H-1B Visa Seo Manager Jobs
SEO Manager roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree in marketing, communications, or a related field. Most positions fall under SOC code 11-2021 (Marketing Managers), which has strong LCA filing history at mid-size and enterprise technology, e-commerce, and media companies.
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Get Access To All JobsINTRODUCTION
Simpson Strong-Tie is a leader in engineered structural connectors, software, and solutions for the building industry. We maintain a reputation as a trusted manufacturer, partner, and corporate citizen committed to our customers and employees.
Our founder, Barc Simpson established 9 Principles of Business we live out as company values and have made Simpson Strong-Tie an inspiring place to work since 1956. Our team of talented people are dedicated to our shared mission: to provide solutions that help people design and build safer, stronger structures.
Learn about our company culture directly from our team.
ROLE AND RESPONSIBILITIES
As the SEO & Marketing Automation Manager, you are a senior individual contributor responsible for driving marketing automation, lifecycle marketing, SEO, and Generative Engine Optimization (GEO) initiatives that accelerate customer engagement, digital performance, and business growth.
This role is first and foremost a marketing automation leader. You will own the execution and optimization of email marketing, nurture programs, customer journeys, personalization strategies, and automated marketing workflows while also serving as the organization's subject matter expert for SEO and GEO best practices.
You will partner closely with the Senior Growth & Lifecycle Marketing Manager, Content, Product Marketing, Campaign Strategy, Digital Operations, Analytics, UX, Development, and the Vietnam Marketing Automation Team to create seamless customer experiences that connect content, automation, and search visibility across the customer journey.
This position supports a global B2B manufacturing environment with complex product catalogs, distributor-supported sales channels, technical product information, and multi-market customer journeys.
Marketing Automation, Lifecycle Programs & Personalization (45%)
- Partner with the Growth & Lifecycle Manager to execute and optimize lifecycle marketing programs across acquisition, onboarding, engagement, retention, and re-engagement journeys.
- Collaborate on audience segmentation strategies using behavioral, demographic, firmographic, and engagement data to improve targeting and personalization.
- Develop, maintain, and optimize automated nurture programs, triggered campaigns, lead engagement workflows, and customer journey experiences.
- Create, edit, and manage email content, campaign assets, dynamic content blocks, personalization tokens, and messaging variations aligned to customer needs and campaign objectives with support from the Campaign Strategy and Marketing Communications Manager.
- Work closely with the Vietnam Marketing Automation Team to provide requirements, documentation, journey logic, content assets, QA support, and deployment guidance.
- Assist in campaign setup, audience selection, workflow configuration, testing, and launch activities within marketing automation platforms.
- Support lead lifecycle management, contact governance, list hygiene, suppression strategies, and consent management best practices.
- Monitor automation performance and identify opportunities to improve engagement, conversion rates, lead progression, and customer experience.
- Partner with Sales Operations, CRM stakeholders, and Digital teams to support alignment between marketing automation systems and customer data sources.
- Document workflows, segmentation methodologies, automation standards, and operational best practices to promote consistency and scalability.
- Identify opportunities to automate manual processes and improve marketing efficiency through technology and workflow enhancements.
SEO & GEO Strategy and Optimization (25%)
- Develop and execute SEO and GEO (Generative Engine Optimization) strategies that improve organic visibility, content discoverability, and AI-driven search outcomes.
- Conduct keyword research, content audits, competitive analysis, and optimization initiatives to improve website performance.
- Audit existing content and identify opportunities to improve findability, user experience, engagement, and search relevance.
- Partner with Content, Product Marketing, and Campaign teams to develop search-informed content recommendations and optimization strategies.
- Optimize metadata, internal linking, page structures, content organization, and customer-facing digital experiences.
- Develop proactive SEO and GEO recommendations, roadmaps, and prioritization plans that align with business goals.
- Ensure content is structured to perform effectively across both traditional search engines and emerging AI-powered discovery platforms.
- Monitor SEO and GEO performance trends and identify opportunities for continuous improvement.
Content Optimization & Digital Governance (10%)
- Maintain content quality standards across websites, landing pages, digital assets, and marketing communications.
- Ensure metadata, alt text, taxonomy, tagging, and content governance standards are consistently applied across digital properties.
- Optimize content structure and information architecture to improve customer experience and search performance.
- Partner with content owners to update, consolidate, or retire outdated content and strengthen overall content hygiene.
