H-1B Visa Email Marketing Specialist Jobs
Email Marketing Specialist roles qualify for H-1B visa sponsorship when the position requires a bachelor's degree in marketing, communications, or a related field. Employers in e-commerce, SaaS, and media regularly file LCAs for this role. The 85,000-slot annual cap means timing your job search around the April lottery window matters.
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Get Access To All JobsINTRODUCTION
The Email Marketing Specialist supports the development and execution of the University’s email communications and marketing campaigns. Working under the direction of the Associate Director, Marketing Email and Event Systems, this role is responsible for building, scheduling, testing, and deploying email campaigns that support recruitment, advancement, events, and institutional communications.
The Email Marketing Specialist helps ensure that broadcast email communications are delivered accurately, effectively, and in alignment with institutional brand standards and messaging guidelines. This role contributes to the success of Integrated Marketing Communications by supporting email marketing operations, maintaining communication calendars, assisting with campaign reporting, and providing operational support and training to internal partners using email marketing tools.
Duties
Email Campaign Execution:
- Build, format, test, and deploy broadcast email campaigns, including newsletters, event promotions, recruitment communications, and fundraising messages.
- Assist with scheduling campaigns and ensuring all communications are delivered according to established timelines and communication calendars.
Campaign Coordination and Client Support:
- Work with internal stakeholders to gather content, assets, and distribution details needed for email campaigns.
- Provide responsive service, training, and status updates to internal clients throughout the email production process.
Email Platform Administration Support:
- Assist with maintaining campaign content, subscriber lists, templates, and data within Salesforce Marketing Cloud Engagement or other broadcast email tools.
- Support quality assurance checks to ensure emails meet brand standards and function correctly across devices and email clients.
- Provide end-user training in Salesforce Marketing Cloud.
Marketing Automation Support:
- Assist with building and maintaining email templates and automated journeys. Support segmentation, targeting, and scheduling processes used to deliver automated communications.
Analytics and Reporting Support:
- Compile and distribute basic email campaign performance reports, including open rates, click rates, and engagement metrics.
- Assist in maintaining reporting dashboards and documentation of campaign results.
Research and Continuous Improvement:
- Stay informed on email marketing best practices, accessibility standards, and evolving communication technologies relevant to higher education marketing.
- Perform other duties as assigned.
- Uphold University mission through work performed.
The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
SKILLS AND QUALIFICATIONS
Required:
- A bachelor’s degree.
- 1–2 years of experience supporting email marketing campaigns, digital communications, or marketing operations.
- Knowledge of email best practices extending to targeting, creative messaging, CAN-SPAM compliance, responsive design, deliverability, A/B testing, and performance metrics.
- Strong analytical and quantitative skills with an ability to use data to develop and measure marketing programs and performance.
- Experience with web tools including Google Apps.
- Superior written and verbal communications skills.
- Strong proofreading and editing skills.
- Strong organizational skills and exemplary attention to detail.
- Ability to meet tight deadlines and handle multiple projects simultaneously.
- Ability to work independently and with teams.
- Ability to think strategically and recommend communications strategies and tactics.
Proficiency with Google Apps.
Preferred:
- Experience with Salesforce Marketing Cloud Engagement.
- Experience with interactive online community applications.
- Experience using Google Analytics.
- Experience with marketing automation and email campaigns.
- Proficiency in reading and editing HTML, especially within an email building platform.
- Experience in higher education communications.
- Proficiency in Adobe Creative Suite, Workfront, Salesforce Marketing Cloud.
This is a Regular, Nonexempt, 40 hour per week position that may be considered for remote or hybrid work in accordance with the university policy manual.
Expected Pay Range: $25.95 - $28.84 per hour
The above pay range reflects what Pepperdine University reasonably expects to pay for this position at time of posting. Actual compensation may vary based on relevant factors such as work experience, market conditions, education/training, and skill level. In addition to base pay, Pepperdine offers a robust and highly competitive benefits package.
Pepperdine is an Equal Employment Opportunity employer and does not unlawfully discriminate on the basis of any status or condition protected by applicable federal, state, or local law. Pepperdine is committed to providing a work environment free from all forms of unlawful discrimination and harassment. Engaging in unlawful discrimination or harassment will result in appropriate disciplinary action, up to and including dismissal from the University.
Pepperdine is religiously affiliated with the Churches of Christ. It is the purpose of Pepperdine to pursue the very highest employment and academic standards within a context that celebrates and extends the spiritual and ethical ideals of the Christian faith. While students, faculty, and staff represent many religious backgrounds, Pepperdine is permitted under applicable law and reserves the right to seek, hire, and promote persons who support the goals and mission of the institution, including the right to prefer co-religionists who support Pepperdine's Christian mission.
