H-1B Visa Digital Marketing Analyst Jobs
Digital Marketing Analyst roles qualify for H-1B sponsorship as specialty occupations requiring a bachelor's degree in marketing, statistics, or a related field. Employers file the Labor Condition Application before your visa petition, certifying your offered wage meets the DOL prevailing wage for your work location and SOC code.
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Get Access To All JobsABOUT THE JOB
We are seeking a data-driven and business-savvy Digital Marketing Analyst to serve as the critical bridge between business needs and technical implementation. This role will own digital marketing analytics, supporting marketing tools to monitor campaign performance across various channels like search, social media, email and ecommerce, and then provide insights and recommendations to improve performance, conversion and ROI.
This role will own ensuring marketing analytics tools and supporting platforms like Google Tag Manager (GTM) are functioning and configured correctly and translating business and marketing requirements into actionable analytics solutions. As the go-to resource for GTM and GA4, you will empower decision-makers with clear, actionable data, collaborate closely with cross-functional teams and agency partners, and drive continuous improvement across all digital channels. Additionally, you will leverage insights to support ongoing optimizations, ensuring our digital strategies are both technically sound and aligned with business objectives for sustained growth.
Responsibilities:
- Mandatory: Serve as the bridge between business and technical teams: Translate business requirements into technical specifications for GTM and GA4, ensuring seamless implementation and reporting.
- Mandatory: Configure and maintain GTM: Set up, test, and optimize tags, triggers, and data layers to capture relevant marketing and user behavior data across websites and apps.
- Mandatory: Own GA4 analytics: Monitor digital performance, create custom events, conversions, and audiences, and build dashboards to surface actionable insights (Looker Studio, PowerBI).
- Mandatory: Troubleshoot tracking discrepancies and data quality issues.
- Mandatory: Work closely with agency partners, including analytics agencies and website developers, to ensure seamless implementation, optimization, and troubleshooting of digital analytics and website tracking solutions.
- Mandatory: Ensure data quality and compliance: Maintain data integrity, privacy, and compliance with relevant regulations (GDPR, CCPA, etc.).
- Train internal owners and marketers on how to access and interpret GA4 reports.
- Stay current with digital analytics trends: Continuously learn and apply best practices in digital analytics, GTM, and GA4.
- Own and analyze digital marketing performance: Monitor and interpret key metrics (traffic, conversions, engagement, ROI) across paid, owned, and earned channels. Develop dashboards and reports to communicate findings to stakeholders.
- Experience with user behavior analysis, translating performance insights into optimization recommendations across campaigns and experiences, and A/B testing preferred.
This position is remote.
COMPENSATION
- The base compensation range for this position is $85,000 - $115,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.
ABOUT YOU
- 3+ years of hands-on experience with GTM and GA4 (required).
- Proficiency in GTM configuration, including media pixel implementation.
- Strong understanding of GA4’s event-based model.
- Experience creating custom dimensions, metrics, and conversion events in GA4.
- Ability to work with and understand basic JavaScript for data layer push techniques.
- Expertise in GA4 reporting, filters, segmentation, and data visualization.
- Knowledge of regex patterns for trigger and variable configuration.
- Excellent communication skills to work with both technical and non-technical teams.
- Experience documenting tracking requirements and implementation guides.
SUPERVISORY RESPONSIBILITIES: This role will not have any supervisory responsibilities.
WORKING CONDITIONS: Monday to Friday from 8:30am to 5:00pm.
About us
Life at Danone
With approximately 5,000 employees and 13 production locations across the U.S., our vibrant culture and endless growth opportunities are just a couple of the reasons our employees call themselves “Proud Danoners.”
Our Brands
When you join us, you’ll work with some of the best-known food and beverage brands in the world, including Activia®, DanActive®, Danimals®, Dannon®, evian®, Follow Your Heart®, Happy Family® Organics, International Delight®, Light + Fit®, Nutricia®, Oikos®, Silk®, So Delicious® Dairy Free, STōK® Cold Brew Coffee®, Too Good & Co™, and YoCrunch®.
Our Purpose
We’re committed to making a positive impact on our world. Rooted in our mission to bring health through food to as many people as possible, we’re proud to be the world’s largest B Corp.
Our Benefits
Our commitment to making the world healthier starts with our employees.
- Physical Wellbeing: We pay for the majority of your medical benefits – which include medical, dental and vision – with our competitive 80%/20% cost-sharing model.