- Establish best practices for content organization, accessibility, metadata management, and digital publishing standards.
Technical SEO & Website Optimization (5%)
- Partner with Digital Operations, UX, and Development teams to identify and prioritize technical SEO opportunities.
- Coordinate and track remediation of technical SEO issues, including crawlability, indexing, page performance, redirects, structured data, and Core Web Vitals.
- Monitor website health and collaborate on initiatives that improve site discoverability and user experience.
Performance Reporting & Business Insights (10%)
- Develop and maintain dashboards and reporting that measure marketing automation, email marketing, SEO, GEO, and content performance.
- Analyze campaign, website, search, and engagement metrics to identify trends and optimization opportunities.
- Translate data into actionable recommendations that improve customer engagement, conversion rates, and digital performance.
- Present findings, insights, and recommendations to marketing stakeholders and leadership teams.
Testing & Optimization (5%)
- Design and execute A/B testing initiatives across email campaigns, workflows, landing pages, content experiences, subject lines, metadata, and website experiences.
- Apply testing insights to improve customer engagement, campaign performance, conversion rates, and search visibility.
- Document learnings and establish repeatable optimization best practices.
BASIC QUALIFICATIONS
Required Experience
- Bachelor's degree in Marketing, Business, Communications, Information Systems, Digital Marketing, or a related field, or equivalent practical experience.
- Minimum of four years of progressive experience in marketing automation, lifecycle marketing, digital marketing, SEO, or related disciplines.
- Demonstrated success managing marketing automation programs, email marketing campaigns, nurture streams, and customer journey workflows.
- Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Eloqua, Salesforce Marketing Cloud, Pardot, or similar technologies. HubSpot experience is strongly preferred.
- Experience building audience segmentation strategies, personalized customer journeys, automated workflows, and lifecycle marketing programs.
- Proven experience developing and executing SEO strategies that improve organic search performance and content discoverability.
- Strong understanding of keyword research, content optimization, internal linking, metadata management, and content governance best practices.
- Experience using analytics and performance reporting tools to drive optimization decisions.
- Ability to develop recommendations, establish priorities, and independently manage multiple workstreams in a fast-paced environment.
- Strong communication and collaboration skills with the ability to influence stakeholders across Content, Product Marketing, Digital, Campaign Strategy, and Analytics teams.
- Experience working effectively with distributed or offshore teams through clear documentation, planning, and quality assurance processes.
Preferred Experience
- Experience supporting GEO (Generative Engine Optimization) initiatives and optimizing content for AI-powered search and discovery experiences.
- Experience working with SEO platforms such as BrightEdge, SEMrush, Ahrefs, Moz, or similar solutions. BrightEdge experience is a plus.
- Experience using Google Analytics 4, Google Search Console, Looker Studio, or similar reporting platforms.
- Familiarity with technical SEO principles, including structured data, schema markup, crawlability, indexing, redirects, and Core Web Vitals.
- Experience supporting global or multi-region digital marketing initiatives.
- Experience within B2B manufacturing, construction, industrial products, distribution channels, or e-commerce environments.
- Familiarity with CRM integrations, lead management processes, and marketing operations best practices.
PHYSICAL REQUIREMENTS AND WORK ENVIRONMENT
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit, talk, and hear, and sometimes walk and stand. While performing the duties of this job, the employee may occasionally push or lift up to 25 lbs.
This job operates in a professional office environment where standard office equipment such as computers, phones, printers/scanners, etc. are frequently used.
TRAVEL
This position requires domestic travel up to 10% of the time.
WORK STATUS & LOCATION
This full-time, exempt position is based in Plano, TX and is eligible for remote work. Employees who live within commuting distance of the Plano office may be expected to work onsite Tuesday through Thursday.
RELOCATION
Relocation is not available for this position.
PAY
$72,400–$100,000 / year
Please note this pay range reflects total compensation.
REWARDS AT SIMPSON STRONG-TIE
We recognize and reward employees with a carefully designed and comprehensive rewards package, including competitive compensation, quarterly bonuses or commission and first-rate benefits. May exclude some positions, such as seasonal jobs.
- Quarterly Bonuses/Commission: You will be eligible for either a bonus or commission, paid on a quarterly basis. We believe all employees affect customers, sales and revenue — directly or indirectly – and should be rewarded by sharing the company profits.
