H-1B Visa Email Marketing Specialist Jobs
Email Marketing Specialist roles qualify for H-1B visa sponsorship when the position requires a bachelor's degree in marketing, communications, or a related field. Employers in e-commerce, SaaS, and media regularly file LCAs for this role. The 85,000-slot annual cap means timing your job search around the April lottery window matters.
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INTRODUCTION
Say hello to opportunities.
If you're looking to be part of what's next in communication, you're in the right place.
At RingCentral, we believe the best customer experiences happen when humans and AI work together. Our agentic voice AI portfolio—AIR, AVA, and ACE—brings together automation, assistance, and insights across the entire conversation lifecycle. The result? More seamless, intelligent experiences for businesses everywhere.
With $2.5B+ in ARR and $250M invested in R&D annually, we're building the future of AI-powered business communications.
ROLE AND RESPONSIBILITIES
We're looking for a Lifecycle and Email Marketing Manager to own and scale the customer and prospect lifecycle marketing engine at RingCentral. This is a hands-on manager role for a practitioner who blends strategic thinking with day-to-day execution across email, nurture, and lifecycle programs.
You will design, build, and optimize multi-touch lifecycle and email campaigns that move prospects and customers through the funnel—from lead nurture through onboarding, adoption, and expansion. You'll work cross-functionally with Demand Generation, Marketing Operations, Sales Development, and Analytics, bringing strong platform fluency, a test-and-learn mindset, and a track record of delivering measurable engagement and pipeline results in B2B SaaS.
Job Responsibilities:
- Own the strategy, build, and execution of lifecycle and email marketing programs—including nurture streams, triggered/behavioral campaigns, onboarding sequences, and customer lifecycle communications—aligned to engagement and pipeline goals.
- Build and manage campaigns end-to-end in Marketo and HubSpot, including segmentation, personalization, dynamic content, and automated workflows.
- Partner with Marketing Operations and Sales to align email/lifecycle programs with Salesforce data, lead scoring, and routing, ensuring clean handoffs across the funnel.
- Collaborate with Sales Development on Outreach sequences to ensure consistency and continuity between marketing nurture and sales-led outbound touches.
- Build and maintain lifecycle and email performance reporting in Tableau—open/click rates, conversion, funnel progression, and program-level ROI—surfacing insights to stakeholders.
- Drive a structured test-and-learn agenda across subject lines, send times, content, targeting, and journey design; use results to continuously improve program performance.
- Monitor deliverability health (sender reputation, list hygiene, compliance) and maintain best practices across all email sends.
- Champion AI tools and automation to improve workflow efficiency, personalization, and campaign performance across lifecycle channels.
BASIC QUALIFICATIONS
To Succeed in This Role You Must Have Experience In:
- 4-5 years of lifecycle, email, or marketing automation experience, with hands-on campaign build and execution—B2B SaaS experience preferred.
- Demonstrated track record of building nurture and lifecycle programs that drive measurable engagement, conversion, and pipeline impact.
- Strong platform fluency across Marketo, HubSpot, Salesforce, Outreach, and Tableau.
- Experience with segmentation, personalization, and marketing automation workflows.
- Clear communicator—able to translate campaign performance into insights and recommendations for cross-functional stakeholders.
PREFERRED QUALIFICATIONS
- Marketo Certified Expert or HubSpot certification(s).
- Experience with lead scoring models and lifecycle stage definitions.
- Familiarity with email deliverability best practices and compliance requirements (CAN-SPAM, GDPR, CASL).
- Hands-on use of AI tools to improve campaign workflows, content personalization, or performance forecasting.
- Bachelor's degree in Marketing, Business, Communications, or equivalent work experience.
WHAT WE OFFER
- Comprehensive medical, dental, vision, disability, life insurance
- Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter benefits
- 401K match and ESPP
- Paid time off and paid sick leave
- Paid parental and pregnancy leave
- Family-forming benefits (IVF, Preservation, Adoption etc.)
- Emergency backup care (Child/Adult/Pets)
- Employee Assistance Program (EAP) with counseling sessions available 24/7
- Free legal services that provide legal advice, document creation and estate planning
- Employee bonus referral program
- Debt refinancing assistance
- Employee perks and discounts program
RingCentral’s work culture is the backbone of our success. And don’t just take our word for it: we are recognized as a Best Place to Work by BuiltIn, the Top Work Culture by Comparably and hold local BPTW awards in every major location. Bottom line: We are committed to hiring and retaining great people because we know you power our success.