- Mental Wellbeing: Danoners receive fitness discounts, unlimited flexible time off and hybrid work schedules. We also have a range of programs that support mental health and substance abuse.
- Financial Support: We offer a performance-based bonus, a 401(k) plan, tuition reimbursement, employee discount programs and voluntary perks.
- Family Care: We offer caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits and pet insurance.
Equal Opportunity Employer
Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here.
ABOUT THE JOB
We are seeking a data-driven and business-savvy Digital Marketing Analyst to serve as the critical bridge between business needs and technical implementation. This role will own digital marketing analytics, supporting marketing tools to monitor campaign performance across various channels like search, social media, email and ecommerce, and then provide insights and recommendations to improve performance, conversion and ROI.
This role will own ensuring marketing analytics tools and supporting platforms like Google Tag Manager (GTM) are functioning and configured correctly and translating business and marketing requirements into actionable analytics solutions. As the go-to resource for GTM and GA4, you will empower decision-makers with clear, actionable data, collaborate closely with cross-functional teams and agency partners, and drive continuous improvement across all digital channels. Additionally, you will leverage insights to support ongoing optimizations, ensuring our digital strategies are both technically sound and aligned with business objectives for sustained growth.
Responsibilities:
- Mandatory: Serve as the bridge between business and technical teams: Translate business requirements into technical specifications for GTM and GA4, ensuring seamless implementation and reporting.
- Mandatory: Configure and maintain GTM: Set up, test, and optimize tags, triggers, and data layers to capture relevant marketing and user behavior data across websites and apps.
- Mandatory: Own GA4 analytics: Monitor digital performance, create custom events, conversions, and audiences, and build dashboards to surface actionable insights (Looker Studio, PowerBI).
- Mandatory: Troubleshoot tracking discrepancies and data quality issues.
- Mandatory: Work closely with agency partners, including analytics agencies and website developers, to ensure seamless implementation, optimization, and troubleshooting of digital analytics and website tracking solutions.
- Mandatory: Ensure data quality and compliance: Maintain data integrity, privacy, and compliance with relevant regulations (GDPR, CCPA, etc.).
- Train internal owners and marketers on how to access and interpret GA4 reports.
- Stay current with digital analytics trends: Continuously learn and apply best practices in digital analytics, GTM, and GA4.
- Own and analyze digital marketing performance: Monitor and interpret key metrics (traffic, conversions, engagement, ROI) across paid, owned, and earned channels. Develop dashboards and reports to communicate findings to stakeholders.
- Experience with user behavior analysis, translating performance insights into optimization recommendations across campaigns and experiences, and A/B testing preferred.
This position is remote.
COMPENSATION
- The base compensation range for this position is $85,000 - $115,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.
ABOUT YOU
- 3+ years of hands-on experience with GTM and GA4 (required).
- Proficiency in GTM configuration, including media pixel implementation.
- Strong understanding of GA4’s event-based model.
- Experience creating custom dimensions, metrics, and conversion events in GA4.
- Ability to work with and understand basic JavaScript for data layer push techniques.
- Expertise in GA4 reporting, filters, segmentation, and data visualization.
- Knowledge of regex patterns for trigger and variable configuration.
- Excellent communication skills to work with both technical and non-technical teams.
- Experience documenting tracking requirements and implementation guides.
SUPERVISORY RESPONSIBILITIES: This role will not have any supervisory responsibilities.
WORKING CONDITIONS: Monday to Friday from 8:30am to 5:00pm.
About us
Life at Danone
With approximately 5,000 employees and 13 production locations across the U.S., our vibrant culture and endless growth opportunities are just a couple of the reasons our employees call themselves “Proud Danoners.”
Our Brands
When you join us, you’ll work with some of the best-known food and beverage brands in the world, including Activia®, DanActive®, Danimals®, Dannon®, evian®, Follow Your Heart®, Happy Family® Organics, International Delight®, Light + Fit®, Nutricia®, Oikos®, Silk®, So Delicious® Dairy Free, STōK® Cold Brew Coffee®, Too Good & Co™, and YoCrunch®.
Our Purpose
We’re committed to making a positive impact on our world. Rooted in our mission to bring health through food to as many people as possible, we’re proud to be the world’s largest B Corp.
Our Benefits
Our commitment to making the world healthier starts with our employees.
- Physical Wellbeing: We pay for the majority of your medical benefits – which include medical, dental and vision – with our competitive 80%/20% cost-sharing model.
