Lead Digital Product Manager Jobs
Lead Digital Product Manager jobs are open across fintech, healthtech, e-commerce, and enterprise SaaS, from mid-level to director-track, with common specializations in platform strategy, mobile product, and growth. See the openings below and apply to the ones that match your experience.
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How will this role impact First Command?
The Senior Digital Product Manager – Insurance & Annuities drives the vision, strategy, and execution of digital solutions in partnership with Financial Product Management, Supervision, Operations, Compliance, and Advisor Operations groups for First Command's Insurance and Annuity solutions. The role defines and prioritizes an outcome-based roadmap in collaboration with key stakeholders, translates business needs into actionable Features (Vision, Business Needs, Value), and partners with business and delivery teams to ensure solutions deliver measurable value, quality, and compliance readiness.
As the primary business-context Subject Matter Expert (SME) for the solution teams, this role communicates the 'why' behind the work and ensures alignment across stakeholders and delivery teams. The Senior Digital Product Manager owns the product roadmap, Feature backlog, and Feature definition for Insurance and Annuity solutions and is accountable for product outcomes. They translate business needs into well-defined Features, prioritize and maintain a healthy backlog that supports continuous delivery, proactively identify risks, constraints, and dependencies that could impact delivery or value realization, and define and monitor product success metrics. Through ongoing analysis of product performance and business outcomes, they drive decisions that maximize value realization and product effectiveness.
The immediate focus of this role is the Annuity Platform initiative, which implements FIG as First Command's annuity platform. FIG provides a First Command-branded portal, FireLight e-applications, approved product access, and Lifecycle Manager. This role leads the advisor experience, requirements, backlog, and releases for the integrations, controls, data, and operating model needed to launch and sustain the platform, from Early Access through Full-Field Release.
What will the employee do in this role?
Strategic Roadmap Ownership
- Own the product vision and an outcome-based roadmap for Insurance and Annuity solutions and be accountable for product outcomes, ensuring alignment with business strategy and enterprise OKRs.
- Proactively identify and manage cross-product and cross-team dependencies, partner with stakeholders and delivery leadership to align priorities, sequencing, and release planning.
- Maintain visibility and traceability of prioritized opportunities and features in Azure DevOps (or equivalent) to keep roadmap, backlog, and delivery synchronized.
- Champion strategic roadmap practices and standards to improve roadmap quality, alignment, and value delivery.
Feature Definition
- Translate business needs into complete, actionable features that articulate Vision, Business Needs, Value, and acceptance intent.
- Maintain a prioritized feature backlog that supports delivery planning through Current Sprint +2; ensure clarity, priority, and sequencing align to the roadmap.
- Collaborate deeply with Digital Product Owner, architecture, engineering, and quality partners to validate feasibility and reduce churn through early alignment.
- Intake and prioritize technical debt and platform enablement work; communicate tradeoffs and implications to outcomes and delivery plans.
- Anticipate constraints (security, legal/compliance, privacy, operational readiness) and mitigate early through discovery and feature definition.
- Champion feature definition standards and reduce rework through clearer acceptance intent and earlier alignment.
Value Assurance
- Perform feature/solution acceptance to verify delivered work solves the original business problem and supports intended value realization.
- Define product and experience metrics and monitor trends; use evidence to refine priorities and value-capture plans.
- Independently escalate delivery gaps, value risks, and quality concerns early; drive resolution and prevention with delivery and stakeholders.
Alignment
- Build and maintain relationships with First Command business leaders to align product strategy with business strategy.
- Communicate the "why" behind priorities and features; facilitate decisions and resolve misalignment across business and technology partners.
- Act confidently as SME for business logic and value for the solution teams; remove friction between business and delivery teams through proactive alignment.
Discovery, Business Case & Go-to-Market
- Conduct or partner on customer/market research and discovery to validate problems and identify opportunities for Insurance and Annuity solutions.
