H-1B Visa Senior Crm Manager Jobs
Senior CRM Manager roles qualify for H-1B visa sponsorship as specialty occupations requiring at least a bachelor's degree in marketing, computer science, or a related field. Employers file a Labor Condition Application with the DOL before sponsoring your petition, and the annual H-1B cap means timing your job search around the April filing window matters.
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Get Access To All JobsINTRODUCTION
The Senior CRM Analyst, Promotional Strategy and Performance, drives the planning, performance analysis, and continuous improvement of recurring promotional CRM communications across Hertz, Dollar, and Thrifty. The role manages the promotional CRM calendar, turns commercial priorities into clear campaign requirements, and uses customer and campaign insights to improve engagement, conversion, and incremental revenue across email, SMS, push, and in-app channels.
This is a strategic individual-contributor role. It does not own platform builds, deployment, or technical QA; those responsibilities sit with CRM Operations.
This position starts at $85,000 commensurate of experience.
ROLE AND RESPONSIBILITIES:
- Own the promotional CRM calendar and contact plan, ensuring campaigns align to business priorities, customer needs, seasonality, and channel capacity
- Develop campaign briefs that define the objective, audience, offer, key message, content requirements, channel plan, timing, and success measures
- Partner with Revenue Management, Loyalty, Merchandising, Creative, Brand, and CRM Operations to translate approved priorities into executable campaigns
- Recommend audience, offer, content, cadence, and channel strategies using campaign performance, customer behavior, and market insights
- Review performance of promotional email, SMS, push, and in-app campaigns; identify trends, opportunities, and actions to improve future sends
- Build and maintain a promotional test-and-learn plan covering subject lines, offers, creative, targeting, timing, personalization, and channel mix
- Work with the CRM Optimization Analyst and broader Analytics team to define test measurement and communicate results, learnings, and recommendations
- Support segmentation and personalization initiatives, including reusable content modules and dynamic experiences
- Maintain clear documentation of campaign requirements, decisions, learnings, and calendar changes
- Raise risks related to contact pressure, offer conflicts, timing, audience eligibility, or delivery dependencies through the CRM governance process
- Promotional calendar delivered on time and aligned to approved business priorities
- Promotional Email’s engagement and revenue results
- Improvement in conversion, revenue, engagement, and incremental performance
- Strong test velocity and documented, actionable learnings
- Clear campaign requirements that reduce rework and late changes
- Effective management of contact cadence and customer experience
- Emails sent on time and QA’d
BASIC QUALIFICATIONS:
- Bachelor’s degree in marketing, business, or related field required
- Minimum of 4 years of experience in CRM, lifecycle marketing, email marketing, digital marketing, or campaign strategy required
- Experience planning and evaluating multi-channel campaigns across email, SMS, push, or in-app messaging
- Strong analytical skills with the ability to turn performance data into clear recommendations
- Experience with segmentation, audience strategy, A/B testing, personalization, and campaign measurement
- Strong project-management and communication skills, including the ability to manage multiple campaigns and cross-functional partners
PREFERRED QUALIFICATIONS:
- Experience with marketing automation platforms such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, Braze, Knack or similar platforms is preferred
WHAT YOU’LL GET:
- Up to 40% off the base rate of any standard Hertz Rental
- Paid Time Off
- Medical, Dental & Vision plan options
- Retirement programs, including 401(k) employer matching
- Paid Parental Leave & Adoption Assistance
- Employee Assistance Program for employees & family
- Educational Reimbursement & Discounts
- Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
- Perks & Discounts – Theme Park Tickets, Gym Discounts & more
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company. Individuals are encouraged to apply for positions because of the characteristics that make them unique. EOE, including disability/veteran
INTRODUCTION
The Senior CRM Analyst, Promotional Strategy and Performance, drives the planning, performance analysis, and continuous improvement of recurring promotional CRM communications across Hertz, Dollar, and Thrifty. The role manages the promotional CRM calendar, turns commercial priorities into clear campaign requirements, and uses customer and campaign insights to improve engagement, conversion, and incremental revenue across email, SMS, push, and in-app channels.
This is a strategic individual-contributor role. It does not own platform builds, deployment, or technical QA; those responsibilities sit with CRM Operations.
This position starts at $85,000 commensurate of experience.
