H-1B Visa Executive Search Jobs
Executive Search roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree or higher in business, human resources, or a related field. Many search firms and in-house talent functions actively sponsor H-1B holders, and the 85,000-slot annual cap means timing your offer to the April lottery window is critical.
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Job Title: Senior AI Search & SEO Strategist
About Gen
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and Cyber Safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users in more than 150 countries.
Together, we share a collective passion and vision to protect consumers and help them grow, manage, and secure their digital and financial lives. We’re always looking for smart, fearless, high-impact talent who see AI as a teammate, leveraging it to move faster and deliver meaningful results.
When you’re part of Gen, you’ll have the flexibility, tools, and support to do your best work and grow your career, from flexible working options and time off to competitive pay, benefits, and well-being programs.
At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation, and continuous learning, and we seek out people with different experiences, identities, and ideas to join our team. You’ll work with people who back each other, respect each other, and understand that our differences are a competitive advantage.
If this sounds like you, we’d love you to be part of Gen.
How We Work
Our hybrid work model (3 days in the New York office) gives us the face-to-face time to have creative conversations, hold meaningful meetings, make quick decisions, and build relationships. At the same time, it offers the flexibility you need to focus and do your best work.
About the Role
The Senior AI Search & SEO Strategist is a key practitioner on Gen's Discoverability and Distribution team, responsible for driving visibility and authority of Gen's consumer brands across organic search, AI-powered discovery surfaces, and the open web.
You'll manage the content optimization strategy of our cybersecurity and identity portfolio, shaping how Gen's websites and brands appear at a time when search systems, large language models, and AI answer engines are fundamentally changing how consumers discover information.
This is not a traditional organic optimization position; this is a role for a hands-on, high-impact expert equally fluent in SEO craft, content strategy, agentic workflows, and the emerging field of Answer Engine Optimization (AEO). Success depends on both understanding how LLMs synthesize and surface information and being able to create and communicate strategy effectively to build the strong cross-functional relationships required to execute.
You’ll join a team of digital content strategists, technical-optimization experts, editors, and web publishers. And you’ll work closely with PR, affiliate, product, and other internal teams — helping connect organic and AEO content strategy to brand visibility and customer acquisition goals.
We are a collaborative, globally distributed team that moves quickly, shares knowledge openly, and takes the quality of our work seriously without taking ourselves too seriously.
Key Responsibilities
Cross-functional Collaboration
- Partner with technical SEO, web development, UX, and product teams to ensure content strategy and execution align with organic and AI Search best practices.
- Identify and own new brand-visibility and audience-growth projects, earning support from other teams and communicating value and results to leadership.
- Serve as the primary organic and AEO POC for internal and external partners - providing briefs and reviewing deliverables for web development projects, redesigns, system migrations, and other projects to ensure standards are met.
- Champion SEO and AEO best practices throughout the organization, evangelizing standards across marketing, web production, product, and other internal teams.
Content Strategy & Optimization
- Manage the organic and acquisition content strategy for Gen's cybersecurity portfolio.
- Oversee content audits, URL mapping exercises, and refresh workflows to ensure clear content architecture, product-roadmap alignment, and strong organic and web performance.
- Develop detailed content briefs that guide editorial and web teams to create best-in-class landing pages.
Monitoring & Reporting
- Work with enterprise and custom analytics tools to track and analyze web performance and LLM visibility, using data to drive optimization decisions and translate findings into editorial and digital PR activation plans.
- Own the team's monthly and quarterly SEO/AEO reporting, measuring and communicating AEO onsite and offsite initiatives and providing context and insights to inform strategy.
About You
You’ll bring craft, curiosity, conscientiousness, speed, and rigor, raising the bar for how our team helps our brands communicate core values, meet audiences, and build consumer trust.
- 5+ years of hands-on SEO (and AEO) experience with a strong focus on content strategy, editorial optimization, and organic performance — ideally in a tech or YMYL vertical.
- Proven track record of driving measurable organic and AI search improvements through content strategy and optimization.
- Experience creating content briefs and working with freelance writers or agency partners to ensure exceptional content execution.
- Strong analytical skills, comfortable with performance data, and able to translate insights into prioritized action plans.
- Familiarity with AEO, entity SEO, and experience optimizing content for AI-powered search surfaces.
- Deep proficiency with SEO tooling: Semrush, Ahrefs, Google Search Console, Screaming Frog, and/or equivalent platforms.
- Proficiency with Google Analytics, Adobe Analytics, Amplitude, or other analytics platforms. Ad hoc dashboard creation in Looker Studio, Power BI, or a similar tool a plus.
- Growing fluency with (or eagerness to master) emerging enterprise LLM monitoring tools like Profound.
- Strong experience building projects and agents with Claude or ChatGPT, while remaining conscientious and capable of distinguishing signals from noise.
- Experience applying E-E-A-T and YMYL content quality standards, preferably in a rigorous editorial environment.
- Comfortable managing multiple concurrent workstreams across external agencies, internal teams, and cross-functional partners.
- Exceptional written and verbal communication skills; ability to translate complex SEO/AEO/digital marketing concepts to non-specialists and influence stakeholder decision making.