- Develop business cases (hypotheses, benefits, costs, risks) and synthesize research into investment recommendations.
- Partner with UX/CX, operations, and adoption/change leaders to ensure releases are business-ready and adoption is supported.
- Evaluate emerging technologies and relevant innovative propositions to identify new opportunities.
Product & Domain Expectations
- Maintain deep knowledge of Insurance and Annuity solution capabilities and non-functional requirements; ensure alignment to security, privacy, regulatory, and audit expectations.
- Own the advisor digital experience for the annuity platform, including the First Command-branded FIG portal, FireLight e-applications, approved product and carrier shelf access, and Lifecycle Manager.
- Define requirements and sequence integrations across Salesforce/ACE (including advisor entry points and single sign-on), RightBRIDGE recommendation workflows, product information management, document management, and policy, compensation, and reporting systems.
- Partner with Data & Analytics on DTCC, carrier, and platform data feeds for product, policy, status, and transaction data; reduce duplicate entry and manual processing.
- Partner with Supervision, Compliance, and Operations to embed application review, best-interest (Reg BI) recommendation, disclosure, NIGO handling, carrier follow-up, and books-and-records requirements into the end-to-end workflow.
- Coordinate with the platform partner, carriers, and Advisor Operations on carrier transition, appointments and registrations, producer codes, advisor hierarchy, and compensation impacts.
- Lead release readiness for phased launches (Early Access, Full-Field Release, and Hypercare), including integration, end-to-end, and UAT testing, training, and adoption measurement.
- Establish baselines and track outcomes such as annuity sales, application volume, number of advisors selling annuities, NIGO rate, and manual processing effort.
Tooling & Communication Artifacts
- Create and maintain product artifacts and ensure tooling traceability from opportunity -> feature -> acceptance outcomes.
- Align product work to the Product Management lifecycle (Discover, Define, Design, Align, Build, Release) so that each Feature moves through consistent stages with clear entry and exit expectations.
Collaboration Model
- Other Digital Product Managers: Sync with adjacent Product Managers to align roadmaps, manage cross-product dependencies, and prevent overlap in ownership; take full accountability for the delivery of owned Features and ensure integrations across product lines are seamless.
- Digital Product Owner: Partner with the Digital Product Owner by providing complete, actionable Features (the "what" and "why") for decomposition, and keep the DPO aligned on Vision, Business Needs, and Value so the team backlog reflects business urgency and the DPO can make day-to-day decisions without constant escalation.
- Solution Architects: Collaborate with Solution Architects and delivery leadership to validate feasibility, inform architectural runway, and ensure shared understanding of requirements and sequencing; align them on long-term vision and business context, and keep technical debt visible and managed.
- Software Engineers: Act as SME for business logic and requirements, communicate product vision and business intent to the delivery team, and perform feature-level acceptance to reduce rework.
- Test Leads and SDETs: Align Test Leads and SDETs on Vision and Business Needs so test strategy and automation validate real business scenarios, improve quality visibility, and support confident release readiness decisions.
- Shared outcomes: A unified roadmap, a backlog aligned to strategy, predictable delivery, and clear go/no-go confidence for each release.
What skills and qualifications does this employee need?
Education
- Bachelor’s degree required (may consider experience in lieu of degree)
Work Experience
- 4 - 7 years of experience in product management, business analysis, or a related field, with a strong track record in product management (owning product vision, roadmaps, backlogs, and measurable product outcomes)
- Financial services industry experience highly preferred (e.g., wealth management, broker-dealer, insurance, or annuity distribution)
- Experience with insurance and annuity solutions such as FIG, Aplifi, Pershing Subscribe, FireLight, or similar order-entry and e-application platforms strongly preferred
- Experience implementing or integrating third-party platforms with CRM (e.g., Salesforce), carrier/DTCC data feeds, and supervision workflows preferred
Certifications
The preferred candidate will have one or more certifications in the following areas:
- Product Management
- Agile and Scrum
- Insurance and annuity platforms and technology (e.g., FireLight, DTCC Insurance & Retirement Services, Salesforce)
- Process Improvement
- Financial Services Licenses (e.g., Life, Accident & Health insurance license; FINRA Series 6, 7, or 63)
Required Knowledge, Skills and Abilities
Knowledge
- Strong knowledge of insurance and annuity platforms and distribution systems such as FIG, Aplifi, Pershing Subscribe, FireLight e-applications, and DTCC data feeds, and enterprise constraints to anticipate impacts and mitigate risks early.