ROLE AND RESPONSIBILITIES:
- Own the promotional CRM calendar and contact plan, ensuring campaigns align to business priorities, customer needs, seasonality, and channel capacity
- Develop campaign briefs that define the objective, audience, offer, key message, content requirements, channel plan, timing, and success measures
- Partner with Revenue Management, Loyalty, Merchandising, Creative, Brand, and CRM Operations to translate approved priorities into executable campaigns
- Recommend audience, offer, content, cadence, and channel strategies using campaign performance, customer behavior, and market insights
- Review performance of promotional email, SMS, push, and in-app campaigns; identify trends, opportunities, and actions to improve future sends
- Build and maintain a promotional test-and-learn plan covering subject lines, offers, creative, targeting, timing, personalization, and channel mix
- Work with the CRM Optimization Analyst and broader Analytics team to define test measurement and communicate results, learnings, and recommendations
- Support segmentation and personalization initiatives, including reusable content modules and dynamic experiences
- Maintain clear documentation of campaign requirements, decisions, learnings, and calendar changes
- Raise risks related to contact pressure, offer conflicts, timing, audience eligibility, or delivery dependencies through the CRM governance process
- Promotional calendar delivered on time and aligned to approved business priorities
- Promotional Email’s engagement and revenue results
- Improvement in conversion, revenue, engagement, and incremental performance
- Strong test velocity and documented, actionable learnings
- Clear campaign requirements that reduce rework and late changes
- Effective management of contact cadence and customer experience
- Emails sent on time and QA’d
BASIC QUALIFICATIONS:
- Bachelor’s degree in marketing, business, or related field required
- Minimum of 4 years of experience in CRM, lifecycle marketing, email marketing, digital marketing, or campaign strategy required
- Experience planning and evaluating multi-channel campaigns across email, SMS, push, or in-app messaging
- Strong analytical skills with the ability to turn performance data into clear recommendations
- Experience with segmentation, audience strategy, A/B testing, personalization, and campaign measurement
- Strong project-management and communication skills, including the ability to manage multiple campaigns and cross-functional partners
PREFERRED QUALIFICATIONS:
- Experience with marketing automation platforms such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, Braze, Knack or similar platforms is preferred
WHAT YOU’LL GET:
- Up to 40% off the base rate of any standard Hertz Rental
- Paid Time Off
- Medical, Dental & Vision plan options
- Retirement programs, including 401(k) employer matching
- Paid Parental Leave & Adoption Assistance
- Employee Assistance Program for employees & family
- Educational Reimbursement & Discounts
- Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
- Perks & Discounts – Theme Park Tickets, Gym Discounts & more
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company. Individuals are encouraged to apply for positions because of the characteristics that make them unique. EOE, including disability/veteran
See all 121+ H-1B Visa Senior Crm Manager Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Senior Crm Manager
Document your CRM platform expertise formally
Gather certifications for Salesforce, HubSpot, or Microsoft Dynamics before applying. USCIS officers scrutinize specialty occupation claims for CRM roles, so third-party credentials strengthen the degree-to-job field connection in your H-1B petition.
Target employers with LCA filing history
Use Migrate Mate to filter Senior CRM Manager openings by verified DOL Labor Condition Application filings. This shows which employers have already cleared the prevailing-wage certification step and are operationally ready to sponsor.
Verify your prevailing wage tier before negotiating
Look up the DOL wage level for your CRM role using the OFLC Wage Search before salary discussions. Your offered wage must meet the certified LCA level, so knowing the floor prevents offers that USCIS will later flag.
Confirm specialty occupation standing for your exact duties
CRM Manager job descriptions vary widely. Cross-reference your actual responsibilities against the O*NET profile for Marketing Managers to confirm the role requires a specifically related bachelor's degree, which is the legal threshold for H-1B eligibility.
Ask employers about cap-exempt filing options early
Universities, nonprofits attached to universities, and certain research organizations are cap-exempt, meaning they can file your H-1B petition outside the April lottery window. If your CRM role fits those environments, this path avoids the annual registration gamble entirely.
Align your job start date with H-1B October activation
Cap-subject H-1B petitions approved in April have an October 1 start date. Negotiate your employment start accordingly so your offer letter reflects that timeline and your employer's petition filing isn't misaligned with USCIS processing expectations.
H-1B Visa Senior Crm Manager: Frequently Asked Questions
Does a Senior CRM Manager role qualify as an H-1B specialty occupation?
Yes, provided the position requires a bachelor's degree or higher in a specifically related field such as marketing, information systems, or business analytics. Generic management roles that accept any degree can face USCIS scrutiny, so the job description needs to articulate a direct connection between the degree field and the CRM-specific duties being performed.
How do I find Senior CRM Manager employers who are already set up to sponsor H-1B visas?
Migrate Mate surfaces Senior CRM Manager job listings filtered by employers with verified DOL Labor Condition Application filing history. This tells you which companies have already completed the prevailing-wage certification process for comparable roles, so you're not starting that conversation from zero during salary negotiations.
What happens to my H-1B status if my CRM Manager role changes significantly after approval?
Material changes to your job duties, title, or work location require your employer to file an amended H-1B petition before the changes take effect. For CRM Managers, moving from an individual-contributor analytics function to a people-management role with different core duties typically qualifies as a material change that triggers an amendment filing with USCIS.
Can my employer include remote work locations in an H-1B petition for a CRM role?
Yes, but your employer must file a Labor Condition Application for each worksite where you'll spend meaningful time, including a home office in a different metro area. DOL requires the LCA to reflect the correct prevailing wage for each physical location, and USCIS can deny petitions where the certified worksite doesn't match your actual work address.
Does the type of CRM platform I specialize in affect H-1B petition strength?
It can influence the specialty occupation argument. Roles centered on highly technical CRM implementation, data architecture, or API integration tend to support a stronger degree-requirement case than roles focused primarily on campaign execution. Documenting platform-specific certifications and technical responsibilities in your support letter helps USCIS understand why a generic business degree wouldn't suffice for your specific position.