ABOUT RINGCENTRAL
RingCentral is a global leader in agentic voice AI–powered business communications, delivering an integrated platform for business phone, SMS, contact center, workforce engagement management, video collaboration, and messaging. As the communications layer connecting businesses and customers, RingCentral is the front door of business communication and is in the advantageous position to apply AI at every phase of the conversation journey — before, during, and after each interaction. Our agentic AI portfolio includes autonomous voice-first AI agents that automate calls, assist in the moment, and analyze every interaction – enabling businesses to work smarter, respond faster, and connect more meaningfully with their customers.
RingCentral is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations for individuals with disabilities during our application and interview process. If you require such accommodations, please click on the following link to learn more about how we can assist you.
If you are hired in California, the compensation range for this position is between $115,000 and $130,000 for full-time employees, in addition to eligibility for variable pay, equity, and benefits. Benefits may include, but are not limited to, health and wellness, 401k, ESPP, vacation, parental leave, and more! The salary may vary depending on your location, skills, and experience.
This role has an application deadline of November 30th. Please apply prior to the deadline to be considered for the role.
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as an Email Marketing Specialist
Frame your degree for specialty occupation
USCIS scrutinizes whether Email Marketing Specialist roles require a specific bachelor's degree. Pull the O*NET profile for your SOC code and document how your degree field directly maps to campaign analytics, segmentation strategy, or marketing automation.
Target employers with active LCA filing history
Search Migrate Mate to filter Email Marketing Specialist roles by verified DOL LCA filings. Employers who have filed recently are already set up to sponsor, which removes the friction of convincing an HR team to start from scratch.
Check prevailing wage before negotiating your offer
Your employer's LCA must certify a wage at or above the DOL prevailing wage for your location and SOC code. Use the OFLC Wage Search before offer discussions so you know the floor and can negotiate from an informed position.
Register in the H-1B lottery by late March
USCIS opens H-1B registration in March for the fiscal year starting October 1. Your employer submits the registration, not you, but confirm your start date and job offer letter are finalized well before the registration window closes.
Document platform certifications as specialty evidence
Certifications in Salesforce Marketing Cloud, HubSpot, or Klaviyo strengthen the specialty occupation argument by showing the role demands specialized technical knowledge beyond a generalist marketing background. Include these in your supporting documentation package.
Clarify cap-exempt status with mission-driven employers
Universities, nonprofits, and government research organizations are cap-exempt, meaning H-1B petitions filed there bypass the lottery entirely. Email marketing roles at these institutions still qualify if the position meets the specialty occupation standard under USCIS guidelines.
H-1B Visa Email Marketing Specialist: Frequently Asked Questions
Does an Email Marketing Specialist role qualify as a specialty occupation for H-1B purposes?
It depends on how the employer defines the position. USCIS requires that the role normally demands a bachelor's degree or higher in a specific field. If the job description requires expertise in marketing automation, data analytics, or CRM platforms and ties those requirements to a specific degree field like marketing or communications, it typically qualifies. Generic or entry-level email coordinator roles with vague degree requirements face more scrutiny.
Which industries sponsor H-1B visas most often for Email Marketing Specialists?
E-commerce, SaaS, fintech, and digital media companies file LCAs for this role most frequently because their revenue depends directly on email channel performance. These employers already have immigration counsel in place and understand the filing process. You can browse verified H-1B sponsoring employers in this category on Migrate Mate, filtered specifically for Email Marketing Specialist roles with active LCA history.
What documentation should I prepare before a sponsoring employer files my H-1B petition?
Your employer needs your passport, degree transcripts and certificates, any foreign credential evaluations, and a detailed letter from you describing your job duties in specialty occupation terms. If your degree is from outside the U.S., get a credential evaluation from a NACES-member organization early. Marketing automation certifications and platform credentials strengthen the specialty occupation case and belong in the supporting documentation package.
Can my H-1B be transferred if I switch Email Marketing Specialist jobs?
Yes. Under H-1B portability rules, you can start working for a new employer as soon as the new petition is filed, provided your previous H-1B was approved and you haven't fallen out of status. The new employer must file a new I-129 petition and LCA. The role at the new employer still needs to meet specialty occupation standards, so a significant change in duties or degree requirements could complicate the transfer.
What prevailing wage level should I expect for an H-1B Email Marketing Specialist role?
DOL assigns prevailing wages by SOC code and geographic area across four wage levels. Email Marketing Specialists typically fall under the Marketing Specialists SOC code, and wages vary significantly by metro area. Your employer's LCA must certify at least the Level I prevailing wage for your location, though many mid-size and enterprise employers file at Level II or III. Check the OFLC Wage Search for current figures in your target city before evaluating any offer.