H-1B Visa CRM Analyst Jobs
CRM Analyst roles qualify for H-1B visa sponsorship as specialty occupations requiring at least a bachelor's degree in marketing, information systems, business analytics, or a related field. Employers file an LCA with DOL before petitioning USCIS, and the 85,000-slot annual cap means timing your job search around the April registration window matters.
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Get Access To All JobsINTRODUCTION
The Senior CRM Analyst, Promotional Strategy and Performance, drives the planning, performance analysis, and continuous improvement of recurring promotional CRM communications across Hertz, Dollar, and Thrifty. The role manages the promotional CRM calendar, turns commercial priorities into clear campaign requirements, and uses customer and campaign insights to improve engagement, conversion, and incremental revenue across email, SMS, push, and in-app channels.
This is a strategic individual-contributor role. It does not own platform builds, deployment, or technical QA; those responsibilities sit with CRM Operations.
This position starts at $85,000 commensurate of experience.
ROLE AND RESPONSIBILITIES:
- Own the promotional CRM calendar and contact plan, ensuring campaigns align to business priorities, customer needs, seasonality, and channel capacity
- Develop campaign briefs that define the objective, audience, offer, key message, content requirements, channel plan, timing, and success measures
- Partner with Revenue Management, Loyalty, Merchandising, Creative, Brand, and CRM Operations to translate approved priorities into executable campaigns
- Recommend audience, offer, content, cadence, and channel strategies using campaign performance, customer behavior, and market insights
- Review performance of promotional email, SMS, push, and in-app campaigns; identify trends, opportunities, and actions to improve future sends
- Build and maintain a promotional test-and-learn plan covering subject lines, offers, creative, targeting, timing, personalization, and channel mix
- Work with the CRM Optimization Analyst and broader Analytics team to define test measurement and communicate results, learnings, and recommendations
- Support segmentation and personalization initiatives, including reusable content modules and dynamic experiences
- Maintain clear documentation of campaign requirements, decisions, learnings, and calendar changes
- Raise risks related to contact pressure, offer conflicts, timing, audience eligibility, or delivery dependencies through the CRM governance process
- Promotional calendar delivered on time and aligned to approved business priorities
- Promotional Email’s engagement and revenue results
- Improvement in conversion, revenue, engagement, and incremental performance
- Strong test velocity and documented, actionable learnings
- Clear campaign requirements that reduce rework and late changes
- Effective management of contact cadence and customer experience
- Emails sent on time and QA’d
BASIC QUALIFICATIONS:
- Bachelor’s degree in marketing, business, or related field required
- Minimum of 4 years of experience in CRM, lifecycle marketing, email marketing, digital marketing, or campaign strategy required
- Experience planning and evaluating multi-channel campaigns across email, SMS, push, or in-app messaging
- Strong analytical skills with the ability to turn performance data into clear recommendations
- Experience with segmentation, audience strategy, A/B testing, personalization, and campaign measurement
- Strong project-management and communication skills, including the ability to manage multiple campaigns and cross-functional partners
PREFERRED QUALIFICATIONS:
- Experience with marketing automation platforms such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, Braze, Knack or similar platforms is preferred
WHAT YOU’LL GET:
- Up to 40% off the base rate of any standard Hertz Rental
- Paid Time Off
- Medical, Dental & Vision plan options
- Retirement programs, including 401(k) employer matching
- Paid Parental Leave & Adoption Assistance
- Employee Assistance Program for employees & family
- Educational Reimbursement & Discounts
- Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
- Perks & Discounts – Theme Park Tickets, Gym Discounts & more
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company. Individuals are encouraged to apply for positions because of the characteristics that make them unique. EOE, including disability/veteran
INTRODUCTION
The Senior CRM Analyst, Promotional Strategy and Performance, drives the planning, performance analysis, and continuous improvement of recurring promotional CRM communications across Hertz, Dollar, and Thrifty. The role manages the promotional CRM calendar, turns commercial priorities into clear campaign requirements, and uses customer and campaign insights to improve engagement, conversion, and incremental revenue across email, SMS, push, and in-app channels.
This is a strategic individual-contributor role. It does not own platform builds, deployment, or technical QA; those responsibilities sit with CRM Operations.
This position starts at $85,000 commensurate of experience.
