H-1B Visa Market Development Manager Jobs
Market Development Manager roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in business, marketing, or a related field. Employers file the LCA with DOL and petition USCIS on your behalf. Competition for sponsored roles is real, but companies expanding into new markets or verticals sponsor H-1B visa holders at consistent rates.
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Get Access To All JobsWhy Orthofix?
Guided by our organizational values – Take Ownership | Innovate Boldly | Win Together – we collaborate closely with world-class surgeons and other partners to improve people’s quality of life. At Orthofix, we want team members who build relationships and share knowledge, challenge the status quo, and deliver results every day to help us achieve our vision to be the unrivaled partner in Med Tech.
Our global team of over 1,600 employees brings to market highly innovative, cost-effective, and user-friendly medical technologies that heal musculoskeletal pathologies for patients and the healthcare professionals who treat them. Looking to change people’s lives? Look no further.
JOB PURPOSE
The Market Development Manager (MDM) is responsible for driving the promotion, adoption, and utilization of Orthofix’s Bone Growth and Bracing portfolio within the assigned sales area. This role partners closely with Sales, Product Marketing, and Clinical teams to execute strategies that accelerate physician adoption, patient utilization, and revenue growth across non-invasive therapies.
The MDM serves as a subject matter expert in bone healing and musculoskeletal support solutions, providing clinical, technical, and reimbursement education to physicians, distributor partners, and internal stakeholders. Acting as a field-based extension of Product Marketing, this role ensures strong alignment between commercial strategy and field execution, while reinforcing Orthofix’s leadership in bone healing and orthopedic bracing solutions.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
The following are the essential functions of this position. This position may be responsible for performing additional duties as tasks as needed and assigned.
- Develop and execute territory-level market development plans to grow adoption of both bone growth stimulators and bracing solutions
- Drive patient utilization, prescriptions, and product pull-through aligned to revenue targets
- Identify growth opportunities across spine, orthopedic, sports medicine, and fracture care segments
- Expand utilization across the continuum of care (post-op, non-operative, rehabilitation)
- Build strong relationships with spine surgeons, orthopedic surgeons, pain specialists, and rehabilitation providers
- Educate customers on:
- Clinical evidence supporting bone healing stimulation and bracing efficacy
- Patient selection criteria and treatment pathways
- Benefits of combining stimulation and bracing for optimized outcomes
- Drive execution of new product launches and line extensions within the OTS portfolio
- Support marketing campaigns and strategic initiatives aimed at expanding market penetration
- Actively contribute to brand awareness and market leadership in bone healing therapies and bracing solutions
- Train and coach distributor partners on product knowledge specific to OTS, patient identification and appropriate prescribing criteria
- Sales skills, territory management, and case targeting
- Provide ongoing field coaching and performance feedback to improve utilization and conversion
- Partner with Marketing to support: Product positioning and messaging, Competitive intelligence and market trends, Targeting and forecasting initiatives
- Collaborate with Medical Education to deliver physician and distributor training programs
- Provide field insights into Product Development to support innovation and lifecycle management
MINIMUM QUALIFICATIONS
The requirements listed below are representative of the education, knowledge, skill and/or ability required for this position.
Education/Certifications:
- Bachelor’s degree preferred
Experience, Skills, Knowledge and/or Abilities:
- 10+ years of experience in medical device, orthopedics, spine, or rehabilitation-related sales/marketing
- Experience with bone growth stimulation, bracing, or adjacent musculoskeletal therapies preferred
- Strong understanding of:
- Physician selling models
- Patient pathway and therapy adoption dynamics
- Excellent communication, presentation, and training skills
- Ability to influence without authority and drive alignment across stakeholders
- Strong organizational, analytical, and problem-solving abilities
- Ability to travel up to 90%
- Ability to work flexible hours, including evenings and weekends
PREFERRED QUALIFICATIONS
The education, knowledge, skills and/or abilities listed below are preferred qualifications in addition to the minimum qualifications stated above.
Education/Certifications:
- No additional requirements.
Additional Experience, Skills, Knowledge and/or Abilities:
- Bone growth stimulation technologies
- Reimbursement-driven or prescription-based medical devices
- Spine or orthopedic bone healing therapies and bracing devices
- Field-based clinical or sales training roles
PHYSICAL REQUIREMENTS / ADVERSE WORKING CONDITIONS
The physical requirements listed in this section include, but are not limited, to the motor/physical abilities, skills, and/or demands required of the position in order to successfully undertake the essential duties and responsibilities of this position. In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to allow qualified individuals with a disability to perform the essential functions and responsibilities of the position.