- Benefits: We provide a wide range of benefits for eligible full-time employees including: medical, dental, vision, retirement contributions, employee stock purchase and bonus plans, pay for holidays, vacation, sick days, funerals and jury duty, years of service awards, employee discounts, employee referral bonuses, charitable contribution matching, education reimbursement and more. View benefit plan details here: https://benefits.strongtie.com/.
In keeping with our values and commitment to diversity, equity, and inclusion in our communities, we are an equal opportunity employer. This means that our employment decisions are based on your qualifications and merit, and our business needs.
Please note all job offers are contingent upon a successful drug screen and criminal background check, in accordance with applicable local, state, and federal laws.
NowHiring #GetHired #Hiring #HiringNow
INTRODUCTION
Simpson Strong-Tie is a leader in engineered structural connectors, software, and solutions for the building industry. We maintain a reputation as a trusted manufacturer, partner, and corporate citizen committed to our customers and employees.
Our founder, Barc Simpson established 9 Principles of Business we live out as company values and have made Simpson Strong-Tie an inspiring place to work since 1956. Our team of talented people are dedicated to our shared mission: to provide solutions that help people design and build safer, stronger structures.
Learn about our company culture directly from our team.
ROLE AND RESPONSIBILITIES
As the SEO & Marketing Automation Manager, you are a senior individual contributor responsible for driving marketing automation, lifecycle marketing, SEO, and Generative Engine Optimization (GEO) initiatives that accelerate customer engagement, digital performance, and business growth.
This role is first and foremost a marketing automation leader. You will own the execution and optimization of email marketing, nurture programs, customer journeys, personalization strategies, and automated marketing workflows while also serving as the organization's subject matter expert for SEO and GEO best practices.
You will partner closely with the Senior Growth & Lifecycle Marketing Manager, Content, Product Marketing, Campaign Strategy, Digital Operations, Analytics, UX, Development, and the Vietnam Marketing Automation Team to create seamless customer experiences that connect content, automation, and search visibility across the customer journey.
This position supports a global B2B manufacturing environment with complex product catalogs, distributor-supported sales channels, technical product information, and multi-market customer journeys.
Marketing Automation, Lifecycle Programs & Personalization (45%)
- Partner with the Growth & Lifecycle Manager to execute and optimize lifecycle marketing programs across acquisition, onboarding, engagement, retention, and re-engagement journeys.
- Collaborate on audience segmentation strategies using behavioral, demographic, firmographic, and engagement data to improve targeting and personalization.
- Develop, maintain, and optimize automated nurture programs, triggered campaigns, lead engagement workflows, and customer journey experiences.
- Create, edit, and manage email content, campaign assets, dynamic content blocks, personalization tokens, and messaging variations aligned to customer needs and campaign objectives with support from the Campaign Strategy and Marketing Communications Manager.
- Work closely with the Vietnam Marketing Automation Team to provide requirements, documentation, journey logic, content assets, QA support, and deployment guidance.
- Assist in campaign setup, audience selection, workflow configuration, testing, and launch activities within marketing automation platforms.
- Support lead lifecycle management, contact governance, list hygiene, suppression strategies, and consent management best practices.
- Monitor automation performance and identify opportunities to improve engagement, conversion rates, lead progression, and customer experience.
- Partner with Sales Operations, CRM stakeholders, and Digital teams to support alignment between marketing automation systems and customer data sources.
- Document workflows, segmentation methodologies, automation standards, and operational best practices to promote consistency and scalability.
- Identify opportunities to automate manual processes and improve marketing efficiency through technology and workflow enhancements.
SEO & GEO Strategy and Optimization (25%)
- Develop and execute SEO and GEO (Generative Engine Optimization) strategies that improve organic visibility, content discoverability, and AI-driven search outcomes.
- Conduct keyword research, content audits, competitive analysis, and optimization initiatives to improve website performance.
- Audit existing content and identify opportunities to improve findability, user experience, engagement, and search relevance.
- Partner with Content, Product Marketing, and Campaign teams to develop search-informed content recommendations and optimization strategies.
- Optimize metadata, internal linking, page structures, content organization, and customer-facing digital experiences.
- Develop proactive SEO and GEO recommendations, roadmaps, and prioritization plans that align with business goals.
- Ensure content is structured to perform effectively across both traditional search engines and emerging AI-powered discovery platforms.
- Monitor SEO and GEO performance trends and identify opportunities for continuous improvement.
Content Optimization & Digital Governance (10%)
- Maintain content quality standards across websites, landing pages, digital assets, and marketing communications.