Qualified individuals should be able to show respect for workplace differences, and have the ability to work effectively with individuals from different backgrounds.
Offers of employment are contingent upon successful completion of a criminal, education, and employment screening. The University conducts such screenings in compliance with applicable laws and with the objectives of evaluating risk and supporting a safe environment for students, faculty, staff, and guests; safeguarding key University assets including people, property, information, and the University’s reputation; and providing comprehensive job-related information to University leaders to enable them to make prudent hiring decisions. Individuals will be required to disclose any criminal convictions on a designated form after receiving a conditional offer of employment; failure to disclose accurate information may result in withdrawal of the offer or termination of employment. Qualified individuals with criminal histories will be considered for employment in compliance with applicable laws, including the Los Angeles County Fair Chance Ordinance.
INTRODUCTION
The Email Marketing Specialist supports the development and execution of the University’s email communications and marketing campaigns. Working under the direction of the Associate Director, Marketing Email and Event Systems, this role is responsible for building, scheduling, testing, and deploying email campaigns that support recruitment, advancement, events, and institutional communications.
The Email Marketing Specialist helps ensure that broadcast email communications are delivered accurately, effectively, and in alignment with institutional brand standards and messaging guidelines. This role contributes to the success of Integrated Marketing Communications by supporting email marketing operations, maintaining communication calendars, assisting with campaign reporting, and providing operational support and training to internal partners using email marketing tools.
Duties
Email Campaign Execution:
- Build, format, test, and deploy broadcast email campaigns, including newsletters, event promotions, recruitment communications, and fundraising messages.
- Assist with scheduling campaigns and ensuring all communications are delivered according to established timelines and communication calendars.
Campaign Coordination and Client Support:
- Work with internal stakeholders to gather content, assets, and distribution details needed for email campaigns.
- Provide responsive service, training, and status updates to internal clients throughout the email production process.
Email Platform Administration Support:
- Assist with maintaining campaign content, subscriber lists, templates, and data within Salesforce Marketing Cloud Engagement or other broadcast email tools.
- Support quality assurance checks to ensure emails meet brand standards and function correctly across devices and email clients.
- Provide end-user training in Salesforce Marketing Cloud.
Marketing Automation Support:
- Assist with building and maintaining email templates and automated journeys. Support segmentation, targeting, and scheduling processes used to deliver automated communications.
Analytics and Reporting Support:
- Compile and distribute basic email campaign performance reports, including open rates, click rates, and engagement metrics.
- Assist in maintaining reporting dashboards and documentation of campaign results.
Research and Continuous Improvement:
- Stay informed on email marketing best practices, accessibility standards, and evolving communication technologies relevant to higher education marketing.
- Perform other duties as assigned.
- Uphold University mission through work performed.
The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
SKILLS AND QUALIFICATIONS
Required:
- A bachelor’s degree.
- 1–2 years of experience supporting email marketing campaigns, digital communications, or marketing operations.
- Knowledge of email best practices extending to targeting, creative messaging, CAN-SPAM compliance, responsive design, deliverability, A/B testing, and performance metrics.
- Strong analytical and quantitative skills with an ability to use data to develop and measure marketing programs and performance.
- Experience with web tools including Google Apps.
- Superior written and verbal communications skills.
- Strong proofreading and editing skills.
- Strong organizational skills and exemplary attention to detail.
- Ability to meet tight deadlines and handle multiple projects simultaneously.
- Ability to work independently and with teams.
- Ability to think strategically and recommend communications strategies and tactics.
Proficiency with Google Apps.
Preferred:
- Experience with Salesforce Marketing Cloud Engagement.
- Experience with interactive online community applications.
- Experience using Google Analytics.
- Experience with marketing automation and email campaigns.
- Proficiency in reading and editing HTML, especially within an email building platform.
- Experience in higher education communications.
- Proficiency in Adobe Creative Suite, Workfront, Salesforce Marketing Cloud.
This is a Regular, Nonexempt, 40 hour per week position that may be considered for remote or hybrid work in accordance with the university policy manual.
Expected Pay Range: $25.95 - $28.84 per hour
The above pay range reflects what Pepperdine University reasonably expects to pay for this position at time of posting. Actual compensation may vary based on relevant factors such as work experience, market conditions, education/training, and skill level. In addition to base pay, Pepperdine offers a robust and highly competitive benefits package.
Pepperdine is an Equal Employment Opportunity employer and does not unlawfully discriminate on the basis of any status or condition protected by applicable federal, state, or local law. Pepperdine is committed to providing a work environment free from all forms of unlawful discrimination and harassment. Engaging in unlawful discrimination or harassment will result in appropriate disciplinary action, up to and including dismissal from the University.