- No additional physical requirements or essential functions for this position.
DISCLAIMER
The duties listed above are intended only as representation of the essential functions of this position. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change at the sole discretion of the employer. Nothing in this document alters an employee’s at-will employment status.
We are committed to providing equal employment opportunities to all employees and applicants without regard to race (including traits historically associated with race, such as hair texture and protective hairstyles, including braids, locks, and twists), ethnicity, religion, religious creed (including religious dress and grooming practices), color, caste, sex (including childbirth, breast feeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age (40 and over), protected medical condition (including cancer and genetic conditions), genetic information, disability (mental and physical), reproductive health decision-making, medical leave or other types of protected leave (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, political affiliation, or any other protected status in accordance with all applicable federal, state, and local laws.
This policy extends to all aspects of our employment practices including, but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.
Why Orthofix?
Guided by our organizational values – Take Ownership | Innovate Boldly | Win Together – we collaborate closely with world-class surgeons and other partners to improve people’s quality of life. At Orthofix, we want team members who build relationships and share knowledge, challenge the status quo, and deliver results every day to help us achieve our vision to be the unrivaled partner in Med Tech.
Our global team of over 1,600 employees brings to market highly innovative, cost-effective, and user-friendly medical technologies that heal musculoskeletal pathologies for patients and the healthcare professionals who treat them. Looking to change people’s lives? Look no further.
JOB PURPOSE
The Market Development Manager (MDM) is responsible for driving the promotion, adoption, and utilization of Orthofix’s Bone Growth and Bracing portfolio within the assigned sales area. This role partners closely with Sales, Product Marketing, and Clinical teams to execute strategies that accelerate physician adoption, patient utilization, and revenue growth across non-invasive therapies.
The MDM serves as a subject matter expert in bone healing and musculoskeletal support solutions, providing clinical, technical, and reimbursement education to physicians, distributor partners, and internal stakeholders. Acting as a field-based extension of Product Marketing, this role ensures strong alignment between commercial strategy and field execution, while reinforcing Orthofix’s leadership in bone healing and orthopedic bracing solutions.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
The following are the essential functions of this position. This position may be responsible for performing additional duties as tasks as needed and assigned.
- Develop and execute territory-level market development plans to grow adoption of both bone growth stimulators and bracing solutions
- Drive patient utilization, prescriptions, and product pull-through aligned to revenue targets
- Identify growth opportunities across spine, orthopedic, sports medicine, and fracture care segments
- Expand utilization across the continuum of care (post-op, non-operative, rehabilitation)
- Build strong relationships with spine surgeons, orthopedic surgeons, pain specialists, and rehabilitation providers
- Educate customers on:
- Clinical evidence supporting bone healing stimulation and bracing efficacy
- Patient selection criteria and treatment pathways
- Benefits of combining stimulation and bracing for optimized outcomes
- Drive execution of new product launches and line extensions within the OTS portfolio
- Support marketing campaigns and strategic initiatives aimed at expanding market penetration
- Actively contribute to brand awareness and market leadership in bone healing therapies and bracing solutions
- Train and coach distributor partners on product knowledge specific to OTS, patient identification and appropriate prescribing criteria
- Sales skills, territory management, and case targeting
- Provide ongoing field coaching and performance feedback to improve utilization and conversion
- Partner with Marketing to support: Product positioning and messaging, Competitive intelligence and market trends, Targeting and forecasting initiatives
- Collaborate with Medical Education to deliver physician and distributor training programs
- Provide field insights into Product Development to support innovation and lifecycle management
MINIMUM QUALIFICATIONS
The requirements listed below are representative of the education, knowledge, skill and/or ability required for this position.
Education/Certifications:
- Bachelor’s degree preferred
Experience, Skills, Knowledge and/or Abilities:
- 10+ years of experience in medical device, orthopedics, spine, or rehabilitation-related sales/marketing
- Experience with bone growth stimulation, bracing, or adjacent musculoskeletal therapies preferred
- Strong understanding of:
- Physician selling models
- Patient pathway and therapy adoption dynamics
- Excellent communication, presentation, and training skills
- Ability to influence without authority and drive alignment across stakeholders
- Strong organizational, analytical, and problem-solving abilities
- Ability to travel up to 90%
- Ability to work flexible hours, including evenings and weekends
PREFERRED QUALIFICATIONS
The education, knowledge, skills and/or abilities listed below are preferred qualifications in addition to the minimum qualifications stated above.
Education/Certifications:
- No additional requirements.