- Annuity and insurance business lifecycle, including product shelf management, new business applications, suitability and Reg BI, supervision, NIGO handling, carrier appointments and producer codes, and advisor compensation.
- Outcome-based product strategy and roadmap practices; dependency management across products/teams and OKR alignment.
- Advanced feature definition practices and discovery techniques to reduce churn and rework.
- Agile delivery collaboration across PO/architecture/engineering/QA; understanding of sequencing and delivery constraints.
- Product measurement and value realization: KPI definition, trend interpretation, and evidence-based prioritization.
- Risk, compliance, privacy, security, and operational readiness considerations in regulated environments.
Skills
- Strategic storytelling and stakeholder alignment: communicate "why," tradeoffs, and outcomes; drive decisions.
- Problem framing: translate ambiguity into clear scope, acceptance intent, and success measures.
- Requirements clarity: write actionable features and supporting artifacts that reduce rework.
- Cross-functional leadership: partner with PO/architecture/engineering/QA to ensure feasibility and quality.
- Metrics fluency: define and use signals to refine sequencing and measure value realization.
- Tool fluency: maintain traceability and transparency in ADO (or equivalent).
Abilities
- Operate independently while maintaining accountability for outcomes, quality, and value.
- Influence without authority across teams and stakeholders to resolve misalignment.
- Anticipate risks and constraints early and adjust plans accordingly.
LI-NC1
LI-Hybrid
How will this role impact First Command?
The Senior Digital Product Manager – Insurance & Annuities drives the vision, strategy, and execution of digital solutions in partnership with Financial Product Management, Supervision, Operations, Compliance, and Advisor Operations groups for First Command's Insurance and Annuity solutions. The role defines and prioritizes an outcome-based roadmap in collaboration with key stakeholders, translates business needs into actionable Features (Vision, Business Needs, Value), and partners with business and delivery teams to ensure solutions deliver measurable value, quality, and compliance readiness.
As the primary business-context Subject Matter Expert (SME) for the solution teams, this role communicates the 'why' behind the work and ensures alignment across stakeholders and delivery teams. The Senior Digital Product Manager owns the product roadmap, Feature backlog, and Feature definition for Insurance and Annuity solutions and is accountable for product outcomes. They translate business needs into well-defined Features, prioritize and maintain a healthy backlog that supports continuous delivery, proactively identify risks, constraints, and dependencies that could impact delivery or value realization, and define and monitor product success metrics. Through ongoing analysis of product performance and business outcomes, they drive decisions that maximize value realization and product effectiveness.
The immediate focus of this role is the Annuity Platform initiative, which implements FIG as First Command's annuity platform. FIG provides a First Command-branded portal, FireLight e-applications, approved product access, and Lifecycle Manager. This role leads the advisor experience, requirements, backlog, and releases for the integrations, controls, data, and operating model needed to launch and sustain the platform, from Early Access through Full-Field Release.
What will the employee do in this role?
Strategic Roadmap Ownership
- Own the product vision and an outcome-based roadmap for Insurance and Annuity solutions and be accountable for product outcomes, ensuring alignment with business strategy and enterprise OKRs.
- Proactively identify and manage cross-product and cross-team dependencies, partner with stakeholders and delivery leadership to align priorities, sequencing, and release planning.
- Maintain visibility and traceability of prioritized opportunities and features in Azure DevOps (or equivalent) to keep roadmap, backlog, and delivery synchronized.
