H-1B Visa Digital Content Specialist Jobs
Digital Content Specialist roles qualify for H-1B visa sponsorship when the position requires a bachelor's degree in communications, marketing, journalism, or a related field. Many media, tech, and enterprise employers file LCAs for these roles. Use Migrate Mate to filter by verified H-1B visa filing history and find employers actively sponsoring right now.
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Get Access To All JobsYour Opportunity as the Assistant Lead, Digital Content
This role will support the creation and optimization of digital experiences across retailer eCommerce platforms for the Pet portfolio. Partnering with eCommerce, Sales, Creative, agency partners, and external vendors, this role will develop and execute digital shelf content that improves product discoverability, drives conversion, and delivers a consistent brand experience. This role manages the end-to-end content process, from briefing and asset development through publication, auditing, and ongoing optimization. Using retailer insights, shopper behavior, and digital shelf analytics, this role will continuously enhance content performance and contribute to business growth. Working closely with the Digital Content Lead, you will execute digital shelf initiatives and optimization programs that strengthen Smucker's omnichannel presence, deepen consumer engagement, and support broader eCommerce and Brand Experience strategies.
Location: Orrville, OH Corporate Offices
Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires.
In this role you will:
Digital Shelf Content Development & Execution:
- Develop and execute digital shelf content for key retailer partners, including product detail pages (PDPs), enhanced content modules, brand stores, and other retailer-specific content.
- Develop creative briefs and partner with internal creative teams and agencies to produce high-quality digital assets that align with brand and retailer requirements.
- Manage content projects through briefing, review, legal approval, revision, and final production.
- Coordinate content uploads and maintenance across retailer platforms and content management systems.
- Execute content updates supporting product launches, seasonal campaigns, promotional programs, and retailer initiatives.
- Support content updates and optimization for select brand.com sites, ensuring content remains current and aligned with Brand Experience strategies.
- Execute Ratings & Reviews programs that strengthen content credibility and improve shopper confidence.
Content Optimization & Insights:
- Analyze retailer scorecards, content performance metrics, and digital shelf analytics to identify opportunities for improvement.
- Leverage internal tools such as Salsify, Profitero, Spotfire and more to monitor search visibility, content quality, and competitive performance.
- Work with agency and internal ecommerce partners to conduct regular content audits to identify missing, outdated, or underperforming content and recommend optimization opportunities.
- Support SEO and discoverability initiatives by ensuring content is optimized for retailer search algorithms and shopper engagement.
- Share insights and recommendations with cross-functional partners to improve digital shelf performance and content effectiveness.
Cross-Functional Collaboration:
- Partner with Sales teams to understand retailer-specific content requirements and opportunities.
- Collaborate with eCommerce, Brand Marketing, Creative, and agency partners to align content development with broader business objectives.
- Coordinate with content operations and vendor partners to ensure accurate and timely content publication.
Content Operations & Governance:
- Maintain digital shelf project trackers and manage workflows across multiple brands and retailers.
- Ensure consistency, accuracy, and compliance of product content across platforms.
- Support process improvements that enhance content quality, efficiency, and speed to market.
What we are looking for:
Minimum Requirements:
- Bachelor’s Degree
- At least 5 years of relevant experience managing content or digital projects
- Strong creative acumen with proven success in developing and executing real-time performance content
- Able to translate creative feedback into clear, actionable steps for production partners
- Excellent leadership and communication skills; able to influence and motivate cross-functional teams
- Strong project management capabilities to drive complex initiatives forward
- Highly collaborative mindset; team player
- Proven ability to work independently and as part of a team, including cross-functional groups
Additional skills and experience that we think would make someone successful in this role:
- Experience managing digital shelf content (or ecommerce content)
- Agency and/or agency management experience
- Consumer Packaged Goods industry or B2C experience
- Experience with Amazon, Walmart, and Chewy retailers
LI-JW1
LI-Hybrid
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
Stay connected with us on LinkedIn®
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.
Your Opportunity as the Assistant Lead, Digital Content
This role will support the creation and optimization of digital experiences across retailer eCommerce platforms for the Pet portfolio. Partnering with eCommerce, Sales, Creative, agency partners, and external vendors, this role will develop and execute digital shelf content that improves product discoverability, drives conversion, and delivers a consistent brand experience. This role manages the end-to-end content process, from briefing and asset development through publication, auditing, and ongoing optimization. Using retailer insights, shopper behavior, and digital shelf analytics, this role will continuously enhance content performance and contribute to business growth. Working closely with the Digital Content Lead, you will execute digital shelf initiatives and optimization programs that strengthen Smucker's omnichannel presence, deepen consumer engagement, and support broader eCommerce and Brand Experience strategies.
Location: Orrville, OH Corporate Offices
Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires.
In this role you will:
Digital Shelf Content Development & Execution:
- Develop and execute digital shelf content for key retailer partners, including product detail pages (PDPs), enhanced content modules, brand stores, and other retailer-specific content.
- Develop creative briefs and partner with internal creative teams and agencies to produce high-quality digital assets that align with brand and retailer requirements.
- Manage content projects through briefing, review, legal approval, revision, and final production.
- Coordinate content uploads and maintenance across retailer platforms and content management systems.
- Execute content updates supporting product launches, seasonal campaigns, promotional programs, and retailer initiatives.
- Support content updates and optimization for select brand.com sites, ensuring content remains current and aligned with Brand Experience strategies.