Additional Experience, Skills, Knowledge and/or Abilities:
- Bone growth stimulation technologies
- Reimbursement-driven or prescription-based medical devices
- Spine or orthopedic bone healing therapies and bracing devices
- Field-based clinical or sales training roles
PHYSICAL REQUIREMENTS / ADVERSE WORKING CONDITIONS
The physical requirements listed in this section include, but are not limited, to the motor/physical abilities, skills, and/or demands required of the position in order to successfully undertake the essential duties and responsibilities of this position. In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to allow qualified individuals with a disability to perform the essential functions and responsibilities of the position.
- No additional physical requirements or essential functions for this position.
DISCLAIMER
The duties listed above are intended only as representation of the essential functions of this position. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change at the sole discretion of the employer. Nothing in this document alters an employee’s at-will employment status.
We are committed to providing equal employment opportunities to all employees and applicants without regard to race (including traits historically associated with race, such as hair texture and protective hairstyles, including braids, locks, and twists), ethnicity, religion, religious creed (including religious dress and grooming practices), color, caste, sex (including childbirth, breast feeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age (40 and over), protected medical condition (including cancer and genetic conditions), genetic information, disability (mental and physical), reproductive health decision-making, medical leave or other types of protected leave (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, political affiliation, or any other protected status in accordance with all applicable federal, state, and local laws.
This policy extends to all aspects of our employment practices including, but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.
See all 315+ H-1B Visa Market Development Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Market Development Manager Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Market Development Manager
Frame your degree for specialty occupation
USCIS requires your degree field to directly relate to market development work. A general business or marketing degree supports the case clearly. A humanities or unrelated degree requires a credential evaluation showing field equivalency before your employer files.
Target companies with active LCA filings
Search Migrate Mate to filter Market Development Manager roles by employers with verified H-1B LCA filing history. This eliminates outreach to companies that have never sponsored, so you focus time on realistic opportunities from the start.
Distinguish market development from sales roles
USCIS scrutinizes roles that blur into general sales, which don't always meet specialty occupation standards. Your job description should emphasize strategic analysis, partnership development, and market entry planning over quota-driven sales activity to strengthen the petition.
Request premium processing before your OPT expires
USCIS premium processing guarantees a decision within 15 business days. If you're on OPT with a cap-gap window closing, ask your employer to elect premium processing when filing the I-129 so you don't face a gap in work authorization.
Verify the prevailing wage before negotiating salary
Your employer's LCA must certify a wage meeting or exceeding the DOL prevailing wage for your role and location. Use the OFLC Wage Search to look up the Level I through Level IV wage tiers for market development roles in your target metro before your offer conversation.
Document measurable market outcomes in your resume
Employers filing H-1B petitions for Market Development Managers need to demonstrate the role requires specialized knowledge. Quantified results, such as revenue from new verticals or partnership pipeline growth, make the specialty occupation argument easier to support in the I-129.
H-1B Visa Market Development Manager: Frequently Asked Questions
Does a Market Development Manager role qualify as an H-1B specialty occupation?
Yes, if the role requires a bachelor's degree or higher in a specific field such as business administration, marketing, or economics. Roles that combine strategic market analysis, competitive research, and partnership development typically meet the specialty occupation standard. Roles framed primarily around sales targets or account management face more scrutiny from USCIS and may require additional documentation.
How do I find employers who sponsor H-1B visas for Market Development Manager positions?
Migrate Mate shows verified H-1B LCA filing history by employer and role, so you can identify companies that have sponsored Market Development Manager positions rather than guessing from job postings alone. Filtering by actual filing data significantly narrows your search to employers with a demonstrated willingness to sponsor.
Can my employer file an H-1B petition if my degree is in a different but related field?
Yes, but the connection between your degree field and the Market Development Manager role must be defensible. USCIS evaluates whether the degree is in a field directly related to the position's duties. A degree in international business, economics, or communications can support the petition if your employer's job description ties those disciplines to core responsibilities like market entry strategy or stakeholder analysis.
What does an employer need to file before submitting my H-1B petition?
Your employer must first file a Labor Condition Application with DOL, which certifies the offered wage meets the prevailing wage for your role and location, and that hiring you won't adversely affect similarly employed U.S. workers. DOL must certify the LCA before the employer can submit the I-129 petition to USCIS during the cap filing window each April.
What happens to my work authorization if I'm on OPT and not selected in the H-1B lottery?
If your employer filed a timely H-1B petition before your OPT expired, cap-gap rules extend your F-1 status and work authorization through September 30 of that year. If you're not selected, that extension ends and you must stop working unless you have another valid status. You can re-enter the lottery in a subsequent fiscal year if you remain eligible.