- Mental Wellbeing: Danoners receive fitness discounts, unlimited flexible time off and hybrid work schedules. We also have a range of programs that support mental health and substance abuse.
- Financial Support: We offer a performance-based bonus, a 401(k) plan, tuition reimbursement, employee discount programs and voluntary perks.
- Family Care: We offer caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits and pet insurance.
Equal Opportunity Employer
Danone North America is proud to be an Equal Opportunity employer. It is our policy to give equal employment opportunities to all qualified persons without regard to legally protected characteristics, or any other consideration made unlawful by applicable federal, state/provincial and/or local law. For our EEO policy statement and your EEO rights under law click here.
See all 51+ Digital Marketing Analyst jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Digital Marketing Analyst roles.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Digital Marketing Analyst
Match your degree to the SOC code
USCIS evaluates whether your specific degree field supports the Digital Marketing Analyst role. A marketing, statistics, or data analytics degree maps cleanly to SOC 13-1161. An unrelated degree weakens the specialty occupation argument, even with years of experience.
Verify the prevailing wage before negotiating
Run your job title and work location through the OFLC Wage Search before your offer stage. Your employer's LCA must certify a wage at or above the DOL prevailing wage, so knowing Level I through Level IV thresholds prevents underpayment surprises that could delay certification.
Target employers with LCA filing history
Use Migrate Mate to filter Digital Marketing Analyst roles by employers with verified H-1B LCA filing history. This cuts out companies that have never sponsored before and focuses your applications where sponsorship infrastructure already exists.
Confirm the role description lists a required degree
Job postings that say 'bachelor's preferred' rather than 'required' create RFE risk at the I-129 stage. Before accepting an offer, ask the employer to confirm the job description explicitly requires a bachelor's degree in a directly related field.
Ask about premium processing before your OPT expires
If you're transitioning from OPT, confirm whether your employer will file with premium processing. Standard H-1B adjudication can take months, and your cap-gap protection only bridges status to October 1. Premium processing gives you a 15-business-day decision window.
Review the O*NET profile before your petition
The O*NET occupation profile for Market Research Analysts and Marketing Specialists documents the typical education and knowledge requirements USCIS references. Cross-check your duties description against O*NET's task list so your employer's support letter reflects the recognized specialty occupation criteria.
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Find Digital Marketing Analyst JobsDigital Marketing Analyst H-1B Visa: Frequently Asked Questions
Does a Digital Marketing Analyst role qualify as an H-1B specialty occupation?
Yes, provided the employer requires a bachelor's degree or higher in a specific field such as marketing, statistics, business analytics, or a related discipline. Roles where any bachelor's degree is accepted regardless of field carry higher RFE risk. The stronger the alignment between your degree field and your day-to-day analytical duties, the cleaner the specialty occupation argument becomes.
How do I find Digital Marketing Analyst employers that actually sponsor H-1B visas?
Migrate Mate filters listings by employers with documented H-1B LCA filing history, so you're not guessing which companies have sponsored before. Focus on employers in technology, e-commerce, financial services, and large consumer brands, where dedicated analytics teams and repeat H-1B filings are most common. Avoid startups with no prior filing history unless they have legal counsel actively managing their immigration program.
What happens to my H-1B status if my Digital Marketing Analyst role shifts to a different job function?
A material change in duties, title, or work location can require an amended H-1B petition before the change takes effect. If your role expands from analytics into broader marketing management or strategy, your employer should consult with their immigration counsel to evaluate whether an amendment is needed. Working outside the approved petition's scope puts your status at risk.
Does remote work affect H-1B sponsorship for Digital Marketing Analyst positions?
Yes. Each location where you work must be covered by a certified LCA with a prevailing wage determination for that specific geographic area. If your employer is headquartered in one city but you work remotely from another, a new LCA covering your remote work location is required. Short-term travel to client sites generally doesn't trigger this requirement, but a permanent remote arrangement does.
Can a Digital Marketing Analyst role support an EB-2 or EB-3 green card petition through PERM?
It can, depending on how the employer defines the minimum requirements for the role. A position requiring a master's degree or a bachelor's plus five years of progressive experience may support an EB-2 petition. Standard bachelor's-level requirements typically fall under EB-3. Your employer initiates the PERM labor certification with DOL, which tests whether qualified U.S. workers are available before sponsoring a foreign national for permanent residence.
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