- Champion strategic roadmap practices and standards to improve roadmap quality, alignment, and value delivery.
Feature Definition
- Translate business needs into complete, actionable features that articulate Vision, Business Needs, Value, and acceptance intent.
- Maintain a prioritized feature backlog that supports delivery planning through Current Sprint +2; ensure clarity, priority, and sequencing align to the roadmap.
- Collaborate deeply with Digital Product Owner, architecture, engineering, and quality partners to validate feasibility and reduce churn through early alignment.
- Intake and prioritize technical debt and platform enablement work; communicate tradeoffs and implications to outcomes and delivery plans.
- Anticipate constraints (security, legal/compliance, privacy, operational readiness) and mitigate early through discovery and feature definition.
- Champion feature definition standards and reduce rework through clearer acceptance intent and earlier alignment.
Value Assurance
- Perform feature/solution acceptance to verify delivered work solves the original business problem and supports intended value realization.
- Define product and experience metrics and monitor trends; use evidence to refine priorities and value-capture plans.
- Independently escalate delivery gaps, value risks, and quality concerns early; drive resolution and prevention with delivery and stakeholders.
Alignment
- Build and maintain relationships with First Command business leaders to align product strategy with business strategy.
- Communicate the "why" behind priorities and features; facilitate decisions and resolve misalignment across business and technology partners.
- Act confidently as SME for business logic and value for the solution teams; remove friction between business and delivery teams through proactive alignment.
Discovery, Business Case & Go-to-Market
- Conduct or partner on customer/market research and discovery to validate problems and identify opportunities for Insurance and Annuity solutions.
- Develop business cases (hypotheses, benefits, costs, risks) and synthesize research into investment recommendations.
- Partner with UX/CX, operations, and adoption/change leaders to ensure releases are business-ready and adoption is supported.
- Evaluate emerging technologies and relevant innovative propositions to identify new opportunities.
Product & Domain Expectations
- Maintain deep knowledge of Insurance and Annuity solution capabilities and non-functional requirements; ensure alignment to security, privacy, regulatory, and audit expectations.
- Own the advisor digital experience for the annuity platform, including the First Command-branded FIG portal, FireLight e-applications, approved product and carrier shelf access, and Lifecycle Manager.
- Define requirements and sequence integrations across Salesforce/ACE (including advisor entry points and single sign-on), RightBRIDGE recommendation workflows, product information management, document management, and policy, compensation, and reporting systems.
- Partner with Data & Analytics on DTCC, carrier, and platform data feeds for product, policy, status, and transaction data; reduce duplicate entry and manual processing.
- Partner with Supervision, Compliance, and Operations to embed application review, best-interest (Reg BI) recommendation, disclosure, NIGO handling, carrier follow-up, and books-and-records requirements into the end-to-end workflow.
- Coordinate with the platform partner, carriers, and Advisor Operations on carrier transition, appointments and registrations, producer codes, advisor hierarchy, and compensation impacts.
- Lead release readiness for phased launches (Early Access, Full-Field Release, and Hypercare), including integration, end-to-end, and UAT testing, training, and adoption measurement.
- Establish baselines and track outcomes such as annuity sales, application volume, number of advisors selling annuities, NIGO rate, and manual processing effort.
Tooling & Communication Artifacts
- Create and maintain product artifacts and ensure tooling traceability from opportunity -> feature -> acceptance outcomes.
- Align product work to the Product Management lifecycle (Discover, Define, Design, Align, Build, Release) so that each Feature moves through consistent stages with clear entry and exit expectations.
Collaboration Model
- Other Digital Product Managers: Sync with adjacent Product Managers to align roadmaps, manage cross-product dependencies, and prevent overlap in ownership; take full accountability for the delivery of owned Features and ensure integrations across product lines are seamless.
