H-1B Visa Digital Marketing Manager Jobs
Digital Marketing Manager roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, communications, or a related field. Employers file the LCA with DOL before your I-129 petition, and most mid-to-large marketing teams sponsor regularly. The annual H-1B cap applies, so lottery timing shapes your start date.
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Get Access To All JobsINTRODUCTION
The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
Regular
Language Fluency: English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:
In accordance with Truist in-office policy, this role will be in office 5 days/week.
Develop marketing, merchandising, and creative strategies to promote and sell Truist’s products and services through digital channels (website, social, mobile, online banking and email). Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales, revenue, market share and profitability including new client acquisition, client retention, cross-sells, and self-service adoption across enterprise product lines. Enhance optimization by testing, analytics, providing insights and educating stakeholders.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
-
Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines.
-
Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
-
Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
-
Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
-
Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.
-
Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
-
Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
-
Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
-
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
-
Five years of related experience or an equivalent combination of education and experience
-
In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
-
Experience managing projects or project work streams and works as an Individual Contributor
-
Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
-
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
-
Ability to provide direction, and mentor less experienced teammates
-
Proficient in Excel and PowerPoint
Preferred Qualifications:
-
Master's degree or MBA and previous experience in the banking industry
-
Experience developing digital marketing strategies that drive traffic and conversions
-
Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
-
Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
-
Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
-
Working knowledge of American Disabilities Act (ACT) compliance requirements
-
Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
-
Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
-
Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
-
Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers
-
Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work
INTRODUCTION
The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
Regular
Language Fluency: English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:
In accordance with Truist in-office policy, this role will be in office 5 days/week.
Develop marketing, merchandising, and creative strategies to promote and sell Truist’s products and services through digital channels (website, social, mobile, online banking and email). Manage the implementation of online marketing programs and analyzes their effectiveness by leveraging expert-level knowledge of online strategies and marketing automation platforms to execute demand generation strategies and programs that fulfill client journeys while delivering on measurable business objectives for sales, revenue, market share and profitability including new client acquisition, client retention, cross-sells, and self-service adoption across enterprise product lines. Enhance optimization by testing, analytics, providing insights and educating stakeholders.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
-
Research, develop and execute strategies for Truist online channels which increase acquisition, retention, profitability and cross-sell of clients across Truist’s product lines.
-
Develop digital marketing channels/tactics such as web, social media, email marketing, marketing automation, paid advertising, search engine optimization and content marketing to increase product adoption and utilization.
-
Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
-
Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
-
Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices. Maintain appropriate reporting capabilities in order to establish and track KPIs, and communicate the value of web properties and digital marketing strategies to LOBs and senior management.
-
Collaborate with cross-functional technical and management teams to create innovative and differentiating client experiences while proactively managing shifting business and marketplace dynamics.
-
Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
-
Strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
-
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
-
Five years of related experience or an equivalent combination of education and experience
-
In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
-
Experience managing projects or project work streams and works as an Individual Contributor
-
Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
-
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
-
Ability to provide direction, and mentor less experienced teammates
-
Proficient in Excel and PowerPoint
Preferred Qualifications:
-
Master's degree or MBA and previous experience in the banking industry
-
Experience developing digital marketing strategies that drive traffic and conversions
-
Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
-
Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
-
Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
-
Working knowledge of American Disabilities Act (ACT) compliance requirements
-
Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
-
Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
-
Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
-
Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers
-
Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work
See all 1,497+ H-1B Visa Digital Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Digital Marketing Manager Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Digital Marketing Manager
Frame your portfolio around business outcomes
USCIS adjudicators evaluate whether your role genuinely requires a specialized degree. Document campaigns with measurable ROI, attribution modeling, and cross-channel strategy to demonstrate complexity that couldn't be performed without a marketing-specific academic background.
Use OFLC Wage Search before negotiating salary
Your employer's LCA must certify a wage at or above the DOL prevailing wage for your exact SOC code and work location. Pull the OFLC Wage Search figure before your offer conversation so the certified wage doesn't become a ceiling on your compensation.
Target employers with active LCA filing history
Use Migrate Mate to filter Digital Marketing Manager roles by verified DOL Labor Condition Application data, so you're applying to employers who have already navigated H-1B sponsorship for this job title rather than introducing the process to them.
Confirm your title maps to the correct SOC code
Marketing Manager titles can be filed under multiple SOC codes with different prevailing wage levels. Check the O*NET occupation profile for your actual duties before your employer files the LCA, since a misclassified code can trigger a wage compliance issue or an RFE.
Ask about cap-exempt status during interviews
Universities, nonprofit research organizations, and certain government-affiliated employers are cap-exempt, meaning your H-1B petition skips the lottery and can be filed any time. If you're open to in-house or agency roles at these institutions, you gain filing flexibility the private sector can't offer.
Plan your I-140 timeline around digital skills demand
If your employer sponsors permanent residency through PERM, digital marketing roles under EB-2 or EB-3 require a job posting and prevailing wage audit. Start that conversation in year two of your H-1B, before your six-year cap creates urgency around the I-140 approval date.
H-1B Visa Digital Marketing Manager: Frequently Asked Questions
Does a Digital Marketing Manager role qualify as an H-1B specialty occupation?
Yes, provided the position requires at minimum a bachelor's degree in a directly related field such as marketing, communications, or business. Generalist roles where any degree satisfies the requirement can receive an RFE. Strong petitions tie specific duties, such as marketing attribution modeling or paid media strategy, to degree-level coursework in the relevant discipline.
Which employers sponsor H-1B visas for Digital Marketing Manager positions?
Technology companies, e-commerce platforms, financial services firms, and large consumer brands are the most consistent sponsors for this title, since their marketing functions require specialized digital expertise at scale. Migrate Mate shows verified LCA filing history by job title and employer, so you can identify companies that have actively sponsored this role rather than guessing based on company size.
How does the H-1B lottery affect my start date as a Digital Marketing Manager?
Cap-subject H-1B petitions must be filed in early April for a October 1 start date. If your current status doesn't permit continued work after your OPT or other authorization expires, the gap between selection and the October start can require careful planning. Some candidates time their job search to secure an offer by February or March to allow enough lead time for filing.
Can my Digital Marketing Manager H-1B be transferred if I change employers?
Yes. H-1B portability under AC21 allows you to start working for a new employer once the transfer petition is filed, without waiting for approval, as long as your prior H-1B was approved and you haven't been out of status. Your new employer files a fresh I-129 covering your updated role, location, and LCA-certified wage.
What should I check before accepting a Digital Marketing Manager offer from an H-1B sponsor?
Verify the employer's E-Verify enrollment, since H-1B employers are required to participate. Confirm the job duties in your offer letter match the specialty occupation description that will appear on the LCA and I-129, and cross-check the certified wage against the OFLC Wage Search figure for your location. Mismatches between the offer and the petition are a leading cause of RFEs for marketing roles.