ROLE AND RESPONSIBILITIES:
- Own the promotional CRM calendar and contact plan, ensuring campaigns align to business priorities, customer needs, seasonality, and channel capacity
- Develop campaign briefs that define the objective, audience, offer, key message, content requirements, channel plan, timing, and success measures
- Partner with Revenue Management, Loyalty, Merchandising, Creative, Brand, and CRM Operations to translate approved priorities into executable campaigns
- Recommend audience, offer, content, cadence, and channel strategies using campaign performance, customer behavior, and market insights
- Review performance of promotional email, SMS, push, and in-app campaigns; identify trends, opportunities, and actions to improve future sends
- Build and maintain a promotional test-and-learn plan covering subject lines, offers, creative, targeting, timing, personalization, and channel mix
- Work with the CRM Optimization Analyst and broader Analytics team to define test measurement and communicate results, learnings, and recommendations
- Support segmentation and personalization initiatives, including reusable content modules and dynamic experiences
- Maintain clear documentation of campaign requirements, decisions, learnings, and calendar changes
- Raise risks related to contact pressure, offer conflicts, timing, audience eligibility, or delivery dependencies through the CRM governance process
- Promotional calendar delivered on time and aligned to approved business priorities
- Promotional Email’s engagement and revenue results
- Improvement in conversion, revenue, engagement, and incremental performance
- Strong test velocity and documented, actionable learnings
- Clear campaign requirements that reduce rework and late changes
- Effective management of contact cadence and customer experience
- Emails sent on time and QA’d
BASIC QUALIFICATIONS:
- Bachelor’s degree in marketing, business, or related field required
- Minimum of 4 years of experience in CRM, lifecycle marketing, email marketing, digital marketing, or campaign strategy required
- Experience planning and evaluating multi-channel campaigns across email, SMS, push, or in-app messaging
- Strong analytical skills with the ability to turn performance data into clear recommendations
- Experience with segmentation, audience strategy, A/B testing, personalization, and campaign measurement
- Strong project-management and communication skills, including the ability to manage multiple campaigns and cross-functional partners
PREFERRED QUALIFICATIONS:
- Experience with marketing automation platforms such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, Braze, Knack or similar platforms is preferred
WHAT YOU’LL GET:
- Up to 40% off the base rate of any standard Hertz Rental
- Paid Time Off
- Medical, Dental & Vision plan options
- Retirement programs, including 401(k) employer matching
- Paid Parental Leave & Adoption Assistance
- Employee Assistance Program for employees & family
- Educational Reimbursement & Discounts
- Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
- Perks & Discounts – Theme Park Tickets, Gym Discounts & more
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company. Individuals are encouraged to apply for positions because of the characteristics that make them unique. EOE, including disability/veteran
See all 121+ H-1B Visa CRM Analyst Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a CRM Analyst
Map your degree to the role
USCIS requires your degree field to directly relate to CRM analysis. A marketing analytics or information systems degree maps cleanly. If your degree is in a different field, gather transcripts showing coursework in database systems, statistics, or customer behavior to strengthen the specialty occupation argument.
Target employers with LCA filing history
Use Migrate Mate to filter CRM Analyst roles by employers who have active LCA filings for this occupation code. That filing history signals the employer understands the H-1B process and won't need education before agreeing to sponsor you.
Verify the prevailing wage before negotiating
Your employer must pay at least the DOL prevailing wage for your job title, level, and work location. Run the OFLC Wage Search using SOC code 15-2051 before salary discussions so you know the floor and can negotiate from an informed position.
Ask about cap-exempt hiring options
Universities, nonprofit research organizations, and government-affiliated entities are cap-exempt, meaning they can file H-1B petitions outside the April lottery window. CRM Analyst roles exist at these organizations, and securing one lets you bypass the annual cap entirely.
Register during the H-1B lottery window
USCIS opens H-1B registration each March for the following October start date. If you're on OPT, your employer must submit the registration before your OPT expires, or you'll need cap-gap protection to keep working through October 1 while the petition is pending.
Confirm your job duties match O*NET
Review the O*NET profile for CRM Analyst and data analyst roles to confirm your actual job duties align with the listed tasks. Employers use this profile when drafting the LCA job description, and a mismatch between your offer letter and O*NET can trigger an RFE from USCIS.
H-1B Visa CRM Analyst: Frequently Asked Questions
Does a CRM Analyst role qualify as a specialty occupation for H-1B purposes?
Yes, CRM Analyst roles typically qualify as specialty occupations because the work requires theoretical and practical application of database management, statistical analysis, and marketing systems, all of which require at least a bachelor's degree in a directly related field. USCIS evaluates the specific job duties in your offer letter, not just the title, so your employer's job description needs to reflect that degree-level knowledge is required to perform the role.
Which employers actually sponsor H-1B visas for CRM Analyst positions?
Employers in financial services, retail, SaaS, healthcare, and telecommunications hire CRM Analysts and have consistent H-1B LCA filing records. Rather than guessing, search Migrate Mate to browse CRM Analyst openings filtered by employers with verified H-1B sponsorship history, so you're only applying to companies that have already demonstrated willingness to sponsor this visa type.
How does the H-1B cap affect my timeline as a CRM Analyst job seeker?
The annual H-1B cap is 65,000 slots plus 20,000 reserved for U.S. master's degree holders. USCIS runs a lottery each March, with approved petitions starting October 1. If you're on OPT and your petition is selected, cap-gap protection covers the period between OPT expiration and October 1, letting you keep working while the petition is processed.
What documents should I prepare before a CRM Analyst employer agrees to sponsor me?
Gather your degree transcripts, diploma, and any relevant certifications in CRM platforms or data analytics tools. If your degree is from outside the U.S., get a credential evaluation from a NACES-approved evaluator that confirms equivalency to a U.S. bachelor's degree. USCIS may also ask for letters from past employers documenting your experience with specific CRM systems to support the specialty occupation classification.
Can I switch CRM Analyst jobs after my H-1B is approved?
Yes, H-1B portability under AC21 lets you move to a new employer once your petition has been approved and you've been in valid H-1B status. Your new employer must file an H-1B transfer petition before your current role ends, and the new CRM Analyst position must be in the same or a similar occupational classification to the one on your original petition.