H-1B Visa Product Management Lead Jobs
Product Management Lead roles sit squarely within H-1B visa specialty occupation criteria, requiring a bachelor's degree or higher in a directly related field. Employers filing H-1B petitions for this title must certify a prevailing wage through a DOL Labor Condition Application before USCIS can approve your petition.
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About the team Ad Platform within Global Monetization is the team responsible for Advertiser experience, and delivers our flagship products, TikTok Ad Manager and TikTok Business Center. We are seeking an experienced Product Manager to lead the development and optimization of our advertiser experience for Shop Ads campaigns within TikTok Ads Manager. This role is pivotal in building holistic e-comm ad solutions that make online advertising more accessible and effective for sellers of all sizes. Responsibilities:
- Lead the development and optimization of Shop Ads advertiser experience within TikTok Ads Manager for performance ads campaigns.
- Implement intuitive UI/UX solutions for advertisers to create, manage, and analyze Shop Ads campaigns.
- Own the roadmap and strategy for campaign management features in Ads Manager and define and prioritize product requirements in alignment with business goals and customer needs.
- Collaborate with cross-functional teams and internal stakeholders to identify challenges, define product strategies, and set objectives that align with the needs of performance advertisers.
- Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the advertiser facing experiences.
- Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
- Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.
Qualifications
Minimum Qualifications:
- BA/BS degree.
- 5+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
- 2+ years of experience building and launching ad interfaces or platform products, in addition to overall experience.
- Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
- Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams.
- Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.
Preferred Qualifications:
- Strong knowledge of the online advertising ecosystem, including ad creation, optimization, bidding and TikTok Shop ecosystem.
- Experience with TikTok Ads Manager or other major ad platforms and/or experience with shopping platforms.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $228000 - $396000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Responsibilities
About the team Ad Platform within Global Monetization is the team responsible for Advertiser experience, and delivers our flagship products, TikTok Ad Manager and TikTok Business Center. We are seeking an experienced Product Manager to lead the development and optimization of our advertiser experience for Shop Ads campaigns within TikTok Ads Manager. This role is pivotal in building holistic e-comm ad solutions that make online advertising more accessible and effective for sellers of all sizes. Responsibilities:
- Lead the development and optimization of Shop Ads advertiser experience within TikTok Ads Manager for performance ads campaigns.
- Implement intuitive UI/UX solutions for advertisers to create, manage, and analyze Shop Ads campaigns.
- Own the roadmap and strategy for campaign management features in Ads Manager and define and prioritize product requirements in alignment with business goals and customer needs.
- Collaborate with cross-functional teams and internal stakeholders to identify challenges, define product strategies, and set objectives that align with the needs of performance advertisers.
- Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the advertiser facing experiences.
- Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
- Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.
Qualifications
Minimum Qualifications:
- BA/BS degree.
- 5+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
- 2+ years of experience building and launching ad interfaces or platform products, in addition to overall experience.
- Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
- Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams.
- Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.
Preferred Qualifications:
- Strong knowledge of the online advertising ecosystem, including ad creation, optimization, bidding and TikTok Shop ecosystem.
- Experience with TikTok Ads Manager or other major ad platforms and/or experience with shopping platforms.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $228000 - $396000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
See all 197+ H-1B Visa Product Management Lead Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Product Management Lead Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Product Management Lead
Align your degree to the role
USCIS scrutinizes whether your degree field directly supports a Product Management Lead position. A degree in computer science, business, or engineering maps cleanly. A degree in an unrelated field requires a detailed explanation of how your coursework connects to product strategy and technical leadership.
Check employer LCA filing history on Migrate Mate
Before applying, verify whether a company has filed Labor Condition Applications for product management roles. Migrate Mate surfaces DOL LCA data by employer and occupation, so you can see which companies have active H-1B sponsorship history for roles matching your title.
Target companies with existing product org structures
Employers with dedicated product teams and multiple H-1B filings across product roles are more likely to have internal processes for sponsorship. Companies hiring their first product manager lead often underestimate the LCA and I-129 timeline, which can delay your start date.
Confirm the prevailing wage tier in your metro
Your offered salary must meet the DOL prevailing wage for your specific work location, not just the national average. Use the OFLC Wage Search to look up the Level III or Level IV wage for SOC code 11-2021 in your metro before evaluating any offer.
Negotiate your start date around petition timing
H-1B cap-subject petitions can only take effect October 1 after a March lottery. If you're not already in H-1B status, structure your offer letter with a start date that accounts for the full USCIS processing window, including any time needed for premium processing.
Document cross-functional scope for RFE defense
USCIS occasionally issues Requests for Evidence on product management titles, questioning whether the role truly requires a specialized degree. Ask your employer to detail in the petition how the Lead position requires a specific theoretical body of knowledge, not just generalist business skills.
H-1B Visa Product Management Lead: Frequently Asked Questions
Does a Product Management Lead role qualify as a specialty occupation for H-1B purposes?
Yes, provided the position requires a bachelor's degree or higher in a specific field directly related to the work. Product Management Lead roles that involve technical product strategy, cross-functional engineering coordination, or data-driven roadmap development typically satisfy the specialty occupation standard. Generic product roles without a degree requirement in a specific discipline are more vulnerable to USCIS scrutiny, so the job description wording matters.
How do I find employers who sponsor H-1B visas for Product Management Lead positions?
Search Migrate Mate to filter for employers with verified H-1B LCA filing history for product management roles. DOL Labor Condition Application disclosures are public record and show which companies have sponsored this title before, what wage levels they certified, and in which metro areas, giving you a grounded shortlist before you apply.
Can my employer file an H-1B petition for a Product Management Lead role without a PERM labor certification?
Yes. H-1B status is a nonimmigrant classification that does not require PERM labor certification. PERM is only needed for certain employment-based green card categories. Your employer files a Labor Condition Application with DOL and then submits Form I-129 to USCIS. The H-1B process is entirely separate from the immigrant visa process.
What happens to my H-1B status if I'm promoted from Product Manager to Product Management Lead at the same company?
A material change in job duties, title, or worksite may require your employer to file an amended H-1B petition with USCIS before the change takes effect. If the Lead role involves substantially different responsibilities or a higher SOC code classification, filing an amendment is the safer path. USCIS guidance treats significant title and duty changes as a new underlying petition.
Which degree fields does USCIS typically accept for a Product Management Lead H-1B petition?
USCIS most readily accepts degrees in computer science, software engineering, information systems, business administration, or industrial engineering for product management titles. The O*NET occupation profile for this role can support your petition by showing the academic preparation typically required. Degrees in unrelated fields require a detailed credential evaluation and a strong employer justification in the petition.