- Experience with enterprise or global/multi-brand website environments a plus.
- A positive, adaptable, and collaborative approach, able to operate effectively and flexibly without supervision.
- Highly organized and detail-oriented with an obsessive focus on results, quality, and analytical precision.
Compensation
The annual base salary for this position is $165,000 USD. This role is also eligible for an annual performance-based bonus. Base salary is one component of Gen’s total compensation package. Actual compensation will vary based on a candidate’s qualifications, experience, skills and competencies related to the role.
Benefits
- 401(k) retirement plan with company match: Gen matches 50% of the first 7% of eligible pay you contribute, capped at $6,000 per year in company match.
- Health Savings Account (HSA) funding: If you enroll in an HSA-eligible medical plan, Gen contributes $500–$1,500 per year depending on your coverage tier.
- Wellness and fitness reimbursement: Up to $375 per year for eligible fitness and wellness expenses.
- Sustainable home improvement allowance: Up to $500 per year for approved sustainable home upgrades.
- Tuition and education reimbursement: Up to $5,250 per calendar year for approved, job-related education.
What’s Next
- If this sounds like the right fit for you, we want to hear from you. Here’s what to expect after you apply:
- Application Review: Our team will review your application and reach out within 2 weeks if we want to move forward.
- Introductory Zoom meeting with Recruiter: A 15-20-minute conversation with a recruiter to learn more about your background, talk about the role, find out where you can add value quickly, and why you are compelled to work with (Norton, MoneyLion, LifeLock, Avast)
- Hiring Manager Interviews: Deeper conversations with the hiring manager on your experience, the scope of the role, what success means, etc.
- Team Interviews: Conversations with other members of the team.
- Final Decision: We move quickly and will keep you informed at every step.
Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.
Compensation Range: $133.6K - $178.5K
See all 77+ H-1B Visa Executive Search Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Executive Search
Frame your degree for specialty occupation
USCIS requires your degree field to directly relate to Executive Search duties. A business, HR, industrial psychology, or organizational behavior degree maps cleanly. If your degree is in an adjacent field, document how your coursework aligns with talent acquisition and leadership assessment.
Target retained search firms over contingency shops
Retained executive search firms bill clients upfront, giving them the revenue stability to absorb H-1B filing costs. Contingency firms operate on placement-only fees, so they're far less likely to sponsor because the petition expense isn't guaranteed to convert.
Check LCA filings for search-specific roles
Use Migrate Mate to filter employers by H-1B filing history specifically for Executive Search and talent advisory roles. DOL Labor Condition Application data shows which firms have actually sponsored this job category, not just professional services broadly.
Verify your SOC code before offer negotiation
Executive Search roles typically file under SOC 13-1071 (Human Resources Specialists) or 11-2012 (Advertising and Promotions Managers). Confirm which code your employer intends to use, then cross-check prevailing wage levels via OFLC Wage Search before accepting an offer.
Negotiate cap-gap coverage into your start date
If you're on OPT when you receive an offer, your employer needs to file your H-1B petition by April 1 for an October 1 start. Cap-gap protection extends your OPT automatically, but only if the petition is filed on time and you remain in lawful F-1 status.
Request premium processing for search firm roles
Executive Search placements often involve confidential client engagements with firm start dates. USCIS premium processing guarantees a decision within 15 business days, protecting both your placement timeline and your employer's client commitments.
H-1B Visa Executive Search: Frequently Asked Questions
Does Executive Search qualify as a specialty occupation for H-1B purposes?
Yes. USCIS treats Executive Search as a specialty occupation when the role requires a bachelor's degree or higher in a directly related field such as human resources, business administration, or organizational psychology. Roles that blend candidate assessment, market mapping, and client advisory work typically meet the theoretical and practical application standard USCIS applies.
Which employers sponsor H-1B visas for Executive Search professionals?
Global retained search firms, large in-house executive talent functions at Fortune 500 companies, and specialist boutique firms in sectors like financial services and technology are the most consistent H-1B sponsors for this role. You can filter verified H-1B sponsoring employers by job category on Migrate Mate, which pulls directly from DOL Labor Condition Application disclosure data.
How does the H-1B lottery affect hiring timelines for Executive Search roles?
USCIS opens H-1B registration each March for a lottery that selects from the 85,000 annual cap. If you're selected, your employer files the full petition by June for an October 1 start date. Search firms filling roles on a specific client timeline may use premium processing to secure the approval decision within 15 business days of filing.
What prevailing wage level applies to Executive Search H-1B petitions?
Your employer must certify in the Labor Condition Application that your salary meets at least the prevailing wage for your SOC code and work location. Executive Search roles commonly file under SOC 13-1071 or 11-2012. You can verify the applicable wage level using the OFLC Wage Search tool before finalizing your offer, and your employer must post the LCA at the worksite for 10 business days.
Can an Executive Search firm sponsor H-1B if placements are at client sites?
Yes, but the search firm must demonstrate it maintains employer-employee control over your work, which is harder when you're embedded at a client site. If your role involves third-party placement, USCIS scrutinizes itinerary documentation and the right-to-control relationship. A staffing-model H-1B petition requires an itinerary of qualifying assignments, so clarify your employment structure with the firm before the petition is filed.