps, and digital and mobile marketing.
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying.
- Knowledge of marketing strategies with lead generation objectives.
- Proven performance winning the support of key stakeholders.
- Ability to perform well in a rapidly changing environment.
- Creative, outside-the-box thinker, and strategist.
- Excellent communication and presentation skills.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Responsibilities
At TikTok, our Global Business Solutions (advertising) team plays a crucial role in generating revenue by promoting our advertising solutions, onboarding new clients, driving effective ad campaigns, and more. As the TikTok community grows at an unprecedented speed worldwide, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real-time. This Brand Partnerships Manager position sits within the SMB Growth team on the Non-Commerce vertical, with a primary focus on Education & Services Advertisers. The ideal candidate would have advertising sales experience with a background in Lead Generation and/or Performance Marketing, with a proven ability to scale clients with longer-tail sales cycles. In this role, you’ll partner with mid-market brands to develop strategies that balance brand awareness with performance-driven campaigns, leveraging TikTok’s unique ad formats to move audiences from interest to action. You will combine strategic vision with consultative selling, delivering tailored solutions that address the specific needs of the Education & Services sector. Success in this role requires proactive prospecting, sharp problem-solving, and the ability to navigate a fast-paced, evolving environment while maintaining a focus on long-term client success.
- Identify, prioritize, and secure business opportunities.
- Drive revenue for TikTok Advertising by seeking partnerships with various education & services direct clients and agencies.
- Ensure that our clients receive the highest level of sales and operational customer service.
- Use a consultative approach by offering strategic advertising solutions to all clients.
- Create compelling sales propositions utilizing internal and external data for respective regions.
- Liaise with cross-functional teams on structuring and executing operational and strategic initiatives.
- Develop and implement best practices for client interaction, sales, and services.
- Create persuasive sales presentations using market trends and case studies.
- Update clients on TikTok products and developments and educate clients and agencies on best practices.
Qualifications
Minimum Qualifications:
- Expert knowledge of social media, mobile apps, and digital and mobile marketing.
- Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying.
- Knowledge of marketing strategies with lead generation objectives.
- Proven performance winning the support of key stakeholders.
- Ability to perform well in a rapidly changing environment.
- Creative, outside-the-box thinker, and strategist.
- Excellent communication and presentation skills.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
See all 232+ H-1B Visa Brand Partnerships Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Brand Partnerships Manager Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Brand Partnerships Manager
Verify your role meets specialty occupation
Brand Partnerships Manager must require a specific bachelor's degree field, not just any degree, to pass USCIS specialty occupation review. Pull the O*NET profile for this title and confirm the listed education requirements match your credentials before applying.
Target employers with LCA filing history
Search DOL's OFLC Wage Search for Labor Condition Applications filed under job titles like 'Brand Partnerships Manager' or 'Partnerships Manager.' Employers with recent LCA history have already cleared DOL's process and are more likely to sponsor again.
Use Migrate Mate to filter sponsoring employers
Search Brand Partnerships Manager roles on Migrate Mate to see which employers have active H-1B filing history for this title. That filters out companies that will decline before you invest time in their interview process.
Address cap timing in your offer negotiation
H-1B cap-subject petitions must be filed in April for an October 1 start date. If you receive an offer outside that window, negotiate a start date that aligns with the next fiscal year filing period so your employer doesn't miss the registration deadline.
Document partnership revenue impact for your petition
USCIS adjudicators sometimes question whether Partnerships Manager roles require specialized knowledge. Prepare a detailed job description linking your degree field to specific duties like contract structuring, brand strategy analysis, and co-marketing ROI measurement.
Confirm your employer is E-Verify enrolled
H-1B employers must be enrolled in E-Verify or complete I-9 verification. Ask your recruiter early, especially at smaller agencies or startups where partnerships roles are common but immigration infrastructure may be limited.
H-1B Visa Brand Partnerships Manager: Frequently Asked Questions
Does a Brand Partnerships Manager role qualify as an H-1B specialty occupation?
Yes, if the position requires a bachelor's degree in a specific field such as marketing, communications, or business administration. Generic roles where any degree qualifies may face USCIS scrutiny. Your employer's job description should tie specific duties like brand strategy, contract negotiation, and performance analysis to your degree discipline to strengthen the petition.
Which industries most commonly sponsor H-1B visas for Brand Partnerships Manager roles?
Tech platforms, streaming services, consumer packaged goods companies, and digital media agencies file the highest volume of H-1B petitions for partnerships-related roles. These employers typically have in-house immigration counsel and established LCA filing workflows. You can browse current openings filtered by sponsorship history on Migrate Mate.
How does the H-1B lottery affect my job search timeline as a Partnerships Manager?
Cap-subject H-1B registrations open each March for an April lottery, with approved petitions starting October 1. If you're on OPT and your work authorization expires before October, confirm your employer will file for a cap-gap extension to bridge the gap. Structure your job search to have an offer accepted by February at the latest.
Can my employer file my H-1B petition for a remote Brand Partnerships Manager role?
Yes, but your employer must file a separate Labor Condition Application for each worksite location where you'll regularly work, including your home address if you're remote. DOL requires the LCA to cover actual work locations, not just the employer's headquarters, so confirm your HR team accounts for your home state in the filing.
What documentation should I gather before my employer files my H-1B petition?
You'll need official transcripts showing your degree field, your passport, any prior visa documentation, and a detailed offer letter specifying your job title and duties. If your degree is from outside the U.S., obtain a credential evaluation from a NACES-member organization. USCIS may issue a Request for Evidence if the degree-to-role connection isn't explicit in your transcripts.