Head Of Social Jobs
Head Of Social jobs are open across media, technology, retail, consumer goods, and agencies, from manager-level to VP, with specializations in content strategy, community management, and paid social. Find a role that fits from the openings below and apply directly.
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- Develop and own the company's social media strategy across Instagram, TikTok, Facebook, YouTube, Reddit, LinkedIn and emerging platforms.
- Establish channel-specific strategies aligned with brand positioning, consumer insights, marketing priorities and business objectives.
- Define how The Vitamin Shoppe shows up in social and wellness culture, creating a distinctive brand voice and identifying opportunities to lead relevant conversations.
- Serve as a strategic advisor on emerging platforms, cultural trends, audience behaviors and opportunities to strengthen brand relevance.
- Lead the development of innovative, social-first content strategies and campaigns that build brand affinity, inspire engagement and support business growth.
- Oversee content calendars, creative development and execution, ensuring content reflects each platform's unique audience and behaviors.
- Partner with Brand Marketing and Creative teams to develop compelling storytelling and content that differentiates The Vitamin Shoppe.
- Introduce new creative formats, platforms and approaches while balancing planned campaigns with timely cultural moments and emerging trends.
- Establish efficient content production workflows that enable creative excellence, consistency and speed.
- Develop strategies to grow and engage social communities, fostering authentic consumer relationships, advocacy and loyalty.
- Partner closely with the Influencer, Community & Experiential team to align influencer and creator programs with social strategy, amplify creator content across owned channels and drive measurable results.
- Leverage social listening and consumer insights to identify emerging trends, audience interests and opportunities for meaningful engagement.
- Oversee community management practices, including brand-aligned interactions, reputational risk monitoring and appropriate escalation protocols.
- Manage external agencies and production partners to ensure high-quality execution and alignment with brand objectives.
- Partner with Brand Marketing, Creative, Digital/E-Commerce, CRM and Merchandising to integrate social into major campaigns, product launches and business initiatives.
- Collaborate with Performance Marketing to align organic and paid social strategies, creative effectiveness and opportunities to optimize results.
- Identify opportunities to leverage social commerce and emerging platform capabilities, in partnership with the Influencer, Community & Experiential team, to drive product discovery, customer acquisition and conversion.
- Translate social and consumer insights into recommendations that inform broader marketing strategies and growth opportunities.
- Establish KPIs and measurement frameworks across brand reach, audience growth, engagement, sentiment, traffic, conversion and revenue attributable to social.
- Analyze performance and consumer insights to continuously optimize social strategy, creative effectiveness and return on investment.
- Communicate performance, learnings and strategic recommendations to Marketing leadership.
- Lead, coach and develop a high-performing social media team, fostering creativity, collaboration, agility and accountability.
- Manage social media budgets, agency relationships and operational processes to maximize effectiveness and business impact.
- Bachelor's degree in Marketing, Communications, Digital Media or a related field, or equivalent experience.
- 6+ years of progressive experience in social media, brand marketing or digital marketing, including significant responsibility for social strategy.
- 3+ years of experience leading and developing high-performing teams.
- Proven success developing innovative social campaigns that strengthen brands, engage consumers and deliver measurable results.
- Deep understanding of social platforms, internet culture, emerging trends, audience behaviors and content best practices.
- Strong creative instincts and the ability to translate brand and business objectives into compelling social-first strategies.
- Experience with social analytics, social listening and community engagement; familiarity with influencer marketing and creator partnerships.
- Strong understanding of organic and paid social, customer acquisition, social commerce and digital marketing performance.
- Excellent analytical, communication and cross-functional leadership skills, with the ability to influence senior stakeholders.
- Experience managing agencies, external partners and budgets; retail, consumer products or health and wellness experience preferred.
- The Vitamin Shoppe has a distinctive, culturally relevant social presence that strengthens brand affinity and consumer connection.
- Innovative social content, aligned closely with influencer and creator programs, drives meaningful engagement, community growth and brand advocacy.
- Social media is integrated into broader marketing initiatives and contributes measurably to customer acquisition, conversion and revenue growth.
- Consumer and cultural insights inform creative strategy, marketing decisions and emerging growth opportunities.
- Clear performance measurement demonstrates social media's impact on brand health, engagement and business results.