- Execute Ratings & Reviews programs that strengthen content credibility and improve shopper confidence.
Content Optimization & Insights:
- Analyze retailer scorecards, content performance metrics, and digital shelf analytics to identify opportunities for improvement.
- Leverage internal tools such as Salsify, Profitero, Spotfire and more to monitor search visibility, content quality, and competitive performance.
- Work with agency and internal ecommerce partners to conduct regular content audits to identify missing, outdated, or underperforming content and recommend optimization opportunities.
- Support SEO and discoverability initiatives by ensuring content is optimized for retailer search algorithms and shopper engagement.
- Share insights and recommendations with cross-functional partners to improve digital shelf performance and content effectiveness.
Cross-Functional Collaboration:
- Partner with Sales teams to understand retailer-specific content requirements and opportunities.
- Collaborate with eCommerce, Brand Marketing, Creative, and agency partners to align content development with broader business objectives.
- Coordinate with content operations and vendor partners to ensure accurate and timely content publication.
Content Operations & Governance:
- Maintain digital shelf project trackers and manage workflows across multiple brands and retailers.
- Ensure consistency, accuracy, and compliance of product content across platforms.
- Support process improvements that enhance content quality, efficiency, and speed to market.
What we are looking for:
Minimum Requirements:
- Bachelor’s Degree
- At least 5 years of relevant experience managing content or digital projects
- Strong creative acumen with proven success in developing and executing real-time performance content
- Able to translate creative feedback into clear, actionable steps for production partners
- Excellent leadership and communication skills; able to influence and motivate cross-functional teams
- Strong project management capabilities to drive complex initiatives forward
- Highly collaborative mindset; team player
- Proven ability to work independently and as part of a team, including cross-functional groups
Additional skills and experience that we think would make someone successful in this role:
- Experience managing digital shelf content (or ecommerce content)
- Agency and/or agency management experience
- Consumer Packaged Goods industry or B2C experience
- Experience with Amazon, Walmart, and Chewy retailers
LI-JW1
LI-Hybrid
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
Stay connected with us on LinkedIn®
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.
See all 1,757+ H-1B Visa Digital Content Specialist Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Digital Content Specialist
Verify your degree aligns with the role
H-1B approval for Digital Content Specialist roles hinges on a direct connection between your degree field and the job duties. A degree in communications, marketing, or digital media strengthens the specialty occupation case; a mismatched field can trigger an RFE.
Check LCA filings before applying
Use the OFLC Wage Search to confirm an employer has filed Labor Condition Applications for Digital Content Specialist or closely related titles. Prior LCA history signals a functioning H-1B sponsorship process, not just a stated willingness to sponsor.
Search H-1B employers on Migrate Mate
Migrate Mate filters Digital Content Specialist openings by verified DOL filing history, so you're targeting employers who have actually sponsored the role before, not just those who list H-1B sponsorship as a checkbox in a job posting.
Request premium processing before the lottery
Ask your employer to elect premium processing when filing your I-129. USCIS guarantees a decision within 15 business days, giving you faster clarity on cap-subject H-1B petitions and reducing the limbo period between lottery selection and start date.
Benchmark your offered wage against the prevailing rate
Your employer must pay at least the DOL prevailing wage for your specific SOC code and work location. Cross-reference your offer against the OFLC Wage Search before signing to confirm compliance and avoid LCA certification issues that stall the filing.
Build a portfolio that documents specialty occupation
Compile work samples that demonstrate degree-level analysis, editorial strategy, or content architecture, not just execution tasks. Adjudicators scrutinize whether Digital Content Specialist duties genuinely require a bachelor's, so evidence of specialized judgment strengthens your employer's petition.
H-1B Visa Digital Content Specialist: Frequently Asked Questions
Does a Digital Content Specialist role qualify as a specialty occupation for H-1B purposes?
It can, but it depends on how the employer defines the position. USCIS requires that the role normally requires at least a bachelor's degree in a specific field. Positions focused on content strategy, editorial planning, or digital analytics with a defined degree requirement in communications, marketing, or a related discipline are more likely to qualify than broadly scoped coordinator roles.
Which employers sponsor H-1B visas for Digital Content Specialist positions?
Tech companies, media organizations, financial services firms, and large enterprise brands with in-house content teams are the most consistent sponsors. You can identify them by searching DOL Labor Condition Application disclosures or browsing verified sponsoring employers on Migrate Mate, which filters results by actual H-1B filing history for this role category.
How does the H-1B cap and lottery affect Digital Content Specialists?
Most Digital Content Specialist positions are cap-subject, meaning your petition enters the annual H-1B lottery capped at 85,000 slots. Registration opens each March for an October 1 start date. Roles at universities or nonprofit research institutions are cap-exempt and can be filed at any time, so targeting those employers avoids the lottery entirely.
What documents should a Digital Content Specialist prepare for an H-1B petition?
Your employer's attorney will need your degree transcripts and diploma, a credential evaluation if your degree is from outside the U.S., your resume with role-specific accomplishments, and a detailed job description tying your duties to the degree requirement. O*NET documentation for the relevant SOC code is also commonly used to support the specialty occupation argument.
Can I change employers as a Digital Content Specialist on H-1B?
Yes. Under H-1B portability rules, you can start working for a new employer once they file a new I-129 petition on your behalf, without waiting for approval, as long as you've been in valid H-1B status for at least 180 days. Your new employer must file before your current status expires, and the new role must also qualify as a specialty occupation.