- Ensure metadata, alt text, taxonomy, tagging, and content governance standards are consistently applied across digital properties.
- Optimize content structure and information architecture to improve customer experience and search performance.
- Partner with content owners to update, consolidate, or retire outdated content and strengthen overall content hygiene.
- Establish best practices for content organization, accessibility, metadata management, and digital publishing standards.
Technical SEO & Website Optimization (5%)
- Partner with Digital Operations, UX, and Development teams to identify and prioritize technical SEO opportunities.
- Coordinate and track remediation of technical SEO issues, including crawlability, indexing, page performance, redirects, structured data, and Core Web Vitals.
- Monitor website health and collaborate on initiatives that improve site discoverability and user experience.
Performance Reporting & Business Insights (10%)
- Develop and maintain dashboards and reporting that measure marketing automation, email marketing, SEO, GEO, and content performance.
- Analyze campaign, website, search, and engagement metrics to identify trends and optimization opportunities.
- Translate data into actionable recommendations that improve customer engagement, conversion rates, and digital performance.
- Present findings, insights, and recommendations to marketing stakeholders and leadership teams.
Testing & Optimization (5%)
- Design and execute A/B testing initiatives across email campaigns, workflows, landing pages, content experiences, subject lines, metadata, and website experiences.
- Apply testing insights to improve customer engagement, campaign performance, conversion rates, and search visibility.
- Document learnings and establish repeatable optimization best practices.
BASIC QUALIFICATIONS
Required Experience
- Bachelor's degree in Marketing, Business, Communications, Information Systems, Digital Marketing, or a related field, or equivalent practical experience.
- Minimum of four years of progressive experience in marketing automation, lifecycle marketing, digital marketing, SEO, or related disciplines.
- Demonstrated success managing marketing automation programs, email marketing campaigns, nurture streams, and customer journey workflows.
- Hands-on experience with marketing automation platforms such as HubSpot, Marketo, Eloqua, Salesforce Marketing Cloud, Pardot, or similar technologies. HubSpot experience is strongly preferred.
- Experience building audience segmentation strategies, personalized customer journeys, automated workflows, and lifecycle marketing programs.
- Proven experience developing and executing SEO strategies that improve organic search performance and content discoverability.
- Strong understanding of keyword research, content optimization, internal linking, metadata management, and content governance best practices.
- Experience using analytics and performance reporting tools to drive optimization decisions.
- Ability to develop recommendations, establish priorities, and independently manage multiple workstreams in a fast-paced environment.
- Strong communication and collaboration skills with the ability to influence stakeholders across Content, Product Marketing, Digital, Campaign Strategy, and Analytics teams.
- Experience working effectively with distributed or offshore teams through clear documentation, planning, and quality assurance processes.
Preferred Experience
- Experience supporting GEO (Generative Engine Optimization) initiatives and optimizing content for AI-powered search and discovery experiences.
- Experience working with SEO platforms such as BrightEdge, SEMrush, Ahrefs, Moz, or similar solutions. BrightEdge experience is a plus.
- Experience using Google Analytics 4, Google Search Console, Looker Studio, or similar reporting platforms.
- Familiarity with technical SEO principles, including structured data, schema markup, crawlability, indexing, redirects, and Core Web Vitals.
- Experience supporting global or multi-region digital marketing initiatives.
- Experience within B2B manufacturing, construction, industrial products, distribution channels, or e-commerce environments.
- Familiarity with CRM integrations, lead management processes, and marketing operations best practices.
PHYSICAL REQUIREMENTS AND WORK ENVIRONMENT
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit, talk, and hear, and sometimes walk and stand. While performing the duties of this job, the employee may occasionally push or lift up to 25 lbs.
This job operates in a professional office environment where standard office equipment such as computers, phones, printers/scanners, etc. are frequently used.
TRAVEL
This position requires domestic travel up to 10% of the time.
WORK STATUS & LOCATION
This full-time, exempt position is based in Plano, TX and is eligible for remote work. Employees who live within commuting distance of the Plano office may be expected to work onsite Tuesday through Thursday.
RELOCATION
Relocation is not available for this position.
PAY
$72,400–$100,000 / year
Please note this pay range reflects total compensation.
REWARDS AT SIMPSON STRONG-TIE
We recognize and reward employees with a carefully designed and comprehensive rewards package, including competitive compensation, quarterly bonuses or commission and first-rate benefits. May exclude some positions, such as seasonal jobs.