- Digital Product Owner: Partner with the Digital Product Owner by providing complete, actionable Features (the "what" and "why") for decomposition, and keep the DPO aligned on Vision, Business Needs, and Value so the team backlog reflects business urgency and the DPO can make day-to-day decisions without constant escalation.
- Solution Architects: Collaborate with Solution Architects and delivery leadership to validate feasibility, inform architectural runway, and ensure shared understanding of requirements and sequencing; align them on long-term vision and business context, and keep technical debt visible and managed.
- Software Engineers: Act as SME for business logic and requirements, communicate product vision and business intent to the delivery team, and perform feature-level acceptance to reduce rework.
- Test Leads and SDETs: Align Test Leads and SDETs on Vision and Business Needs so test strategy and automation validate real business scenarios, improve quality visibility, and support confident release readiness decisions.
- Shared outcomes: A unified roadmap, a backlog aligned to strategy, predictable delivery, and clear go/no-go confidence for each release.
What skills and qualifications does this employee need?
Education
- Bachelor’s degree required (may consider experience in lieu of degree)
Work Experience
- 4 - 7 years of experience in product management, business analysis, or a related field, with a strong track record in product management (owning product vision, roadmaps, backlogs, and measurable product outcomes)
- Financial services industry experience highly preferred (e.g., wealth management, broker-dealer, insurance, or annuity distribution)
- Experience with insurance and annuity solutions such as FIG, Aplifi, Pershing Subscribe, FireLight, or similar order-entry and e-application platforms strongly preferred
- Experience implementing or integrating third-party platforms with CRM (e.g., Salesforce), carrier/DTCC data feeds, and supervision workflows preferred
Certifications
The preferred candidate will have one or more certifications in the following areas:
- Product Management
- Agile and Scrum
- Insurance and annuity platforms and technology (e.g., FireLight, DTCC Insurance & Retirement Services, Salesforce)
- Process Improvement
- Financial Services Licenses (e.g., Life, Accident & Health insurance license; FINRA Series 6, 7, or 63)
Required Knowledge, Skills and Abilities
Knowledge
- Strong knowledge of insurance and annuity platforms and distribution systems such as FIG, Aplifi, Pershing Subscribe, FireLight e-applications, and DTCC data feeds, and enterprise constraints to anticipate impacts and mitigate risks early.
- Annuity and insurance business lifecycle, including product shelf management, new business applications, suitability and Reg BI, supervision, NIGO handling, carrier appointments and producer codes, and advisor compensation.
- Outcome-based product strategy and roadmap practices; dependency management across products/teams and OKR alignment.
- Advanced feature definition practices and discovery techniques to reduce churn and rework.
- Agile delivery collaboration across PO/architecture/engineering/QA; understanding of sequencing and delivery constraints.
- Product measurement and value realization: KPI definition, trend interpretation, and evidence-based prioritization.
- Risk, compliance, privacy, security, and operational readiness considerations in regulated environments.
Skills
- Strategic storytelling and stakeholder alignment: communicate "why," tradeoffs, and outcomes; drive decisions.
- Problem framing: translate ambiguity into clear scope, acceptance intent, and success measures.
- Requirements clarity: write actionable features and supporting artifacts that reduce rework.
- Cross-functional leadership: partner with PO/architecture/engineering/QA to ensure feasibility and quality.
- Metrics fluency: define and use signals to refine sequencing and measure value realization.
- Tool fluency: maintain traceability and transparency in ADO (or equivalent).
Abilities
- Operate independently while maintaining accountability for outcomes, quality, and value.
- Influence without authority across teams and stakeholders to resolve misalignment.
- Anticipate risks and constraints early and adjust plans accordingly.
LI-NC1
LI-Hybrid
Lead Digital Product Manager Jobs by Experience Level
See All 444+ Lead Digital Product Manager Jobs
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Find JobsLead Digital Product Manager Job Market
Who's Hiring
- JPMorganChase20
- American Express12
- Thermo Fisher Scientific11
- Amgen8
- IQVIA6
Top Industries Hiring
- Investment & Asset Management
- Banking & Financial Services
- Technology & Software
- Science & Research
- Staffing & Recruiting
What Employers Look For
The qualifications that appear most often in lead digital product manager jobs.
