H-1B Visa Digital Marketing Manager Jobs
Digital Marketing Manager roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, communications, or a related field. Employers file the LCA with DOL before your I-129 petition, and most mid-to-large marketing teams sponsor regularly. The annual H-1B cap applies, so lottery timing shapes your start date.
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Get Access To All JobsWHO ARE WE:
Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.
ABOUT THE ROLE:
The Product Manager, Digital Marketing is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform.
The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact.
WHAT YOU WILL DO:
Platform Ownership & Strategy
- Own the Salesforce Marketing Cloud product roadmap, defining and prioritizing capabilities that support business growth and customer engagement
- Establish scalable frameworks for journey orchestration, personalization, and automation
- Define platform standards, guardrails, and best practices to ensure consistent execution
- Ensure alignment between platform capabilities and evolving business needs
Cross‑Functional Leadership & Alignment
- Serve as the primary liaison between CRM and Loyalty teams and Platform Engineering
- Translate business objectives into clear product requirements and prioritized backlogs
- Partner with Solution Architecture to define aligned implementation approaches
- Drive alignment across technical and non‑technical stakeholders
Data & Platform Integrity
- Own the end‑to‑end data flow strategy across the Salesforce Marketing Cloud ecosystem
- Ensure data quality, segmentation logic, and personalization accuracy
- Define integration requirements between SFMC and enterprise systems
- Establish governance standards for data usage, privacy, and compliance
Innovation & Capability Development
- Evaluate and prioritize new platform capabilities, including AI‑driven personalization
- Identify opportunities to improve marketing effectiveness through data and automation
- Drive continuous improvement to increase platform efficiency and scalability
Campaign Operations & Optimization
- Oversee the campaign development lifecycle from strategy through execution and analysis
- Implement A/B testing frameworks and optimization strategies
- Ensure deliverability best practices and maintain sender reputation
WHAT WE NEED FROM YOU:
Technical Expertise
- 5+ years of hands‑on Salesforce Marketing Cloud experience
- Advanced knowledge of email marketing best practices and compliance
- Proficiency in SQL and AMPscript
- Experience with APIs and enterprise data integrations
Business & Product Skills
- Proven experience translating business needs into scalable solutions
- Strong understanding of customer lifecycle marketing and segmentation
- Experience with CRM systems, loyalty programs, and CDPs
Leadership & Communication
- Strong cross‑functional stakeholder management skills
- Ability to communicate complex technical concepts to business audiences
- Experience working in agile product and engineering environments
PREFERRED QUALIFICATIONS:
- Salesforce Marketing Cloud certifications
- Experience with AI‑driven marketing tools and advanced personalization
- Background in retail, e‑commerce, or loyalty programs
- Experience supporting global platforms
SUCCESS METRICS:
- Adoption and effectiveness of platform capabilities
- Reliability and scalability of the marketing automation platform
- Improvements in marketing performance driven by platform enhancements
- Stakeholder satisfaction across business and technical teams
The pay range for this role is $110,000-$150,000/yr USD.
About Skechers
Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
WHO ARE WE:
Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.
ABOUT THE ROLE:
The Product Manager, Digital Marketing is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform.
The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact.
WHAT YOU WILL DO:
Platform Ownership & Strategy
- Own the Salesforce Marketing Cloud product roadmap, defining and prioritizing capabilities that support business growth and customer engagement
- Establish scalable frameworks for journey orchestration, personalization, and automation
- Define platform standards, guardrails, and best practices to ensure consistent execution
- Ensure alignment between platform capabilities and evolving business needs
Cross‑Functional Leadership & Alignment
- Serve as the primary liaison between CRM and Loyalty teams and Platform Engineering
- Translate business objectives into clear product requirements and prioritized backlogs
- Partner with Solution Architecture to define aligned implementation approaches
- Drive alignment across technical and non‑technical stakeholders
Data & Platform Integrity
- Own the end‑to‑end data flow strategy across the Salesforce Marketing Cloud ecosystem
- Ensure data quality, segmentation logic, and personalization accuracy
- Define integration requirements between SFMC and enterprise systems
- Establish governance standards for data usage, privacy, and compliance
Innovation & Capability Development
- Evaluate and prioritize new platform capabilities, including AI‑driven personalization
- Identify opportunities to improve marketing effectiveness through data and automation
- Drive continuous improvement to increase platform efficiency and scalability
Campaign Operations & Optimization
- Oversee the campaign development lifecycle from strategy through execution and analysis
- Implement A/B testing frameworks and optimization strategies
- Ensure deliverability best practices and maintain sender reputation
WHAT WE NEED FROM YOU:
Technical Expertise
- 5+ years of hands‑on Salesforce Marketing Cloud experience
- Advanced knowledge of email marketing best practices and compliance
- Proficiency in SQL and AMPscript
- Experience with APIs and enterprise data integrations
Business & Product Skills
- Proven experience translating business needs into scalable solutions
- Strong understanding of customer lifecycle marketing and segmentation
- Experience with CRM systems, loyalty programs, and CDPs
Leadership & Communication
- Strong cross‑functional stakeholder management skills
- Ability to communicate complex technical concepts to business audiences
- Experience working in agile product and engineering environments
PREFERRED QUALIFICATIONS:
- Salesforce Marketing Cloud certifications
- Experience with AI‑driven marketing tools and advanced personalization
- Background in retail, e‑commerce, or loyalty programs
- Experience supporting global platforms
SUCCESS METRICS:
- Adoption and effectiveness of platform capabilities
- Reliability and scalability of the marketing automation platform
- Improvements in marketing performance driven by platform enhancements
- Stakeholder satisfaction across business and technical teams
The pay range for this role is $110,000-$150,000/yr USD.