- Quarterly Bonuses/Commission: You will be eligible for either a bonus or commission, paid on a quarterly basis. We believe all employees affect customers, sales and revenue — directly or indirectly – and should be rewarded by sharing the company profits.
- Benefits: We provide a wide range of benefits for eligible full-time employees including: medical, dental, vision, retirement contributions, employee stock purchase and bonus plans, pay for holidays, vacation, sick days, funerals and jury duty, years of service awards, employee discounts, employee referral bonuses, charitable contribution matching, education reimbursement and more. View benefit plan details here: https://benefits.strongtie.com/.
In keeping with our values and commitment to diversity, equity, and inclusion in our communities, we are an equal opportunity employer. This means that our employment decisions are based on your qualifications and merit, and our business needs.
Please note all job offers are contingent upon a successful drug screen and criminal background check, in accordance with applicable local, state, and federal laws.
NowHiring #GetHired #Hiring #HiringNow
See all H-1B Visa Seo Manager Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Seo Manager
Verify your SOC code before applying
SEO Manager roles are filed under SOC 11-2021 (Marketing Managers) or 15-1299 (Web Developers, related). Check your offer letter's job duties against O*NET to confirm the code your employer plans to use, since a misclassified SOC can trigger an RFE on specialty occupation.
Pull LCA records for target employers
Search OFLC Wage Search by SOC code 11-2021 to see which companies have filed certified LCAs for marketing manager roles. Employers with recent LCA certifications have already cleared the DOL filing step and are faster to move through the H-1B process.
Find H-1B sponsoring employers on Migrate Mate
Filter SEO Manager jobs by verified H-1B sponsorship history on Migrate Mate. Targeting employers with active LCA filings in your SOC code cuts time spent on companies that have never sponsored marketing roles.
Document your degree-to-role connection clearly
USCIS scrutinizes marketing and SEO roles more than engineering positions because the degree requirement isn't always obvious. Prepare a written breakdown showing how your bachelor's in marketing, communications, or a related field directly applies to the specific SEO duties in your job description.
Negotiate the I-129 filing before your start date
H-1B cap-subject petitions must be filed for an October 1 start. If you're selected in the lottery, confirm with your employer that they'll file the I-129 in April, not closer to your start date, so premium processing is available if processing times extend.
Use the prevailing wage level to frame your negotiation
Your employer's LCA must certify your wage at Level I through IV under the OFLC Wage Search for your metro area. Level II or III is standard for SEO Manager roles. A wage certified below your actual offer can raise flags during adjudication, so align your offer letter to the certified amount.
H-1B Visa Seo Manager: Frequently Asked Questions
Does an SEO Manager role qualify as a specialty occupation for H-1B purposes?
Yes, provided the employer can show the position normally requires a bachelor's degree or higher in a specific field such as marketing, communications, or information systems. Generic job descriptions that list a degree as preferred rather than required create specialty occupation problems. Your employer's I-129 petition needs to tie your specific SEO duties directly to a defined field of study.
Which employers are most likely to sponsor H-1B visas for SEO Managers?
Technology companies, e-commerce platforms, digital agencies, and media publishers sponsor SEO Manager roles most consistently because they have in-house immigration infrastructure and recurring need for marketing talent. You can browse verified H-1B sponsoring employers hiring for SEO Manager roles on Migrate Mate, which surfaces employers with active LCA filing history in your occupation code.
What happens to my H-1B status if my SEO Manager role changes significantly?
A material change in job duties, work location, or SOC code requires your employer to file an amended H-1B petition before the change takes effect. Moving from hands-on SEO execution to a broader marketing director role, for example, could shift your SOC code and require a new LCA. USCIS expects the amended petition to reflect the actual position you're performing.
Can I work as a freelance SEO consultant while on H-1B status?
No. H-1B status ties your work authorization to a specific employer and the duties listed in your approved petition. Freelance consulting or side contracts with other clients would require a separate H-1B petition filed by each additional employer. Unauthorized employment is a status violation that can affect future immigration benefits.
How does the H-1B prevailing wage requirement affect SEO Manager hiring?
Before filing your H-1B petition, your employer must obtain a certified LCA from DOL confirming your wage meets the prevailing wage for your SOC code and work location. For SEO Managers, prevailing wages vary significantly by metro area. Employers in high-cost markets like San Francisco or New York will have higher DOL-required minimums than those in smaller markets, which directly shapes which offers are viable for H-1B filing.