- 5 or more years of product management experience with at least one lead or senior title
- Proven ability to define and execute digital product roadmaps end to end
- Experience with agile methodologies and cross-functional team facilitation
- Proficiency with product analytics tools and data-driven prioritization frameworks
- Strong written and verbal communication skills for executive-level stakeholder alignment
- Bachelor's degree in business, computer science, or a related field, or equivalent experience
Tips for Your Lead Digital Product Manager Job Search
Quantify your roadmap ownership clearly
Hiring managers want to see outcomes you drove, not features you shipped. Rewrite each bullet on your resume to show the business result tied to your prioritization decisions, like retention lift, revenue impact, or cycle time reduction.
Apply early to roles that fit
Migrate Mate lists lead digital product manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Tailor your portfolio to digital delivery
A strong portfolio for this level shows how you translated ambiguous problems into shipped digital products. Include discovery artifacts, the tradeoffs you made, and what you measured after launch, not just before-and-after screenshots.
Filter by product domain before applying
Lead roles expect immediate domain fluency, so a fintech team hiring for a payments product and a healthtech team hiring for a patient portal need different signals. Read the job description for the product's current stage and match your examples to that context.
Prepare a structured product critique for interviews
Most lead-level digital product manager interviews include a live product teardown or case. Practice critiquing real digital products by identifying the assumed user need, the delivery constraint, and what you would change and why.
Negotiate scope alongside compensation
At the lead level, the number of squads, the reporting structure, and your ability to influence roadmap are as important as base pay. Before accepting, ask directly which decisions you own versus which require executive approval.
Lead Digital Product Manager Jobs: Frequently Asked Questions
Which companies are hiring the most lead digital product managers?
JPMorganChase, American Express, and Thermo Fisher Scientific are hiring the most lead digital product managers right now, with openings concentrated in New York, California, and Texas, based on current listings on Migrate Mate as of November 2026. Demand is especially strong in companies scaling consumer-facing digital platforms.
How many lead digital product manager jobs are remote?
About 84% of lead digital product manager openings are fully remote or hybrid as of November 2026, reflecting strong demand for distributed product leadership. Sub-specializations focused on platform infrastructure and internal tooling tend to offer the highest share of fully remote arrangements compared to roles tied to in-person design sprints or hardware integration.
How do you become a lead digital product manager?
Start by building a track of shipped digital products as an individual contributor PM, then take on cross-functional ownership where you coordinate across engineering, design, and data teams without a direct reporting line. Develop fluency in product analytics and stakeholder communication at the executive level. Most people reach lead roles after demonstrating they can set direction for a product area, not just execute tasks assigned by others.
Can you get a lead digital product manager job with limited experience?
Getting hired at the lead level with a thin background is difficult, but adjacent paths exist. Product managers coming from UX, engineering, or business analysis who have informally led product initiatives can reframe that work as de facto lead experience. Building a detailed case study that shows discovery, delivery, and measurable outcomes matters more than a title, especially at earlier-stage companies where scope and responsibility outpace seniority labels.
What does the lead digital product manager interview process look like?
Most processes include an initial recruiter screen, a hiring manager conversation focused on your product philosophy and past scope, a product case or take-home exercise involving a real or hypothetical digital product, and a final round with cross-functional partners or senior leadership. Some companies add a written strategy brief or a live product critique. Expect interviewers to probe how you handle ambiguity, prioritize competing demands, and align teams without direct authority.
Where can I find and apply to lead digital product manager jobs?
You can find and apply to lead digital product manager jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your experience level and product domain, then apply directly to each one that fits.
See All 444+ Lead Digital Product Manager Jobs
Find roles that match your experience and apply in just a few clicks.
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