About Skechers
Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
See all 1,784+ H-1B Visa Digital Marketing Manager Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Digital Marketing Manager
Frame your portfolio around business outcomes
USCIS adjudicators evaluate whether your role genuinely requires a specialized degree. Document campaigns with measurable ROI, attribution modeling, and cross-channel strategy to demonstrate complexity that couldn't be performed without a marketing-specific academic background.
Use OFLC Wage Search before negotiating salary
Your employer's LCA must certify a wage at or above the DOL prevailing wage for your exact SOC code and work location. Pull the OFLC Wage Search figure before your offer conversation so the certified wage doesn't become a ceiling on your compensation.
Target employers with active LCA filing history
Use Migrate Mate to filter Digital Marketing Manager roles by verified DOL Labor Condition Application data, so you're applying to employers who have already navigated H-1B sponsorship for this job title rather than introducing the process to them.
Confirm your title maps to the correct SOC code
Marketing Manager titles can be filed under multiple SOC codes with different prevailing wage levels. Check the O*NET occupation profile for your actual duties before your employer files the LCA, since a misclassified code can trigger a wage compliance issue or an RFE.
Ask about cap-exempt status during interviews
Universities, nonprofit research organizations, and certain government-affiliated employers are cap-exempt, meaning your H-1B petition skips the lottery and can be filed any time. If you're open to in-house or agency roles at these institutions, you gain filing flexibility the private sector can't offer.
Plan your I-140 timeline around digital skills demand
If your employer sponsors permanent residency through PERM, digital marketing roles under EB-2 or EB-3 require a job posting and prevailing wage audit. Start that conversation in year two of your H-1B, before your six-year cap creates urgency around the I-140 approval date.
H-1B Visa Digital Marketing Manager: Frequently Asked Questions
Does a Digital Marketing Manager role qualify as an H-1B specialty occupation?
Yes, provided the position requires at minimum a bachelor's degree in a directly related field such as marketing, communications, or business. Generalist roles where any degree satisfies the requirement can receive an RFE. Strong petitions tie specific duties, such as marketing attribution modeling or paid media strategy, to degree-level coursework in the relevant discipline.
Which employers sponsor H-1B visas for Digital Marketing Manager positions?
Technology companies, e-commerce platforms, financial services firms, and large consumer brands are the most consistent sponsors for this title, since their marketing functions require specialized digital expertise at scale. Migrate Mate shows verified LCA filing history by job title and employer, so you can identify companies that have actively sponsored this role rather than guessing based on company size.
How does the H-1B lottery affect my start date as a Digital Marketing Manager?
Cap-subject H-1B petitions must be filed in early April for a October 1 start date. If your current status doesn't permit continued work after your OPT or other authorization expires, the gap between selection and the October start can require careful planning. Some candidates time their job search to secure an offer by February or March to allow enough lead time for filing.
Can my Digital Marketing Manager H-1B be transferred if I change employers?
Yes. H-1B portability under AC21 allows you to start working for a new employer once the transfer petition is filed, without waiting for approval, as long as your prior H-1B was approved and you haven't been out of status. Your new employer files a fresh I-129 covering your updated role, location, and LCA-certified wage.
What should I check before accepting a Digital Marketing Manager offer from an H-1B sponsor?
Verify the employer's E-Verify enrollment, since H-1B employers are required to participate. Confirm the job duties in your offer letter match the specialty occupation description that will appear on the LCA and I-129, and cross-check the certified wage against the OFLC Wage Search figure for your location. Mismatches between the offer and the petition are a leading cause of RFEs for marketing roles.