H-1B Visa Gtm Manager Jobs
GTM Manager roles qualify for H-1B sponsorship as specialty occupations requiring a bachelor's degree in marketing, business, or a related field. Employers file a Labor Condition Application with DOL before petitioning USCIS, and the 85,000-cap lottery runs each April for October 1 start dates.
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Get Access To All JobsINTRODUCTION
Adobe’s marketplace is a fast-growing ecosystem that provides partners the opportunity to build, sell, and expand solutions to millions of customers around the world. We seek a strategic growth leader to help propel the next stage of this ecosystem.
As the Senior GTM Manager for Marketplace Growth, you will set and finalize the global strategy for partner acquisition, retention, expansion, and revenue via our marketplace. This key leadership role is passionate about crafting effective go-to-market strategies. You will uncover fresh avenues for growth and boost partner-led revenue and develop frameworks that help partners conduct transactions and expand within our ecosystem.
This role offers extensive exposure across business sectors. It provides the chance to help build the future of our marketplace with practical involvement.
ROLE AND RESPONSIBILITIES
- Develop and implement the global plan for marketplace-focused growth, promoting partner adoption and revenue increase at scale.
- Identify and capitalize on new growth opportunities across partner acquisition, expansion, upsell, and retention.
- Review leading partner end-to-end journeys on the marketplace and work with platform groups and partners to outline and finalize effective customer journeys throughout all sales processes.
- Act as the voice of partners and sales, ensuring marketplace capabilities support partner success.
- Build robust strategic connections with internal partners across sales, product, engineering, operations, platform, GTM groups, and executive leadership to drive ecosystem growth and evolve marketplace capabilities.
- Collaborate with sales leadership to enable partner-led revenue opportunities and co-selling motion through scalable high to low touch partner programs.
- Establish operating framework, reporting, and growth metrics to scale marketplace and use data to continuously find opportunities to improve partner performance and marketplace adoption.
BASIC QUALIFICATIONS
- Minimum 5 years senior leadership experience in growth, marketplace, or partner ecosystem roles
- Strong commercial approach with a proven ability to increase business success through partner or ecosystem models
- Experience working across complex, cross-functional environments
- Ability to influence sales, product, and executive collaborators
- Strong experience working in channel, or with channel partners, ISVs, or reseller ecosystems is highly valued
- Background in enterprise technology, SaaS platforms, cloud ecosystems, or marketplaces IT strongly preferred
- Data-driven approach with the ability to translate insights into strategic action
- Comfortable operating in fast-paced environments where strategy and execution go hand in hand
ABOUT ADOBE
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
EXPECTED PAY RANGE: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $180,300 - $261,150.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
STATE-SPECIFIC NOTICES:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
INTRODUCTION
Adobe’s marketplace is a fast-growing ecosystem that provides partners the opportunity to build, sell, and expand solutions to millions of customers around the world. We seek a strategic growth leader to help propel the next stage of this ecosystem.
As the Senior GTM Manager for Marketplace Growth, you will set and finalize the global strategy for partner acquisition, retention, expansion, and revenue via our marketplace. This key leadership role is passionate about crafting effective go-to-market strategies. You will uncover fresh avenues for growth and boost partner-led revenue and develop frameworks that help partners conduct transactions and expand within our ecosystem.
This role offers extensive exposure across business sectors. It provides the chance to help build the future of our marketplace with practical involvement.
ROLE AND RESPONSIBILITIES
- Develop and implement the global plan for marketplace-focused growth, promoting partner adoption and revenue increase at scale.
- Identify and capitalize on new growth opportunities across partner acquisition, expansion, upsell, and retention.
- Review leading partner end-to-end journeys on the marketplace and work with platform groups and partners to outline and finalize effective customer journeys throughout all sales processes.
- Act as the voice of partners and sales, ensuring marketplace capabilities support partner success.
- Build robust strategic connections with internal partners across sales, product, engineering, operations, platform, GTM groups, and executive leadership to drive ecosystem growth and evolve marketplace capabilities.
- Collaborate with sales leadership to enable partner-led revenue opportunities and co-selling motion through scalable high to low touch partner programs.
- Establish operating framework, reporting, and growth metrics to scale marketplace and use data to continuously find opportunities to improve partner performance and marketplace adoption.