Pepperdine is religiously affiliated with the Churches of Christ. It is the purpose of Pepperdine to pursue the very highest employment and academic standards within a context that celebrates and extends the spiritual and ethical ideals of the Christian faith. While students, faculty, and staff represent many religious backgrounds, Pepperdine is permitted under applicable law and reserves the right to seek, hire, and promote persons who support the goals and mission of the institution, including the right to prefer co-religionists who support Pepperdine's Christian mission.
Qualified individuals should be able to show respect for workplace differences, and have the ability to work effectively with individuals from different backgrounds.
Offers of employment are contingent upon successful completion of a criminal, education, and employment screening. The University conducts such screenings in compliance with applicable laws and with the objectives of evaluating risk and supporting a safe environment for students, faculty, staff, and guests; safeguarding key University assets including people, property, information, and the University’s reputation; and providing comprehensive job-related information to University leaders to enable them to make prudent hiring decisions. Individuals will be required to disclose any criminal convictions on a designated form after receiving a conditional offer of employment; failure to disclose accurate information may result in withdrawal of the offer or termination of employment. Qualified individuals with criminal histories will be considered for employment in compliance with applicable laws, including the Los Angeles County Fair Chance Ordinance.
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as an Email Marketing Specialist
Frame your degree for specialty occupation
USCIS scrutinizes whether Email Marketing Specialist roles require a specific bachelor's degree. Pull the O*NET profile for your SOC code and document how your degree field directly maps to campaign analytics, segmentation strategy, or marketing automation.
Target employers with active LCA filing history
Search Migrate Mate to filter Email Marketing Specialist roles by verified DOL LCA filings. Employers who have filed recently are already set up to sponsor, which removes the friction of convincing an HR team to start from scratch.
Check prevailing wage before negotiating your offer
Your employer's LCA must certify a wage at or above the DOL prevailing wage for your location and SOC code. Use the OFLC Wage Search before offer discussions so you know the floor and can negotiate from an informed position.
Register in the H-1B lottery by late March
USCIS opens H-1B registration in March for the fiscal year starting October 1. Your employer submits the registration, not you, but confirm your start date and job offer letter are finalized well before the registration window closes.
Document platform certifications as specialty evidence
Certifications in Salesforce Marketing Cloud, HubSpot, or Klaviyo strengthen the specialty occupation argument by showing the role demands specialized technical knowledge beyond a generalist marketing background. Include these in your supporting documentation package.
Clarify cap-exempt status with mission-driven employers
Universities, nonprofits, and government research organizations are cap-exempt, meaning H-1B petitions filed there bypass the lottery entirely. Email marketing roles at these institutions still qualify if the position meets the specialty occupation standard under USCIS guidelines.
H-1B Visa Email Marketing Specialist: Frequently Asked Questions
Does an Email Marketing Specialist role qualify as a specialty occupation for H-1B purposes?
It depends on how the employer defines the position. USCIS requires that the role normally demands a bachelor's degree or higher in a specific field. If the job description requires expertise in marketing automation, data analytics, or CRM platforms and ties those requirements to a specific degree field like marketing or communications, it typically qualifies. Generic or entry-level email coordinator roles with vague degree requirements face more scrutiny.
Which industries sponsor H-1B visas most often for Email Marketing Specialists?
E-commerce, SaaS, fintech, and digital media companies file LCAs for this role most frequently because their revenue depends directly on email channel performance. These employers already have immigration counsel in place and understand the filing process. You can browse verified H-1B sponsoring employers in this category on Migrate Mate, filtered specifically for Email Marketing Specialist roles with active LCA history.
What documentation should I prepare before a sponsoring employer files my H-1B petition?
Your employer needs your passport, degree transcripts and certificates, any foreign credential evaluations, and a detailed letter from you describing your job duties in specialty occupation terms. If your degree is from outside the U.S., get a credential evaluation from a NACES-member organization early. Marketing automation certifications and platform credentials strengthen the specialty occupation case and belong in the supporting documentation package.
Can my H-1B be transferred if I switch Email Marketing Specialist jobs?
Yes. Under H-1B portability rules, you can start working for a new employer as soon as the new petition is filed, provided your previous H-1B was approved and you haven't fallen out of status. The new employer must file a new I-129 petition and LCA. The role at the new employer still needs to meet specialty occupation standards, so a significant change in duties or degree requirements could complicate the transfer.
What prevailing wage level should I expect for an H-1B Email Marketing Specialist role?
DOL assigns prevailing wages by SOC code and geographic area across four wage levels. Email Marketing Specialists typically fall under the Marketing Specialists SOC code, and wages vary significantly by metro area. Your employer's LCA must certify at least the Level I prevailing wage for your location, though many mid-size and enterprise employers file at Level II or III. Check the OFLC Wage Search for current figures in your target city before evaluating any offer.