- A high-performing team consistently delivers creative excellence, agility and measurable outcomes.
The Vitamin Shoppe is an equal opportunity employer. We respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws. Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, separation, recruitment, pay and other forms of compensation, access to facilities and programs, training and general treatment during employment.
We firmly believe that every Health Enthusiast has the right to be treated with dignity and respect. Our goal is to maintain a satisfied and productive team of Health Enthusiasts. The keys to reaching that goal are effective leadership, equal application of fair human resources policies, competitive wages and benefits, and close attention to all health enthusiast matters. The Vitamin Shoppe is committed to the principle of fair and impartial treatment of our Health Enthusiasts.
Health Enthusiasts with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of their Human Resources representative. We will not allow any form of retaliation against Health Enthusiasts who raise issues of perceived discrimination in good faith. To ensure our workplace is free of artificial barriers, violation of this policy may result in disciplinary action, up to and including discharge.
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Who's Hiring


What Employers Look For
The qualifications that appear most often in head of social jobs.
- Proven experience managing brand social media channels across multiple platforms
- Strong command of social analytics tools and performance reporting
- Experience leading or mentoring a social media or content team
- Ability to develop and execute an integrated social content strategy
- Familiarity with paid social campaign management and optimization
- Bachelor's degree in marketing, communications, journalism, or a related field
Tips for Your Head Of Social Job Search
Quantify reach and engagement on your resume
Head of social hiring managers want numbers, not narratives. Replace phrases like 'grew the account' with specific follower growth figures, engagement rate lifts, or campaign reach totals drawn directly from your platform analytics dashboards.
Tailor your portfolio to each platform mix
Every employer has a different channel priority. Before applying, audit which platforms the company is active on and lead your portfolio with examples from those exact channels. A TikTok-heavy brand does not need your Pinterest case study first.
Apply early to roles that fit
Migrate Mate lists head of social openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Address cross-functional leadership in interviews
Interviewers often probe how you manage tension between creative, brand, and performance teams. Prepare two or three concrete examples where you aligned conflicting priorities across departments and drove a content decision that satisfied multiple stakeholders.
Research the company's current content gaps
Before your interview, audit the company's social presence and identify one underperforming channel or content type. Bringing a specific, data-backed observation to the conversation signals strategic thinking that generic candidates skip.
Negotiate scope before you negotiate compensation
Head of social titles vary wildly in what they own. Before accepting any offer, confirm whether the role controls budget, manages a team, and owns paid strategy. Scope determines your leverage for every conversation that follows.
Head Of Social Jobs: Frequently Asked Questions
Which companies are hiring the most head of socials?
The companies hiring the most head of socials right now include Mercury, TheWrap, and Moose Toys, with the largest share of openings in California, New York, and Texas, based on current listings on Migrate Mate as of November 2026. Demand is concentrated in consumer-facing industries where brand voice and audience growth are core business priorities.
How many head of social jobs are remote?
About 67% of head of social openings are fully remote or hybrid as of November 2026, reflecting how content strategy and community management work translates well to distributed teams. Roles with heavy cross-functional or executive stakeholder responsibilities are more likely to require at least partial in-office presence.
How do you become a head of social?
Most people reach a head of social role by building hands-on channel management experience, then taking ownership of strategy and reporting rather than just execution. From there, demonstrating cross-functional collaboration, leading a small team or contractor network, and showing measurable business impact from social programs positions you for senior consideration.
Can you get hired as a head of social without much experience?
Getting hired with limited experience is rare at the head level, but it does happen at early-stage startups where the role is newly created. Your strongest path is owning social for a small brand independently, building a documented results story, and targeting companies where the function is growing faster than their available talent pool.
What does the head of social interview process look like?
Most processes include an initial recruiter screen, a hiring manager conversation focused on strategy and leadership, and a practical exercise such as a channel audit or content plan presentation. Final rounds typically involve meeting cross-functional stakeholders from brand, growth, or communications to assess how you collaborate across teams.
Where can I find and apply to head of social jobs?
You can find and apply to head of social jobs on Migrate Mate, which lists current openings from across the United States in one place. Find the roles that match your experience and specialization, then apply directly to each listing from the page.
See All 10 Head Of Social Jobs
Find roles that match your experience and apply in just a few clicks.
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