BASIC QUALIFICATIONS
- Minimum 5 years senior leadership experience in growth, marketplace, or partner ecosystem roles
- Strong commercial approach with a proven ability to increase business success through partner or ecosystem models
- Experience working across complex, cross-functional environments
- Ability to influence sales, product, and executive collaborators
- Strong experience working in channel, or with channel partners, ISVs, or reseller ecosystems is highly valued
- Background in enterprise technology, SaaS platforms, cloud ecosystems, or marketplaces IT strongly preferred
- Data-driven approach with the ability to translate insights into strategic action
- Comfortable operating in fast-paced environments where strategy and execution go hand in hand
ABOUT ADOBE
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
EXPECTED PAY RANGE: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $180,300 - $261,150.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
STATE-SPECIFIC NOTICES:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
See all 80+ Gtm Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Gtm Manager roles.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Gtm Manager
Verify your role meets specialty occupation
Pull the O*NET profile for GTM Manager or Marketing Manager to confirm the degree requirement language. Employers and USCIS adjudicators both check whether the role requires a specific bachelor's field, not just any degree.
Check prevailing wage before negotiating offers
Run your target job title and metro area through the OFLC Wage Search before finalizing compensation talks. Your employer's LCA must certify a wage at or above the DOL prevailing wage, so knowing Level II versus Level III rates protects you from an underpaid offer.
Target employers with cap-exempt filing history
Universities, nonprofit research organizations, and government-affiliated entities are cap-exempt, meaning your petition skips the lottery entirely. GTM roles at academic medical centers or nonprofit think tanks are less common but worth pursuing if lottery odds concern you.
Use Migrate Mate to filter verified sponsors
Search GTM Manager roles on Migrate Mate to see employers with confirmed H-1B LCA filing history for this job category. That filing history tells you the employer has already cleared DOL's prevailing-wage process for similar roles before.
Request premium processing in your offer negotiation
USCIS premium processing upgrades I-129 adjudication to 15 business days for an additional fee. GTM hires often have hard start dates tied to product launches or fiscal quarters, so negotiate who covers the upgrade cost before you sign.
Document cross-functional scope for RFE defense
GTM Manager petitions draw Requests for Evidence when the role looks like general management rather than a specialty occupation. Gather org charts, campaign briefs, and revenue-attribution reports that show the role demands a specific marketing or business strategy degree to perform.
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Find Gtm Manager JobsGtm Manager H-1B Visa: Frequently Asked Questions
Does a GTM Manager role qualify as an H-1B specialty occupation?
Yes, provided the position requires a bachelor's degree or higher in a specific field such as marketing, business administration, or a related discipline. USCIS evaluates the job duties, not just the title. Roles that blend strategy, product positioning, and revenue operations tend to qualify more cleanly than broad general management titles, so the offer letter and job description need to reflect specialized degree requirements.
How do I find employers actively sponsoring H-1B visas for GTM roles?
Browse GTM Manager listings on Migrate Mate, which surfaces employers with verified H-1B Labor Condition Application filing history for marketing and go-to-market roles. Past LCA filings signal that an employer has already navigated DOL's prevailing-wage certification process for similar positions, which shortens the sponsorship conversation when you reach the offer stage.
What is the typical H-1B filing timeline for a GTM Manager hire?
Your employer must file an LCA with DOL at least seven business days before submitting the I-129 petition to USCIS. Cap-subject petitions are submitted in April for an October 1 start date, so hiring decisions typically happen by February or March. If your employer qualifies for premium processing, USCIS adjudicates the I-129 within 15 business days of receipt.
Can my employer sponsor my H-1B if they have never done it before?
Yes. Any U.S. employer can sponsor an H-1B petition regardless of prior filing history. First-time sponsors need to register with USCIS's online registration system before the lottery, obtain an FEIN, and file the LCA through DOL's FLAG system. Many HR teams at smaller companies hire an immigration attorney to manage the process for a first sponsorship.
What happens to my H-1B status if my GTM role changes significantly after approval?
A material change in job duties, worksite, or salary can require an amended I-129 petition before the change takes effect. If your role evolves from individual-contributor GTM work into a broader general management function, USCIS may view the amended petition as a new specialty occupation determination. Document changes with your employer promptly and file the amendment proactively to stay in valid status.
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